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Media literacy 101

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					Critical Thinking About Media:
    Media Literacy Skills All
         Students Need
             Frank W.Baker
             media educator
          fbaker1346@aol.com


         Media Literacy Clearinghouse
        http://www.frankwbaker.com
 Media literacy 101

   What do we want
students to know about
      the media?
     Media literacy 101
“It would be a breach of our duties as
teachers for us to ignore the rhetorical
power of visual forms of media in
combination with text and sound…the
critical media literacy we need to teach
must include evaluation of these
media, lest our students fail to see,
understand, and learn to harness
the persuasive power of visual media.”

        NCTE Resolution on Visual/Media Literacy
  IRA/NCTE Standards for
 the English Language Arts
6. Students apply knowledge of language
    structure, language conventions, media
    techniques, figurative language, and genre
    to create, critique, and discuss print and
    nonprint texts.
8. Students use a variety of technological and
    information resources (e.g., libraries,
    databases, computer networks, video) to
    gather and synthesize information and to
    create and communicate knowledge.
     Media literacy 101
Conventional:
     Read --------------- Write




Contemporary:
     Analyze-------------Produce
Media literacy 101
              Media literacy 101
   87% of U.S. teens between 12 and 17 years
    of age use the Internet; just 66% of adults
    do so;
   81% of teen Internet users play games
    online;
   76% get news online;
   51% of teen Internet users say they go
    online on a daily basis;
   43% have made purchases online; and
   31% use the Internet to get health info
Source: “Teens and Technology: Youth Are Leading the Transition to a Fully Wired and Mobile
Nation” (2005) & "Life Online: Teens and Technology and the World to Come," (2006)
      Media literacy 101
“Our students are growing up in a
world saturated with media
messages…yet, they (and their
teachers) receive little or no
training in the skills of analyzing or
re-evaluating these messages,
many of which make use of
language, moving images, music,
sound effects.”
     Source: R.Hobbs, Journal Adult & Adolescent Literacy, February 2004
         Media literacy 101
   American Association of School Libraries
   International Reading Association
   Natl. Board of Prof. Teaching Standards
   National Council for Teachers of English
   National Middle School Association
   Partnership for 21st Century Skills
   White House Office of National Drug Control
    Policy
   Media literacy 101

     What is media literacy?

               OR


Why should your students become
         media literate?
Media literacy is concerned with helping
students develop an informed and critical
understanding of the nature of mass media,
the techniques used by them, and the
impact of these techniques. More
specifically, it is education that aims to
increase the students' understanding and
enjoyment of how the media work, how they
produce meaning, how they are organized,
and how they construct reality. Media
literacy also aims to provide students with
the ability to create media products.
           (Source: Media Literacy Resource Guide,
                       Ministry of Education Ontario, 1997)
     What media literacy is:
   Set of skills, knowledge, & abilities
   Awareness of personal media habits
   Understanding of how media works
   Appreciation of media‟s power/influence
   Ability to discern; critically question/view
   How meaning is created in media
   Healthy skepticism
   Access to media
   Ability to produce & create media
                                               video
  Media literacy in SC ELA
 Elementary             Middle         High School
Recognize           Demonstrate the   Analyze
details, setting,   ability to        nonprint sources
characters and      distinguish       for accuracy,
cause and effect    between fact      bias, intent and
in material from    and opinion, to   purpose
nonprint sources    compare and
                    contrast info
                    and ideas, and
                    make inferences
                    in regard to
                    what is viewed
Media literacy in SC ELA
  Draft of Revised ELA Standards
            (2006-2007)

            Standard 1
     The student will read and
comprehend print and nonprint texts.

             Standard 7
   The student will access and use
information for a variety of purposes
Media literacy 101

     “If video is how we are
     communicating and persuading
     in this new century, why aren't
     more students writing
     screenplays as part of their
     schoolwork?“
               Heidi Hayes Jacob
                Ed Consultant
Media literacy 101

     “Movies, advertisements,
      and all other visual media
      are tools teachers need to
      use and media we must
      master if we are to
      maintain our credibility in
      the coming years.”

      Jim Burke, from
      The English Teacher’s Companion
           Core Concepts
   All media are constructed
   Media are constructed using unique
    languages with their own set of rules
   Media convey values and points of view
   Audiences negotiate meaning
   Media = Power + Profit

             Source: Center for Media Literacy www.medialit.org
All media are constructed
  What is this?




No, this is a PHOTOGRAPH of a horse.
  Media are constructed
 using unique languages
with their own set of rules
               Language of film
                  Camera
                   Lights
                Sound/Music
                    Sets
                   Editing
Media convey values and
    points-of-view
Audiences negotiate meaning
   Media = Power + Profit
                                Big 6 Media

                              FOX (News Corp)
                              NBC (GE)
                              CBS
                              ABC (Disney)
                              CNN (AOL/Time Warner)
                              VIACOM


What are the implications/ramifications if only 6
companies control magazines, newspapers, TV,
radio, newspapers, Internet, film, etc.?
  Advertiser~Audience
This program
is brought to
you by the      You are
sponsor.        brought to
                the sponsor
                by the program.
    Critical thinking questions
   Who produces/pays for media?
   For what purpose(s) was it made?
   For which „target audience(s)‟?
   What techniques attract attention;
    increase believability?
   Who or what is omitted and why?
   How do we know what it means?
   Does it contain bias or stereotypes?
Techniques
Techniques
Techniques

    well known case
    of the digital
    creation of a
    magazine cover
    featuring a
    woman who does
    not exist
Techniques
Techniques
Techniques
             Techniques




  The box of Oreos was not in the original NBC “Friends:”
it was placed there virtually for DVD/syndication exposure
Critical Thinking Questions
   Who produces/pays for media?
   For what purpose(s) was it made?
   For which „target audience(s)‟?
   What techniques attract attention;
    increase believability?
   Who or what is omitted and why?
   How do we know what it means?
   Does it contain bias or stereotypes?
Applying critical thinking
 questions to examples



     Visual Literacy
     Languages of TV-Film
   Camera
   Lights
   Audio (including music)
   Post production (editing, SFX)
   Set design
   Actors: wardrobe; expression
          Deconstructing
           Commercials

   Half of the room watches
    the other half closes their eyes
   Make a list of what you heard/saw

   Cell phone commercial
   Script
 The Language of film

To Kill A Mockingbird
Opening credits (symbolism)
The Pocket Watch
A Sound In The Night (fear)

Tuck Everlasting
woods scene (music)
Tobacco advertising




                 Activity
Critical Thinking About Media:
    Media Literacy Skills All
         Students Need
                 Frank Baker
               media educator
            fbaker1346@aol.com

            Media Literacy Clearinghouse
            http://www.frankwbaker.com

				
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posted:4/23/2011
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