?To improve upon the customer services and support, the first and foremost step is to reduce churn and cut upon the operational cost. There are numerous products and services which require customer support as ongoing process. To meet the specifications of clients and work within the resources, customer support cell takes necessary steps. These steps include: Equip your front desk staff with all the necessary information to solve customer problems during the first call itself. It's always beneficial to use local language that too in simple and understandable words to make the call as short as possible. Relevant data should be shared amongst customer care cell and operations, so that they have a fair idea regarding Company's expenses. By automating the device management functions and providing self-care options, the call -time can be effectively reduced, thus bringing down operational cost. Provide in advance all the information about service quality, subscription, billing, balance and other relevant information to avoid such important yet time consuming information on phone. Customer support services are not only beneficial to the Company, but also to the customer. Through proper Call Center Services, the faults can be identified and secured at customer end only through proper information. Number of calls made to customer support cell will be reduced enormously thereby reducing tensions at customer's end as well. However, since some problems have to there, so fewer calls will be made to customer support to reduce manpower at the customer support cell. Since the directions are in simple language and are multilingual then customers have comparatively less difficulty. In a way customer is benefitted, in terms of money, time and less frustration. It's not the customer and the Company that are benefitted, in fact the front-desk employees are also benefitted in such a way that they have to tackle the problem. Time taken to solve the problems has also been dramatically reduced. Executives can focus on more important tasks of the Company. Marketing and management team also gain from efficient Customer Support. While marketing team can take up more assignments and provide quicker and efficient services, higher satisfaction on customer part will also lead to lesser customer churn and hence greater retention. Eventually Management gets satisfied with efficient customer support because of reduced churn, increased customer focus and most of all greater efficiency. Jack Morkel is well known author has written article on BPO Outsourcing, BPO Service, Call Center Outsoucing, Telesales and many other subjects.