What is Beanding ? by mnmgroup

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									WHAT IS A BRAND?

  A COLLECTION OF PERCEPTIONS IN THE MIND OF A
  CONSUMER.
  AN EMOTIONAL RELATIONSHIP
  IT IS WHEN THE COMPANY’S NAME BECOMES
  SYNONYMOUS WITH THE PRODUCT.
  BRANDING SHOULD OCCUR ON ALL FRONTS
GROUPINGS OF BRANDS:

 GROUP-1:GOOD FOUNDATION, POOR
  FORETHOUGHT
 GROUP-2:BRAND AWARENESS, ATTITUDE
  THAT ALL ROADS LEAD TO THEM & NO
  NEED TO STRIVE TO BE BETTER
 GROUP-3:COMPANY IMAGE BEING FINE
  TUNED & UNDERSTAND THE IMPORTANCE
  OF CUSTOMER PERCEPTION.
INTERNET AS A TOOL FOR
BRANDING:
 Goal for marketers:
           Branding goals
           Generating leads


 Web branding has greater impact than
  traditional media.
 Web offers interactivity.
 The frequency of online B2B
  transactions is on the rise
ONLINE B2B MARKETING:
 72% PLAN TO INCREASE THEIR
  ONLINE SPENING IN 2007
             -Magazine & Forrester
 88% OF THE COMPANIES
  WORLDWIDE PLAN TO INCREASE
  THEIR ONLINE SPENDING OVER THE
  NEXT TWO YEARS.
             -The Economist Survey
 49% of b2b firms used online
  advertising in 2005 and more
  expected to shift.
              -American Business Media
 40% of UK B2B marketers use
  internet and 63% plan to increase
  their spending online, with 1/3rd
  aiming for increases of upto 20%
               -IAB, UK
WEBSITE DESIGN:
   Context
   Content
   Community
   Customization
   Communication
   Connection
   commerce
B2B E-marketing places:
 Vertical e-marketplace

 Horizontal e-marketplace

 No-frills e-marketplace
Tweaking a B2B Brand Online:
 Snippets in the search engine
 First point of contact
 Marketing and advertising within the
  realms of a realistic approach to
  optimizing the page for readers and
  search engines.
 85% of US and 86% of UK business
  executives use search engines
  (Garter Group)
Incorporating Relevant Content:
 Requisite of marketing a business on
  the internet.
 Without content, nothing else will
  matter
 Knowledge of business
 Well-articulated and correct
  information.
 Regular updation

								
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