Graphics Non Disclosure Agreement by ltw78100


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Commercialization Class
       John Turner
     January 4, 2010
“Far better it is to dare mighty things,
  to win glorious triumphs, even
  though checkered by failure, than to
  rank with those poor spirits who
  neither enjoy much nor suffer
  much. Because they live in the grey
  twilight that knows neither victory
  nor defeat.”
    But aren’t we in a recession?
   “Be fearful when others are greedy and greedy
    when others are fearful”

 “When the enemy attacks; retreat and when the
    enemy retreats; attack.”
          What are we doing?

   A “hands-on” opportunity to develop a
    commercialization plan for technology
    from the OSU portfolio and other patents

   A cross disciplinary project class in
    technology commercialization tools and

   An “experiential” class
            Class Opportunities
   “Real life” experience in managing innovation

   Great resume builder- employers value

   Valuable prizes-
    – New Enterprise Challenge ($17K prize money)
    – In class competition ($?)

   Experience working in cross functional teams

   Connections with local entrepreneurs, investors,
    and job possibilities
           COB               HP

AEP                                 NCIIA

Transfer                          Local
                              SWOT, PBR
    Startups based on University IP:
        Many Good Reasons to Focus on These
   > 400 university startups created yearly from federally
    funded R&D (Google, Netscape, Genentech, Lycos, Sun
    Microsystems, Silicon Graphics, and Cisco Systems)

   OSU has “extremely high” research activity (~$250M year in
    grants). Corvallis has abundant talent and new funding sources

   High survival rates: 68% of university startups are still in
    business in 2001, regular startups experienced a 10% survival
    rate during that same time period

   They are profitable: Early& SEED VCs returns 20.8%, Late
    stage VCs returns 13.8%, S&P returns 8.2%

   They “go public” more often: 8% for university startups vs
    0.07% for other US enterprises
Patent Selection and Commercialization Plan Process

                                                                       Spin Off
                                                                      Based Plan

                                                                     Based Plan
                                   Class Screening
  TTO Provides     Advisory Team
                                      and Plan
  list and input   Screening
                                                                       Other Plan

                                                                    Technology not
                                                                       viable for

                                                     BA468 Class
     Candidate Intellectual Property for the Class

      Mobile Computing                      Sensor

 •Geonotes- GPS linked i-phone app   •Ultra sensitive accelerometer:
     (Tim Fiez- Gartrell Group)
                                     (Prof Mike Bailey, OSU-EECS and HP)

       Novel Colorant                             Analysis

  •Ultra-bright blue pigment:          •Sports Film Analysis Software:
(Prof Mas Subramanian, OSU-Chem)           (Prof Alan Fern, OSU-EECS)
         Other information

 Student background and intros
 Formation of teams

 Selection of patents

 Inventors and access

 Mentors- what are they for?

 Student contact information

 Invited speakers and protocols

 Non-disclosure agreement
     Technology Commercialization
   Instructor- John Turner, PhD

   Class Schedule
    – MW (12-2 pm), 328 Bexell

   Contact Info
    –   Office: 316 Bexell
    –   Office Hours: Mon 2-3, Fri 1-2
    –   Phone: 737-9219
    –   E-mail:
    –   Best way to reach me quickly is by email
         2010 Class Schedule- Technology Commercialization BA468

  1          2             3             4          5           6          7          8          9           10
Mon        Wed            Mon           Wed        Wed         Mon        Wed        Mon       Wed          Mon
4-Jan      6-Jan         11-Jan        13-Jan     20-Jan      25-Jan     27-Jan     1-Feb      3-Feb       8-Feb

         Class Intro                                                (mentors)
                       IP and Opportunity Assessment
                            *          *     Inventor Presentations
                                                         Select Patents & Form Teams
                                                                                             Commercialization Options
                                      LB,MM                 CW, TBD                                   Databases and Marketing Surveys
                                                                                                      SWOT & Genl Approach
                                                                                                                  The Pitch
                                                                                                        HP TBD Corp Tech Commercialization

  11         12           13             14         15          16         17         18        19
 Wed        Mon          Wed            Mon        Wed         Mon       Wed         Mon       Wed
10-Feb     15-Feb       17-Feb         22-Feb     24-Feb      1-Mar      3-Mar      8-Mar     10-Mar

                                     Timeline and Milestones
                                     Finances and VC Expectations
                                         BN     Investor Perspective
                                                                                              Prepare Commercialization Plans
                                                               PG      Entrepreneur Perspective
                                                                                                        Present Commercialization Plans

                       (meet w JT)                                          ^                     ^
                                                                        In class            Portland BRT
                                                                        Reviews               Reviews
    BA468 Mentors for this Term

David Reihl      Physics Faculty at LBCC, retired HP Project Mgr

Ray Dandeneau    HP (retired manager and very smart guy)

Bill Buckley     New Business Development Expert- HP TDO

Michael LaPort   Director of Marketing, Peak Systems
        Recommended Texts Resources

   “Technology Ventures: From Idea to Enterprise”,
    Dorf and Byers

   “Academic Entrepreneurship: University Spinoffs
    and Wealth Creation”, Shane

   “Technology Management: Developing and
    Implementing Effective Licensing Programs”, R.C.

   “Crossing the Chasm”, Geoffrey Moore
   BA468 is a 4 credit class

   There is no final or midterm

   Grade will be determined by
        a) Attendance, class participation and team dynamics, and balance
          of contribution (30% total)
        b) Interim Results: patent screening, market surveys, SWOT
          analysis, elevator speech, project plan (30% total)
        c) Final Presentation and Final Report (20% each)

   Feedback will be provided on a) halfway through the course
    and on b) within one week after presentation of results.
    Peer evaluations are also a part of your grade

   Effective team communication, sharing of work load, and
    conflict resolution are essential to success
              Interim Assignments
   These 5 assignments are each 6%, for a total of 30% of the grade
     – Patent assessments (due Sat, 1/16); written only
     – Market evaluation (due Wed, 1/27); written + presentation
     – SWOT analysis of commercialization options (due Wed 2/3); written +
     – Elevator speech (present Mon 2/8); presentation only
     – Financial and project plan (due Wed 2/17); written + presentation

   All except the first are team exercises

   Written assignments may be e-mailed (preferred) or sent
    electronically by the specified date/time
         Commercialization Plan
     Presentations and Competitions

1)   In class final presentation- Wed, March 3rd

2)   PBR Judging Panel- Wed, March 10th

3)   New Enterprise Challenge- mid April
    The 7 Elements of an Idea Resume
   A Clear, Concise, Concrete, Statement of the Idea is the Critical Starting Point

    The Need                   The Solution               Business Win
    • Unmet Problem            • Offering                 • What’s Unique
    • Customer                 • Function                 • Business Leverage
    • Value & Scope            • Advantage

Issues & Next Steps            Investigation       Answer a VC’s Fundamentals
• Assumptions/Objections        Resources &            ho
                                                   W is the customer?
• What to Learn First           Expectations           hat
                                                   W do they want?
                                                   How much will they pay?
     Benefits to
                                                   W will they buy from you?
   Organization &
                             Momentum &            How much money do you need?
                              Credibility              hen
                                                   W do I get it back?

    Technology focus vs Customer focus
   Technology commercialization is difficult!!

   The best business plans are built around a compelling
    customer need- “a problem in search of a solution”.

   You have the opposite situation- a “technology in search of
    a problem”

   This is not a technical exercise! Use business and consumer
    knowledge, and careful market research to find the best
    way to extract value from these inventions
           Small Group Activity
•   What factors will determine the
    success of a technical idea in the

•   Think of at least ten- more is better

•   Identify your top four
              Parting Question
           “How much is an idea worth?”

Typical valuation methods:
  -Market based valuation?
  -Cost based valuation?
  -Opportunity based valuation?

Challenge: An invention has the following characteristics
  - 25% chance of success= P
  - Takes 5 years and $5M to bring to market= E
  - Offers exclusive access to a market of $100M for 5 years=R

               Estimate the value of this invention

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