MARKETING MANAGEMENT INTRODUCTION Marketing management is the practice more than the subject of academics. This subject has a large collection of marketing techniques, which will help in marketing the product at any part of the world. Marketing recognizes the customer needs and take necessary actions to fulfill the needs of the customer. MAJOR PARTS OF MARKETING Segmenting Targeting Pricing Product differentiation Pricing Internet marketing Direct Marketing Uses of Marketing Management It helps to understand the needs of the customer. It has a solutions for fulfilling the needs of the customer. It helps to capture the major part of the market. It gives solutions to the problem of pricing of the commodity. Present condition of the Marketing It is the field which is in boom now days. Because of the globalization, every industry is suffering from heavy competition. This created demand for the marketing man who can create good position for the company in the market. Every firm is in search for the competitive marketing man.
Pages to are hidden for
"MARKETING MANAGEMENT"Please download to view full document