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2009 – and now, 2010!
Vietnam Swans Sponsorships
March 2010
vietnamswans@gmail.com www.vietnamswans.com
A rich history, a strong future
• The then Hanoi Swans were established in 2003
• Since then, the Swans stimulated enough interest in Saigon for a combined
National “Vietnam Swans” team to be formed.
• The Vietnam Swans had a strong influence in the formation of the Lao
Elephants Aussie Rules Club in 2007
• Last year, the Vietnam Swans actively supported the formation of the Saigon
Shooters Netball Club
• Last year, the Vietnam Swans used our football matches to raise awareness and
funds, as well as demonstrate support, for appropriate causes
• Reflecting our broadening role in the community, Australian film crews will visit
the Swans in March and May 2010
• The Vietnam Swans are trying to build an environment where sponsors, players
and supporters are proud to be part of the Club
vietnamswans@gmail.com www.vietnamswans.com
Objectives of the Club
• To play regular competitive, international matches to:
• Appeal to players who like competition
• Create the reason for the Club to exist
• To build a true “Club” environment that is social and appeals to a wider and
more diverse group than just hard-core footballers
• To create special and significant functions / events that provide attendees
with a richer experience that is also good fun
• To use Aussie Rules - Australia’s signature sport – as a vehicle to promote
Australian causes where appropriate (eg Bushfire Appeal, Experience
Australia Day etc)
• To improve the fitness of people
• To use our football club as a vehicle to promote our sponsors to ensure they
receive fair value for their sponsorship
vietnamswans@gmail.com www.vietnamswans.com
A look at 2009
* 27 March, Saigon – The Black Saturday Bushfire Fundraiser
* 28 March, Saigon – The Bushfire Bash; Vietnam Swans Vs Bali Geckos.
* 25 April, Kanchanaburi, Thailand – Thailand Tigers Vs Vietnam Swans (ANZAC Day match).
* 23 May, Hanoi – The Kainey Cup, Vietnam Swans Vs Jakarta Bintangs.
* 27 June, Hanoi – Gaelic Football Tournament
* 18 July, Hoi An – Internal match: Hanoi V Saigon
* 8 August, Hanoi – Craig Senger Memorial Match: Vietnam Swans Vs Lao Elephants
* 5 September, Kuala Lumpur – 10th Annual Asian Championships
* 24 September, Hanoi – 4th Annual Vietnam Swans Grand Final Cyclo Parade
* 26 September, Hanoi & Saigon – The Vietnam Swans 2009 AFL Grand Final Parties
* 29 September, Saigon - The Phoenix Perpetual Cup: Vietnam Swans Vs HMAS DARWIN
* 24 October, Hanoi – Fun Australia Day
* 31 October, Jakarta – The Kainey Cup: Jakarta Bintangs Vs Vietnam Swans
* 28 November, Bangkok – 3rd Annual Indochina Cup
* 12 December, Saigon – Swannies End of Season Function
* 28 December, Melbourne – The 2nd Vietnam Swans Cricket Day, MCG
* 29 December, Melbourne – The 5th Vietnam Swans Annual Golf Classic
www.vietnamswans.com
Black Saturday Bushfire Fundraiser
and match, Saigon, March
• On 7 February 2009, Australia
suffered its worst ever natural disaster,
the Black Saturday Bushfires.
• On 28 March, the Vietnam Swans and
Bali Geckos held a fundraiser and
played a tribute match.
• More than USD3,000 was raised
vietnamswans@gmail.com www.vietnamswans.com
Thailand Vs Vietnam, ANZAC Day,
Kanchanburi April, 2009
The Vietnam Swans:
• Travelled to Kanchanaburi, Thailand for
ANZAC Day
• Attended the Dawn Service at Hellfire Pass on
the Thai Burma Death Railway
• Laid a wreath at the Kanchanaburi War
Cemetery
• Played a match against the Thailand Tigers in
front of 3 ex Prisoners of War
• Articles appeared in the
Bangkok Post
• The Sydney Swans AFL Club
wrote an article which they put
on their official website
www.vietnamswans.com
Vietnam Vs Lao, 8 August 2009,
Hanoi
• On 17 July, people were fatally wounded in Jakarta when several bombs
were detonated
• One of those killed was Craig Senger, a player with the Jakarta Bintangs
Aussie Rules Club
• In a gesture of solidarity, the Lao Elephants and Vietnam Swans dedicated
our match to the victims
• AUD1,617 was raised
www.vietnamswans.com
Asian Champs, 5 Sept, Kuala Lumpur
• The Vietnam Swans played in our
3rd Asian Championships, Kuala
Lumpur
vietnamswans@gmail.com www.vietnamswans.com
AFL Grand Final Parties, Saigon
and Hanoi, 26 Sept
• The Vietnam Swans hosted AFL
Grand Final Parties in both Hanoi and
Saigon
• It presented another opportunity to
promote sponsors
vietnamswans@gmail.com www.vietnamswans.com
Vietnam Vs HMAS DARWIN, 29 Sept,
Saigon
• For the second consecutive year,
the Australian Navy played a
match against the Vietnam Swans
• HMAS DARWIN invited players on
board their ship for an official
reception as well as drinks in the
Officers’ Mess
• DARWIN donated a spent shell
that has become known as the
Phoenix Cup Perpetual Trophy
• DARWIN sent a “Thank you” letter
to the Vietnam Swans
vietnamswans@gmail.com www.vietnamswans.com
FUN Australia Day, October 2009,
Hanoi
• Working with the Australian Embassy
in Hanoi, the Vietnam Swans hosted
several football clinics for Vietnamese
students
• A segment also appeared on
Vietnamese Television
www.vietnamswans.com
The Kainey Cup, October 2009,
Jakarta
• The Vietnam Swans were the
first international Aussie Rules
team to play in Jakarta since
the bombings in July
• The Jakarta Globe wrote an
article on the match focusing
on Dave Kainey who the Cup
honours
vietnamswans@gmail.com www.vietnamswans.com
The Indochina Cup, Nov, Bangkok
• The Vietnam Swans played in the
third Indochina Cup
• The Saigon Shooters Netball Club
toured with the Vietnam Swans for
their own tournament.
• The Swans have actively supported
the establishment of the Shooters
which included a loan to finance the
purchase of their new club kit
www.vietnamswans.com
End of Season Party, Saigon,
December
• The Vietnam Swans hosted an End of Season /
Christmas Party and invited all our Sponsors to
attend as guests of the Club
• Santa gave presents to the kids
• The Club awards were handed out
vietnamswans@gmail.com www.vietnamswans.com
Golf and Cricket Days, Melbourne,
December
• Each year in Melbourne, the Swans
host events for current and former
players who are in Melbourne at
Christmas time
• In 2009, we held the 2nd Annual
Vietnam Swans Cricket Day at the
MCG
• We also held the 5th Annual Vietnam
Swans Golf Classic
www.vietnamswans.com
Media Coverage, Part 1
The Vietnam Swans are appearing more often in the media:
14. December, Dave Hadley meets Dao Nguyen Duc, Vietnamese freestyle football champion, HTV7 Saigon TV.
Vietnam Swans player, Dave Hadley, appears on the Saigon TV program, Smiling Vietnam.
13. 1 November, Jakarta Bintangs and Vietnam Swans pay tribute in Kainey Cup, Jakarta Globe. A review of the
match between the Jakarta Bintangs and Vietnam Swans.
12. 29 September, Australian naval ship visits Saigon, Saigon Times. An article about the visiting Australian naval
ship, HMAS Darwin and a preview of the match against the Vietnam Swans.
11. 25 September, Australia kicks on globally, The Age. Tim Harcourt, Austrade’s Airport Economist, describes the
diverse role Aussie Rules plays around the world. Reference is also made to the Vietnam Swans.
10. 22 September, Australian Warship, HMAS DARWIN, to
visit HCMC, Australian Embassy’s website. An article
about the visiting Australian naval ship, HMAS Darwin and a
preview of the match against the Vietnam Swans.
9. 28 August, Footy tribute to fallen Aussie, WA Today
(Fairfax). The Vietnam Swans and Lao Elephants played a
tribute match to Jakarta Bintang player, Craig Senger and
others, who died in the Jakarta bombings.
8. 4 August, Vale Craig Senger, Memorial Match between
Vietnam Swans and Lao Elephants, World Footy News.
www.vietnamswans.com
Media Coverage, Part 2
The Vietnam Swans in the news (cont.):
7. 22 June, Vietnam Swans honour the fallen, Official AFL Website of the Sydney Swans. Looks at the ANZAC
Day match against Thailand.
6. 2 May, Thailand Tigers triumph over Vietnam Swans in spirited ANZAC Day clash, Bangkok Post. The
newspaper reports on our ANZAC Day clash.
5. 23 April, Thailand to host Vietnam on Anzac Day, Bangkok Post. A preview of the Anzac Day clash.
4. 9 April, Vietnam Swans and Bali Geckos raise over $4,300 for YVMDFL Bushfire Fund, Yarra Valley Football
League Website. The Yarra Valley Football League thank those who organised and supported our Black
Saturday fundraiser.
3. 31 March, Rules football match kicks off to raise
money for bushfire victims, Vietnam News.
2. 27 March, Doanh Nhan Saigon (Saigon
Businessman’s Weekly) magazine. The article
interviews the Vietnam Swans Committee Member, Greg
Armstrong (Vietnamese article)
1. 27 March, Sport and communities make a winning
team, Thanh Nhien Daily. Vietnam Swans National
President, Phil Johns, explains why it was important to
support those affected by Black Saturday.
www.vietnamswans.com
The Vietnam Swans Website
The Website is a tool to:
Monthly Stats to Feb 2010
• Regularly share
information about the
Club with those who are
interested.
4,000 hits
per month • Capture, record and build
the history of the Club.
• Build a vehicle that
enables our sponsors to
communicate their
message.
• Stats – more than 130,000 hits. More than 1,000 per week.
• Sponsors’ logos are prominently displayed on the website
• Google’s web crawler picks up sponsors’ names in stories posted on the
website www.vietnamswans.com
Promoting sponsors
• Sponsors’ logos on high quality
banners at special events including
Big Day Out, AFL tour and Channel
7
• Sponsors’ logos and hyperlinked
stories on Vietnam Swans’ website
• In March 2010, we will commence
advertising in the Auscham e journal
as a means to promote our
sponsors
• In March 2010 we launch an HTML
newsletter with an update on the
Club’s activities. Sponsors logos
hyperlinked.
vietnamswans@gmail.com www.vietnamswans.com
Relationships
Relationships and partnerships continued to strengthen in 2009:
• The Australian Embassy and Consulate (attendance at
official matches and advice)
• Australian Chamber of Commerce (promoting our
events to their database. Inviting the Vietnam Swans to
take a position on one of its sub committees)
• Austrade (support and promotion of events such as the
Craig Senger Tribute Match)
• Vietnam Graduates of Australia Club (promotion of our
events on their website and invitations to our end of
season party)
vietnamswans@gmail.com www.vietnamswans.com
The 2010 Calendar
Below is the Calendar so far. As events are confirmed, the calendar
on the website will be updated.
2010
* 30 January, Saigon Big Day Out
* 20 March, Vientiane Lao Elephants V Vietnam Swans
* 14 March, Saigon Channel 7 (Australia), Nathan Buckley and Gary O'Donnell
training session with Vietnam Swans
* April, Hanoi & Saigon Launch of program to support swimming training program
for Vietnamese youth
* 24 April, Vung Tau ANZAC Weekend football match followed by the Dawn
Service at Long Tan on 25 April
* May, Saigon & Hanoi Documentary film maker from Australia to film the Vietnam
Swans
* May, Saigon The 4thKainey Cup: Vietnam Swans V Jakarta Bintangs
* 23 September, Hanoi The Vietnam Swans AFL Grand Final Cyclo Parade
* 25 Sept, Hanoi/Saigon - The Vietnam Swans 2010 AFL Grand Final Parties
* 16 October, Shanghai The 11th Annual Asian Championships
* November, Saigon The 4th Annual Indochina Cup
* 28 December, Melb. The 3rd Vietnam Swans Cricket Day, MCG
* 29 December, Melb. The 6th Vietnam Swans Annual Golf Classic
vietnamswans@gmail.com www.vietnamswans.com
Swimming lessons for Vietnamese
children
• In Vietnam, more children die from drowning than in road accidents
• In Australia, swimming is regarded as a sport and a recreational activity
• This year, the Vietnam Swans Australian Rules Football Club will - separately to
this sponsorship proposal - commence supporting an organisation that will offer
“train the trainer” swimming programs. More to follow.
vietnamswans@gmail.com www.vietnamswans.com
Making it happen in 2010
• To ensure that we have stable and coordinated development in Hanoi, Saigon
and Nationally, we have implemented the following committee structure:
Vietnam Swans
(National)
National President (Phil Johns, SG)
National Treasurer (Danny Armstrong, SG)
Hanoi President (Mark Williams, HN)
Saigon President (Derrin Limbrick, SG)
Secretary (Dan Kindness, HN)
Vietnam Swans Vietnam Swans
(Saigon) (Hanoi)
vietnamswans@gmail.com www.vietnamswans.com
Sponsorships
If you would be interested in knowing more about sponsorship
opportunities with the Vietnam Swans, we would like to talk to you.
The Sponsorship fees vary from $200 for a logo on the website to $1800
for a logo on the jumper. Main sponsors have their logos put on all
banners.
Some sponsors pay cash, others provide product.
We aim to tailor a package that allows us to deliver more-than-enough
value to justify your investment.
For further details, please contact the National President, Phil Johns
Ph 0933 032 296
Email: vietnamswans@gmail.com
vietnamswans@gmail.com www.vietnamswans.com
2009 National Sponsors
vietnamswans@gmail.com www.vietnamswans.com
