Marketing Strategy for Toyota Altis - PDF by bxv60883

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         Achim Glogowski
         Volkswagen Group Singapore
         General Manager Marketing

         Achim Glogowski is General Manager Marketing for the Volkswagen
         Group Singapore, consulting and steering the marketing activities of
         importers in the Asia Pacific region. Before he moved to Singapore in 2006
         he consulted, steered and controlled the advertising activities of
         Volkswagen importers worldwide as the Head of Volkswagen Advertising
         International. He has more than 12 years experience in international
         marketing communications and conducted brand reviews in more than
         30 countries.

         Ali Shabaz
         JWT Singapore
         Executive Creative Director

         After eight years in advertising, six in India and two in the Middle East, Ali
         came to Singapore to join BBDO in the year 2000. And in the next five
         years his work on brands like Pizza Hut, Visa, FedEx and ICI Paints won him
         a few Silver Nominations at D&AD, Lions at Cannes, Pencils at One Show,
         Clios and recognition at almost every award show.

         In 2005, his campaign for Pizza Hut was the 8th most awarded print
         campaign in the world according to the Gunn Report. The same year
         BBDO Singapore was voted the 2nd most creative agency in Asia.
         Soon after, Ali joined JWT Singapore as ACD and was promoted to
         Creative Director within a year.

         Between ’06 and ‘07, JWT Singapore finished 2007 as the 3rd most
         awarded WPP office in the world and the most awarded JWT office in the
         world. JWT Singapore also finished 2007 ranked as the 6th Most Creative
         Agency in Asia by Campaign Brief Asia. Ali has made the top -10 list of
         most creative people in Asia by Campaign Brief for two years in a row. He
         was voted the Advertising Professional of the Year by IAS in 2006. And
         recently, one of “The Most Influential Creative Directors” in Singapore by
         the Institute of Advertising.

         He is currently Executive Creative Director for JWT Singapore and also
         Regional ECD on Knorr for Unilever.

         But the achievement he’s most proud of, are his two kids, Zayd and Iman,
         who can keep him occupied for hours.
         Angus Fraser
         Managing Director

         Angus believes the best communication ideas combine channel and
         content thinking in equal measure. The SMA awards are therefore an
         important way to recognise the power of media and taking part as a
         judge is a privilege so far as Angus is concerned. Since tough times test
         our inventiveness, this year should produce plenty of great entries.

         As the head of JWT Singapore, no longer a small outfit but now a
         substantial operation, Angus has the opportunity to work with almost
         every media agency in Singapore and he sees a key part of his role to be
         encouraging a spirit of collaboration and true partnership.

         Angus has served on the 4As Executive for three years and for the past
         year has been the Second Vice President. He has contributed as a judge,
         speaker or organiser to a variety of awards shows for creative, media and

         Benjamin Teh
         Pilot Pen
         General Manager

         Bennett Neo
         Asia Pacific Breweries Singapore
         General Manager

         As the General Manager for Asia Pacific Breweries in Singapore (APBS),
         Bennett is responsible for the overall management of strategic and
         operational matters, which include Sales, Marketing, Technical and
         Business Development for the operating company. Bennett officially
         assumed this position in July 2007.

         Prior to being appointed as the General Manager of APBS, Bennett was
         Managing Director of Tiger Beer in the United Kingdom (UK). He was
         responsible for starting up Tiger Beer UK Limited in 2005 and overseeing its
         development in the UK. He was in this role for two years.

         Bennett started off his career in Sales, where he worked in the various
         organizations of Esso, Exxon and subsequently ExxonMobil. He has been
         posted to numerous countries around the world including Hong Kong,
         China, the USA, Japan and Vietnam throughout his career. His last position
         held in ExxonMobil was Country Manager and General Manager of
         ExxonMobil Unique Company Limited based in Ho Chi Minh City, Vietnam.
         In this role, he was responsible for the overall management and
         stewardship of ExxonMobil's Vietnam operations, including all business,
         service lines, manufacturing and supply & distribution.

         Educated in Singapore, Bennett holds a Mechanical & Production
         Engineering degree from Nanyang Technological University. He is also a
         canoeing enthusiast, who has represented Singapore in numerous canoe
         championships and was the coach of the National Canoeing Team in

         Bonnie Datta
         Singapore Economic Development Board
         Head-Special Projects(Marketing)

         Bonnie is a career marketer with over a decade in regional roles in Asia
         Pacific. Starting with Ogilvy where she worked on the market entry of
         various MNC brands in a liberalizing India, she was transferred to their
         Singapore operations to lead a new mobile telecoms business across AP.
         Bonnie was then recruited to join one of the regional marketing teams for
         the same organization. She has wide ranging experience in brand
         management and go-to-market strategies across various industry
         verticals. Bonnie is currently involved in identified marketing-led initiatives
         being driven by the EDB. Bonnie is an avid golfer and enjoys reading &

         Carol Tan Mei Mei
         Ministry of Information, Communications and the Arts
         Director, National Marketing Division

         Professional experience spans the private sector, Statutory Board and
         government sector in the areas of Marketing, Brand Management,
         Strategic Planning and Management.
         Obtained her Bachelor in Business Administration from National University
         of Singapore, and Masters in Business Administration from University of

         Spent 15 years with the Seagram Spirits and Wine Group, last appointment
         being Commercial Director of Martell Cognac, with turnover of USD$130
         million and Marketing budget of USD$28 million, in the Asia Pacific region
         (13 countries).

         In 2002, Carol left her lucrative career in the private sector for family
         reasons. She joined the National Arts Council as its Deputy Chief Executive
         Officer in Sept that year. As an arts-lover and then mother of two very
         young children, she believed that more could be done to promote the
         arts in Singapore, especially to the young. In NAC, she helped to
         restructure the Council and begun talks on strengthening the Arts
         Education area. She also provided strategic inputs, cultural policy, and
         organization development and managed the day-to-day operations of
         the Council.

         Seconded to the parent Ministry of NAC since 2004, Carol now heads the
         National Marketing Division of the Ministry of Information Communications
         and the Arts (MICA). Its mission is to create affinity for Singapore and win
         friends and fans. The Division articulated and shared with key Ministries the
         positioning platform for marketing Singapore. It is the Secretariat to the
         National Marketing Action Committee, which looks at how the
         government can market Singapore in a more holistic manner. Carol also
         lead in Cultural Diplomacy efforts designed to display Singapore’s artistic,
         cultural and creative achievements overseas. Her Division also provides
         support to marketing mega events like APEC 2009 in the area of branding
         and providing an integrated look and feel to the entire event. National
         marketing also produces National Marketing collaterals and fact sheets
         for the use of the entire civil service.

         Carol has wide-ranging interests. She enjoys music, gardening, reading,
         designing jewelry, attending arts events and entertaining in her free time.
         Chang Chee Pey
         Singapore Tourism Board

         Mr Chang Chee Pey assumed his new appointment as Director, Brand
         Management on 2 January 2009.

         As Director, Brand Management, Chee Pey is responsible for Singapore
         Tourism Board’s (STB) brand strategy and campaigns, and developing
         strong and positive brand perceptions worldwide. He will also ensure that
         the brands developed are applied consistently and effectively to all
         marketing and promotional initiatives conducted by the key stakeholders.

         Chee Pey brings with him a wealth of regional experience in the tourism
         industry, having held various roles within the STB throughout his 12 years
         with the Board. In his capacity as Regional Director, ASEAN (Mainland),
         Chee Pey was responsible for managing the operations of STB’s four
         regional offices in Ho Chi Minh City, Kuala Lumpur, Johor Bahru and
         Bangkok, as well as planning and executing the marketing and
         promotional activities within these markets. As Director International
         Marketing, a position which he held from April to December 2008, Chee
         Pey’s key responsibility was to integrate the industry’s activities and
         products with the marketing efforts of the STB’s 24 Regional Offices.

         From 2003 – 2006, Chee Pey served as Director of Sightseeing & Cruise.
         During his tenure with STB’s Leisure Group, he was involved in key
         developmental projects such as the Singapore Flyer, the Orchard Road
         Mall Enhancement project and the S$10 million Singapore Fly-Cruise
         Development Fund. He also headed the STB Integrated Resort Working
         Team and managed the Request for Concept (RFC) process for the
         Integrated Resort project until the formation of the Integrated Resort
         Division in the STB in August 2005.

         Other leadership positions Chee Pey has served within the STB include
         Assistant Director for Business Travel, and Director for South Asia, during
         which he was based in STB’s Regional Office in Mumbai.           During his
         posting to India from 1999 – 2002, Chee Pey expanded STB’s presence in
         India by establishing marketing representative offices in both New Delhi
         and Chennai, which have since been upgraded to full-fledged regional
         offices. He was also responsible for successfully formulating and
         implementing marketing and media strategies to increase Singapore’s
         share of the Indian and South Asian outbound travel market.
         Chee Pey graduated with honours from Purdue University, USA, with a
         Bachelor of Science in Tourism & Hotel Management in 1997.

         Charlotte Goh
         ACP Magazine
         Marketing Communications Director

         Charlotte handles the marketing and brand direction of the consumer
         titles CLEO, The Women’s Weekly, Harper’s BAZAAR and Cosmopolitan in
         Singapore and Malaysia. Charlotte also drives trade marketing for ACP
         Magazines and communications with the industry and trade media.

         Chua Foo Yong
         Singapore Media Academy
         Managing Director

         Chua Foo Yong is one of Singapore’s most experience broadcast
         personalities and an industry veteran. She joined the department of
         broadcasting during Radio Television Singapore time in the 1960s before
         the birth of Singapore Broadcasting Corporation, a statutory board. Foo
         Yong started as a producer presenter, rose through the ranks and
         eventually became the Managing Director of Singapore Media
         Academy. Foo Yong has held various Radio & TV positions in the
         organization, where she accomplished many achievements including
         having led the first commercial Chinese radio broadcast and designed
         Format Stations and increased the operation of 5 radio stations to 12 in
         the last 10 years.

         In June 2006, appointed Executive Advisor to the Chief Executive Officer
         and Managing Director of the Singapore Media Academy, and has been
         invited to chair and speak at many international media-related
         conferences since then.

         Apart from her current appointment as the Managing Director for the first
         Media Continuing Education and Training (CET) Centre, Foo Yong has also
         been active in public services holding serveral key appointments since
         2006. After her tenure as the Chairman of Manpower Skills and Training
         Council (MSTC) under Workforce Development Agency in Jun 2009, she
         remains as the Council member of MSTC, and is currently the Board
         member of both Council for Third Age under the MCYS and Centre for
         Enabled Living Ltd.
         Eric Teng
         Tan Chin Tuan Foundation
         Chief Executive Officer

         Giri Venkatesh
         Toyota Motor Asia Pacific
         Deputy General Manager

         Having graduated from Middlesex University, London in Business
         Management, Giri embarked on his career with Toyota in Malaysia in
         1997, firstly in the National Sales Operations function before moving to the
         town of Seremban to head the local branch. He was then seconded to
         Toyota Motor Asia Pacific, Singapore where he was intricately involved in
         developing the marketing strategy of the Toyota Corolla Altis, Toyota
         Camry and the launch of the IMV Series in Asia.

         In 2005, he moved back to Malaysia to head the Brand Management
         function for Toyota and was in charge of the launch of the Lexus brand in
         2006. After a brief stint in the regional marketing function with Shell
         Malaysia and realising his passion for the motor industry, he rejoined the
         Lexus brand function with Toyota Motor Asia Pacific.

         Giri is married with a year old son and enjoys travelling, playing golf and
         listening to rock music. He is an ardent football fan and is a lifelong
         supporter of Liverpool FC.

         Goh Wee Kim
         McCann Worldgroup (Singapore)
         Creative Director

         Wee Kim got into advertising when Batey Ads offered him the first break
         into the industry in 1992. From there, he went on to work at various
         agencies including Bates, DDB, Leo Burnett, BBDO and McCann.

         He moved to BBDO Singapore as Head of Art in 2005. And was promoted
         to Associate Creative Director the following year. In 2007, He joined
         McCann Erickson Singapore as an Associate Creative Director. He was
         promoted to Creative Director in 2008.

         In 2007, Wee Kim Co-Chaired the Crowbar Student Awards, which
         recognizes some of the best works of students from around the region. He
         was invited to be a judge in CCA 2007 and ADFEST 2008. Wee Kim
         believes in grooming the next generation of creative people, he teaches
         in the IAS portfolio school.

         Thanks to his Earth Monkey Chinese zodiac sign, Wee Kim has had a bit of
         luck at the awards. He has had success at every major regional and
         international show. His haul includes Gold, Silver and Bronze medals at
         Cannes. It also included the Outdoor Grand Prix and Gold medals at the
         ADFEST. He has also won more than 50 Gold, Silver and Bronze medals at
         the CCA.

         In all, his work has been awarded with over 130 medals and accolades at
         D&AD, The One Show, Communication Arts, AdFest, MEDIA Spikes, Clio,
         AWARD, World Press Awards and the New York Festival.

         Wee Kim’s proudest moment was having his Chingay Float design; “Curry
         Spill” produced in 1990.

         Ivan Chong
         The Advertising Standards Authority of Singapore

         Ivan started his career in advertising in 1975. On 1 September 1978, he
         founded Eureka Advertising, then a one-desk and two-chair operation.
         Since its inception, Eureka had grown into a well respected and successful
         home-grown advertising agency.

         In 1995, Eureka bought a substantial stake in DNC Advertising, then
         Singapore's largest ad agency. Some two years later, the investment was
         sold back to their original shareholders.

         In 1997, Eureka entered into a joint-venture with Publicis Groupe, the
         fourth largest marketing communications group in the world and Ivan
         continued to be Chairman & CEO of Publicis Eureka, as it became

         After stepping down in 2002, he continued as its non-executive Chairman
         and remained a director and shareholder until he sold his remaining
         stakes in 2005.

         He currently sits on the Boards of Novena Holdings Ltd as an independent
         director and as executive director of Rockeby Biomed Ltd, an ASX listed
         company. He is also socially active in Case, the Consumers Association of
         Singapore and ASAS - The Advertising Standards Authority of Singapore.

         Jack Lim
         Sony Pictures Entertainment (SPE) Networks – Asia
         Vice President-Advertising Sales & Marketing

         Jack Lim assumes the role of Vice President, Advertising Sales and
         Marketing, with effect from 2 January 2008. Jack is charged with
         driving advertising and sponsorship revenue for SPE Networks – Asia’s
         four ad-supported channel brands – AXN, Asia’s leading action and
         adventure channel; AXN BEYOND, the spin-off channel from AXN
         specialized in sci-fi, fantasy, horror, suspense and paranormal types of
         programming; ANIMAX, Asia’s premier youth animation channel; and
         SONY ENTERTAINMENT TELEVISION, a trendsetting channel catered for
         the urban career women. At the same time, Jack will also oversee the
         areas of research, marketing services, sales operations and new
         business development.

         Previously, Jack spent three years at IBM as Communications Director
         for ASEAN/South Asia. He led a team of over 40 Communications
         professionals in planning and executing IBM’s global brand and
         regional communications campaigns across the region. Before IBM,
         Jack worked at GE from 1997 to 2004, with his last assignment being
         Market Development Director at GE Corporate.

         SPE Networks – Asia is not Jack’s first foray into the media industry.
         Starting his career with Dow Jones & Co., he served as the Advertising
         Manager for The Asian Wall Street Journal as well as Broadcast Sales
         Manager for Asia Business News. Thereafter, he assumed the role of
         Director of International Sales, Asia, in CNBC Asia Pacific.

         Jack was born in October 1969 in Singapore. He graduated from the
         National University of Singapore with a Bachelor of Arts in Political
         Science and earned an MBA in International Business in 2004. Jack is
         married with two daughters aged 8 & 6.
         Jacqueline Cheong
         DHL Express Asia Pacific
         Vice President, Marcoms

         Jacqueline Cheong is the Vice President for Marketing Communications in
         DHL Express Asia Pacific. She is responsible for branding & marketing
         communications across Asia Pacific for DHL Express.

         Jacqueline has an extensive background in marketing and
         communications, as well as hands on sales and account management
         experience on both the agency and client business. Her industry work
         experience include Transportation Services, Supply Chain Management,
         eCommerce & Fashion Retail.

         In her current position with DHL, she has been active in the media and
         advertising industry, judging Asia Pacific industry awards and sharing
         DHL’s best practices in her field with industry colleagues.

         Jacqueline speaks 3 languages (English, Mandarin & Cantonese) and has
         lectured part-time about internal communications for the Marketing
         Institute of Singapore.

         She holds a BSc in Marketing from the University of Ireland, Dublin and
         currently lives with her partner and 2 children.

         James Miner
         ESPN Sports

         Jason Soh
         MSIG Holdings (Asia)
         Vice President, Brand & Communications
         James Tan
         Levi Strauss Asia Pacific Division
         Regional Marketing Manager

         James has accumulated 16 years of experience in the consumer
         marketing profession.

         In the course of his career, he has worked for renowned MNCs like Sony,
         Starhub, adidas and Levis!

         In both Starhub and adidas, James has been managing and leading the
         marketing department.

         James has been instrumental in assisting Sony to reach the No. 1 market
         share position for the video and digital video camera category when he
         was the marketing person in charge.

         Under his leadership, adidas Singapore has been enjoying fast growth
         both in business value and brand image!

         In Jul last year, James was tasked to overlook adidas Malaysia as well,
         imparting the Malaysia marketing team with strategic inputs and
         marketing expertise.

         Currently, James is the Regional Marketing Communications manager for
         Levi Strauss Asia Pacific Division, leading the development of regional
         marketing campaigns as well as providing leadership and consultancy to
         16 countries in areas of brand communications, strategic brand planning,
         consumer engagement and activation strategy, with the aim to drive
         brand consistency across Asia Pacific and to alleviate marketing expertise
         in all countries to the next level.

         James has also been very active in the marketing scene by providing
         Marketing magazine with views on new marketing medium, branding
         strategy insights, viewpoints on emerging trends etc.

         James holds a Arts and Social Science degree from NUS and a MBA from
         Monash University Australia.
         Jayne Kwek
         Moove Media

         Joanna Wong
         Eu Yan Sang International
         VP - Brand Mgt & Corp Comms

         Joanna Wong, an advertising and public relations veteran for more
         than 20 years. Her vast marketing and communications experience
         spans from consumer lifestyle brands to hospitality and industrial B2B
         businesses locally and in the SE Asian region.

         She joined Eu Yan Sang International Ltd in 2000 as the first
         communications manager for the Group and played a key role to the
         changed image of this 130-year old traditional Chinese medicine
         brand. In her capacity now as Vice President of Brand Management
         and Corporate Communications, her main responsibilities are to direct
         the Group’s external communication programmes including investors’
         relations and public relations. She is responsible for the Group’s
         corporate affairs/events, sponsorships and marketing events. She also
         directs brand management and communication programmes in new
         markets as the company expands globally.

         Prior to joining Eu Yan Sang, she runs her own management
         consultancy focusing on SME businesses. She holds a Master of Arts in
         Communication Management from the University of South Australia.

         Johnson Seah
         Land Transport Authority
         Jowena Liang
         DBS Bank
         Vice President, Consumer Marketing (CBG Advertising & Research)

         Jowena has more than 20years experience advertising and FMCG retail
         marketing. She started her marketing career in Smithkline Beecham in
         Brand management and subsequently in the next 14 years managing one
         of the world’s most famous brand, McDonald’s

         Her vast experience in McDonald’s includes driving key brand initiatives as
         well as building the brand’s key icons like Ronald McDonald and Happy
         Meals. As Head of Marketing, she also led the Singapore team in the
         launch of the highly successful Global I’m lovin’ it Campaign in 2003. She
         received the much coveted global President Award at McDonald’s in

         In February 2005, Jowena joined DBS as Head of Consumer Marketing,
         Singapore, responsible for developing marketing/advertising strategies to
         build the brand proposition and positioning for DBS, DBS Treasures and
         POSB franchises. In her capacity, she is accountable in helping the bank
         achieve brand share and market share of key products. She also oversees
         the bank’s Consumer Research.

         In May 2007, Jowena was appointed the additional role as Head of
         Internet Banking at DBS Bank. She is instrumental in building a relevant
         internet banking model that adds value and deepen customers’
         relationship for the biggest online bank in Singapore.

         Judy Wong
         Singapore Institute of Management
         Director of Business and Marketing Relations

         Judy is a specialist in corporate branding and stakeholders
         communication. In 2006, she is invited to join the restructured SIM to be
         the driver of marketing.

         She is currently the Director for Business & Marketing Relations that heads
         Regional Projects, Recruitment, Marketing and Industry Projects.

         In her corporate role, Judy has initiated major programs that include
         setting up customer care centre; spearheading branding and change
         programme; developing branding and marketing workshops; and
         conducting core values and professional image seminars.

         Judy is trained as an engineer under Nanyang Technological Institute.
         Initiated to the world of marketing through Chartered Institute of
         Marketing (UK) by Singapore Institute of Marketing. And got a good
         dosage of corporate challenges through the Master of Business
         Administration programme by University of Dubuque, USA.

         Karen Low
         Nokia Siemens Networks (Asia Pacific)
         Head of Brand, Marketing Communications and Channels

         Karen Low is responsible for Nokia Siemens Networks’ brand, marketing
         communications and marketing channels in Asia Pacific, including
         providing guidance and support for local offices across the region.

         Karen has more than 14 years of experience in the info-communications
         industry, specializing in marketing and corporate communications. She
         joined Nokia Networks in 1999, and in her various capacities, Karen has
         developed and executed creative brand and market-making activities
         across traditional and new media channels, including programmes which
         are global best practices, campaign management, advertising, e-
         marketing and creative co-marketing with partners.

         Karen began her career in then-Telecommunications Authority of
         Singapore as their sole corporate communications officer, handling public
         relations and internal communications for the statutory board.
         Subsequently, she joined Hewlett Packard Singapore’s Public Relations
         department, handling employee communications and developing HP
         Singapore's corporate presence on the internet including the initiation of
         the HP Club for consumers, a first for HP Singapore.

         On the National University of Singapore Dean’s List (top 5% of graduating
         class) for her Bachelor of Arts degree, Karen graduated the following year
         with a Bachelor of Social Science 2nd Class Upper Division Honours
         degree, majoring in sociology. She occasionally writes non-
         telecommunications material, garnering a Merit Prize for her first foray into
         poetry, and has read in various poetry festivals in Singapore.
         Kenneth Low
         F&N Foods
         Assistant General Manager, Commercial

         Lee Hwee Hong
         Wing Tai Holdings
         Head, Group Corporate Communications

         Ms Lee Hwee Hong is Head of Group Corporate Communications in Wing
         Tai Holdings Limited, a leading property and lifestyle retail company listed
         on the Singapore Exchange. She oversees the Group’s corporate and
         marketing communications in Singapore and key markets. Ms Lee has
         experience in the shipping and transportation sector and in public service,
         where she chaired the national taskforce to manage Singapore’s
         international image during SARS in 2003.

         Lee Mun Ling
         Orchard Turn Development Pte Ltd
         Vice President, Marketing Communications, ION Orchard

         Lilian Ng
         OCBC Bank
         Head Marketing Services and Consumer Financial Services

         Li Lian is Head of Marketing Services for OCBC’s retail banking business.
         Together with her energetic and vibrant marketing team and colleagues
         across retail banking, she has helped uplift the once staid OCBC image
         into a compelling and refreshing voice in the banking scene. From the
         innovative first-in-market Full Service Sunday Banking to the fun filled
         Mighty SaversTM Programme, the emotionally engaging integrated
         marketing approach employed has differentiated OCBC while delivering
         sound business results. The Mighty SaversTM Programme has won
         accolades including the prestigious The Asian Banker Award for Best
         Deposit Linked Products and the Silver Award for Best Activity Generating
         Brand Volume at the MAA Globes Awards in 2008.

         Li Lian has over 18 years of experience spanning marketing, strategy,
         segment management and business development in the banking and
         retail sectors. She graduated with the Bachelor of Accountancy degree
         from the National University of Singapore and the Bachelor of Law (Hons)
         from the University of London.
         Lim Mei Mei
         The University of Adelaide-Singapore, Ngee Ann-Adelaide
         Education Centre
         General Manager

         Mei has more than 18 years of experience in business development and
         marketing in diverse industries. She was responsible for developing b2c
         and b2b connection platforms for the various local companies and MNCs
         in the media, finance and education services. She is a regular contributor,
         panelist and speaker in publications, conferences and forums on
         marketing related topics. Mei confesses to being a hard-core believer in
         advocating a marketing and learning culture in every organization that
         she works in.

         Lynette Ang
         NTUC Income
         Senior Vice President and Head, Marketing and Communications

         Responsible for NTUC Income’s branding and marketing strategy, public
         relations, media relations, sponsorship and advertising.

         Lynette Ang joined Income in July 2007. She has over 15 years experience
         in marketing and branding, with her early years grounded in top-flight
         FMCG companies like Coca-Cola and Unilever.

         She subsequently moved on to become one of the pioneers of the
         standalone e-Bank, that was set up by OCBC. In her capacity
         as Chief Marketing Officer of, she built up the brand from a
         non-entity into a highly recognizable brand in a short span of time.

         Prior to joining NTUC Income, she was the Marketing Director of APL (Part
         of the NOL group) for over five years and had global responsibilities for
         branding and marketing.
         Melisa Teoh
         Aviva Asia
         Head of Brand, Asia Pacific

         Melisa Teoh is the Asia Pacific Head of Brand for Aviva, an international
         savings, investments and insurance group. Melisa oversees brand,
         sponsorships, customer advocacy and consumer initiatives for the region
         which includes Australia, China, India, Singapore, Hong Kong, Malaysia
         and Taiwan.

         Ong Lay Ling
         Trans Eurokars (SAAB)
         Managing Director

         Ms Ong Lay Ling has been Managing Director of Trans Eurokars Pte Ltd
         since 2000. Trans Eurokars is the distributor for Saab, Rolls Royce and Mini
         passenger cars in Singapore. She concurrently holds Directorships in
         Stuttgart Auto (distributor of Porsche cars), Auto Eurokars (distributor of
         Opel) as well as subsidiaries in Indonesia. The portfolio of brands held by
         Eurokars in Indonesia includes Porsche, Saab, Rolls Royce, BMW, Mazda
         and 3M. In her current appointments, she oversees the operations,
         finance and business development of Eurokars Group.

         Patrick Low
         Y&R Singapore
         Executive Creative Director

         Patrick began his career in 1978 at Fortune Advertising, the largest local
         advertising agency then. In 1981 he joined Ogilvy and Mather where he
         won his first major award for Philips, becoming the first Singaporean to get
         into the prestigious One Show.

         In 1987, he moved to Y&R where he created many award-winning ads
         and memorable campaigns for brands like Toyota, Lexus, Ikea and
         SingTel, Epson, Ericsson, Citibank, Singapore Tourism Board, OCBC Bank
         and many others.

         1n 1995, Patrick was persuaded to be the first Singaporean to chair the
         local Creative Circle Awards, setting the stage for many other
         Singaporeans to follow.

         In 1988, he co-wrote a short film with Mike Miller, which featured in
         Sundance Film Festival.

         In 2005, together with Neil French, Jim Aitchison, and Linda Locke, he was
         named Champion Of The Creative Circle, a rare achievement award for
         his contribution to the advertising industry. In 2007, he was featured in
         IDEAS (a book on Singapore’s hottest creative directors) and was voted
         Singapore’s Creative Director of the Year.

         To date, his work has been awarded in every major international
         advertising competition, notably the One Show, D&AD, Clio, New York
         Festival, London International, Communication Arts and Cannes. He has
         also been invited to judge in many of them, most recently at the 2007
         Cannes Advertising Festival.

         Despite his hectic schedule, Patrick still finds time to share his experiences
         with students from the AWARD School and the Institute of Advertising. He
         also sits on the advisory board of Temasek Polytechnic School of Design.

         When he isn’t creating ads, Pat will most probably be chasing a football.
         After all, his claim to fame was playing against a British all-star team at the
         1995 Singapore International Soccer Sevens, which included Bobby
         Charlton, Jeff Hurst and Kevin Keegan.

         Pearlyn Tseng
         Health Promotion Board
         Ag Deputy Director, Corporate Marketing

         Pearlyn has been with the Health Promotion Board (HPB) since 2004. She is
         currently the Acting Deputy Director, leading the Corporate Marketing
         department to spearhead innovative and impactful health promotion
         campaigns. With a strong interest and passion in health issues, Pearlyn has
         achieved several milestones in her current role including the well-received
         HIV/AIDS TV drama ‘By My Side’ and award-winning campaigns, ‘Lucky
         Got Kaki’ to promote mental well-being and the ‘Diabetes’ campaign
         which garnered PR coverage in the British Medical Journal. She is currently
         involved in managing public education campaigns for the Influenza A
         (H1N1) pandemic in Singapore.
         Sebastian Tan
         Shooting Gallery
         Group Managing Director

         Sebastian entered the market as a fresh-eyed art student. Also a much
         sought after photographer and director today, Sebastian has been
         known to be a maverick possessing a unique and effective blend of
         creativity, fiery passion and foresight.

         Never giving up his dream of becoming an art director one day, he
         showed gritty persistence and imagination in his first stint as a
         photographer’s assistant. Even while he was constantly kept busy by the
         demands of his job, he honed the skills of the trade from the bottom up.

         Armed with only a 35mm camera, a couple of lenses and the proceeds
         from the sale of his car, The Shooting Gallery was born in 1987 out of his
         necessity to survive.

         To date, Shooting Gallery Asia is a collective of 15 companies with offices
         and studios in Malaysia, Indonesia, Vietnam, New Zealand, The Maldives
         and growing. The latest being Artison, a production design business to
         support and add value to the film-making industry. There’s also an office
         in Paris to market the group and support work from Europe.

         Besides being the President of the Professional Photographers Association
         (Singapore), Sebastian also sits on the advisory panel of Temasek
         Polytechnic’s School of Design and Nanyang Academy of Fine Arts’
         curriculum advisory committee. He is a member of the Singapore
         Workforce Development Agency’s Media & Communications Manpower
         Skills & Training Council.

         With a sprawling 21,000 sq feet headquarters at Brilliant Building, Sebastian
         has much to be proud of his achievement. But he still remains the same
         simple and humble visionary, with no airs at all, persuading clients not just
         with the depth of his views but also the expertise of his direction.
         Stephen Mangham
         Ogilvy & Mather (Singapore)
         Group Chairman

         Steve Llewellyn
         Bates 141 Singapore
         Executive Creative Director

         Steve has over 16 years of integrated creative and design experience. He
         first started out in Wales and later joined the Marketing Store Worldwide,
         working on promotional, direct marketing and design solutions for Bass
         Breweries with brands such as Grolsch, and the launch of Carling Premier
         into the UK market.

         Steve moved to Singapore in 1996 and has spent the past 12 years in the
         region. In Singapore, he serviced clients in the entertainment, business,
         hotel & resort, retail and property sectors, developing marketing
         collaterals for Singapore, Indonesia and the Philippines.

         In 1997 Steve joined TEQUILA Singapore and for the next 6 years
         successfully enjoyed working with clients and brands such as DBS Bank,
         Visa International, Martell, Chivas Regal, StarHub, Shell, Sentosa, Palm,
         Standard Chartered Bank, Rothmans, ESPN Star Sports, and Philips
         Consumer Electronics.

         In 2003, Steve then moved to Hong Kong to help establish and build the
         creative offering of TEQUILA Hong Kong. While there, Steve oversaw and
         worked on projects for Heineken Hong Kong, including the highly
         successful and award winning integrated launch of Heineken-ito. Further
         to his role as Creative Director for TEQUILA, Steve was passionate about
         working in an integrated fashion developing through-the-line and media
         neutral creative ideas. In 2007 Steve joining Bates141 as ECD to further his
         desire of developing creative ideas and consumer experiences that
         communicate and touch people beyond traditional media channels.

         A proud Welshman, Steve is also a former Singapore National rugby
         player and an avid sportsman.
         Subba Raju
         Grey Group
         Chief Executive Officer

         Raju began his career on the catwalks of Bangalore. Though he was one
         of the country’s up-and-coming fashion models, he was so enamored by
         Advertising that he traded in the glamour and applause for long hours
         and a tiny desk in the corner of DDB Chennai as a Management Trainee.

         Raju moved on to J. Walter Thompson after three years. At JWT, he rose
         up the ranks and was made responsible for new business as well as
         managing current clients.

         In order to obtain a holistic understanding of the communication business,
         Raju moved to Rapp Collins Indonesia and ran the agency’s CRM and
         Direct Marketing functions. He joined Grey in 2001 and over five years,
         grew the agency by 150%, slotting it into the Top 5.

         In 2005, Raju was handpicked to take over the helm of Grey Singapore. In
         less than a year, the agency has grown significantly and is one of the
         most talked-about agencies in town.

         Raju’s life revolves around work and family. He still appreciates a good,
         well-cut suit.

         Suresh Narayanan
         Nestle Singapore
         Managing Director

         Mr. Suresh Narayanan joined Nestle Singapore Pte Ltd as its Managing
         Director effective 1st January 2008.

         Before the appointment, Mr. Suresh Narayanan served as the Executive
         Vice President for Sales for Nestle in the South Asia region consisting of
         India, Sri Lanka, Bangladesh and Nepal. His stint has involved major
         structural and strategic changes in the Sales & Customer management
         organization in Nestle India that witnessed the emergence of a company
         from low single digit growth to sustained double digit performance
         outperforming other benchmark MNC’s and Food companies in India.
         Prior to this assignment, he held the position of Executive Director –
         Marketing & Sales, responsible for Nestle Indo-China, representing
         Thailand, Cambodia, Myanmar, Laos and Vietnam.
         Mr. Suresh Narayanan began his career as a Management Trainee with
         Hindustan Unilever (Subsidiary of Unilever Plc) over two decades ago. He
         held numerous positions of increasing responsibility in Sales, Marketing,
         General Management and rose to the position of General Sales Manager
         for the Beverages Division (Tea & Coffee) at Hindustan Unilever Limited.
         During his career with Unilever, he was responsible for integrating two
         large mergers of Lipton and Brooke Bond in the largest Sales Region in
         India . His tenure as the General Sales Manager saw the highest ever sales
         volume and growth in the Tea Business that Hindustan Unilever has
         achieved. Thereafter, he had a short stint at Colgate Palmolive before
         joining Nestle.

         Mr. Suresh Narayanan has also been on the selection panel both at
         Hindustan Unilever Limited and Nestle for recruitment of Management
         Trainees from leading Indian Business Schools. In Thailand, he was on the
         Board of Governors of the Thai Management Association and the
         Chairman of ECR, Thailand.

         Mr. Suresh Narayanan holds a Masters Degree in Economics from the
         Delhi School of Economics and a Diploma from IMD, Lausanne for a
         program on Executive Development. In addition, he has attended the
         Nestle Leadership Program at the London Business School.

         Suresh is married to Rajitha, who is a Special Educator, tending to the
         needs of children with learning and physical disabilities. They have a
         daughter Avanti who is in Middle School. Suresh is fond of reading, plays
         a little golf and likes to participate in teaching and communications

         Susan Lim
         Alliance Cosmetics Pte Ltd.
         General Manager

         Susan Lim, General Manager of Alliance Cosmetics Pte Ltd, she oversees
         the Singapore operation for the last 8 years, since Revlon appointed
         Alliance Cosmetics Group, (Malaysia based company), as a distributor for
         Singapore, Malaysia & Brunei.

         Alliance Cosmetic Group is a leading distributor of cosmetics and
         personal care products. Brand portfolio includes Revlon cosmetics, Revlon
         hair colour, SILKGIRL cosmetics, SILKYGIRL fragrances, Silky for Men
         fragrances, Silky Lips lip care, Silky White face products, Silky Care
         feminine hygiene wash and Cutex nail polish remover. (All Silky products
         and SILKYGIRL are home-grown brands)

         Her strong passion in the beauty industry, self-motivation, results oriented,
         team spirits and positive mindset are her key success factors throughout
         her career path.

         Prior to joining Alliance Cosmetic Group, she has three years of regional
         experience as Country Business Manager, SEA/ Hong Kong/ Taiwan with
         Transitions Optical Inc, (US based, optical lens manufacturer specializing in
         plastic variable tint for spectacle lenses). She possesses a good insight of
         the regional advertising and promotion aspect of business within the

         Having worked for over a decade with multi-national company in the
         FMCG industry, (L’Oreal) and media owner (Singapore Press Holdings) has
         given her the vast experiences and exposure as both advertiser and
         media owner.

         Tan Lee Hoon
         LEGO Singapore
         Managing Director

         The LEGO Company’s philosophy is built on the belief that ‘good play’
         enriches a child’s life and subsequently, his or her adulthood. With this
         belief, the LEGO Group has developed and marketed a wide range of
         products, all founded on the basic philosophy of learning and developing
         through play.

         Lee Hoon was appointed as the Managing Director of LEGO Singapore in
         June 1995. She was tasked with the role of strengthening the LEGO
         Company’s presence in the trade, building a strong trade relationship
         and also, furthering the growth of the business in Singapore and
         overseeing Malaysia’s distributor market.

         In addition, during her tenure with the company, she had been given the
         added responsibility of growing the South East Asia / South Asia distributor
         markets. Hence, she has cumulated experiences in running a sales
         company with supporting staffs reporting to her from sales, marketing,
         finance and warehouse/distribution. She is also experienced in dealing
         with appointed distributors in the region to sell, market and distribute
         LEGO products.

         She is no stranger to the toy industry  prior to her employment with LEGO
         Singapore, she was the Regional Marketing Director (South East Asia) at
         Mattel Toys for almost eight years. Her vast experience in sales, key
         account management, strategic marketing and brand management in
         the toy industry and consumer markets enables her to bring LEGO sales to
         next level. She has also led the company to achieve higher LEGO brand
         awareness and relevance to the consumers which includes kids, parents,
         gift-givers and adult fans.

         As a working mother of three kids, she tries to spend both quantity, as well
         as quality time, with them. She enjoys family vacations  especially if the
         locations are chosen by her kids, and loves cooking and reading.

         Theodore Choo
         Gosh Advertising
         Chief Executive Officer

         Ted has proven his mettle in some of the best known agencies in
         Singapore and across Asia, among them Lowe Worldwide, Ogilvy &
         Mather, McCann Erickson and Euro RSCG.

         He was one of the pioneers at Monsoon Advertising and was instrumental
         in helping the agency grow from a small start-up to a S$52 million agency.
         This attracted a merger by the Lowe Group in 1997. Ted served as Deputy
         Managing Director for another 3 years before setting up Gosh Advertising.

         Ted’s new challenge is to constantly build a talent pool that is result
         oriented, pro business and provide ingenious marketing solution in a
         refreshing and creative way

         To date the agency has attracted top Multinationals as well as regional
         clients that believe that their talent, knowledge and work process have
         constantly lead to an ‘unfair advantage’ in the marketplace.

         It’s no wander that 75% of the agency’s clients have been with them for
         more than five years. A testament of a strong and sound relationship
         based on trust, respect, passion and knowledge continuity.

         Ted wishes that one day soon he could channel that energy and life’s
         learning into a more humbling vocation as a beach advocate in some
         idyllic isle around the region.
         Vincent Lim
         Eu Yan Sang (Singapore)
         Managing Director & Senior Vice President

         Vincent Lim is the Managing Director of Eu Yan Sang (Singapore) Pte Ltd
         and Senior Vice President of Eu Yan Sang International Ltd. He is
         responsible for the overall business, operations and performance of Eu
         Yan Sang (Singapore) Pte Ltd. In addition, Vincent also manages the
         business operations of Yin Yang Spa Products Pte Ltd. Vincent has many
         years of management experience in the food & beverage, retail, health
         products and service industries, both locally and overseas.
         Will Lee
         Catapult Marketing Asia Pacific
         General Manager

         As General Manager of Catapult Marketing Asia Pacific, Will is creating
         best-in-class action-oriented solutions for Catapult’s global and regional

         Will has over 15 years of experience, wearing both agency and client
         ‘hats,’ and a portfolio of marketing and brand experiences that include
         clients like P&G, Kimberly-Clark, Subway Restaurants, Citigroup, ABNAmro,
         Pioneer Mobile Electronics, Reynolds Consumer Products, and Intel - just to
         name a few!

         Will has led the development and execution of award-winning and
         business driving marketing programs for consumer and business products
         and services; and has extensive experience bringing new products and
         channels to life for his clients.

         Shopper Marketing and Emerging Technology / Media are at the cutting
         edge globally, and Will is providing thought-leadership and breaking new
         ground in these areas in the Asia Pacific region.

         Will has an MBA in Product Management / Marketing from Fordham
         University and a Bachelor’s Degree from The University of Alabama.
         Willy Tan
         Singapore Press Holdings
         Senior Brand Manager

         Willy is responsible for branding & trade communications for SPH's stable of
         newspaper titles.

         Recent projects include the revamp of my paper into the world’s first
         bilingual newspaper and Lianhe Wanbao’s change to a dual-cover
         entertaining read. He has also spearheaded major campaigns for titles
         like The Straits Times, The Business Times, The New Paper & Lianhe Zaobao.

         As an industry initiative, he helped start the SPH Ink Awards, which
         recognises and rewards excellence in local print advertising. Prior to
         joining SPH, he was an award-winning media professional from OMD and
         Universal McCann.

         A car nut and father of a newborn girl, he spends his weekends taking
         long rides with baby Lauren Willow.
Media Sales Person of the Year Jury
                  Stella Lui
                  Brand Leader

                  Preeti Kumar
                  Mediacom Singapore
                  General Manager

                  Preeti is one of those rare people who have not just witnessed the
                  sweeping, dramatic changes in media and the business of our clients but
                  has embraced them. She is perhaps even more unique in having
                  developed her 15 year career while remaining loyal to MediaCom during
                  the whole period.

                  Through our tough times and our triumphs, Preeti has been a cornerstone
                  of the Singapore office since 2001 and Mumbai before that.

                  She has extensive experience in managing multi-market clients and
                  working with various stake holders across regional and local client
                  organizations. Her role today involves working across regional and local
                  clients and articulating the MediaCom Singapore story.

                  MediaCom has seen some great successes under her leadership on Nokia.
                  winning key awards for Nokia work at regional & Singapore industry
                  awards including the Media Magazine Planner/Buyer of the year 2007.

                  Preeti is an avid Disney fan and loves theme parks

                  Michelle Wong
                  Mediaedge:CIA Singapore
                  General Manager
         Juliet Ng
         ZenithOptiMedia Singapore
         General Manager

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