Marketing Strategy Kit by tqr18812

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Marketing Strategy Kit document sample

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               MARKETING STRATEGY PYRAMID TEMPLATE
  This file is part of the Pivot VAR Services Marketing Resources kit which includes templates,
  articles and resources to teach you how to get the best possible results from your marketing..


                 For more information or on Pivot VAR Services go to:
                       www.pivotpartnerservices.ca/resources

               Pivot VAR Services offers innovative marketing and vendor management
                      Services dedicated to small and medium sized Resellers.




Confidential                                                                          Page 1 of 3
                                                                                                    4/22/2011
                                    MARKETING PYRAMID
                              STRATEGY, TACTICS AND PROGRAMS




                     .                            Strategy
                                                        Marketing efforts are in total alignment with your
                   STRATEGY                              company’s growth/profit/value-building objectives
                                                        Your message is clear and consistent about your
                                                         unique selling proposition.

                                                  Tactics:
                                                        You know your budget and priorities
                       .                                You have allocated resources and timelines
                    TACTICS                             You have Identified Your Target Market / Qualified
                                                          Prospects – including existing customers.
                                                        You have your Marketing 4Ps in order - Product,
                                                          Price, Promotion and Placement

                                                  Programs
                                                       Describe what you are selling in a single sentence.
                         .                             Differentiate what you are selling from the
                   PROGRAMS                             competition.
                                                       Match your prospects with the correct solution
                                                       Capture leads
                                                       Nuture leads
                                                       Cross sell your products and services to
                                                        customers / prospects

                                                  Programs Samples




Strategy Pyramid                    Page 2 of 3                               4/22/2011
         [Your Company] MARKETING STRATEGY PYRAMID



 STRATEGY 1
                     TACTIC 1
                                        PROGRAM 1

                                        PROGRAM 2

                                        PROGRAM 3


                     TACTIC 2
                                        PROGRAM 1

                                        PROGRAM 2

                                        PROGRAM 3



                     TACTIC 3
                                        PROGRAM 1

                                        PROGRAM 2

                                        PROGRAM 3




Strategy Pyramid         Page 3 of 3          4/22/2011

								
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