Vice President Director Marketing in Denver CO Telecommute Resume Kim Dail
Kim Dail is a results-oriented, customer-focused sales, business development and marketing leader with ten plus years of experience in building and training teams, launching brands and products, expanding business partnerships and escalating organizations from underdog status to being THE LEADER. She is consistently recognized and promoted for excellence in quality, creativity and process. Kim employs a forward-thinking leadership philosophy and proven track record for fostering collaborative relationships with management, peers, customers and partners. Her industry experience includes technology startups, multi-media publishers, telecommunications, recruitment, SMB retail, higher education, and state and federal government(s).
Kim Dail 303-548-2414 ● email@example.com ● linkedin.com/in/kimdail SUMMARY Results-oriented, customer-focused sales, business development and marketing leader with ten plus years of experience in building and training teams, launching brands and products, expanding business partnerships and escalating organizations from underdog status to being THE LEADER. Consistently recognized and promoted for excellence in quality, creativity and process. Employ a forward-thinking leadership philosophy and proven track record for fostering collaborative relationships with management, peers, customers and partners. Industry experience includes technology startups, multi- media publishers, telecommunications, recruitment, SMB retail, higher education, and state and federal government(s). Core competencies include: ERP, SFA, CRM, search, internet, e- Product, field and corporate marketing commerce and wireless technologies Lead generation, strategy , metric Product management from conception to reporting and contingency planning market SEM, SEO, SMO, e-commerce, video, Customer engagement, satisfaction and community, e-mail marketing and life-cycle planning mobile Ability to communicate and train at all Brand and product launches for B2B organizational levels and B2C in North America, South Web 3.0 competitive landscape & analysis America, Europe and Australia PROFESSIONAL EXPERIENCE Gannett (International Multi-media Technology and Marketing Company) 2010 – Present Development Director, Technology Virtual Spearhead regional go-to-market technology strategy, competitive landscape, customer prospect, pipeline management , training and action plans for Gannett which resulted in a 21% net sales increase, 5% market share increase and 12% decreased customer churn in 2010. Oversee, anticipate, monitor, plan and respond accordingly to changing business priorities, industry trends and market demand(s). Work in close cooperation with Gannett executives and vendor partners to ensure attainment of defined project schedules, deliverables and requirements within budget. In 2010, led the Yahoo! product(s) launch, training, promotion and marketing, adoption, customer acquisition and sustainment amongst regional sales management and teams which resulted in the highest regional revenue attainment in North America. Kim Dail - Page 2 303-548-2414 ● firstname.lastname@example.org ● linkedin.com/in/kimdail Local Insight Media/The Berry Company (Sales, Marketing & Search Company) 2009 – 2010 Director, Field Marketing (Company is bankrupt) Denver, Colorado Managed a team of field marketing managers responsible for the go-to-market strategy, competitive landscape, contingency plans and action plans for five divisions in 15 states. As a result, three new digital products were launched accomplishing a 19% net increase in sales against an overall annual quota of $248 million. Successfully initiated, developed, and launched Berry’s digital offline library product to enable 600 plus premise/telesales account executives to showcase video, mobile and technology products. This solved a 1.5 year existing customer-facing presentation challenge and resulted in efficiency, faster close cycles, increased revenues and improved "solutions sales" process across North America. Project manager of lead generation, prospect pipeline development, acquisition and optimization plan for North America. Included marketing automation and CRM training and roll-out across organization. net-linx (ERP and Sales Force Automation Technology Company utilizing Oracle Java Platform) 2007 – 2009 Global Vice President, Sales and Marketing Denver, Colorado Increased overall revenue by 200% through direction of all sales and business development activities including, territory and strategic account planning, lead generation, building a pipeline and deal closure. Responsible for all aspects of product and corporate marketing encompassing position and brand, market strategy, AR/PR e-mail marketing and social media. Successfully launched the sales and marketing efforts of net-linx’s new enterprise platform with SFA capabilities in North America and South America. Olive Software (Sequoia company providing XML-based ERP content solutions) 2001 – 2006 Vice President, Marketing and Vice President of Sales and Marketing Denver, Colorado Developed, launched and established Olive Software’s (start-up company) brand, B2B and B2C product-lines and services as a market leader within the media, government, higher education, library and Fortune 500 segments in North America and Europe. Established pipeline and built client base from the first customer to over 300 customers in three years while achieving 50% of all company revenues. Partnered with Time, Inc , ESPN, Investor’s Business Daily and others to develop customer experience, adoption and feedback plans including: focus groups, online surveys and A/B testing. Created and developed company presentation to showcase company portfolio and technology platform and was selected by Olive’s board to present to Steve Ballmer, CEO and Ray Ozzie, CTO of Microsoft as well as executives at Google. Responsible for all aspects of product and corporate marketing including corporate positioning and branding, market strategy, AR/PR, product management/roadmap, customer engagement and lead generation resulting in 25% year over year growth. Managed business development and vendor partnerships including: e-commerce, merchant systems and reseller partnerships. Kim Dail - Page 3 303-548-2414 ● email@example.com ● linkedin.com/in/kimdail MediaNews Group (North America’s 3rd Largest Newspaper Group and Interactive Media Company) 1997 – 2000 Employment Specialists, LLC d.b.a. Employmentwizard.com (Division of MediaNews Group) Vice President of Marketing and Director, Sales/Marketing Denver, Colorado Spearheaded platform and brand launch of employmentwizard.com, a white-label on-line recruitment advertising solution, designed for media publishers to offer National and Local employers a powerful web site to target, attract and connect with job seekers. First year resulted in 375 new media clients, a very successful business model, 3rd quarter profitability and was sold in less than 2 years for a substantial profit. Led customer engagement and adoption of B2C products throughout North America. Oversaw day-to-day sales, business development, marketing, vendor relations, training, and customer service operations and managed a staff of ten employees. EDUCATION, PROFESSIONAL CERTIFICATIONS AND TRAINING University of Colorado, Boulder: 1982 – 1986, Emphasis: Communications Google Ad Words Certification, formal Yahoo! Platform training and Marketing Sherpa E-mail Marketing Certification Member of International Social Media Association