Vice President Director Marketing in Denver CO Telecommute Resume Kim Dail

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Vice President Director Marketing in Denver CO Telecommute Resume Kim Dail Powered By Docstoc
					                                                    Kim Dail
                       303-548-2414 ● kimberlydail@gmail.com ● linkedin.com/in/kimdail


SUMMARY
Results-oriented, customer-focused sales, business development and marketing leader with ten plus
years of experience in building and training teams, launching brands and products, expanding business
partnerships and escalating organizations from underdog status to being THE LEADER. Consistently
recognized and promoted for excellence in quality, creativity and process. Employ a forward-thinking
leadership philosophy and proven track record for fostering collaborative relationships with
management, peers, customers and partners. Industry experience includes technology startups, multi-
media publishers, telecommunications, recruitment, SMB retail, higher education, and state and federal
government(s).

Core competencies include:
      ERP, SFA, CRM, search, internet, e-                            Product, field and corporate marketing
        commerce and wireless technologies                            Lead generation, strategy , metric
      Product management from conception to                           reporting and contingency planning
        market                                                        SEM, SEO, SMO, e-commerce, video,
      Customer engagement, satisfaction and                           community, e-mail marketing and
        life-cycle planning                                            mobile
      Ability to communicate and train at all                        Brand and product launches for B2B
        organizational levels                                          and B2C in North America, South
      Web 3.0 competitive landscape & analysis                        America, Europe and Australia

PROFESSIONAL EXPERIENCE
Gannett (International Multi-media Technology and Marketing Company)                           2010 – Present
Development Director, Technology                                                                      Virtual

        Spearhead regional go-to-market technology strategy, competitive landscape, customer
         prospect, pipeline management , training and action plans for Gannett which resulted in a 21%
         net sales increase, 5% market share increase and 12% decreased customer churn in 2010.
        Oversee, anticipate, monitor, plan and respond accordingly to changing business priorities,
         industry trends and market demand(s). Work in close cooperation with Gannett executives and
         vendor partners to ensure attainment of defined project schedules, deliverables and
         requirements within budget.
        In 2010, led the Yahoo! product(s) launch, training, promotion and marketing, adoption,
         customer acquisition and sustainment amongst regional sales management and teams which
         resulted in the highest regional revenue attainment in North America.
                                               Kim Dail - Page 2
                       303-548-2414 ● kimberlydail@gmail.com ● linkedin.com/in/kimdail

Local Insight Media/The Berry Company (Sales, Marketing & Search Company) 2009 – 2010
Director, Field Marketing (Company is bankrupt)                                    Denver, Colorado
      Managed a team of field marketing managers responsible for the go-to-market strategy,
     competitive landscape, contingency plans and action plans for five divisions in 15 states. As a
     result, three new digital products were launched accomplishing a 19% net increase in sales against
     an overall annual quota of $248 million.
      Successfully initiated, developed, and launched Berry’s digital offline library product to enable
     600 plus premise/telesales account executives to showcase video, mobile and technology products.
     This solved a 1.5 year existing customer-facing presentation challenge and resulted in efficiency,
     faster close cycles, increased revenues and improved "solutions sales" process across North
     America.
      Project manager of lead generation, prospect pipeline development, acquisition and
     optimization plan for North America. Included marketing automation and CRM training and roll-out
     across organization.

net-linx (ERP and Sales Force Automation Technology Company utilizing Oracle Java Platform)        2007 – 2009
Global Vice President, Sales and Marketing                                                    Denver, Colorado
      Increased overall revenue by 200% through direction of all sales and business development
     activities including, territory and strategic account planning, lead generation, building a pipeline
     and deal closure.
      Responsible for all aspects of product and corporate marketing encompassing position and
     brand, market strategy, AR/PR e-mail marketing and social media.
      Successfully launched the sales and marketing efforts of net-linx’s new enterprise platform with
     SFA capabilities in North America and South America.

Olive Software (Sequoia company providing XML-based ERP content solutions)                       2001 – 2006
Vice President, Marketing and Vice President of Sales and Marketing                           Denver, Colorado
      Developed, launched and established Olive Software’s (start-up company) brand, B2B and B2C
     product-lines and services as a market leader within the media, government, higher education,
     library and Fortune 500 segments in North America and Europe.
      Established pipeline and built client base from the first customer to over 300 customers in three
     years while achieving 50% of all company revenues.
      Partnered with Time, Inc , ESPN, Investor’s Business Daily and others to develop customer
     experience, adoption and feedback plans including: focus groups, online surveys and A/B testing.
      Created and developed company presentation to showcase company portfolio and technology
     platform and was selected by Olive’s board to present to Steve Ballmer, CEO and Ray Ozzie, CTO of
     Microsoft as well as executives at Google.
      Responsible for all aspects of product and corporate marketing including corporate positioning
     and branding, market strategy, AR/PR, product management/roadmap, customer engagement and
     lead generation resulting in 25% year over year growth.
      Managed business development and vendor partnerships including: e-commerce, merchant
     systems and reseller partnerships.
                                       Kim Dail - Page 3
                    303-548-2414 ● kimberlydail@gmail.com ● linkedin.com/in/kimdail

MediaNews Group (North America’s 3rd Largest Newspaper Group and Interactive Media Company)   1997 – 2000
Employment Specialists, LLC d.b.a. Employmentwizard.com (Division of MediaNews Group)
Vice President of Marketing and Director, Sales/Marketing                                Denver, Colorado
      Spearheaded platform and brand launch of employmentwizard.com, a white-label on-line
     recruitment advertising solution, designed for media publishers to offer National and Local
     employers a powerful web site to target, attract and connect with job seekers.
      First year resulted in 375 new media clients, a very successful business model, 3rd quarter
     profitability and was sold in less than 2 years for a substantial profit.
      Led customer engagement and adoption of B2C products throughout North America.
      Oversaw day-to-day sales, business development, marketing, vendor relations, training, and
     customer service operations and managed a staff of ten employees.

EDUCATION, PROFESSIONAL CERTIFICATIONS AND TRAINING
       University of Colorado, Boulder: 1982 – 1986, Emphasis: Communications
       Google Ad Words Certification, formal Yahoo! Platform training and Marketing Sherpa E-mail
        Marketing Certification
       Member of International Social Media Association

				
DOCUMENT INFO
Description: Kim Dail is a results-oriented, customer-focused sales, business development and marketing leader with ten plus years of experience in building and training teams, launching brands and products, expanding business partnerships and escalating organizations from underdog status to being THE LEADER. She is consistently recognized and promoted for excellence in quality, creativity and process. Kim employs a forward-thinking leadership philosophy and proven track record for fostering collaborative relationships with management, peers, customers and partners. Her industry experience includes technology startups, multi-media publishers, telecommunications, recruitment, SMB retail, higher education, and state and federal government(s).