With mobile market mobile advertising, only the sky seems to
be the limit
Mobile market mobile advertising is going to play a bigger role in the
future of advertising and marketing than it already is.
All experts are in agreement of this fact
Experts in the field of advertising and marketing have unanimously
agreed that the future of advertising and marketing, more so that of
marketing and advertising that is regional based - will be on the
This is due to the plain and simple fact that the number of phones in
use far outnumbers computer users accessing the Internet and thus,
these phone users are the new target of advertisers and marketers.
A rapidly growing mobile market
The market of mobile phone users is growing everyday. As a result of
this, many companies have already started to take advantage of this
growing demand of cell phone users. This is very much evident in the
case of businesses that profit from regional or location-based
All across the globe, more and more small businesses are discovering
that by tapping into mobile users, they can increase their sales as well
as they can let more people know about the products and services that
they are offering.
How can the word spread by mobile market mobile advertising?
By this method of using mobile phones to advertise products and
services, companies have discovered that they are able to let many
more people know about what they have to offer. How is this possible?
It works in a simple way. These companies reach out with their
message to users via the cell phones of users. Then, when users find
that they like what is being offered, these users in turn spread the
message out to their friends, family members, colleagues and other
people by word-of-mouth as well as by social networking. This viral
marketing strategy pays off well for many businesses and chains.
Many different types of mobile market mobile advertising
All across the globe, there are various kinds of mobile advertising
being used. It is true although that most of these forms of advertising
are just mobilized versions of counterparts on the Web already, such
as banner ads and links.
But still, the largest and most widely used form of mobile marketing
and advertising being used today is - Text message (SMS) marketing.
And next - MMS advertising
Next in the line of this kind of mobile advertising is MMS advertising
and many advertisers have started “product placements’ - this is done
by placing ads inside videos and games that have been made for the
There are many forms of MMS ads that are being used like: splash
screens before the start of any application or specific in-game items
with the brand's name featured. This form of advertising has gained
extreme popularity with energy drink and soda companies.
In the year 2007, the worth of mobile media was $2.2 billion. It
jumped to $8 billion in 2009. There are big stakes at play over here for
sure. Definitely, the sky seems to be the limit for mobile market