YouTube: Democratization of Media or a Commercial Tool? Outline of the Presentation A short history of YouTube YouTube as means of democratizing the media Commercialization of YouTube YouTube: History and Principles New, strong and alternative video sharing website Created in 2005 by Steve Chen, Chad Hurley and Jawed Karim “Broadcast Yourself” For every age, race, and nationality It is now available in Australia, Brazil, Canada, France, Hong Kong, Japan, South Korea, Mexico, Netherlands, New Zealand, (…) So almost everywhere Started with a $3.5 million in 2005 bought by Google Inc. next year for $1.65 billion One of the most successful Web 2.0 companies YouTube converts videos by using Adobe Flash technology after uploading Can be viewed outside of the website (Apple TV, iPhone, and iPod touch) Instruction: Registration with different accounts: Traditional, Musician, Comedians and Directors. Uploading Home page version, YouTube Channels, YouTube Playlists, YouTube Groups, YouTube Underground Contest, etc. Copyrights In center of potential acquisition “YouTube policy does not give permission for anyone to upload content not permitted by United States copyright law, the organization frequently removing upon request a vast quantity of infringing content.” http://www.copyright.gov/ DEMOCRATIZATION OF MEDIA: YouTube - More pluralism in media - A quick medium to denounce situations - Complement of other media YOUTUBE: Democratization Not one-sided, but an interactive medium How does the audience interact? 1. Visits are registered 2. Rates 3. Comments Freedom vs Privacy Television vs YouTube Is YouTube a real media? Do they work together? http://es.youtube.com/watch?v=xA1H08y RCkg 9th October, 2006: Google purchases YouTube Is Google really going to ruin the “authentic” YouTube experience? http://www.youtube.com/watch?v=6hgtSjw REqA&NR=1 Why YouTube is not Heavily Commercialized YouTube seeks to figure out its audience’s preferences The nature of YouTube’s audience Advertisers are not willing to work with YouTube: “lack of ad-friendly professional content” Commercialization of YouTube Quite a number of different kinds of advertisements No pre-roll advertisements Only overlay advertisements http://www.youtube.com/watch?v=ZWFE 9UDCPEE Discussion Is YouTube a real media? YouTube: “a sunk cost for Google”?