SEM_Services_Analysis

					                                                             Third Party SEM Vendor Comparison



                       Services                   CompanyA         CompanyB        CompanyC          CompanyD              CompanyE              CompanyF

Goal Identification                                   X                                                                         X                    X

Current Audit                                         X                X                                  X                     X                    X

Keyword Analysis/Research                                              X                X                 X                     X                    X

Competitive Analysis                                                   X                X                                       X                    X

Content Analysis/Optimization                         X                                 X                                       X

Design and Architecture Analysis/Optimization                          X                X

Landing Page Creation / Development                                    X                                                                             X

Link Research/Reputation/Optimization                 X                                                                         X                    X

Paid ROI Projection/Optimization                      X                                                                         X

Body/Content Optimization                             X                                 X                 X                     X                    X

Timeframe provided to deliver services                X                                                   X               BIG SEO focus

Web page and Directory Submission

Legal Expertise (Relating to Search)

Dedicated Account Management                          X                X                                  X                     X                    X

Collaboration with Internal Staff                     X                                                                         X                    X

Paid Search Management                                                 X                X                                       X

REPORTING                                             X                                                                         X

Success Stories/Experience in your space


                                                                   AdForum,                        lots of tech and
                                                 Capital One, T-   Ketchum,        lots of print       software        TTG, work with Travel
References                                      Mobile, Drugstore  Motorola           clients         companies         and Pharmaceutical     nobody notable
Total                                           $      93,000.00 $   34,225.00       $26,400       $      21,725.00   $           173,700.00   $    36,000.00
                                                                                SEM Comparison Sheet, July 2005




                      Services                      CompanyA                    CompanyB                CompanyC                  CompanyD                         CompanyE                  CompanyF
Current Audit                                          X                           X                                                 X                                X                         X
Keyword Analysis/Research                                                          X                         X                       X                                X                         X
Competitive Analysis                                                               X                         X                                                        X                         X
Content Analysis                                         X                                                   X                                                        X
Design Analysis                                                                     X                        X
Landing Page Creation / Development                                                 X                                                                                                           X
Link Research/Reputation                                 X                                                                                                             X                        X
Goal Identification                                      X                                                                                                             X                        X
Paid ROI Projection/Optimization                         X                                                                                                             X
Timeframe                                                X                          X                                                                                  X
Website Architecture Optimization (Index
Barrier Removal)                                         X                          X                                                  X                               X                        X
   Global Site Navigation                                X                          X                                                  X                               X
   Footer Links                                          X                          X                        X                                                         X
   Site Maps                                             X                          X                        X                         X                               X                        X
   Form Based Navigation                                 X                                                                                                             X
   Multiple Query Parameters w/n Urls                    X                                                                                                             X
   Spider Traps                                          X                                                                                                             X
   Duplicate Content                                     X                                                                                                             X
   Url Content                                           X                          X                                                                                  X
   Directory Structure                                   X                                                                                                             X
   Content Publishing                                    X                                                                                                             X
   Use of Cookies                                        X                                                                                                             X
   Search Engine Exclusion Protocols                     X                                                                                                             X
   Javascript Content                                    X                                                                             X                               X
   Spam Characteristics                                  X                                                                                                             X
   Invisible Text                                        X                                                                                                             X                        X
   Internal Link Flexing                                 X                                                                                                             X
   Text in comment tags                                  X                                                                                                             X
   Cloaking Strategies                                   X                                                                                                                                      X
   Domain Spam                                           X                                                                                                             X                        X
   Use of Redirects                                      X                          X                                                                                  X
Body/Content Optimization                                X                                                   X                         X                               X                        X
   HTML Titles                                           X                          X                        X                         X                               X                        X
   Meta Keywords                                         X                          X                        X                         X                               X                        X
   Meta Descriptions                                     X                          X                        X                         X                               X                        X
   Body Text                                             X                          X                        X                         X                               X                        X
   Use of H1 tags                                        X                          X                        X                         X                               X                        X
   Link anchor text                                      X                          X                                                  X                               X                        X
   Link relationships                                    X                                                   X                         X                               X                        X
   Alt text                                              X                                                                             X                               X                        X
   Over repetition                                       X                                                                             X                               X
   File names                                            X                                                                                                             X
   Keyword Competitiveness                               X                                                                                                             X                        X
XML Paid Inclusion                                       X                                                                             X                       Organic SEO focus
   Set Up                                                X                                                                             X                               X
   Reporting                                             X                                                                             X                               X
   Conversion Tracking                                   X                                                                             X                               X
Reports/Reviews/Benchmarking                             X                          X                        X                         X                               X                        X
   Search Engine Index Trending                          X                                                                             X                               X                        X
   Link Popularity Trending                              X                                                                                                             X                        X
   Position Tracking                                     X                                                                                                             X                        X
   Ranking on priority keywords                          X                                                                             X                               X                        X
   Reviews, recommendations                              X                                                                             X                               X
Collaboration with Internal Staff                        X                                                                                                             X                        X
   Communication                                         X                                                                                                             X
   Education                                             X                                                                                                             X
   Search Engine tools                                   X                                                                                                             X
   Industry Trends                                       X                                                                                                             X
Web page and directory Submission                        X                          X                        X                         X                               X                        X
Legal Expertise Relating to Search                                                                                                                                     X
Dedicated Account Management                             X                          X                                                  X                               X                        X
PPC Management                                                                      X                        X                                                         X
   Account Set Up                                                                   X                        X                                                         X
   Copy Development                                                                 X                        X                                                         X
Will complete the changes for us                                                                                                       X                                                        X
Including other sites                                                                                                                                                  X
                                                                                                    So-So Quinstreet,
                                               Great - Capital One, T-      AdForum, Ketchum,    OnTheMark Printing, West   lots of tech and software       TTG, work with Travel and
References                                     Mobile, Drugstore.com            Motorola             Marine Boating                 companies               Pharmaceutical companies
Total                                      $                  93,000.00   $            34,225.00        $26,400             $               21,725.00   $                   173,700.00   $          36,000.00
              Timeline                               Phase                                    Overview                                                   Description                              Cost



               8 weeks                    End contract with One Up Web           Exercise 60 day out at end of June


                                                                                                                              Index Barrier Removal - Ensure that web publishing is friendly to
             4-6 weeks                              Project I                       Site Architecture Optimization                          search engine crawling and indexing


                                                                                                                                 Improve the content of upper level web pages for users and
             4-6 weeks                              Project II                          Content Optimization                                          search engines



          4 weeks for setup                        Project III                           XML Paid Inclusion                   Guaranteed indexing of key web pages with improved relevance


Bi-monthly - Initial analysis/report at                                  Search Traffic Reviews, Strategic Recommendations,    Monitor progress on important benchmarks. Summarize results
        start - PPI monthly                        Project IV                              Project Updates                            of project efforts. Identify strategic opportunities.


                                                                                                                                Drive targeted and qualified visitors to increase the number of
           Monthly reports                          Project V                              CPA Campaign                                     registered users (subscriptions sales)
                                                                                                                              Total
Company   Contact Name   Contact Phone   Content E-mail

				
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