Nike Retail Strategy Strengths

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Nike Inc: Strategic Corporate Assessment - Strategy, SWOT
Analysis and 5-year Financial Insights with In-depth Company
Profile

Description:    Nike plans to focus on basketball, running, football, womens fitness, mens training and sports
                culture as a part of its long-term growth strategy. As a part of this strategy,it entered into a
                partnership with Foot Locker to open House of Hoops by Foot Locker, a new chain which will offer
                all basketball products manufactured by Nike under brand names like Jordan and Converse.

                Scope


                - Contains corporate strategy, value chain presence and SWOT Analysis

                - Provides detailed business description, segment analysis, 5-year financial trends, key products
                and key competitors

                - Includes information on suppliers/ partners, shareholding structure and key employees with
                biographies


                Highlights of this title

                Nike is primarily engaged in the design, development and worldwide marketing of footwear,
                apparel, equipment and accessory products. The company sells its products through company-
                owned retail stores art from distributors and licensees, in over 180 countries across the Americas,
                Europe, the Middle East and Africa and the Asia Pacific.

                Nike has strong brand equity. Nike offers athletic footwear and apparel under the Nike brand and
                other brands such as Converse, Chuk Taylor, All Star, One Star and Nike Bauer. Strong brand
                equity enables the company to launch new products.

                The company plans to expand its product portfolio. In February 2007, the company introduced a
                new footwear brand for women called Tailwind (produced by the companys subsidiary Exeter Brand
                Group) across three Payless stores in Manhattan and Brooklyn. The Tailwind brand caters to the
                footwear needs of women.

                Key reasons to purchase this title


                - Access all the important information and analysis on the company in a single report

                - Understand companys strengths, weaknesses, opportunities and threats along with business
                strategy and value chain

                - Gain access to companys adjusted five year financial data along with key ratios and market
                capitalization



Contents:       Overview 1
                Catalyst 1
                Summary 1
                Company Structure 5
                Company Overview and Key Facts 5
                Business Description 6
                History 8
            Company Locations and Subsidiaries 11
            Company Financials 13
            Overview 13
            Revenue by Division 13
            Revenue by Geography 13
            Products and Services List 15
            Major Products and Services List 15
            List of Brands 15
            Competitors and Strategic Business Relationships 16
            Top Competitors 16
            Suppliers and Partners 16
            Clients 17
            Shareholding Structure 17
            Strategy 18
            Mission 18
            Company View 18
            Strategy 23
            Corporate Social Responsibility 25
            SWOT Analysis 28
            Overview 28
            Strengths 28
            Weaknesses 30
            Opportunities 31
            Threats 32
            Value Chain Analysis 34
            Overview 34
            Raw materials 35
            Manufacturing 35
            Wholesale 35
            Operations and distribution 35
            Sales 36
            Key Employees 37
            List of Key Employees 37
            Key Employee Biographies 38
            Financial and Operational Overview 43
            Financial Summary 43
            Appendix 46
            Ask the analyst 46


            TABLES
            Table 1: Nike - Key Facts 5
            Table 2: Nike - Other Locations and Subsidiaries 11
            Table 3: Nike - Revenue by Division 13
            Table 4: Nike - Revenue by Geography 14
            Table 5: Nike - List of Products 15
            Table 6: Nike - List of Brands 15
            Table 7: Nike - Top Competitors 16
            Table 8: Nike - Key Shareholders 17
            Table 9: Nike - SWOT Analysis Summary 28
            Table 10: Nike - Value Chain Analysis 34
            Table 11:      Nike - Key Employees 37
            Table 12: Nike - Financial Statement Summary 43
            Table 13: Nike - Key Statistics and Other Ratios 44
            Table 14: Nike - Review of Operating Segments 45




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Description: Nike Retail Strategy Strengths document sample