én for life
énergie group franchise prospectus | The world’s leading ﬁtness and wellness franchise group
2 | OUR VISION
émpowering people to
Our core purpose:
transform their lives.
Our core values:
Taking an ethical and honest
INTEGRITY approach to all that we do.
Finding new and creative ways
INNOVATION to achieve our goals. 2 OUR VISION
Creating a playful environment 4 WORKING TOGETHER
FUN where people feel connected.
5 CASE STUDIES
Creating raving fans by exceeding
SERVICE expectations and going the extra mile. 8 WHAT OUR MEMBERS SAY
9 MEET THE TEAM
Ensuring that what we say 10 SELECTION PROCESS
ACCOUNTABILITY is what we do.
Our core philosophy:
We create inspirational environments, where
people matter, results count and a passion
for excellence drives everything we do.
Spark: énergie are the fastest growing fitness and wellness brand in the UK with over 80 clubs (2009).
3 | WELCOME
welcome to the
opportunity of a lifetime !
Thank you for requesting this prospectus; in doing so, you have different investment levels so, whatever your circumstances, énergie can
just taken the ﬁrst step to becoming part of one of the most offer you the right opportunity to match your budget and aspirations.
exciting and fast growing ﬁtness and wellness franchise groups Whether your passion is to open a full scale ﬁtness club, or perhaps
in the world. run a club for the youth market or a ﬁtness centre especially for
women, énergie offers an extensive range of tried and tested franchise
At énergie we share a passion for empowering people to transform opportunities which could be just what you are looking for.
their lives and we are proud of the positive impact that our franchisees
have in the communities that we serve. We are looking for passionate If you are interested in being considered for an énergie franchise,
people who share our vision and who are prepared to put in the you will ﬁnd speciﬁc information relating our products at the back
time, effort and dedication needed to establish a successful énergie of this prospectus. Whatever your current situation - an experienced
franchise. Be under no illusion, building a successful business isn’t easy franchise business owner or someone just looking for a rewarding
and we select our franchisees very carefully, not everyone will make the change of direction - we welcome the opportunity to talk with you.
grade! If however, you have the drive and determination to match your
ambition then an énergie franchise may be your key to ﬁnancial freedom My best wishes
and personal fulﬁllment.
Being a part of the énergie network you have the opportunity to
represent an award winning brand in your area and build a thriving
business. The team at énergie who support our franchisees are all
well respected industry experts; you will meet them personally as
you consider this opportunity. Together, the team have developed the
most complete turnkey franchise package available, enabling ambitious Jan Spaticchia
entrepreneurs to succeed in this exciting and dynamic sector. énergie Group,
Uniquely, énergie offers you a range of franchise opportunities at Chairman and Chief Executive
4 | WORKING TOGETHER
the perfect partnership.
As a leader in ﬁtness and wellness franchising, we see the Being an énergie franchisee is a hugely rewarding experience and
selection of our franchisees as of paramount importance. provides you with the opportunity to create the personal and
The success of our business model is built on strong ﬁnancial success that you have always deserved. Keep in mind
franchise systems, careful site selection and above all however that an énergie franchise isn’t for everyone. Starting any
choosing the right franchise owners to take the énergie new business is a long term commitment which will require hard
brand forward. work and dedication. You will need to invest both time and money
in your business and we will be looking for you to demonstrate an
ability and willingness to apply a “hands on” approach to a highly
customer focused business. We are not trying to put you off – we
just believe that honesty is the key to getting our partnership off
to a great start.
To learn more about joining one of the fastest growing networks in
the world, call now to receive details of our next Discovery session.
Spark: In 2009 énergie network turnover reached £12m pa, with network membership approaching 40,000.
5 | CASE STUDIES
Our franchise owners come from many walks of life. Scott has been a club owner since 2006 and now
owns two énergie ﬁtness clubs in Leighton Buzzard and Liscombe Park. Abigail joined us in 2007 and
operates the successful énergie ﬁtness for women club in Plymouth.
Scott Wiseman, Abigail Knight,
Leighton Buzzard and Liscombe Park Plymouth
“Through the énergie franchise, “The knowledge and support of the énergie franchise team
I now own and run my own gave me the conﬁdence I needed to set up my own énergie
businesses despite having no ﬁtness for women club.”
previous commercial experience;
and I can now comfortably Abigail read an advert in the paper looking for potential franchisees
support my family.” to own a ﬁtness franchise. After careful research, which included
looking at alternative ﬁtness franchise opportunities, Abigail met with
At 30 years old and with a newborn son, Scott reached the difﬁcult énergie ﬁtness for women and immediately felt that this was a business
decision to build a career outside of the army. Having researched she could trust. In December 2007, she opened her énergie franchise in
several franchise opportunities, it was énergie’s commitment to Plymouth and hasn’t looked back.
providing a comprehensive support package that offered him the tools
and conﬁdence he required to set up and run the business he had “I never knew it was possible to be
always dreamt of. Once Leighton Buzzard was well established, Scott a franchisee in this sector and to be
made the decision to open another club, close by in Liscombe Park. honest, didn’t know much about it
until I did my research. I then loved
“Everything I have experienced throughout my relationship the idea of being my own boss and
with énergie has been positive and enjoyable.The team the ﬁnancial beneﬁts that came
has been there for me from the very beginning and continues with it. The énergie team is always
to offer their expert advice and support. I’d highly recommend there for me if I need them and it is
énergie as a rewarding option for anyone looking for great to be part of an exciting and
a franchise opportunity.” successful growing brand.”
6 | FRANCHISE SUPPORT
An énergie franchise offers you an exceptional
• Over £1 million has been spent on the development of the énergie
opportunity to be in business for yourself, but not
award winning énergie brands and systems. The énergie franchise
by yourself, beneﬁting from our unrivalled franchise
portfolio is regularly featured in national newspapers, magazines
and local press, giving you the opportunity to lever this brand to
By choosing an énergie franchise, you will establish a strong brand
• You will be fully supported in developing your chosen location to
identity in your local market, enabling you and your team to swiftly
maximise the interior and exterior branding opportunities.
build a thriving business using our tried and tested operating
systems. This will enable you to concentrate on the development
of the business rather than the design of the systems.
Advice and support from expert operators with a proven track
record of success is a key element in our unique franchise package.
You will work closely with our experienced team to establish the
best way to develop a franchise in your chosen territory.
• The énergie marketing support package is one of our key beneﬁts,
providing access to a content rich, ready made library of campaigns
that can be tailored to suit your business needs.
• Highly effective PR support.
Innes Kerr, • Regular marketing campaigns provided at a group discount rate.
Group Director of
Direct Franchising DIRECT DEBIT & DEBT COLLECTION
• A turnkey Direct Debit system streamlined to ensure that
monthly collection is seamless, providing enhanced control
and improved cashﬂow.
• Automated debt collection service that offers our franchise owners
the security that this element of their business is under control.
Spark: énergie have international master licence
agreements in Ireland, Scotland, Latvia
and six Middle East countries.
FULL MEMBERSHIP MANAGEMENT SOLUTION ESSENTIAL NETWORKING OPPORTUNITIES
• A system and service that embraces every possible • Regular Network Development events with other énergie owners,
interaction with potential, new, existing and past members. giving everyone the opportunity to share progress.
• An industry leading membership software solution. • Annual énergie conference, gala dinner and awards evening,
• Cutting-edge technology allowing you to providing key training, networking opportunities and recognising
communicate with your members effectively. excellence within the network.
BUYERS GUIDE AND PROCUREMENT SERVICE
• Giving the independent operator the buying power of a national
operator and the beneﬁt of great savings on essential products
• The range of products and services offered at discounted rates are
growing by the day.
TRAINING, ADVICE AND SUPPORT
• Training from a team of experts FINANCE AND BUSINESS PLANNING
that share your desire to grow • We can help you to raise ﬁnance through the banks national franchise
your independent business. units, even when previous attempts have failed!
• The latest techniques and full • énergie has forged strong partnerships with major banks, helping
support in implementing the franchise owners to raise millions of pounds in funding.
énergie operational systems to • Support with your business planning and reviews.
improve sales, retain members
and positively impact your bottom line proﬁts. ÉNERGIE BUSINESS SUPPORT
• Direct support available where and when you need it. • Our dedicated support line means you are only ever a phone call
away from the support you require.
TERRITORY* • Our ‘getting into business’ team provides the close support our
• Each franchise product has a territory which is agreed on a ﬁrst franchisees demand.
come, ﬁrst served basis. • Sales support personnel are available during club opening and
• Take action and become the franchisee for your chosen énergie beyond for added sales impact.
brand in your area.
• The opportunity is available to develop multiple énergie franchises UNIQUE RANGE OF MEMBER PROGRAMMES
within an area territory. • Tried and tested programmes that deliver new customers to your door.
• Direct impact on your ﬁnancial yield and all important retention rates.
INDUSTRY LEADING OPERATIONAL SYSTEMS • Bespoke software solution making the management of all énergie
• The énergie team has developed one of the most advanced turnkey
franchise operating systems available in the sector.
• Simple, effective and easy to follow systems, ensuring your business
Please note: services vary between franchise products. Fees are payable for selected
is maximising its potential. services and items listed.
• Network performance benchmarking. * Product speciﬁc.
8 | WHAT OUR MEMBERS SAY
the énergie difference ?
ask our members...
At énergie we are dedicated to empowering people to transform Emma Land
their lives through targeted programming, high levels of customer “My whole body shape changed and I feel so in control.”
support and a commitment to continuous quality improvement.
Our franchise products attract a wide range of customers who all
have different needs and value our personalised service which is
tailored to them. We are passionate about innovation and take
great pride in understanding the needs of our customers and
delivering beyond their expectations.
All énergie brands are built on the following principles:
• Local owners who care
• Specialist programmes targeted to the customer
• Highly personalised customer relationship management systems
When Emma walked down the aisle she was a size 12, but once the
• Efﬁcient solutions driven through smart use of technology
honeymoon period was over she quickly put on weight through a full-fat diet
of stodgy takeaways and pizza. Before long, she was buying size 18 clothes
Our ground breaking systems and programmes create a unique market
and became so large that she just wanted to hide away.
advantage in your local area.
Unable to carry on with her lifestyle, she made a pact to become healthier.
Here’s what some of our
Emma joined énergie ﬁtness for women where she got the professional
members have to say:
attention she needed to encourage her to get the results she desired.
Through regular sessions at the club, Emma quickly dropped her weight and
the burden that came with it.
“énergie simply changed
my life; now look at my
Within ten months, Emma was down to a size 8 and full of conﬁdence,
beautiful little girl.”
so much so that she is now an énergie ﬁtness instructor helping others to
achieve their goals.
Shahid Iqbal weighed an
unhealthy 23 stone. Doctors advised him of the
“People had started telling me I had a good ﬁgure, but after being
health risks and warned him that he may never conceive. This devastating
overweight for so long I took some convincing.The new me was up
news was a serious walk-up call for Shahid and prompted him to take
for grabbing life with both hands; I felt like a new person.Thanks to
énergie I’m half the woman I used to be.”
He joined his local énergie ﬁtness club and was introduced to the six-week
émpower programme, which helped him focus on reaching his goals.
After six months of training, the weight had dropped off and his partner,
Anne, fell pregnant with baby Yazmine.
“I’m convinced Yazmine would never have been born
if I hadn’t started going to the club.”
Spark: 91% of people believe that physical activity & exercise is important to their health (HAFOS survey)
9 | MEET THE TEAM
Jan Spaticchia, Chairman and Chief Executive
Jan is the Chairman, Chief Executive and co-founder of the énergie Group,
taking responsibility for the overall development and strategy of the business.
Well respected as an entrepreneur and business leader, Jan is in high demand
as a professional speaker, having presented at major events all over the world.
Giles Webber, Group Divisional Director
Giles is responsible for the Managed Clubs Division. As Health and Fitness
Director at Livingwell, Giles was responsible for Hilton’s Global health and
ﬁtness product, establishing and delivering a ﬁtness and member retention
offer into Livingwell’s UK, European and Australian club portfolio.
David Beattie, Group Brand and Marketing Director
David is a co-founder and has been responsible for creating the énergie
identity and brand language that is at the foundation of the énergie group.
He joined David Lloyd Leisure at an embryonic stage, later opening his ﬁrst
club with long term business partner Jan, in 1995.
Innes Kerr, Group Director of Direct Franchising
Innes provides 26 years ﬁtness industry experience spanning his apprenticeship
as a gym to most notably working at senior levels with Technogym,The DeVere
Group, Fitness First and the Fitness Industry Association. As Head of our
franchised clubs division, Innes and his team are responsible for developing
the operating procedures and systems to maximise your success.
Details of our Master Franchise teams and their biographies
Our extended group team includes: are available on our website www.energiefranchise.com
• Sarah Beattie, • Richard Collins, • Vicki Harrison,
Head of Franchise Recruitment Group Procurement Manager PA to the Directorate
• Justin Orange, Group Financial Controller • Cassie Jacob, Senior Accountant • Charles Tantram,
• Sarah Dillon, • Andy Ratcliffe, Accounts Assistant Operations Manager, Direct Franchising
Property Acquisition and Disposal • Jo Bladon, Franchise Recruitment Advisor • Steve McNeill,
• Élise Billy, Legal and Franchise Support • Kim Ford, Administration Manager Project Manager
• Dean Hodgkin, • Erin Donohue, • Jacqui Webber,
Head of Operations Support Administration and HR Assistant Operations Manager, Management Services
“Pubs and restaurants woke up to the power of franchising years ago and énergie
has now created the deﬁnitive franchise product for the ﬁtness sector”
Steve Philpott, a co-founder of énergie
Steve was formally MD of David Lloyd Leisure and remains a shareholder and close friend of the business.
10 | SELECTION PROCESS
Franchisee Selection process
6 steps to becoming an
Becoming a franchisee is a two way selection process, as much as Step 5: Approval
you need to feel that énergie is the right partner for you, we need to The ﬁnal approval of your franchise application is subject to credit checks,
assess your suitability against our criteria. We receive a large number personal reference veriﬁcation and ﬁnally a presentation by one of the franchise
of enquiries each month, but only a handful of franchises are granted. recruitment team to our approvals committee. They will assess your application
to conﬁrm their conﬁdence in your ability to make your franchise a success.
Step 1: Enquiry and telephone screening A ﬁnal interview may be required to discuss speciﬁc elements, but we aim
Following your review of the information contained within this prospectus, to make a decision on your application within seven days from submission.
we invite you to complete the énergie First Step form and return it to us.
You will subsequently be contacted by one of our team for an initial discussion Step 6: Completion
to answer your questions and establish your suitability. Assuming you fulﬁl Providing you are approved you will then need to pay a deposit and sign the
our franchisee criteria you will be invited to attend one of our regular deposit agreement. The franchise agreement will then be given to you to review,
Discovery sessions. following which a completion date is set for the balance of the franchise fee
to be paid and the agreement to be signed. After which your journey as an
Step 2: Discovery session énergie franchisee begins.
These regular sessions enable you to learn more about the exciting franchise
products we offer in a relaxed environment and provide us both with the We recognise that every franchisee has different requirements and therefore
opportunity to get to know one another. our franchise recruitment team will work with you to guide you through the
process in becoming an énergie franchisee.
Step 3:Your research
After the Discovery session, we recommend that you conduct further We look forward to talking to you.
research which may include; visiting an énergie franchise, asking your franchise
recruitment team questions over the phone or calling an énergie franchisee
to discuss their experience.
Step 4: Interview
Following your research, you will no doubt have many questions.The interview offers
you the opportunity to discuss these with the franchise recruitment team, and gives Sarah Beattie,
us a chance to assess your suitability for an énergie franchise. It is a good idea to Group Head of
bring along your completed application form so that we can review it together. Franchise Recruitment
Spark: Our énergie club in Wembley won the FIA (Fitness Industry
Association) FLAME award for UK Club of the Year 2006
Spark: The Fitness sector is “growing” despite
(2008 FIA State of the Fitness
Spark: 56% of people said the
Olympics will encourage people to
be more active
Spark: There are over 7 million
members in the UK (2008 FIA State of the
Fitness Industry report)
K will be
a dults in the U
Spark: 1 in 3 )
obese by 20 12 (University College
“whatever your goal in life you
will never succeed unless you
let go of your fears and fly”
Contact our franchise recruitment team:
Head Ofﬁce & National Training Centre énergie House,
Tongwell Street, Fox Milne, Milton Keynes, Bucks. MK15 0YA
t: 0845 363 1020 e: email@example.com www.energiefranchise.com for life