?When your employees perform well or otherwise earn recognition from your company, you are likely to give them a reward, be it a corporate gift, a bonus or raise, or a promotion. Rewards like this are a great thank you for hard work, and encourage further loyalty and effort on behalf of your company, making them well worth whatever small financial investment that they might cost you. The same theories can be applied to your biggest clients. A little reward for doing business with you on a regular basis could be more than enough to ensure a loyalty to your own brand of product or service, and could help you retain customers in a competitive market. The kind of corporate promotional gifts that you give your big clients depends entirely on your own policy as well as on the person who will be receiving the gift that you are sending. Take the time to get to know the person who does the purchasing or other spending decision making that would relate to your business, and to determine that person's tastes. This can help you better determine what exactly to give them when the time comes to choose a corporate gift to give. Timing is also important, and should be taken into consideration. A corporate gift can be given as a thank you for a big order or the signing of a contract, or it can be given when a longstanding order or contract is up for renewal to add a little extra encouragement. If you have really gotten to know your contact, corporate gifts can be given when they have big things going on in their own lives, when they have a birthday, or just around holiday time as a general thank you and well wishes. Choosing the right corporate business gifts is important, and you have to remember that you are sending it to a person, not to the other company. Choose a gift that your contact will appreciate, and you are much more likely to retain them in the face of competition. In many cases, people in such positions treat such wooing as a normal perk of their office, and will be expecting nice gifts from several different business potentials. Whatever the reason for the giving, corporate promotional items can foster a sense of loyalty in your customers just as easily as they can do so in your employees, and can help you to keep the big orders coming from the big fish in your industry, all without a huge expense. From watches to stationary to desk sets and crystal, the price paid is almost always worth it if it can keep the heavy hitters coming back again and again. Corporate promotional products are a wonderful way to encourage your customers to keep up the many happy returns, and you will not have to spend a great deal of money or go to a great deal of extra effort if you plan well and pay attention. Corporate gifts are not just for employees - they are great for your top customers, too.