?Sometimes, nothing but the best will do. If you're choosing corporate promotional gifts for an employee incentive or customer loyalty programme, for instance, you want to be sure that all of the promotional items or gifts you choose are products that people will want to earn and own. In nearly every promotional product category, there are top of the range items that make excellent choices as corporate business gifts for your best clients, appreciation gifts for your sponsors and incentive items that your customers and employees will work hard to earn. Here are just a few suggestions for top of the range products that could fit into your incentive, loyalty, advertising or marketing campaign. Luggage Gifts With so many people traveling for business and pleasure these days, luggage is one of the most popular ranges of corporate promotional items for incentive programmes. The luxury section of your gift catalog (or your high end recipients) should include a high quality laptop computer bag or an executive travel bag - or both. If you're designing a loyalty programme, you might even offer several different types of executive bags, including an executive trolley bag for travel, an executive business bag for everyday work and a well-made computer laptop bag - all carrying your company's printed logo, of course. Personal Carry Bags Rucksacks and backpacks are among the most useful and popular corporate promotional products ever sold. A well-made rucksack is worth its weight in gold, just on the basis of its utility. They're not often considered when choosing corporate gifts because they have the reputation of being casual, but roll bags, gym bags and rucksacks are exactly the sort of promotional item that your customers and employees will happily work hard to earn. Gifts for Travel While we're on the travel theme, travel and leisure items are very popular with those who participate in loyalty programmes and employee incentive giveaways. Among the best are little electronic gadgets that incorporate world travel clocks so that travelers always know what time it is back home or at the home office. Gifts to Wear When most people think of promotional apparel, they think of printed t-shirts and caps, but there's a whole other range of apparel that makes excellent business gifts. Specialty outerwear like windbreaker jackets and fleece sweaters embroidered with your company name are very popular items in employee incentive programmes, and are sought after gifts in customer loyalty schemes. Luxury Gifts Leisure items are another range of corporate gifts that make great inclusions in loyalty and employee incentive programmes. When it comes to these top quality items, luxury is the key word. Consider items like personal sauna gift sets with a luxuriously thick towel robe embroidered with your brand name or bottles of vintage wine with your company's private label on them. The key to a successful loyalty or employee incentive programme is to include a wide variety of items at all value levels, and to be certain that every item you choose to include is something that your customers and employees will want to own and use. The top of the range promotional business gifts will be your catalog stars, the items that your programme participants will work hard to earn, saving up points or making those sales that you want.