Barns_Bays_session by nuhman10


									Title: Barns, Bays, and Beans: Dynamic and Successful
Date: Tuesday April 8th
Time: 3:30-5 pm

Conference Speakers Attendants and Affiliations, in order of appearance:

Sherry Glick (                USEPA, Office of Pesticide
Ann Sorenson (                   American Farmland Trust Rebecca
Carolyn Brickey (                Protected Harvest
Bart Brandenburg (        S.F. Bay Area Contra Costa
Rebecca Wertime (          Alliance for the Chesapeake Bay

Session Supporters

Linda Herbst (                University of California, Davis
Kristi Kubista-Hovis (        MPA/MSES Masters Student

Table of Contents:

Ann Sorenson’s presentation
       Seizing Opportunities
       Convincing Funders
       Looking to the Future
Carolyn Brickey’s presentation
       A goal of the program
       A success story
       Farmers and Producers
       Important Components of a program
       Standards development
Bart Brandenburg’s presentation
       The Reason for IPM interest
       Key components of Success
       Make Contact
       Employee training
       Fact sheets on pests and environmentally friendly products
       Remember it takes time to be successful
       Store displays
       Identify the Products you want them to carry
      Get give aways
      Provide a variety of training options
Rebecca Wertime’s presentation
      Their three program areas
      Information and Outreach
      Public Policy
      Watershed Stewardship
      IPM Project Work Plan
      IPM Adaptations from Bart’s Model
      IPM Project Objectives
      Retail Partnerships
      In store Training
      Communication and Outreach
      Lessons Learned
Ann Sorenson’s presentation:


        Ann is now working at the American Farmland Trust in DC, but has been active
since the late 1970’s, working with the 1980 Environmental Protection Fund. In 1992,
she worked on adopting IPM, specifically analyzing the constraints of adopting/utilizing
the method. Since 1997, she has been focused on the implementation of IPM, giving
$7.1 million to IPM programs, affecting 4,350 farmers, and 550,000 acres of land. Her
organization has also given $4 million to NFIPME.

Her presentation centered on the success of IPM Partnerships & Funding
In three different arenas:

I. Seizing opportunities
II. Convincing Funders
III. Looking to the Future of IPM

Seizing Opportunities

There are many methods to change societies pest/weed control uses, below is an outline:

Use Pressure to Change
       1. Regulations
       2. Demand From Consumers
       3. A Crisis Situation
       4. Opinion of peers

Create Incentives to Change
       1. Regulatory Relief
       2. Maintain or improve profits
       3. Recognition of successes

Other Elements
       1. Require the relinquishment of ownership/control
       2. Provide technical advice and guidance
       3. Communicate often

Convincing Funders

In a public opinion poll:
       71% of those polled believed pesticide residues to be a big problem
       63% were concerned about their drinking water
       52% thought funding/money should be spent on IPM programs
Funders need to have a reason to invest; have specific needs/wants

Why would a funder invest?
     1. It fits my goals
     2. There are clear outcomes: X number of customers, changing X behaviors
     3. The game plan reflects the focus on customer
     4. The need and timing of the program
     5. There is the right mix of partners at the table
     6. There is support from key stakeholders
     7. There is monitoring to improve success
     8. There is sustainability
     9. The agency/group has a proven track record
     10. There is a personal relationship
     11. Visibility
     12. Leveraging, the funders do not want to stand alone

Looking to the Future

The following are a list of future activities/goals that should be considered when creating
a comprehensive long term strategy
       1. Improve the evaluation criteria of the program, specifically health affects,
          environmental costs and costs of adoption.
       2. Pay attention to the Farm Bill
       3. Evolve into Integrated Crop Management and include nutrient management, a
          factor that is big in water quality
       4. Address Biodiversity (most programs ignore this factor)
       5. Address water quality- the organization needs to tell a story
       6. Pay attention to the media
       7. Expand your partnerships
       8. Increase your focus on the urban communities
       9. Don’t ignore Organic and Sustainable Agriculture

Carolyn Brickey’s presentation


        Carolyn works at Protected Harvest in California, a nonprofit certification
organization that’s goal is to create IPM programs that are stringent, transferable and
quantifiable. The agency is based on promoting incentive ecolabeling and education;
trying to serve as a stimulus to mainstream agriculture. These concepts are the basis for
which they approach partnerships. Thus explaining the topic of her presentation:
Marketing IPM: Connecting with Policy makers.
A goal of the program

       To create a performance continuum for growers; locating where the grower is on
the continuum, bringing the lower IPM performers up to a higher standard.

A success story

        The organization in the Sanwakin Valley wanted to build a partnership between
regulators, farmers and producers. FAQ sheets were created, with the goal to incorporate
information on air, water quality and pesticide use. The end result, sustainable
continuous success. There was no need to market the program due to the mentalities of
the different agents involved.

Farmers and Producers
      1. Producers tend to look long term, causing them to be very interested in the
      2. They see agriculture as an evolving entity, changing into an environmentally
      sustainable process.

       1. Look at the # or regulations, and the complexity of the different systems
       2. They look at different indicators
       3. They review the success of the regulated vs. unregulated programs/issues
       4. They Rank the different issues

Its important to talk to the different stakeholders, have the stakeholders develop
partnerships not just within themselves but also with the regulators.

Important Components of a program
       1. Understand the feasibility of a program
       2. Do research on all factors of the different components
             i. Will handlers be willing to change their actions
             ii. Will you have support from regular trades?
             iii. Do you have a community of farmers

* Work cannot be completed over the long term, sustainably, and coercively with
individual farmers, an agency must work with a community of farmers. Fortunately
sections in the 2002 Farm Bill help facilitate group contracts.
Standards development

       1. To create standards numerous different experts must be on board, including
          individuals from environmental groups, farmers, regulators and producers. In
          essence a representation of all of the stakeholders
       2. Standards must be measurable, scientific, and quantitative, easily
          understandable and transferable.
       3. Communication must be fluid between the stakeholders and the standard
       4. Multimedia Standards must be maintained

Bart Brandenburg’s presentation


        Bart works with the program Our Water Our World in the San Francisco Bay
area. Since the program’s inception four years ago, he has worked with over 150
nurseries and hardware stores, compared to the 4 stores he started with. To successfully
create retail partnerships, many components must be addressed, which leads us to the title
of the presentation: Keys to Successful Retain IPM partnerships.

The Reason for IPM interest
        Water quality! 6 million people are affected by the drinking water in the San
Francisco Bay area. A few years ago Sera daphnia, a water flea, was dying off at an
alarming rate. This keystone species is the basis for a large food source. Fish counts of
the Winter Run Chinook Salmon were declining; the chemical diazinon was found to be
the culprit. Unfortunately, even though this chemical is no longer in use, its replacement
pyrethroids also kill the same way. The use of these chemicals is not isolated; all bay
area creeks and the bay area itself have been labeled as impaired. With 50% of all
pesticides sprayed in the urban area bought over the counter, to private individuals, the
importance of IPM becomes easy to identify.

Key components of Success
      1. Make Contact
      2. Employee training
      3. Fact sheets on pests and environmentally friendly products
      4. Remember it takes time to be successful
      5. Store displays
      6. Identify the Products you want them to carry
      7. Get give aways
      8. Provide a variety of training options
Make contact
      1. Start with stores where buying is local
      2. Explain the problem, why you need their support
      3. Talk to the customers and managers of the stores
      4. Show them what you are offering
      5. Offer display training
      6. It is extremely important to show them you are in it for the long term

Employee training
       Employee training is a must, as most employees don’t know what is on the shelf,
tending to hand off what they think is best, what they heard word of mouth, or the closest
chemical to them when they interact with the customer. The products effects and
environmental damage many times is unknown to them

Fact sheets on pests and environmentally friendly products
       There are now 22 fact sheets on pests in the San Francisco bay area. These sheets
need to be multilingual to capture the greatest audience. Its important to mention product
names, not just safe chemical’s to use.

Remember it takes time to be successful
     1. Stores are used to having public agencies stay for 1-2 years
     2. You need to gain their trust over time.
     3. Be persistent but not pesky; do not approach them at their busiest time of the
         year, November or December, rather in September.
     4. Offer various forms of training

Store displays
       1. Displays need to have lots of synergy with lots of energy to get the attention
           of the consumer.
       2. Have information/store displays visible when master gardener classes are
           taking place.
       3. Build a brand that will identify safe products
       4. Make sure the message is communicated not just delivered
       5. Don’t subtract from the meaning of the brand
       6. Have displays up early in the season
       7. Try to get an isle end cap display, but remember in some cases producers pay
           $1,000 for a strategically placed end.
       8. Shelf talkers will move, write the product name on it.

Identify the Products you want them to carry
        1. Include the SKU and make
        2. Make it as easy of the store to get as possible
        3. Give manufacturers and distributors names
        4. Involve wholesalers and manufacturers to get their support
Get give Aways
       1. Get promotional materials from manufacturers with safer products
       2. Work with stores already carrying less toxic products

Provide a variety of training options
       1. Offer numerous training options, but remember 2, 2 hour sessions are the best
       2. Try to have offsite training with other stores
       3. Be prepared to train in the isles
       4. Center training around the products
       5. Train before the season begins, and during the store down times

Rebecca Wertime’s presentation

        Rebecca works for the Alliance for the Chesapeake Bay, a regional non-profit
organization founded in 1971 to foster partnerships to restore the Bay and its tributaries.
The program’s goal is to reduce nonpoint source pollution a problem for a bay that is 200
miles long, 4-30 miles wide, has 8,000 miles of shoreline, has an average depth of 22
feet, has one of the most economically important estuaries in the world, and has over
64,000 miles of streams and rivers draining into it, with 15 million people living and
working in the vicinity. Thus leading to the title of her presentation: Chesapeake Bay
Watershed: We all live within 1/2 mile of a stream that flows to the Chesapeake Bay.
(The topic: taking a successful model and replicating it.)

Their three program areas
        1. Information and Outreach
        2. Public Policy
        3. Watershed Stewardship

Information and Outreach
        The goal of the program is to communicate sound science and policy issues
central to the Bay’s restoration to the general public, especially through the newsletter,
the Bay Journal and Bay Communications Office.

Public Policy
        Their goal is to mobilize decision-makers, stakeholders, and other citizens to
leans about the Bay issues, and work to resolve them. These individuals are brought
together to discuss amending codes and ordinances to become more environmentally
friendly. Stakeholders include:
        1. government
        2. Business
        3. Academic
        4. Non-profit organizations
In addition the new program Builders for the bay has the Chesapeake organization
partnering with the Center for Watershed Protection
Watershed Stewardship
        The program develops methods and tools for restoration activities and training
citizens in the Bay watershed to use them. Many of the program activities work with
children, teaching the children restoration activities. Two programs have developed
under this umbrella, the RestoreCorps and Bayscapes.

      1. Focuses on water quality, quantity, and providing habitat for native flora and
      2. The program is an educational campaign developed by the Alliance over 10
      3. Tries to create/Maintain Environmentally friendly landscapes, three ways
             a. Using less water
             b. Less Pesticides
             c. Less fertilizer

       The organization was approached by the National Foundation for IPM Education
to apply for one of their grants due to their track record (as discussed in Ann’s

IPM Project Work Plan
       This project is located under the scope of the Bayscapes program. It is two
pronged: focusing on convincing Hardware Stores and Nursery Retailers to sell/promote
environmentally friendly produces, and Community outreach.

IPM Project Objectives
      1. To encourage the use of IPM techniques
      2. Share the information learned

Adaptations from Bart’s Model
      1. First looked extensively at all of Bart’s information
      2. Chose to use gardening fact sheets that they had developed instead of Bart’s
          FAQ sheets.
      3. Changed the logo and verbiage to reflect the issues affecting the Chesapeake
          Bay area.

Retail Partnerships
        1. To date (in one year) there are 6 retail partnerships
        2. The Alliance works with them t carry a specified # of IPM products
        3. Also Asking the stores to track the types of customer questions and comments
           dealing with IPM
        4. As retailer to prominently display IPM products; reality most retail locations
           are small and don’t have room for end caps. Instead colored shelf talkers are
        5. Alliance is also providing in store training for employees
In store Training
        1. First define IPM to employees
        2. Then focusing primarily on defining a pest
        3. Then explaining the objectives of IPM
               a. A system using multiple methods
               b. A decision-Making Process
               c. A risk reduction System
               d. Information Intensive
               e. Cost-Effective
               f. Site Specific
        4. Be clear identifying what IPM is NOT
               a. A biological control program
               b. An organic program
               c. A pesticide free program
               d. The least or most expensive method
               e. Not the total elimination of the pest
        5. Explain the IPM tools, explaining it’s a system that uses multiple methods
        6. Use handout!
        7. Give a final overview of IPM
        8. Identify issues of concern, such as west Nile and mosquitoes, explaining how
           IPM can help

Communication and Outreach
     1. They work with the Master Gardeners and Garden Club members to provide
        environmentally friendly horticultural information.
     2. Provide IPM information by telephone, at special events, in-depth training on
        IPM and general training workshops for store employees and general public
     3. Send out educational materials to the media though:
            a. Bay Journal newspaper
            b. Watershed Watch
            c. Exhibits
            d. Website (
            e. Media (advertisements, radio, and television venues)
            f. Had a booth at the First Garden Expo in Harrisburg

Lessons Learned
       1. Research, Research, Research
       2. Develop and Cultivate relationships
       3. If partners buy-in there will be long term sustainability
       4. Most retailers provide a lot of less toxic products, need to utilize that
       5. You need to educate the store employees and general public on insect ID’s,
          provide educational materials
       6. Time and money is of the essence
Contact info of recorder and Session moderator

To make comments or suggestions on this transcription please contact:

Kristi Kubista-Hovis                Sherry Glick
MPA/MSES Candidate                  US EPA/Office of Pesticide Programs
Indiana University                  Biopesticides and Pollution Prevention Division
800 N Smith Rd Apt. 1Z              1200 Pennsylvania Ave. NW
Bloomington IN 47408                Washington DC 20460      
812-333-4632                        703-308-7035

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