The 2011 Import and Export
Market for Synthetic Organic
Tanning Substances, Inorganic
Tanning Substances, Tanning
Preparations, and Enzymatic
Preparations for Pre-Tanning
in New Zealand
www.icongrouponline.com ©2011 ICON Group Ltd.
By
Professor Philip M. Parker, Ph. D.
Chaired Professor of Management Science
INSEAD (Singapore & Fontainebleau, France)
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iii
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About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at
INSEAD where he has taught courses on multivariate statistics and global competitive strategy
since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA,
UCSD, and the Hong Kong University of Science and Technology. He is the author of six books
on the economic convergence of nations. These books introduce the notion of “physioeconomics”
which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic
Growth" (MIT Press 2000). He has also published numerous articles in academic journals,
including The Rand Journal of Economics, Marketing Science, the Journal of International
Business Studies, Technological Forecasting and Social Change, International Journal of
Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of
Marketing Research. He is also on the editorial boards of several academic journals.
Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University
of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille)
and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology
and economics (minor in aeronautical engineering). He has consulted and/or taught courses in
Africa, the Middle East, Asia, Latin America, North America and Europe.
About this Series
This series was created for international firms who rely on foreign export markets for a
substantial portion of their business or who might be threatened by foreign trade competition.
The estimates given in this report were created using a methodology developed by and under the
direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation,
Business and Society, at INSEAD. The methodology, relying on historical figures of economic
growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial
or product categories. The figures should be seen as market estimates, as opposed to historical
records, as these are projected for the current year of trade.
Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the
R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional
editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also
acknowledged.
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v
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Contents vi
Table of Contents
1 INTRODUCTION AND METHODOLOGY 7
2 NEW ZEALAND AND THE WORLD MARKET 9
2.1 Imports in New Zealand in 2011 9
2.2 Exports from New Zealand in 2011 9
3 IMPORTS IN NEW ZEALAND 10
3.1 Africa 10
3.1.1 South Africa 10
3.2 Asia 11
3.2.1 China 11
3.2.2 India 12
3.2.3 Singapore 13
3.3 Europe 14
3.3.1 Germany 14
3.3.2 Russia 15
3.3.3 the Netherlands 16
3.3.4 the United Kingdom 17
3.4 North America & the Caribbean 18
3.4.1 the United States 18
3.5 Oceana 19
3.5.1 Australia 19
3.6 the Middle East 20
3.6.1 Turkey 20
4 EXPORTS FROM NEW ZEALAND 21
4.1 Asia 21
4.1.1 Hong Kong 21
4.2 Oceana 22
4.2.1 Australia 22
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 23
5.1 Disclaimers & Safe Harbor 23
5.2 ICON Group Ltd. User Agreement Provisions 24
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Synthetic Organic Tanning Substances, Inorganic Tanning Substances, Tanning Preparations, and Enzymatic
Preparations for Pre-Tanning in New Zealand 7
1 INTRODUCTION AND METHODOLOGY
On the demand side, exporters and strategic planners focusing on synthetic organic tanning
substances, inorganic tanning substances, tanning preparations, and enzymatic preparations for
pre-tanning in New Zealand face a number of questions. Which countries are supplying synthetic
organic tanning substances, inorganic tanning substances, tanning preparations, and enzymatic
preparations for pre-tanning to New Zealand? How important is New Zealand compared to
others in terms of the entire global and regional market? How much do the imports of synthetic
organic tanning substances, inorganic tanning substances, tanning preparations, and enzymatic
preparations for pre-tanning vary from one country of origin to another in New Zealand? On the
supply side, New Zealand also exports synthetic organic tanning substances, inorganic tanning
substances, tanning preparations, and enzymatic preparations for pre-tanning. Which countries
receive the most exports from New Zealand? How are these exports concentrated across buyers?
What is the value of these exports and which countries are the largest buyers?
This report was created for strategic planners, international marketing executives and
import/export managers who are concerned with the market for synthetic organic tanning
substances, inorganic tanning substances, tanning preparations, and enzymatic preparations for
pre-tanning in New Zealand. With the globalization of this market, managers can no longer be
contented with a local view. Nor can managers be contented with out-of-date statistics which
appear several years after the fact. I have developed a methodology, based on macroeconomic
and trade models, to estimate the market for synthetic organic tanning substances, inorganic
tanning substances, tanning preparations, and enzymatic preparations for pre-tanning for those
countries serving New Zealand via exports, or supplying from New Zealand via imports. It does
so for the current year based on a variety of key historical indicators and econometric models.
In what follows, Chapter 2 begins by summarizing where New Zealand fits into the world market
for imported and exported synthetic organic tanning substances, inorganic tanning substances,
tanning preparations, and enzymatic preparations for pre-tanning. The total level of imports and
exports on a worldwide basis, and those for New Zealand in particular, is estimated using a model
which aggregates across over 150 key country markets and projects these to the current year.
From there, each country represents a percent of the world market. This market is served from a
number of competitive countries of origin. Based on both demand- and supply-side dynamics,
market shares by country of origin are then calculated across each country market destination.
These shares lead to a volume of import and export values for each country and are aggregated to
regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of
both the value of each market and the share that New Zealand is likely to receive this year. From
these figures, rankings are calculated to allow managers to prioritize New Zealand compared to
other major country markets. In this way, all the figures provided in this report are forecasts that
can be combined with internal information sources for strategic planning purposes.
After the worldwide summary in Chapter 2 of both imports and exports of synthetic organic
tanning substances, inorganic tanning substances, tanning preparations, and enzymatic
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Synthetic Organic Tanning Substances, Inorganic Tanning Substances, Tanning Preparations, and Enzymatic
Preparations for Pre-Tanning in New Zealand 8
preparations for pre-tanning, Chapter 3 goes into detail on imports, but for each major country of
origin serving New Zealand. A “major” market is defined as a country where New Zealand
represents a substantially large share of either imports or exports. For each major country
exporting to New Zealand, one can thus observe how important New Zealand is to that exporting
country compared to other countries of the world. Chapter 4 does the same, but for exports of
synthetic organic tanning substances, inorganic tanning substances, tanning preparations, and
enzymatic preparations for pre-tanning originating from New Zealand, for each major country of
destination. In doing so, one can discover the share that New Zealand has in each major market;
this share value is often used as a measure of competitiveness for New Zealand. In all cases, the
total dollar volume and percentage share values by major trading partner are provided.
Combined, Chapters 3 and 4 present a the total picture for imports and exports of synthetic
organic tanning substances, inorganic tanning substances, tanning preparations, and enzymatic
preparations for pre-tanning to and from New Zealand to and from all other major countries in the
world. "Synthetic Organic Tanning Substances, Inorganic Tanning Substances, Tanning
Preparations, and Enzymatic Preparations for Pre-Tanning" as a category is defined in this report
following the definition given by the United Nations Statistics Division Classification Registry
using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code
that defined "synthetic organic tanning substances, inorganic tanning substances, tanning
preparations, and enzymatic preparations for pre-tanning" is 5323 . For more information on this
definition, please refer to the following web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=532 .
This report is updated on an annual basis. To ensure that you have the most current version,
please check the web site of ICON Group at www.icongrouponline.com.
Important Caveat. The figures should be seen as market estimates, as opposed to historical
records, as these are forecasted for the current year of trade. More importantly, in light of the fact
that unforeseeable factors might interrupt markets in achieving their reported levels, the figures
should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth
disease, trade embargoes, military conflicts, acts of terrorism and other events will certainly
affect the actual trade flows recorded for a variety of industry or product categories. In such
cases, the difference between the numbers given in this report and the numbers actually observed
might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting
regular trade flows that would have occurred had these events not have taken place.
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Synthetic Organic Tanning Substances, Inorganic Tanning Substances, Tanning Preparations, and Enzymatic
Preparations for Pre-Tanning in New Zealand 9
2 NEW ZEALAND AND THE WORLD MARKET
2.1 IMPORTS IN NEW ZEALAND IN 2011
Imported Synthetic Organic Tanning Substances, Inorganic Tanning Substances,
Tanning Preparations, and Enzymatic Preparations for Pre-Tanning in New
Zealand, 2011
(Structure of Foreign Import Competition)
Country of Origin Rank Value (000 US$) % Share Cumulative %
_________________________________________________________________________________________________________
Germany 1 2,304 31.39 31.39
Australia 2 1,774 24.17 55.56
China 3 666 9.07 64.63
Russia 4 655 8.92 73.56
Italy 5 478 6.51 80.07
South Africa 6 297 4.05 84.11
Turkey 7 294 4.01 88.12
India 8 192 2.62 90.74
France 9 169 2.30 93.04
Singapore 10 169 2.30 95.34
the United States 11 149 2.03 97.37
the Netherlands 12 99 1.35 98.72
the United Kingdom 13 88 1.20 99.92
Spain 14 6 0.08 100.00
Total 7,340 100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. PARKER, Professor, INSEAD, copyright 2011, www.icongrouponline.com
2.2 EXPORTS FROM NEW ZEALAND IN 2011
Synthetic Organic Tanning Substances, Inorganic Tanning Substances, Tanning
Preparations, and Enzymatic Preparations for Pre-Tanning Exports from New
Zealand, 2011
Country of Destination Rank Value (000 US$) % Share Cumulative %
_________________________________________________________________________________________________________
Hong Kong 1 91 76.47 76.47
Australia 2 28 23.53 100.00
Total 119 100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. PARKER, Professor, INSEAD, copyright 2011, www.icongrouponline.com
www.icongrouponline.com ©2011 ICON Group Ltd.
Synthetic Organic Tanning Substances, Inorganic Tanning Substances, Tanning Preparations, and Enzymatic
Preparations for Pre-Tanning in New Zealand 10
3 IMPORTS IN NEW ZEALAND
3.1 AFRICA
3.1.1 South Africa
Synthetic Organic Tanning Substances, Inorganic Tann