J AMES B ERRY
Po rt fo lio : ja mes b erry .co m
220 Eas t 22 nd St reet # 1L Pho ne: (917) 553-0713
New Yo rk Cit y , NY 10010 E- mail: ji mb @lo g iceng ine.co m
INT ERAC TIV E MEDIA EX EC UT IV E
Highly creative and technical-minded executive whose 16 year career reflects achievements in web, streaming video, broadcast
video, and interactive TV technologies. Solid expertise in co mp lex/dig ital media website development, streaming audio and
video production, media convergence and integration, content development, editorial init iatives, brand management and
recognition, creative team leadership, technical d irection, and project management.
Deliver corporate value through accomplishments in general business management, project leadership, brand development,
cutting-edge technology adoption, innovative website marketing strategies, search engine optimization in itiatives, and cross -
functional team leadership (Designers, Producers, Ed itors, Encoders, Implementers, and other talent). Regarded as a hands on
backend, and middleware requirements for project success.
NOTABLE ACCO MP LIS HM EN TS
Launched sputnik7.co m, grew emp loyee base to nearly 75 in two years, and owned the design, brand, and technology
direction. Extremely instrumental in website winning a Webby Award for “Best Music Site” and enabling an acquired
company to win a Webby Award the following year for “Best Radio Site.”
Conceived “sitelet,” a mini-video player that could be branded by a third party. Managed the technology design and
hosting aspects, and provided a platform to provide streaming music, film, anime, and MP3 downloads for clients such as
Levi Strauss, National Geographic, and Diesel. Developed a med ia project for the Sci-Fi Channel that involved the
streaming of full-length anime movies.
Project managed the first brokerage site on the Internet for A merican Express Financial Direct. Led creat ive talent that
designed groundbreaking technology for this revolutionary project that secured $2 million in revenue.
Managed team that created The Weather Channel’s first website which featured real time weather reports.
EXP ERI ENC E AN D QUALIF IC ATIONS
Creat ive and Technical Project Leadership Website and Digital Property Design and Production Hands on Programming
Online Entertain ment Site Develop ment and Management 3D Modeling Systems Media Encoding System Develop ment
Interactive Programming Platforms On line Content Convergence Leadership Market ing and Ad Sales Team Sponsorships
Marketing, Ad Sales, Research, Legal, Creative Talent, and Other Group Co llaboration Team and Budget Management
Reporting and Ad Technology Management Productivity Imp rovements Cost Saving Strategies Internal and External
Stakeholder Relationships Problem Anticipation and Resolution Early Technology Adop tion
CAREER ACCO MP LIS HM EN TS
LOGICENGINE CONS ULTING, New York, NY
Founder.…………………………………………………………………………….……………………………2003 to Present
Interactive media company assisting clients in the film, music, publishing, sports, television, fashion, cable, and banking
Establish and manage all aspects of a digital media consulting firm that specializes in website design and implementation,
backend and database development, interactive television applications, video and sound projects and compression, Flash
animation/ads, SEO, mob ile implementation projects, corporate brand and logo development, and digital technology
Leverage expertise to concentrate on technical and creative direction, pro ject concept development, web streaming video
projects, brand awareness management involving mult iple media avenues, and Internet marketing strategies. Collaborate with
diverse experts including business development, programming, legal, and others. Hire external experts to participate in proje cts
including DBA Experts, Video and Sound Editors, and Digital Video Co mpression Specialists. Client list includes Buick,
Atari, Cablev ision, and IFC.
Devel oped a Flash project for Condé Nast which was hired to pro mote the new Buick Lucerne and design a vacation
package to drive consumer interest in new product. Delivered med ia project on time and on budget.
Built a complex website for a travel service firm in Indi a – the first e-co mmerce site in the country to help customers
coordinate travel services across India. Recruited and managed a Web Designer, Logo Designer, and a Backend
Programmer, and perfo rmed all client side programming. Website is very similar to exped ia.co m, was delivered on time
and on budget, and client expects to generate as much as $2 million a year w ithin five years.
Hired by Cablevision to program front end code for two digital interacti ve cable stations that allows a customer to
view a channel and to search/view/buy vehicles and real estate properties. Unprecedented project was nominated for an
Interactive TV Emmy A ward.
Eng aged in a revol uti onary project and programmed the front end code for digital ad stations for Cablevision.
Project enables a brand to buy a channel and provides an interactive platform for customers to watch VODs, sign up for
newsletters, or participate in contests by simply using a remote control. Disney and the US Navy were two of the first
companies to participate in th is excit ing new med ia initiat ive.
Retained by client for consulting services, and participated in and project managed the development of specifications
and wireframes for a new sports vertical website that will provide an ingenious mobile/ wireless solution and innovative
offline and online presence.
SPUTNIK7.COM, New Yo rk City, NY
Vice President, Creative Technology………………………………………………………………………………1998 to 2003
Streaming media website that specialized in progressive entertainment including music, film, and anime. Company also
provided technical services and technology applications for third party and sister companies.
Founding member of a groundbreaking music/film med ia co mpany. Init ially focused on technology evaluations and selection,
database software, streaming video platform, code decision making, v ideo encoding system develop ment, and record label
licensing agreements. Creative leadership role involved creative d irection, brand develop ment and management, website
development, media/content encoding management and acquisition, informat ion architecture, video interstitial develop ment,
editing, 3D modeling, p roject management, technology leadership, newsletter development and distribution to nearly 500,000
end-users, new business development, and budget management. Recruited and managed a creative team of 15+ includ ing an
Art Director, 3D Animator, Flash Programmer, Ed itor, Senior Producer, and Project Manager.
Creati ve talent behind the success of a streaming medi a website that was deemed as extremely innovative and well
branded. Catalyst in capturing a 2001 Webby for “Best Music Site,” “Best Streaming Media Websit e,” and “Best
Entertain ment Website” during the New Media Invision Awards Event. Co mpany received a Deems Taylor Award fro m
Built a branded vi deo pl ayer (sitelet) using corporate technol ogy and servers to create web streaming video
campaigns for companies such as the Sci-Fi Channel, Levi Strauss, Perrier, Nat ional Geographic, Diesel, and several
entertainment films and bands. Idea triggered hundreds of thousands of dollars in revenue fro m clients. Co -managed a
video submission project on behalf of Panasonic to promote a new D-Snap camera; project produced $100,000 in revenue.
Principle pl ayer invol ved in a revolutionary web series entitled “We Deli ver”; led team that shot and broadcast the
series that starred Rosie Perez. Designed a viral marketing ca mpaign that was extremely successful and was recognized by
Wired Magazine as being as successful as Dreamwork’s “A.I.” campaign.
Co-negotiated an agreement wi th Mang a Entertainment to broadcast an ani me “Blood: The Last Vamp ire.” Managed
team that streamed the film for 24 hours the same day it was released to movie theaters and via DVD. Unprecedented
project triggered phenomenal website traffic, enabled client to sell mo re than 1,000 DVDs in the first two days, and led to
another deal with a second anime company for full length feature films.
Directed team that designed, architected, and depl oyed an Intranet site for parent company to publish public
informat ion, videos, and mp3 files fro m co mpany bands.
Gui ded the creati ve devel opment of vi deo interstitials and original Flash cartoons for webcasting and video/DVD
releases, and managed cross -functional teams that built websites for sister companies and Palm Pictures.
SIEGEL & GALE, New York City, NY
Senior Producer, Interactive Media Operations Manager, Interactive Media…………………………………….1995 to 1998
35+ year old strategic communications firm specializing in interactive media, corporate identity development, advertising
campaigns, and simplified communications.
Led the development of the worl d’s first online brokerage website which featured integrated trade activities, research
and analysis tools, and real time g raphing. Co llaborated with leaders of American Express Financial Direct, and delivered
$2 million project on time and on budget.
Architected, produced, and programmed a CD-ROM/ web-based gui de that was distri buted to Coca-Cola vendors
to help them align with the co mpany’s brand. $150,00 pro ject enabled vendors to correctly imp lement the brand, and
download current logos and graphics from the client’s website.
Produced a CD-ROM for Genesis El dercare, managed a production crew who acquired over 70 hours of film footage,
and co-wrote content. Media activities involved selecting the best video clips, managing the programming aspects, and
shooting instructional videos via a green screen for co mpositing within the interface seamlessly(a new technique at the
time). Delivered $275,000+ project on time and on budget.
Produced a medi a project for Kodak’s “Picture This” campaign in 1998. Groundbreaking project enabled customers
to develop customized postcards by integrating pictures into a template with overlaid text and send a link v ia e -mail.
Participated in the coding aspects of this $145,000+ project.
CD ARCHIVES INTERACTIVE, INC., New Yo rk City, NY
Co-Founder, Vice President ………………………..……………………………………….………………………1992 to 1995
Comprehensive multimedia company specializing in development of CD-ROM products and B2B corporate communications.
Es tablished one of the first companies in New York City to offer vi deo compres sion services for CD-ROM and web
projects. Teamed with prestigious clients such as Arthur Anderson Consulting and AT&T to handle digital video encoding
Hired by a popular comic book company, and devel oped multi medi a versions of comic books by modifying static
pages, redrawing, animat ing, and incorporating new voice over and music co mponents.
Worked wi th Phili ps Medical Products and designed an exciting cross -platform multi-medi a CD-ROM that featured
green screen video overlays.
Designed a CD-ROM mul timedi a database for SCVIR, and created a sophisticated animation and presentation
application for Discovery Channel, Animal Planet, and The Learn ing Channel.
EDUC ATION & TEC HN ICAL EXP ERTIS E
Bachelor of Music; Concentration: Sound Recordi ng Technolog y
University of Massachusetts, Lowell, MA
Operating Systems: Windows OSX Linu x
Software Applicati ons: Flash Director Photoshop Illustrator Media Encoder Squeeze CVS Eclipse AfterEffects Final
Cut Pro DVD Studio Pro Log ic Pro BBEdit Office
AW ARDS , P UBLIC ATIONS & M EDI A
Led th e development of several websites that won two Webbys, ASCAP Deems Ta ylor, New Media Invision,
International Web Page Awards, as well as an Emmy nomination.
Contributed content to “The Multimedia Producer’s Bible” published by IDG Books.
A chapter of the book "Make Y ou Small Business Website Work" dedicated to sputnik7.com's user interface.
Includes extensive interview.
Wrote articles that were published by several international trade magazines.
Major player in numerous unprecedented projects including the first original web series, “We Deliver”.
Interviewed many times by media representatives.