"Franchise Agreement Dubai - PDF"
alWaseet International Quarterly Newsletter January 2007 Issue N.2 Alwaseet International’s The launch of First Franchise Agreement two new Waseet publications Waseet The Dubai showcase The New Waseet opens its doors POS Branding Newbies from the Branches Syria, Khartoum, Delta, KSA, Bahrain, Kuwait Motivate Yourself!! Mohammed Abdulaziz Mohammed Al-Otaibi M ohammed Al-Otaibi is shareholder, member of the Board of Directors (BOD) and Chairman for more than 50 corporations and commercial entities in the MENA region, to manage projects worth around USD 450 million. Mr. Al-Otaibi has an extensive experience of over 10 years in the fore-mentioned capacities, and he is a member of the Arab Distributors Union and the Arab Publishers Union. Mr. Al-Otaibi holds a Bachelor of Business Administration degree in Finance from Kuwait University and a Bachelor of Business Administration degree in Law from the Arab University of Beirut. A WORD Mohammed Abdulaziz Mohammed Al-Otaibi Chairman of the Board of Directors AWI 2 January 2007 Issue N.2 Sheikh Sabah Jaber Al Sabah S heikh Al Sabah was our honored guest at the IFRA conference in Abu Dhabi, he was invited by Alwaseet Int’l ofﬁce to witness the signature of the memorandum of understanding of the ﬁrst Waseet franchise. Sheikh Sabah was also pleased to attend the Waseet presentation. Sheikh Al-Sabah is one of the three main partners who initiated Waseet free weekly classiﬁed shareholder and managing partner for more than 30 corporations and commercial entities in the MENA worth around USD 200 million. He is on the BOD of the Kuwait Journalist Committee and the Kuwait Blind Committee. Sheikh Al-Sabah holds a Bachelor of Business Administration degree from the California State University in the USA. Sheikh Sabah Jaber Al Sabah Vice Chairman AWI Bashar Kiwan D uring his visits to Alwaseet Int’l ofﬁces, Bashar was eager to see the development of all the ongoing projects. He visited the new Waseet offices in Al Qusais, and was delighted to see it as a fully functioning operation, with a complete team. Bashar praised the progress of many plans, especially the signature of the ﬁrst Memorandum of understanding with Rami Ayoub Agha to open the ﬁrst franchise in Lagos Nigeria. He also marked his presence at the IFRA conference along side his partner Majed Sleiman. Bashar attended to several presentations discussed by some leading consultants in the newspaper publishing ﬁeld. Bashar Kiwan CEO AWI Majd Suleiman M ajed sleiman and Bashar Kiwan are inseparable partners, when visiting Alwaseet Int’l, Majed is always involved in every work detail. Majed was present at the IFRA conference, he also assisted in the PR workshop led by Gollin Haris in Alwaseet Int’l ofﬁces. Majed gave some valuable input about his vision of Waseet as a regional brand becoming an international one. Majd Suleiman COO AWI Alwaseet International Announces its First Franchise Operation Crucial step in company development plans AWI AlWaseet Int’l (AWI) took a significant step forward 3 when they signed the initial January 2007 Issue N.2 franchise agreement with The Middle Advertisement Limited, Nigeria, during the IFRA 2nd Newspaper Publishing Conference in Abu Dhabi, in the presence of Sheikh Sabah Jaber al Sabah, Bashar Kiwan, Majed Sleiman, and John Fawaz. With coverage that currently extends to John Fawaz presenting John Fawaz greeting Rami Agha nine countries the Waseet classified which has both Arabic and English versions, area and beyond, and it is help of the Franchise Franchise.” says Tracey international marketplace, is already read by 20 million partly through franchising Development Service (FDS), Furrey, Managing Director franchising has become every week. that we will achieve this. who have been recognised of Franchise Development a crucial step in the The IFRA conference is the since 1981 as world Services. “The attributes of company’s expansion plans. John Fawaz was one of the perfect platform for us to leader in providing a total the Waseet organisation And with AWI’s experience main speakers during the IFRA launch this initiative as we range of services to the make for an excellent and success in international conference, presenting the are able to reach many franchise market. Franchise proposition and expansion, the company is Business Model of Waseet as of the key players in the we look forward to seeing well equipped to establish a thriving model for a regional industry.” “Waseet have long been the brand grow well beyond a lucrative business model classified publication. pioneers in the advertising the regional borders.” that can be emulated and The Franchise Department publications sector and With Waseet’s highly successfully operated, During the presentation, of AWI has developed its in keeping with their recognizable brand, anywhere in the world. John emphasized on the model for the international pioneering spirit they are sophisticated circulation current operations and the market with the expert the first in the region to and demand in the upcoming ones that will add value to the Waseet services. He also proclaimed the signature of Memorandum of understanding for the first Waseet franchise in Nigeria. According to Bashar Kiwan, CEO of Alwaseet Int’l, “Continued corporate expansion is high on our priority list as we drive the business forward. It is our aim to have100 operations by the year 2012 in the MENA Bashar Kiwan, Sheik Al Sabah, Majd Suleiman, John Fawaz Mona Bezri, Wassim Haffar, Rami Agha, John Fawaz Roger Nasrallah, Tracey Furrey alWaseet International Website Alwaseet Int’l launched its ﬁrst corporate website in September 2006. The website is one of the ongoing projects primed by AWI, as a step to mark its entity on a corporate and international level. AWI The website was developed by Born Interactive, one of the leading multimedia and web developers in the region, in tight 4 coordination with the marketing department, to make sure that the AWI brand is portrayed correctly. January 2007 Issue N.2 The website carries out the brand elements of AWI, speciﬁcally the color identity of Waseet: Red, white, and black. Alwaseetintl.com is a combination of ﬂash frames and portal html format to serve both purposes of look, and content. The website is targeted to the public, investors, potential franchisees, general public seeking information, clients, agencies, and potential employees. The content and layout were developed to satisfy all users, who can obtain detailed information about AWI, its roles, projects, and most importantly about the Waseet Publication and its branches. The website carries interactive features to retain the user while surﬁng, mainly with the Waseet editions map, showing the branches and its details all over the region. Users can also join a mailing list to obtain regular news about www.alwaseetintl.com took part of the yearly UAE website the Waseet activities through the news and updates competition, and won the bronze award for the best alert. “Careers” section was also added to post any job corporate website in UAE. vacancies within the Waseet group, making it easier for the HR department to collect CVs and view potential candidates. Users can also send their comments, and they can link directly to www.ewaseet.com Waseet Dubai Showcase In February 2006, Alwaseet Int’l launched the Dubai showcase project, with the mission to create an ideal Waseet branch, to serve as the Dubai main branch, and a reference model to any Waseet operation across the region. The model will be duplicated in all AWI the previously and newly established offices. The Dubai showcase will also serve as a training center to any 5 potential franchisee who can see and live the actual January 2007 Issue N.2 operation and understand how the business is carried on on a daily basis. The model implementation was done by Richerd Husseini and the team of Golden Master, with the support of the consultant architect Pierre Abboud. The Dubai showcase is the result of the effort and dedication of many people, from AWI and from Beirut Offices. To mention few of them: Roger Nasrallah, Abdo Najjar, Yasser Chemaitelly (AWI), Hussein Kassir (Dubai Branch), Nassim Nawar and Robert Lakkis (Beirut office), and Yasser Karam (Abu Dhabi branch). Reception Entrance Reception Inside offices Production Department Implementing the POS signage was the major project Kuwait and Manama are Dubai showcase: The handled by the Production department. The project the next two stops. The POS Production team was also started in KSA, and to continue throughout all the branches branding project will also be involved in producing the gradually. The POS signage is intended to brand Waseet/ applied in both cities, and full signage branding for Waseela Points of Sale, making it easy for people to book will mainly include the same Dubai Showcase offices, DEPARTMENTS their classifieds on a weekly basis. Branding the service elements in addition to 3d working mainly on the centers is also a lasting branding tool to promote brand outdoor signage. outside big format signage, 6 awareness. and all internal ones, January 2007 Issue N.2 according to our production The KSA POS branding project was developed in Riyadh, manager Abdo Najjar, Jeddah, Dammam, and Qassim, and included the the Showcase inside and production of: outdoor signage, danglers, and stickers. outside branding will be of The Sales team of KSA will keep on progressing with this a high quality and nicely project and acquiring new Points of Sale. designed to match the concept of the showcase. Commercial Department Waseet has an ambitious plan for an aggressive growth and territorial expansion, thus the need for the commercial department to organize its task force into a well defined structure which efficiently tackles each part of the sales framework to which it holds its responsibility. What’s new in the commercial department? Finance Department As the Direct and POS A division dedicated Finally, our finance The finance department is currently working on many channels represent the for bringing in new and director has marked his bulk of the Waseet business premium value added presence in AWI, Prasad projects: finalizing for the 2007 business plan and the (approximately 70%), its services for our customers Roa joined the team in organization has been split with the mission to optimize July and was faced with into four regional areas Call Center Sales Feature, branches’ budgets, the team has previously worked on the his first work assignment as to guarantee focused ensure Multifunctional Call when working on the Mid managing leading to Center, and guarantee necessary SOP’s related to the franchise documentation, Convention Financial optimum performance. Standard Performance. Estimations. Prasad quickly An Agency division which projected a positive work and has studied and reviewed the investment requirements Who’s new in the applies specific sales commercial department? and social attitude in the techniques with its partners office, making it easier to for the franchisees. Besides all the never ending projects, and adopts a closely Ahmed Helmy - Value work and deal with him. related one-to-one sales Added Service Manager Prasad is supported by a Prasad is continuously involved with the AWI financial approach , the tasks are Layal Najem - Sales team of three: Khalid Al to introduce and drive Coordinator - Near East Hasan (Finance Manager) AWI, Win big with winning Katia Mansour - Sales Mohamad Mashaal matters, ensuring a smooth workflow to cover all the customers, and identify Coordinator – GCC (Accountant) and Melissa prospect clients. Aman (Financial analyst). departments’ needs. Legal Department You have the right to remain silent, otherwise, call Georges Rabahie, our legal advisor. Getting into a discussion with Georges will lead you nowhere, he will win you! Rabahieh previously worked as an independent lawyer in Lebanon, until he decided to join the AWI team in Dubai. HR Department What are the major difficulties working in a new environment? Name: Jamal Hatoum DEPARTMENTS GR It is a very appealing experience to work in a new GR On the professional level, environment. It’s something new for me to work for a There were many legal Age: 42 company. On the other hand, and as it is expected when issues to handle and resolve. Position: Human Resources 7 we live a new experience we face some difficulties. The trademark registration Director January 2007 Issue N.2 Personally this is the first time that I find myself working in a and protection in all the Qualifications: Bachelor company as a legal advisor. I always thought that a lawyer Arab world and in North of Science degree and was totally independent and does not report to anyone, Africa; the development an MBA with an emphasis even to his clients with whom he has a very special relation. of the franchise program; Now, everything is different. There are rules we have to the establishment of new on Finance and Human abide to: from the simplest one of them (working hours) to branches and more… Resources Management the most complex (to report to a superior). at Bowling Green State Also I never had the opportunity to have colleagues that GR Finally, working in AWI University. are not lawyers. Today I find myself working with people helped me discover the Previous experience: I worked as a financial analyst then as specialized in finance, marketing, sales, production... Their corporate world from the the HR Manager for the Near East Area for Eli Lilly & Co. Then field is new to me. inside. It has been a great with the FDC group, finally as the HR & Admin. Manager for experience till now. Dar-AlHayat publishers in Beirut. Hobbies: Reading non-fiction Business Development The Call Center story: What made you join the Waseet team: I joined AlWaseet Int’l for several reasons, the most important of which is that Department I saw in this move a great and exceptional opportunity Project leader: Roger for professional growth with a company that has a very Nasrallah ambitious vision and the determination necessary to turn its Roger Nasrallah joined AWI shortly before the mid year dreams into reality. convention, as Business Development Director in AWI. Project Manager: Ahmad Any funny incidents since you joined in: Perhaps the When looking at Roger’s carrier path, one is impressed by Helmi “funniest” incident (if we can call it that) that happened the experience and the various projects he worked on. to me was my quick realization after joining AWI that due Roger started with Media Communication Group London- August 2006: The project to the rapid expansion in the Head Office and elsewhere, UK working on Al Hayat Daily Newspaper, after 7 years, he was noted as one of the I have more recruitment to do at AlWaseet Int’l than what moved to Ukraine and managed the Main branch of Post most challenging one during a Recruitment Agency would have as a normal workload. Shopping a direct Marketing and Mail Order Company the Mid Year Convention in (Not very funny, huh?) handling Creative and Marketing Accounts. Roger had Syria (August 2006). Your motto in life: Work a career boost in UAE when he joined Al Hadha Trading hard, work smart, and don’t Company, the marketing and business development October 2006: After a November 2006: Now in forget to smell the roses, but solution, and finally joined his current position with alWaseet long market study for best Dubai we have a fully at the end of the day, the Int’l as the Business Development Director. technologies and suppliers, functioning state of the most important thing in the Since he joined in, Roger worked on building up the Dubai Interactive Intelligence (ININ art call center where Universe is Family. - USA) business solution was people can buy, sell and showcase, he also handled the call center project in UAE chosen to be implemented get informed, based on IP to set up a fully operational and resourceful call center. by CNS (UAE based). telephony system (VoIP) He will also be proceeding with his tasks to initiate New using soft phones for agents October 2006: RAYA and CICSCO hard phones Branches’ project - as Franchise, and 100% owned for business users. Contact Center of Egypt branches – his responsibilities will include the identification was appointed to consult on the business operations December 2006: KSA will of potential markets, initiating business studies, side (customer, service, start implementing in Riyadh implementation of the Waseet operation, and of course scripts, analysis, audit, this week, and rolling out to the opening of the new branches. manual, SOP etc…) Egypt, Lebanon, Syria etc… Creative Department The creative department Since her joining AWI, Why was the brand manual created? hosts two ladies: Josiane Josiane has worked on ‘In order to achieve consistency and Sadaka, as head of creative several projects, the most department, and Nada remarkable one being cohesive visibility, it is important to follow DEPARTMENTS Barakat as graphic designer. creating the logo of AWI, precisely the guidelines of the brand Both are no strangers to the manual in which we will create a unique 8 and its related stationary, January 2007 Issue N.2 company. Josiane held the she also worked on creating corporate identity for the Waseet brand. same position in the regional the brand Manual of The brand identity consists of basic elements (logo, corporate colors, typeface, graphic office in Beirut, and Nada Waseet, and all the design elements and image library) that can never be worked with UG Syria. templates related to various varied and should only be used in accordance Waseet brandings. with these corporate guidelines. In order to gain maximum benefit from these guidelines and not to undermine the impact of Idem et Idem our brand identity, these guidelines must be used consistently without even small variations.’ Again and again, consistent repetition is the key to perceptual penetration and to an identity achieving the desired share of mind and recognition. With the name as a cornerstone, and with the CI, brand, house style, or signature as the mnemonic building takes shape as outlined in the “blueprint” of graphic identity standards or guidelines. Typically, these standards address the identity’s iteration and applications across the broadest imaginable range of media and audience experiences. The value of consistency cannot be overstated, and it’s fair to say that the world’s most recognizable identities rely far more on their repeated and cohesive visibility than on brilliance of concept or finessing of the identity’s graphic form. ‘Aiga’ Waseet Classiﬁed Dubai Dubai Branch Launched publication. All functions reached 60% of the total the Waseet Classiﬁed are supported by the AWI population, turning the market Dubai, the 24th Waseet different departments to into a more complex one. Publication, and the 3rd also insure optimal results. English Classiﬁed after Waseet Classiﬁed will also Kuwait and Cairo. With a The ofﬁcial launch target Arab nationals and CLASSIFIED circulation of 200,000 copies campaign of Waseet locals, who are bilingual, and weekly, Waseet caters to Classiﬁed is scheduled for perceive English as an ofﬁcial 9 the residents of Dubai, a 2007, to reshufﬂe the image spoken language in Dubai January 2007 Issue N.2 mix of different nationalities, of Waseet with a creative of english speakers, which new and smart concept. The circulation is carefully constitute a mobile and planned based on a well dynamic population. The The need for an English studied geographical study publication is managed by edition in a city like Dubai to maximize the reach of the the Waseet Dubai branch, is an undeniable one. publication and eliminate managed by Haissam According to ofﬁcial waste and exceeded Sidani and supported by all statistical reports, Dubai’s quantities. the team. Marwan Ayoub population has reached is currently managing the 3,300,000, among which Sales team, and ensuring 80% are expatriates. The non the right start up for the Arab speakers have recently Good luck for all the sales, production and distribution teams !! Waseela Madina September was a good month for the KSA team. After One of the ﬁrst steps taken by almadina team, was to Riyadh, Jeddah, Dammam, Qassim, Asseer, Waseela guarantee an optimal and efﬁcient circulation all year long. launches its 6 th Operation in Saudi Arabia, to cover the With the month of Ramadan in September, followed by the holly city of AlMadina al Munawara. The publication is eid, and the hajj season, Waseela Madina is heavily loaded. launched with an initial circulation of 100,000 copies, and will cover the center and suburbs of the city. No need to be introduced heavily in the market, as the Waseela brand is widely recognized in the kingdom. The First sold Ad in AlMadina Operation is managed by Amjad Ebech, who Alwaseela Almadina is also running Jeddah, and Qassim. The sales team is اﺳﻢ اﻟﻤﻨﺪوب: أﺣﻤﺪ أﺑﻮ ﺳﻠﻄﺎن supervised by Mulham Fadel, who is ready to fulﬁll his task 38801 :رﻗﻢ اﻟﻌﻘﺪ successfully, and track a satisfying sales record. اﺳﻢ اﻟﻌﻤﻴﻞ: ﻣﻌﻬﺪ اﻻﺑﺪاع اﻻداري According to Amjad Ibch, AlMadina is a promising city for Waseela, and represents a good opportunity, especially ﻣﺴﺎﺣﺔ اﻻﻋﻼن: رﺑﻊ ﺻﻔﺤﺔ during the hajj season, where the TMM sercive will be ﻋﺪد اﻟﻨﺸﺮات: 3 ﻣﺪوﻓﻮع وواﺣﺪ ﻣﺠﺎﻧﻲ heavily demanded by commercial clients. ﻗﻴﻤﺔ اﻟﻌﻘﺪ: 0918 رﻳﺎل ﺳﻌﻮد Waseet POS Stands POS – consists of our well branded Point of Sale outlets, they form crucial partnerships and are an important sources of income at points like libraries, news stands, supermarkets and various other stores. They also form an all important link between readers, potential advertisers and the Waseet. The Points of Distribution, POD’s are also important branding attractions, and an exposure opportunity to reach more readers. CLASSIFIED Waseet has developed its newspaper stands to be installed in all POS and POD’s all around the region. The design is simple, 10 convenient, and very practical, and can be installed in any location. From now on, all the branches will have the same January 2007 Issue N.2 stand design, to reinforce the Waseet branding strategy in the region. Signboard Signboard The Signboard is the sight contact element, it is the first connection we make with our customers. Accordingly, it has to be colorful and eye-catching. Counter Stand Danglers Waseet Waseet Kuwait Khartoum The Production Department in Kuwait is installing the Happy 4th anniversary to Advisor Plus program to secure a better and more Waseet Khartoum. efﬁcient production of the Waseet publication. The For this occasion the branch program was developed by the IT department in has prepared a full page Lebanon, headed by Robert Lakkis, and will help the ad including the logos of art department of each branch to increase their work its key and regular clients NEWBIES productivity. who have placed their trust within the Waseet team. 11 Congratulations to the hard January 2007 Issue N.2 working team of Khartoum!!! Waseela KSA Waseet Waseela in the KSA proved Exceptional achievements of issue 182: Cairo Riyadh: $257,000 New Record Adham Saleh was appointed Deputy Jeddah: $169,778 New Record GM for Waseet Egypt. Adham was Dammam: $83,680 New Record the GM of Waseet Alexandria, and Qassim: $34,300 New Record his performance in the past years Assir: $25,909 New Record was rewarded with the new title. It is Madina: $5066 important to mention that the Cairo team has achieved remarkable Special Thanks to Ghassan Abu Jabal who closed a deal of $100,000 that beneﬁted all results in the past two months, branches and contributed to this achievement. numbers were not revealed by the commercial department yet, but Cairo might earn a prime position for Waseela its 2006 performance!! Jeddah Sales news: HR news: Circulation news: After the mid year convention, Makram Fata , the On the Kingdom level, Sakr One of the biggest achievements done by the Waseela Commercial Director of AWI, visited the Waseela Jeddah Al Otaibi was appointed Jeddah team was to launch massive operations in Mecca ofﬁces with a mission to interact with the sales team, and Financial Director of all and prepare for the hajj season. Waseela will have an introduce the sales plan based on geographical repartition. Waseela Operations in the exclusive access to the Hajj area to circulate its publication KSA. among readers during hajj time. A unique opportunity to The sales plan is based on allocating the sales team the weekly classiﬁed to mark its presence and facilitate the according to geographical areas. Makram had the chance Ibrahim AlKassimi was needs of the readers during this wholly period. to meet with the sales team of Jeddah, and helped them appointed as PR Ofﬁcer. set the elaboration plan of their sales strategies to improve sales ﬁgures. Waseela Jeddah is planning to enhance its female sales team. The team is formed by two ladies who have proved great sale records, and work enthousiasm. Waseela Damascus Waseela at the Motor Show Waseela Damascus took part of the Motor Show exhibition 2006, a fully branded stand was placed on location to mark Waseela’s participation. The stand lasted one weak, during which, it was a chance to make new contacts, and exhibit to visitors the real volume of the operation in Syria. NEWBIES 12 January 2007 Issue N.2 Sales news: Production news: the sales team started Special Sales Operations: distribution was done all Waseela in Syria has following the geographical String ads: The Waseela over Syria, the product improved the quality of distribution system based sales team closed two deals sampled was Maggi and paper and printing by on speciﬁc area distribution for String ads, with Atlas it reached 80.000 samples inserting glossy paper for every sales rep. The company,and Mobeed. in Damascus and 60.000 (100Grm). commission system was also Both contracts were part of samples in Aleppo. Maggi The production team is reviewed to become more the back to school offers. cubes and ﬂyer were also constantly using the suitable to the new work Emirates airlines also was put in the Waseela usual brand manual and all the system. one of the major string ad nylon bag fully branded standard templates created clients. for Maggi, alongside the for Waseet/Waseela to The Waseela Syria Sales Waseela publication. standardize the look and team ﬁnished a training Flyer distribution: Over 10 feel of the publication. workshop about intelligence contracts were made for The sales team is skills and customer some new and old clients. getting bigger: Six sales negotiation, under the representatives, who supervision of Starminship TMM: Nestle had a big showed dedication in a training center. share of the TMM service short time, achieved their offered by Waseela. Sample targets quickly. Waseet Delta News 1: Circulation news: Waseet Delta is the top The circulation team in of the list in the Mid year Delta is planning for a new convention in Syria. expansion in Zagazig city. Special achievements: HR news: 90 % growth vs 2005 Welcome Sharif Gamal, in 120% YTD Achievement the Sales team. Alwaseela Delta Team Waseet Bahrain Sales news: Production news: Entertainment news: Waseet Manama pumped Waseet Manama published In a corporate dinner at up fresh blood in their sales two successful booklets: the Coral beach resort in team, by recruiting 5 new Back to School booklet and Manama one of the new sales executives. Ramadan booklet sales executives, Samer 4 as Direct Sales Executives Nayal, sang live two NEWBIES 1 as Agency Handler. The Manama production Arabic songs perfectly; the team received three manager of the restaurant 13 Training sessions will be appraisals in the past two gave him an offer on the January 2007 Issue N.2 provided to the Call center months from Mr. Najjar for spot, he obviously refused!! team to increase their the creative work, of the knowledge in customer booklets. care services. HR news: Circulation news: Waseet Manama The circulation team has welcomed a new ﬁnance made an effort to distribute manager Najeeb Mahfoud Waseet in all the residential who became operational areas for the ﬁrst time ever in on the 28th of October Bahrain at 9:00AM on Friday 2006. morning, and working on making it earlier to 7 am. Waseet Manama issue number 280 was the highest ever: closing at 35,000BD WASEET REUNITES LOVING FAMILY Classiﬁed newspaper comes to the rescue for missing pets that he placed an ad with the pictures of the dog so that because the dogs were they would be easily recognisable should anyone come found and returned to his Waseet Manama had a happy story to tell last week when across them in the street. He agreed, and on Thursday daughter on Friday, the they helped reunite a girl with her much-loved dogs, Coco bought a half very same day Waseet had and Diddy, who had gone missing on Monday . page ad. been distributed. He could not thank the Waseet staff On Thursday morning her desperate father entered the On Saturday enough - a real happy Waseet premises wanting to place a classiﬁed ad for morning, the ending! the two missing Yorkshire Terriers. He told the staff that father called his daughter had been hospitalized because she was so again to the distressed at losing her beloved pets. One of the salesmen Waseet ofﬁce, became involved with the story and suggested to the father overjoyed New Identity After the Mid Year convention, 3 brave men joined the Waseet Team. AWI would like to welcome: NEWBIES 14 January 2007 Issue N.2 Name: H enry Key Age: 31 rouz Marital S tatus: Sin Qualiﬁc gle ations: B Position: .A Busine Executiv ss Previous e Mana experien ger Manage ce: Expo r F.M.C.G rt Hobbies . : Snowb Races oard & C ar What ma de you jo team: W in the w aseets’ aseet Any funn new visio Sidani y incide n Haisam joined in nt since Name: : Not so far you 3 ager Motto in Age: 3 e man life: Don :E xecutiv ’t Ever G Position bai ive Up Wa seet Du ster of ﬁcati ons:Ma Quali nginee ring Scien ce in E Boston , nt from Man ageme USA, s Previou olux e:Electr exp erienc Name: Osama Elraey ration. Corpo nics Sid ani Age: 36 Bull Electro .l Qualiﬁcations: MBA from me s.a Interho e d S.S.L the American University of S.S Unit m. Cairo. Te chnico Position: Executive Manager Waseela Dammam arid Ba nk. ral, outi ngs o idea Al Maw Have n s in gene t team: ew law Previous experience: FMCG s: Sport Wasee : The n Hobbie u join the jo ined in luding operations, Nestlé Egypt. ade yo ce you ays (inc What m cid ents sin 0 wo rking d sion, I w ill be Hobbies: Sports (Handball, Any funny in ense, 4 er submis er’s lic ths) aft Squash and Football) ing driv .5 mon y. regard holi days, 2 bai subwa last What made you join the upc oming fam ous Du we re your us ing the a y as if it Waseela team: I joined the Waseela team mostly every d because of fe: Live challenge and career pathway. Mo tto in li Motto in life: Challenge, responsibility and achie vement. The Waseet/Waseela Readership share According to the Ipsos Stat market study for 2006, Waseet takes the lead in the region over other classiﬁed publications. The graphs show clearly Waseet as a market leader in each country, compared to other existing free classiﬁed publications. In 2006, Waseet has an average readership share of 77% on a regional level. Waseet Waseela Kuwait Syria Waseet 35.01 % Other 40.94 % Waseet Classiﬁed 17.18 % Waseela Aleppo 16.40 % NEWBIES Other 14.85 % Waseela Damascus 15.71 % Other 7.38 % Waseela Homs 13.73 % 15 Other 7.28 % Waseela Lattakia 9.57 % January 2007 Issue N.2 Other 5.89 % Other 1.31 % Other 4.94 % Other 1.11 % Other 3.27 % Other 0.97 % Other 3.07 % Other 0.25 % Other 2.29 % Other 0.46 % Other 0.20 % Other 0.19 % Waseela Waseet KSA Lebanon Waseela 80.74 % Waseet 58.78 % Other 19.26 % Other 41.22 % Waseet Waseet Bahrain UAE Waseet 99.51 % Waseet Dubai 56.90 % Other 0.49 % Waseet Abu Dhabi 35.28 % Other 7.28 % Ads from the World Toyota Rav4 break through ad! Leafing through your morning paper, quite happily... as you do every day, like millions of others, when... what’s this? Some hoon has skidded/scribbled all over your ENTERTAINMENT paper! It may not go exactly like that, but this ad for the Toyota Rav4 in today’s Times is unmissable: Excellent use 16 of newspaper ad space and utterly compelling, this is our January 2007 Issue N.2 Breaking Ad of the day. Toyota Rav4 Ad Motivate Yourself!! One of the greatest virtues of Here are some Funda’s for self-motivation. Don’t just read them digest each one of them human beings is their ability to think and apply them and I bet it will make a better YOU. and act accordingly. The ultimate Intentions don’t Many times, in our life, when we are reviving old memories motivator is defeat. count, but actions do. feel that we we get into a phase of nostalgia. We Once you are defeated, Don’t let who you could have done better than what we had achieved. But thinking back wont rewind the tireless you have nowhere to go are, stunt what you want worker called time. All we can do is promise ourselves that except the top. to be. we will give our very best in the future. But do we really The only thing Success is the greatest keep up to our mental commitments? 90% answers are in the negative. This is the only time in our life, when stopping you is motivator. So it we can control our fate, by controlling our mind. yourself. Your goals must be is time to pull up our socks and really There is no clear, but the guidelines motivate ourselves so that we can give guarantee that must be flexible. our best shot in the future. tomorrow will come, Self-motivation is the need of the so do it today. hour. Only we can control and Try to include these one liners on a small post it note. You will be sub-consciously restrict ourselves. Its up to us, how we tuned to achieve what you want. Also do keep in mind that nothing can use our mental capabilities to the control your destiny but you! best of our abilities. Spring Promotion We are pleased to announce the results of the Sales Managers’ “Spring Promotion” contest which was launched in April 2006 amongst the Waseet/Waseela teams to promote and encourage internal competition. The promotion generated 497 contracts and Net Sales of $152,000. ENTERTAINMENT The three winners are: 1. Beirut Branch: First 2. Doha Branch: Second 3. Qaseem Branch: Third 17 January 2007 Issue N.2 prize with a score of 139 prize with a score of 32 prize with a score of 20 contracts and $37,000 net contracts and $10,324 net contracts and $11,410 net sales. sales. sales. Bravooooo The sales manager’s prizes The sales manager’s prizes The sales manager’s prizes are: are: are: Bravo Osama Ebraheem the $1,000 cash + trip to Sharm $500 cash + trip to Sharm el $250 cash + trip to Sharm el sales manager of Waseela el Sheikh Sheikh Sheikh Damascus, who obtained his business administration Well done for all the sales teams on their effort and motivation, and once again, diploma at (AMD – Canada congratulations for the three winners for giving in the extra mile! center). We wish them a great trip and continuous achievements! Waseet Manama for getting the appraisal from the production department for the issue 276, and the Back Congratulations to School supplement. Prisoners of love: Guinness Facts Waseet Branches Hassan Wahdan (quality Control Supervisor – Waseet Delta) Abdel hamed Ibrahim (Sales Representative – Waseet Delta) Islam tawﬁk (Call Center Supervisor – Waseet Delta) Did you know? Ahmed El-morsi (Sales Representative – Waseet Delta) Houssam al Kurdi (Waseela Damascus) It’s death defying, it’s daunting and it’s downright AWI dangerous. But England’s John Evans balanced a 159.6 Maher Nassar (Circulation Manager - AWI) and Katia Mansour kg (352 lb) Mini on his head for 33 seconds at The London (Assistant Sales Manager - AWI) Studios, UK on May 24, 1999 Roger Nasrallah (Development Director - AWI) and Daria Sedunova Garry Turner, of Caistor, Lincolnshire, England, stretched the skin of his stomach to a distended length of 15.8 cm (6.25 in) on the set of Guinness World Records: Primetime in Los Angeles, California, USA. Read a book The Monk who sold his Ferrari by, Robin S Sharma The Monk Who Sold His Ferrari is the story of Julian Mantle, a superstar lawyer whose out- of-balance lifestyle leads him to an almost fatal heart attack in a packed courtroom. His physical collapse brings on a spiritual crisis that forces him to confront the condition of his life ENTERTAINMENT and seek answers to life’s most important questions. Hoping to ﬁnd happiness and fulﬁllment, he embarks upon an extraordinary odyssey to an ancient culture, where he discovers a 18 powerful system to release the potential of his mind, body and soul, and learns to live with January 2007 Issue N.2 greater passion, purpose and peace Games Find the 8 differences Surf the net www.nationalgeographic.com Explore National Geographic Online. A world leader in geography, cartography and exploration, you can access to political and physical maps and information anywhere in the world by the National Geographic Society. The well known publication has added 6 print supplements, and TV channels. Now surf it online! www.nationalgeographic.com Newsletter Team Noura Kiwan Josiane Sadaka Nada Barakat-Diab Printing Press Ibdaa Printing Press Contributors Joe Issa (Manama) Haytham el Sioufi (Delta) Rima Debsi (Damascus) FOLLOW OUR RED LINE... Kuwait Beirut Abu Dhabi Dubai Al-Manama Doha Damascus Aleppo Lattakia Homs Hamah Delta Alexandria Khartoum Cairo Riyadh Jeddah Dammam Al Qasim Al Jazira Abdah Al Madina and more to go ...