Fine Dining and Valet and Agreement - PDF

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					community redevelopment agency
CITY OF CLEARWATER




                                                       Annual Report
Prepared for:
Pinellas County Board of Commissioners
                                                       FY 2008-2009
March 2010

Prepared by:
CRA Staff/ Economic Development & Housing Department




                            Vision, Focus and Growth for the Future
   COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




A. Introduction
     The Florida Community Redevelopment Act of 1969 (Florida Statutes: Title
     XI, Chapter 163, Part III) provides a vehicle for local communities to form a
     Community Redevelopment Agency (CRA) and create a Redevelopment Trust
     Fund through Tax Increment Financing (TIF) for financing improvements within a
     target area. The City of Clearwater established its CRA in FY 81-82. The CRA was
     expanded in 2004 and a new redevelopment plan was approved in February 2004.
     Pursuant to Chapter 163.356(3)(c) of the Florida Statutes, a progress report of the
     year’s redevelopment activities, including a complete financial statement of assets,
     liabilities, income and expenses, is due March 31 of each year. This annual report
     briefly summarizes the redevelopment activities conducted by the CRA in FY 08-09
     and includes the year’s financial statements.
     In FY 08-09, the CRA concentrated on the completion of Station Square Park and
     the planning of the Cleveland Street Streetscape Phase II project. The Downtown
     Manager continued to spearhead retail recruitment efforts and oversaw the creation
     of a district website. The first year of the East Gateway District Five-Year Action
     Program was completed and an Annual Progress Report highlighting progress
     and accomplishments was completed. The East Gateway Façade Improvement
     Program was initiated. A review of Downtown parking was completed and a
     Site Rehabilitation Completion Order (SRCO) was issued, with no restrictions to
     residential development, on the Clearwater Automotive Salvage Yard site.
     The CRA worked closely with developers, the DDB, property owners, the
     Clearwater Regional Chamber of Commerce, and other stakeholders to coordinate
     projects that impact Downtown and spur catalytic development within the CRA
     district. The CRA’s budget for FY 08-09 was $2,210,110.



B. New Activity
Rule LLP (Bellini’s Casanova Restaurant) Development Agreement
     On June 1, 2009, a Development Agreement was approved between the CRA and
     Rule LLP concerning Bellini’s Casanova Restaurant located on Cleveland Street.
     The project is a full renovation and expansion of the existing structure to create a
     full-service, 5,835 square foot fine dining restaurant with valet parking and outdoor
     dining. This project is the second phase of a planned, coordinated redevelopment
     of the block, with the first phase including Café Supreme and Avis Rent-a-Car.
     The Development Agreement outlines the general terms and incentives for this
     project. The CRA is assisting with a five-year forgivable loan, with 20% forgiven per
     year as long as the property continues to be used as a full-service, white tablecloth



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       COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




         restaurant. If it ceases to be so operated during the five-year period, the owner
         would have to reimburse the CRA for the outstanding balance.
         The CRA has also agreed to reimburse $85,000 for restaurant build-out and/or
         permanent fixtures; $43,500 for utility undergrounding across Myrtle Avenue and
         the Site, by Progress Energy/Verizon/Developer, as a site redevelopment preparation
         cost; $15,000 for façade improvements; $3,500 for building permit fees; and $3,000
         for an outdoor furniture grant.
         The CRA allocated $150,000 from its Redevelopment line item.




                                                                Bellini’s Casanova Restaurant Rendering
    Royalty Theatre/Capitol Theatre
         Built in 1921, the Capitol Theatre has enjoyed enormous popularity as a vaudeville
         and opera house. The theatre’s classic structure, complete with a large mezzanine
         and furnishings reminiscent of a Hollywood theatre, is one of the oldest operating
         theatres in the state of Florida. For decades, many of the country’s biggest stars
         graced the stage including Fred Astaire, Ginger Rogers and Clark Gable. In the
         1940’s, the theatre hosted Frank Sinatra, Dean Martin, Bob Hope and Sammy Davis,
         Jr. By the 1950’s, the theatre had become one of America’s premier movie palaces,
         but continued to be a favorite venue for many world-renowned performers. In the
         1960’s and 1970’s, concerts by Elvis Presley and Liza Minnelli helped further the
         theatre’s reputation as a great “little opera house.” The musical heritage continued as
         dozens of classic theatrical productions were presented over the next two decades.
         The theatre will be a small, but modern hub, for performing arts venues where film,
         live performances, jazz, classical and pop entertainment are performed on a smaller
         scale, but similar to the type of performances scheduled at Ruth Eckerd Hall.
         The City of Clearwater purchased the property as a public service performing
         arts center. The City, a municipal corporation of the State of Florida, recently
         joined forces through a License Agreement and Memorandum of Understanding
         with Ruth Eckerd Hall, Inc., a Florida non-profit corporation to occupy, renovate,
         and revitalize the historic theatre. The theatre property is located in the core of
         Clearwater’s Downtown District located at 401 and 403 Cleveland Street. This
         project is part of an overall plan to reenergize downtown Clearwater and expand
         programming for Ruth Eckerd Hall.

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   COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




     Ruth Eckerd Hall, Inc. applied for sponsorship under the Enterprise Zone
     Community Contribution Tax Credit Program (CCTCP) pursuant to Florida
     Statutes sections 220.03, 220.183 (2)(c) and Rule 12C-1.0188 Florida Administrative
     Code. To become an eligible sponsor, a resolution from the local government was
     required. The Capitol Theatre is located within the City of Clearwater Enterprise
     Zone 5202 as established by Resolution 98-28 on Aug. 20, 1998. On Jan. 1, 2006,
     this area was re-designated an Enterprise Zone by Resolution 05-46, dated Nov. 16,
     2005 and will be in effect until Dec. 31, 2015.
     The CCTCP allows any business in Florida to receive a 50% credit on their Florida
     corporate income tax, insurance premium tax or sales tax refund for donations
     made to local community development projects. Donations must be made to an
     eligible sponsor conducting an approved community development project. A
     business may receive no more than $200,000 in community contribution tax credits
     annually. Once the donation has been approved by the Office of Tourism, Trade and
     Economic Development, a copy of the approval letter must be submitted with the
     state tax return.  
     The qualifying proposed project for this sponsorship is to seek in-kind, service, and
     cash contributions towards restoration, renovation, programming and operation of
     the Capitol Theatre.
     The City adopted Resolution 09-36 at their Sept. 28, 2009 Council meeting and
     certified that Ruth Eckerd Hall,
     Inc. is consistent with local
     plans and regulations including
     comprehensive plans for the
     Capitol Theatre proposed
     project and that Ruth Eckerd
     Hall, Inc. qualifies under the
     State’s CCTCP for public
     resources and facilities affiliated
     with economic/community
     development efforts.
     The CRA committed
     $1,000,000 over two years for
     the historic renovation of the
     theatre. Funds will be allocated                        Capitol Theatre
     beginning in FY 11-12.

Parking Agreement with Baldwin Connelly Group, LLC
     In Jan. 2008, three highly respected and locally-based insurance agencies joined forces
     to expand services available to their clients and to provide growth opportunities for
     their colleagues. The combined agencies currently have seven offices. The companies
     combined their four Pinellas County offices and located to Downtown Clearwater.
     The company brought 55 jobs with an average wage of $56,500.

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       COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




         Baldwin Connelly is leasing space at the Bank of America building located at 600
         Cleveland Street. Unfortunately, the Bank of America office building does not have
         enough parking spaces to accommodate all the employees in the company. Baldwin
         Connelly requested economic assistance from the CRA for additional parking
         spaces needed for their employees. On Feb. 17, 2009, the CRA approved a grant to
         pay the cost of 30 parking spaces in the Garden Avenue Garage for 36 months.
          The CRA allocated $48,600 from its Economic Development Incentive line item.

    East Gateway District Five-Year Action Program
         The CRA concluded the first year of the East Gateway District Five-Year Action
         Program in May 2009 and prepared the East Gateway District Annual Progress
         Report highlighting progress and accomplishments to include:
         •   Regular and productive meetings of the East Gateway Task Force for
             collaboration on neighborhood issues and opportunities
         •   Expanded community policing unit that is improving safety and security in the
             neighborhood and building public trust
         •   Organization of the East Gateway Stakeholder Advisory Group and East
             Gateway Business & Neighbors Association, providing greater opportunity for
             community engagement and grassroots problem solving
         •   Planning and orchestration
             of two community
             celebrations: Sunday
             Ciclovía street festival and
             Ice Cream Social
         •   Improving the appearance
             of the neighborhood by
             addressing littering and
             code violations
         The report drew attention
         to negative neighborhood
         indicators, (declining
         property values and
         homeownership rate), and                       East Gateway Ice Cream Social
         listed implementation activities
         planned for FY 09-10.
         The CRA allocated $133,644 to fund a variety of activities including community
         policing, multicultural events, advertising and supplies for public outreach
         activities.




4
   COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




Community Engagement
     Community engagement and empowerment blossomed in the East Gateway
     District with an active first year of stakeholder meetings and projects. The East
     Gateway Stakeholder Advisory Group (SAG) met bi-monthly to provide guidance
     on Action Program implementation (SAG meeting agenda and summaries are
     posted at www.myclearwater.com/eastgateway). Recognizing the need for a
     more defined redevelopment vision for the district, the SAG proposed a robust
     community visioning and planning process that gained traction during the final
     months of FY 08-09.
     The East Gateway Business &
     Neighbors Association, a grassroots
     organization, met monthly in
     partnership with the CRA and City
     staff. The partnership resulted in
     two neighborhood crime walks,
     a neighborhood crime watch
     organization, code violation
     reporting training, hands-on
     participation in two city-sponsored
     community events, a neighborhood
     bake sale, and identification of
     sidewalk projects.
     The CRA initiative to stabilize the
     East Gateway District employs                               East Gateway B.N.A.
     community events as opportunities
     for community-building among area residents and businesses, many of which are
     Hispanic. To this end, two events “Sunday Ciclovía” and East Gateway Ice Cream
     Social were held to bring people together in a festive social environment with a
     get involved message. As a street event, Sunday Ciclovía had the added benefit of
     involving and promoting East Gateway businesses, which are an integral part to
     neighborhood advancement. Sunday Ciclovía was publicized in a case study by the
     Pedestrian Bicycle Information Center. The Ice Cream Social featured Mexican ice
     cream made by an East Gateway business.
     CRA staff was involved with other community partners in the establishment of the
     Hispanic Business Council of the Clearwater Regional Chamber of Commerce.
     Two events held focused on strengthening local Hispanic businesses.

East Gateway Community Policing Innovation
     Community concerns regarding illegal drug activity, prostitution, and street crimes
     in the CRA continue to be addressed through a CRA/Police Department interlocal
     agreement that provides for increased police presence. The agreement enables two
     additional police officers to patrol the East Gateway District, particularly during

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       COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




         peak crime periods and at peak crime locations. The CRA approved the interlocal
         agreement on Aug. 18, 2008. The term of the agreement was from Oct. 1, 2008
         through Sept. 30, 2009.
         The CRA allocated $134,023.46 from its East Gateway Project line.

    East Gateway District Façade and Building Lot Improvement Program
         In March 2009, the East Gateway District Façade & Building Lot Improvement
         Program was approved. The program provides incentives for private reinvestment
         within aging commercial corridors in the District. Program objectives are to:
         1) stabilize existing businesses and stimulate new business activity by improving
         the overall visual quality of existing buildings; 2) improve the view from the street
         by focusing on improvements most visible to customers, neighboring merchants
         and residents, and pass-by traffic; 3) establish a positive neighborhood image and a
         “sense of place” that are vital to the economic revitalization of the area; 4) promote
         green building and Crime Prevention through Environmental Design (CPTED)
         techniques applicable to building facade and site design; and 5) leverage City funds
         for neighborhood revitalization and economic development by encouraging private
         investment in facade and building lot improvements.
         Design services up to $5,000 and construction funding up to $35,000 are available
         to eligible commercial property owners. Funding for design services up to
         $20,000 is allocated from the CRA East Gateway line item. A total of $180,000
         in U.S. Department of Housing and Urban Development (HUD) Community
         Development Block Grant (CDBG) funds is allocated for project construction. In
         this reporting period, five program applications were accepted and two loan-to-
         grant commitments were issued by the CRA.

    East Gateway Downtown/Beach Gateway Intersection Improvements
         The community continued to express concern about decreased traffic volumes and
         business activity in the East Gateway associated with the relocation of SR 60 and
         Gulf to Bay Boulevard. In an effort to mitigate this condition and address the lack




                                                       East Gateway Intersection Improvement Rendering
6
   COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




     of pedestrian walkways in this intersection, an attention grabbing entryway feature
     at the intersection of Gulf to Bay Boulevard, Highland Avenue and Court Street is
     proposed. The gateway feature intersection improvements would cue motorists,
     pedestrians and cyclists that something special lays ahead. The gateway feature
     intersection improvements would maximize views and vistas into the district from
     SR 60, reinforce community identity, create beauty and increase safety at this large-
     scale, five-legged intersection.
     Preliminary design concepts of the project were prepared by the City and presented
     to the East Gateway Stakeholder Advisory Group and East Gateway Business &
     Neighbors Association for feedback. The community remains highly supportive of
     the project.
     The City Council allocated $1,000,000 in Penny for Pinellas II funds.

East Gateway Neighborhood Revitalization Strategy Area (NRSA)
     A Neighborhood Revitalization Strategy (NRS) was developed under the Housing
     and Urban Development (HUD) Community Development Block Grant (CDBG)
     Program that encouraged the coordination of resources to facilitate neighborhood
     revitalization. A NRS was approved for the East Gateway District and a NRS area
     was established in the District. With this designation, the City is able to offer more
     intensive economic assistance for addressing the community’s most pressing needs.
     The East Gateway NRS is consistent with the East Gateway Five-Year Action
     Program. During development of the East Gateway NRS, input from residents,
     property owners, business interests, social services agencies and community groups
     was solicited to fulfill HUD and the Action Program directives. The East Gateway
     NRS was presented to the East Gateway Business and Neighbors Association, the
     East Gateway Stakeholder Advisory Group and the Clearwater Neighborhood
     Coalition in Dec. and Jan. of 2009. The Neighborhood and Affordable Housing
     Advisory Board recommended approval of the East Gateway NRS in Feb. 2009 and
     the CRA approved the NRS on March 2, 2009.

Country Club Townhomes
     To increase the supply of owner-occupied, workforce-housing units in the East
     Gateway District, the City provided a $700,000 loan through CDBG funds for the
     purchase of property for a 36-unit townhouse project located at Drew Street and N.
     Betty Lane.
     The loan term is three-percent interest rate on the outstanding principal balance with
     deferred payment of principal and interest for five years. If the developer failed to
     reach certain timelines for site plan submittal and construction the Developer agreed,
     upon written demand by the City, to convey the property to the City by Special
     Warranty Deed in lieu of foreclosure. Given the current economic conditions and


                                                                                              7
       COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




         the state of the housing market, the Developer was unable to meet the agreed upon
         timelines and requested an extension.
         Economic Development and Housing staff recommended a mortgage modification
         to extend the timeframes for an additional five years. This extension will allow the
         Developer time to complete the site plan approval, construct, and sell the affordable
         townhomes in the East Gateway District.
         It is anticipated the City Council will approve the loan modification in Dec. 2009.




                                                                 Country Club Townhomes Rendering

    Review and Update of 2002 Downtown Parking Study
         In 2002, a detailed Clearwater Downtown Parking Needs Assessment and
         Feasibility Study was completed. At that time, the 2002 findings suggested the
         current available parking capacity during normal weekday conditions meets or
         exceeds demand with the exception of one defined area and during special events at
         Coachman Park.
         Since completion of that assessment, 1) the CRA in 2008 adopted and is in the
         process of implementing the recommendations of the Cleveland Street District
         Retail Strategy, which projects increased retail/restaurant occupancies and use over
         a 2, 5 and 10 year time horizon; 2) the City Council entered into a joint venture
         with Ruth Eckerd Hall to acquire, renovate and re-open the Capitol Theater as a
         665 seat performing arts venue; 3) the City Council has expressed their intent to
         close, demolish and remove the surface parking at the Harborview Center in the
         immediate future; 4) Temporary surface parking on the so-called “super block” is
         likely to disappear as the economy improves and landowners again contemplate
         redevelopment opportunities; and, 5) CRA/ED staff have increasingly focused on
         recruitment of new tenants into Downtown office properties, thus reducing vacancy
         rates and impacting parking capacity.
         In light of these changes, all of which hold the potential of impacting the Downtown
         parking system, the CRA and Parking staff felt an updated capacity analysis was
         timely. The subject review was commissioned to evaluate the impact on the existing
         parking system for 2, 5 & 10 year projections from the proposed Cleveland Street
         District restaurant/retail strategy, future office space demand, the Royalty Theater
         demand and office space occupancy impacts. The City’s parking consultant, Haahs
         and Associates, conducted the analysis in conjunction with staff from Parking and
         Economic Development.


8
COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




 The Study suggests that the current
 parking system can support the
 anticipated future growth over
 the 10-year study period of retail/
 restaurant, theater and entertainment
 categories during typical weekdays
 and weekends.
 The exception is in the office category,
 where building parking limits and
 competitive tenant recruitment
 pressures on parking supply in the
 immediate area surrounding the
 “cluster” of offices near Cleveland
 Street and Garden Avenue. In the
 short term (over the next 5 years),
 the City/CRA will need to continue
 to provide incentives for additional                      Additional Parking Signs
 parking spaces to meet demand as the buildings approach full occupancy
 as currently provided under the parking assistance program by Economic
 Development. Over the long-term (next 10 years), the study concludes that if full
 occupancy of the office buildings is reached, there is a deficit of parking spaces to
 meet the office demand.
 It is also expected that availability in all categories would continue to be impacted
 by large events at Coachman Park, but would remain manageable using ancillary
 parking strategies already in place.
 Additional directional/wayfinding signage was recommended and completed,
 as well as implementation of an “ambassador” program to assist with parking
 management during large demand periods in the future. An initiative to obtain
 public use of private lots was also recommended as a cost effective means of
 expanding availability.
 Finally, the study did not consider the parking demand likely to be generated by
 an Intermodal Beach Rapid Transit (BRT) initiative under consideration for the
 Downtown. A parking component associated with such a center by definition requires
 a directly proximate mode shift capability and would need to be serviced by its own
 parking, not by dispersed lots competing with other use categories.
 Economic Development allocated $15,010 and the Parking System allocated $790 from its
 Professional Services line item.




                                                                                         9
        COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




     Authorize Issuance of a Request for Proposals (RFP) -
     Parcel Bounded By Chestnut Street and Prospect Avenue
          The City has received numerous inquiries over the years regarding the city-owned
          parcels on Court Street and Prospect Avenue. The adjacent, privately-owned site at
          915 Court Street, a former Texaco station, is under environmental remediation and
          monitoring. Because of the environmental concerns, it has been the City’s preference
          to wait until the site was “clean” before pursuing any development options for the site.
          However, staff has indicated to interested parties that should a desirable development
          proposal for the City site come forward before the scheduled remediation is
          completed, the City would consider disposition of the City-owned property.
          Given the strategic location of the site where Court and Chestnut Streets merge,
          this site is an ideal location for redevelopment because of its “Gateway” to the
          Downtown Core and Clearwater Beach.  With interest in the development of the
          parcel, the CRA approved the issuance of a RFP at their Sept. 28, 2009 meeting.



     C. Multi-year Projects & Commitments
     Station Square Park Construction
          The Station Square Park project
          was initially part of the Cleveland
          Street Streetscape Project Phase
          I, but was removed from the
          project due to budget constraints
          and increased construction costs
          at the time.
          In the interim, the site was
          used as a staging area for the
          Station Square Condominiums
          project located on the adjacent
          property to the east. In March
          2006, Station Square Park
          demolition began with the                         Station Square Park Ribbon Cutting
          removal of tables, seating and
          trees deemed substandard by the City’s Arborist. Two Station Square Park food vendors
          were relocated to the western edge of the park and Biltmore Construction fenced in
          the staging area. In early June 2008, Station Square Condominiums no longer required
          the park site for construction staging and cleared the site of all their equipment and
          materials.


10
                      COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




                       The City advertised the plans
                       for Station Square Park and
                       received several bids. Angle &
                       Schmid, Inc. was selected as the                                                                                                                                                                                                                                                                    VLWH RI
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                                                                                                                                                                                                                                                                                                                      At this site were located three early Clearwater depots.
                                                                                                                                                                                                                                                                                                                 Clearwater's first depot was a narrow gauge Russian style depot
                                                                                                                                                                                                                                                                                                                    built in 1888 by immigrant, Peter A. Demens who built the
                                                                                                                                                                                                                                                                                                                                          Orange Belt Railway.
                                                                                                                                                                                                                                                                                                                              After 1897, Henry B. Plant incorporated the
                                                                                                                                                                                                                                                                                                                 line into his Plant System of railroads and converted to standard
                                                                                                                                                                                                                                                                                                                                             gauge tracks.
                                                                                                                                                                                                                                                                                                                           After Plant's death in 1899, the Plant System was
                                                                                                                                                                                                                                                                                                                   taken over by the Atlantic Coast Line (ACL) Railroad in 1902.
                                                                                                                                                                                                                                                                                                                                       For a short duration prior
                                                                                                                                                                                                                                                                                                                                to 1910, the Sanford and St. Petersburg
                                                                                                                                                                                                                                                                                                                        railroad operated the line and built a wooden depot,
                                                                                                                                                                                                                                                                                                                                   Clearwater's second. In 1910, the
                                                                                                                                                                                                                                                                                                                                    ACL built a third depot of brick
                                                                                                                                                                                                                                                                                                                     construction which lasted for many years until it was torn
                                                                                                                                                                                                                                                                                                                                          down in the 1960's.
                                                                                                                                                                                                                                                                                                                               On July 1,1967, the ACL merged with the
                                                                                                                                                                                                                                                                                                                Seaboard Air Line to form the Atlantic Coast Line Railroad. (Sanders)




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                       CRA approved the selection at
                                                                    
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                       their June 16, 2008 meeting.
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                       stage, moveable furniture, a                                                                                      %,&<&/(6
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                                                                                                                                                                                                              7his site is the location of three early Clearwater train depots. Clearwater's first
                                                                                                                                                                                                               depot was a Russian style structure built in 1888 by immigrant Peter A. Demens
                                                                                                                                                                                                                                 for his narrow gauge Orange Belt Railway.

                                                                                                                                                                                                                 ,n 1893 the Orange Belt was reorganized as the Sanford and St. Petersburg
                                                                                                                                                                                                                  Railroad and operated by investors. In 1895 the line was bought by the
                                                                                                                                                                                                                  Plant System and converted to standard gauge. The original Russian style
                                                                                                                                                                                                                   depot was replaced with a larger, wooden depot, Clearwater's second.

                                                                                                                                  
([FHSW ZKHQ DSSURYHG E\ 6SHFLDO (YHQW $SSOLFDWLRQV                       $fter Henry Plant’s death in 1899, the Plant System was taken over by the Atlantic


                       fountain. The park was                                                                                     3/($6( &$// 3$5.6 5(&5($7,21 '(37 2)),&(
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                                                                                                                                                                                                             Coast Line (ACL) Railroad in 1902. Clearwater's third and last station on this site was
                                                                                                                                                                                                             a brick structure built by the ACL in 1910 and lasted for many years until torn down
                                                                                                                                                                                                              in the 1960's. On July 1,1967, the ACL merged with the Seaboard Air Line to form
                                                                                                                                                                                                                        the Seaboard Coast Line Railroad which is now the CSX Railroad.

                                                                                                                                                                                                                  (Sign sponsored by the Clearwater Historical Society and Citizens for a Better Clearwater.)




                       completed and a Ribbon Cutting
                       Ceremony held on                                                                                    Station Square Park Entrance & Signs
                       Feb. 26, 2009.
                       Two signs, one with the park’s rules and one that describes the site as the location of the
                       City’s first train station, were installed at the entryway of the park.
                       The CRA allocated $800,000 from its Capital Improvement/Station Square line item.
                       The Clearwater Historical Society donated the sign describing the park’s history.

Cleveland Streetscape – Phase II
                                                                                                                                                                                         North Prospect Av
North Myrtle Avenue




                                                                                                                                                                                                                                                                                                                                                                                        th Prospect Avenue




                                                                                                                                                                                         Streetscape Phase II Concept
                       Phase II is the next phase of the streetscape program that was developed by
                       Bellomo-Herbert and Company in Aug. 2002. With the development of The
                       Strand at Clearwater Centre, the Development Agreement with IMR/CGI, and
                       the availability of the Prospect Lake Redevelopment Site, Phase II of the Cleveland
                       Street Streetscape project is a critical infrastructure project that will continue to
                       encourage and facilitate the City and CRA’s redevelopment goals.
                       The conceptual plan for Phase II contains the look and feel of the first phase of the
                       Cleveland Street Streetscape, but with a less intense, and therefore less expensive,
                       treatment. The features will include earthwork, grading, paving, underground
                       utilities, lighting, site furnishings, mast arms, and public art. The CRA approved
                       the conceptual plan at their Nov. 3, 2008 meeting. Construction drawings are
                       underway with a request for bids anticipated for mid-2010.
                                                                                                                                                                                                                                                                                                                                                                                                             11
        COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




          The CRA has allocated $1,574,000 from its Downtown Streetscape line item and will
          allocate an additional $1,622,925 as the funds become available over the next one to
          two fiscal years to assist in funding this project.

     Downtown Boat Slips
          The DDB and the CRA,
          recognizing the economic
          impact that boat slips would
          bring to Clearwater, agreed
          to contribute a total of $2
          million (CRA’s commitment
          of $1.5 million and DDB’s
          commitment of $500,000),
          over a ten year period, to
          fund the capital expenses
          necessary for construction and
          maintenance of 126 boats slips,
          docks, boardwalk, promenade
          and related facilities on the
          downtown waterfront near                         Downtown Boat Slips Rendering
          Coachman Park.
          On March 13, 2007, Clearwater residents approved, by referendum, the boat slips
          project. A RFP was released on Dec. 19, 2007 for design build services. On Feb. 8, 2008
          bids were received, and on April 17, 2008 the City Council approved Misener Marine
          Construction, Inc. as the preferred contractor. A Notice to Proceed was issued on May
          23, 2008.
          The environmental portion of the project was completed on June 30, 2009. A
          Notice to Proceed was issued for the seawall on Aug. 3, 2009. The anticipated
          project completion date is spring 2010.

     Cleveland Street and Prospect Lake Park Site
          On Feb. 19, 2008, a Development Agreement
          was approved with Miles Development Partners
          for the purchase and development of 200-249
          residential multi-family dwelling units and up to
          16,000 square feet of retail space. However, due to
          the current market and economic circumstances,
          Miles Development terminated the Development
          Agreement with the CRA effective July 24, 2008.
          The CRA continues to discuss with interested parties
          the goals for the site. The CRA will release a RFP
          when market conditions improve.
12                                                               Cleveland Street and Prospect Lake Park
   COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




Cleveland Street and Prospect Lake Park Site (Brownfields)
     On March 7, 2002, the City Commission approved an interlocal agreement between
     the City and the CRA regarding the Brownfields site initially known as Dimmitt
     Chevrolet Property B to facilitate the proposed redevelopment of the site. The City
     committed to certain environmental remediation on the property pursuant to the
     Brownfields Site Rehabilitation Agreement (BSRA) entered into between the City
     and Florida Department of Environmental Protection (FDEP) on July 26, 2001. The
     City completed the environmental remediation of the property in Aug. 2004.
     In June 2004, FDEP approved a Groundwater Monitoring Plan (MOP). Wells were
     installed and groundwater monitoring continued until four quarterly monitoring
     events showed that Residential Groundwater Cleanup Target levels (GCTL’s) were
     acceptable.
     On Aug. 15, 2005, the CRA accepted title to a 2,317.46-square-foot portion of the
     former south half right-of-way of Park Street, vacated by the City on Aug. 4, 2005.
     The City requested a letter from the FDEP confirming that the City had completed
     rehabilitation of contaminated soils at the site and would address the site’s remaining
     groundwater contamination through an approved plan for natural attenuation with
     monitoring. A memo dated May 25, 2005 stated that the FDEP Department Office
     of Counsel had the Restrictive Covenant Agreement for groundwater under review.
     However, the timeframe to obtain this document from FDEP involved many months
     and involved the City’s legal counsel. A Restrictive Covenant agreement was approved
     by FDEP on Aug. 29, 2006 to prevent the use of groundwater at the site, to reduce or
     eliminate the risk of exposure of the contaminants to the environment and to users
     or occupants of the property, and to reduce or eliminate the threat of migration of the
     contaminants. The City received the Comfort Letter on Sept. 6, 2006.
     In Oct. 2008, a Groundwater Monitoring Report was submitted to FDEP that
     presented the findings of groundwater monitoring for the first half of the first
     year. The report included site background, a description of field activities, and an
     evaluation of the data, conclusions and recommendations.
     In Sept. 2009, monitoring activities were completed and indicated that soil and
     groundwater contaminant concentrations were below the applicable Soil Cleanup
     Target Levels and Maximum Concentration Limits or Groundwater Cleanup Target
     Levels as adopted in Chapter 62-777, F.A.C., effective April 17, 2005. Therefore,
     site rehabilitation requirements have been satisfied from any further obligations.
     A request for a Site Rehabilitation Completion Order (SRCO), without conditions,
     was sent to FDEP Southwest District in Sept. 2009.




                                                                                               13
        COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




     Clearwater Automotive Salvage Yard
          Long an impediment to the future redevelopment around the Prospect Lake area,
          an automotive junkyard was acquired by the City in Oct. 2003 through an exchange
          of real property between the City and Clearwater Mall, LLC. The land value of the
          exchange was $1.2 million. This exchange contract resulted in a remnant parcel
          (Miller Property) that the CRA acquired, with a $48,000 loan from the DDB,
          which consolidates the block into a potential redevelopment site. Given the prior
          uses of the site as a foundry and an automotive scrap yard, the City hired Tampa
          Bay Engineering (TBE) to assist with site demolition, environmental assessment
          and remediation activities. TBE prepared the approved Florida Department of
          Environmental Protection (FDEP) Brownfields Site Rehabilitation Agreement
          (BSRA).
          In order to prepare the site for an official groundbreaking and cleanup, a fence was
          installed and the property was cleared of vegetation. A Groundbreaking Demolition
          Party was held March 1, 2006 celebrating the beginning of a new face for this
          downtown eyesore. In attendance were residents, businesses, city, state, county and
          federal government officials. The program covered the importance of Brownfields
          redevelopment in downtown, acquisition of the property, the Brownfields process,
          funding for remediation, and environmental issues. Site-wide delineation sampling
          of exposed soils was completed and followed with a contract to demolish six
          commercial structures awarded to Cross Environmental Services on Feb. 15, 2006.
          The structures were removed and a Waste Disposal and Volume Summary Report
          was sent to the Environmental Protection Agency (EPA).
          In order to continue to prepare the site for redevelopment, the CRA accepted title
          from the City of Clearwater for the Clearwater Automotive Salvage Yard and the
          former Miller property on July 18, 2006. On July 18, 2006, a partnership between
          the City and the CRA was established through an Interlocal Agreement to jointly
          complete the environmental remediation. A $350,000 intergovernmental loan to
          the CRA was approved from the City’s Brownfields Revolving Loan Cleanup Fund.
          Repayment of the loan is required upon redevelopment/disposal of the property.
          In Sept. 2006, Jamson Environmental was contracted for the excavation and offsite
          disposal of building foundations and sub-grade structures (including tanks/
          sumps), excavation, staging and offsite disposal of contaminated debris. Total costs
          incurred were $218,491.26. Phase I-II-III delineation samples were collected from
          November 2006 through Jan. 2007. In Jan. and Feb. 2007, more than 1,131 tons
          of contaminated soil was excavated and disposed of. From March 2007 through
          Oct. 2007 delineation continued of off-site soil impacts. Final soil excavation and
          removal, both on-site and off-site, will be performed pending FDEP approval of the
          Brownfields Site Assessment Report Addendum and Interim Source Removal Plan
          to be submitted to FDEP.



14
   COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




     In order to obtain a Site Rehabilitation Completion Order (SRCO) from FDEP for
     the Clearwater Auto site, the City was obligated to address off-site contamination
     related to the Clearwater Auto site. The presence of foundry sands/slag material
     at depths of between two and six feet below land surface was documented in soil
     borings at the Ron’s AAMCO site. This material historically ties Clearwater Auto
     activities to the adjacent Ron’s AAMCO property. As a result, this material must be
     delineated and evaluated for potential remediation as part of the Clearwater Auto
     site assessment.
     On June 2, 2008 the CRA approved additional monies, in the form of a loan, in the
     amount not to exceed $350,000 to complete the remediation of the Clearwater Auto
     site and to address off-site environmental impacts (AAMCO site).
     In Oct. 2008, Jamson completed soil excavation and confirmed sampling. An
     Interim Source Removal Completion Report was completed and sent to FDEP on
     Oct. 21, 2008. Contractors prepared final cleanup work at the site that included
     additional fill material, grading, fence repairs, seeding and debris removal.
     FDEP reviewed the Interim Source Removal Completion Report for a No Further
     Action (NFA). A Site Rehabilitation Completion Order (SRCO) was issued on July
     1, 2009 with no restrictions to residential development.
     Discussions will ensue in FY 09-10 to determine the direction the CRA would like
     to take on this redevelopment site.

The Strand at Clearwater Centre Development Agreement
     On Jan. 16, 2007, a
     Development Agreement was
     approved between the CRA
     and Clearwater Centre, LLC
     concerning the Strand at
     Clearwater Centre located on
     Cleveland Street. The Strand
     at Clearwater Centre will have
     71 tower residences, 17 city
     homes and 21,000 square feet
     of retail/restaurant space.
     The Development Agreement
     outlines the general terms and
     incentives for this project. The
     CRA will reimburse impact fees             The Strand At Clearwater Centre Rendering




                                                                                            15
        COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




          not to exceed $425,000 as they become due and certain water and utility relocation
          costs not to exceed $260,000. The CRA also agreed to make streetscape and landscape
          improvements in a total amount not to exceed the lesser of $500,000, or the amount
          of funds remaining in the project account after payment of the impact fees and
          utility relocation upon completion. The total payments by the CRA shall not exceed
          $1,040,000.
          Construction is expected to be completed in late 2010.

     Station Square Parking Lot Redevelopment Project
          In order to spur catalytic redevelopment in the downtown core, the CRA made one
          of its prime real estate sites, the Station Square Parking Lot site, available for mixed-
          use redevelopment to include new urban housing and retail in the Downtown core.
          The CRA owned the 35,968+/- square-foot site, which was used as a public surface
          parking lot. The CRA issued a RFPQ in May 2003 for the redevelopment of the
          Station Square Parking Lot Site on Cleveland Street as a retail/residential infill
          development. In July 2003, the CRA selected Beck, LLC as the developer for the
          project and authorized the negotiation of a Development Agreement.
          The Development Agreement was approved in Feb. 2004. The project contains 126
          residential condominiums, 12,000 square feet of restaurant/retail space and 326
          parking spaces, of which 100 are public. The developer, once financing was obtained,
          paid fair market value for the Station Square Parking Lot property for $720,000 plus
          accrued interest at 4 percent.
          The Developer agreed to sell to the City 100 parking spaces, $12,500 per space for a
          total of $1,250,000. The CRA also agreed to pay for the developer’s impact fees once the
          building was completed. The CRA allocated $460,000 from the City’s portion of the TIF
          generated by the project to pay
          for the impact fees over a two-
          year period, one year after the
          project receives its Certificate of
          Completion.
          On May 2, 2005, the CRA
          agreed to amendments to the
          Development Agreement which:
          changed the name to properly
          reflect the new Owner/Developer;
          revised the square footage of retail
          required to 10,000 square feet;
          amended the number of parking
          spaces to 296; reflected the actual
          closing date of Aug. 25, 2004;                         Station Square Condos

16
   COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




     requested an extension of time to commence construction; and requested an extension
     of 540 days after closing before the CRA can exercise its option to repurchase the site, if
     the Developer did not commence construction on time. The Development Agreement
     allowed the use of Station Square Park, a passive urban park to the west of the project, as
     a construction staging area.
     Construction commenced on Dec. 11, 2006 and was completed on March 13, 2009.

Marriott Residence Inn Development Agreement
     On May 15, 2007, a
     Development Agreement was
     approved between the CRA
     and Clearwater Hospitality
     Properties, LLC. The Marriott
     Residence Inn has 115 hotel
     units to include studios, one-
     bedroom and two-bedroom
     suites.
     The Development Agreement
     outlined the general terms and
     incentives for this project. In
     Nov. 2008 the CRA reimbursed
     the developer impact and
     permit fees in the amount of                        Marriott Residence Inn
     $178,000 when the Certificate
     of Occupancy was issued. The CRA will also reimburse the City only portion of the
     TIF to offset extraordinary costs associated with the amenity package required by
     the Marriott Corporation, and to allow the project to meet minimum rates of return
     necessary to construct the project. The total reimbursement under the City’s portion
     of TIF shall not exceed $400,000.
     The construction of the Marriott Residence Inn was completed in Sept. 2008.




                                                                                                   17
        COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




     Water’s Edge Development Agreement
          On Dec. 12, 2006, a Development Agreement was approved between the CRA and
          OPUS South Development, LLC concerning Water’s Edge located on Cleveland
          Street. Water’s Edge has 157
          condominium units and 10,000 square
          feet of retail space.
          The Development Agreement outlined
          the general terms and incentives for
          this project. The CRA will reimburse
          impact fees not to exceed $535,000
          and reimburse sidewalk and site
          improvements following the Osceola
          Streetscape Conceptual Design not
          to exceed $500,000. Starting in the
          fiscal year in which tax increments
          are expected to be generated (2009),
          the CRA budgeted for the anticipated
          reimbursement to the developer until
          the reimbursement is paid in full. The
          total payments by the CRA shall not
          exceed $1,035,000.                                           Water’s Edge Condos

          The construction of Water’s Edge was
          completed in Sept. 2008.

     Cleveland Street District Façade Improvement Program
          The CRA approved the Scope of Work for the team of Wallis Murphey Boyington
          Architects, Wilson Miller, and Swan Development Advisors in response to a Request
          For Proposals (RFP) for the Cleveland Street Façade Design Analysis at their April 18,
          2005 CRA meeting. The three goals outlined were: 1) identify opportunities for façade
          improvements along Cleveland Street, from Osceola to Myrtle Avenues in downtown
          Clearwater; 2) prepare illustrative concepts of façade improvements to selected
          buildings; and 3) establish a vision for building design, reflective of Clearwater’s unique
          character. The team proposed that the City provide grants and loans to property owners
          whose intended renovations and improvements contributed to the Café Society or
          Sidewalk Café District.
          On Feb. 2, 2007, a Request for Qualifications (RFQ) for the development of the
          Façade Improvement Program guidelines was sent out and Swan Development
          Advisors, Inc. along with Market Knowledge were selected. The program developed
          several tools to include architectural design assistance to be provided by the CRA
          and funded by the DDB via contracts with local architects and two financial
          incentives. The financial incentives are a $10,000 matching grant and a $25,000

18
   COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




     zero interest loan. On Sept. 4, 2007,
     the CRA approved the Cleveland
     Street District Façade Improvement
     Program.
     The Cleveland Street District Façade
     Improvement Program guidelines
     were sent to the property and business
     owners on Cleveland Street. Follow-up
     phone calls were made and meetings
     were held with eight property owners
     to further discuss the elements of the
     program. In this reporting period
     two property owners with buildings
     located at 410-418, 420-428 and 645
     Cleveland Street took advantage of
     architectural design services for a total
     of $7,717. Three property owners                    Divino’s Improvememts
     with buildings located at 415 and 635
     Cleveland Street and 22 N. Fort Harrison Avenue enhanced their storefronts with
     grant assistance in the amount of $25,077.98.
     As new business owners relocate to downtown, staff informs them of the program and
     meetings are held with those who express an interest. Marketing of the program is
     ongoing and will continue throughout the next fiscal year.

Sidewalk Café Furniture Grant Program
     In April 2005, the CRA initiated a Façade Design Analysis for Cleveland Street within
     the Cleveland Street District. Recommendations from the analysis called for changes
     to the CRA’s existing Façade
     Improvement Program and
     pursuit of a unifying concept
     whereby efforts and resources
     could be prioritized and
     allocated. The unifying concept
     chosen was the Cleveland Street
     Café District, which promotes a
     sidewalk café environment.
     On Jan. 14, 2008, the CRA
     approved the Sidewalk Café
     Furniture Grant Program.
     The grant provides financial
     assistance to eligible applicants
                                                       Tony’s Pizzeria Sidewalk Furniture
     seeking to furnish an approved

                                                                                             19
        COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




          sidewalk café area within the Cleveland Street District. This one-time grant funds
          up to 75 percent of the total project cost, to a maximum of $2,500 per grant award.
          This project is funded by the DDB and administered by the CRA.
          An applicant must meet certain standards set forth by the CRA. Funds are
          disbursed as a reimbursement upon final CRA staff inspection of the furniture
          installation. During this reporting period Tony’s Pizzeria located at 530 Cleveland
          Street received $2,332.80 and Dunkin Donuts located at 534 Cleveland Street
          received $2,500 in reimbursement for their sidewalk café furniture.

     Downtown Marketing and Implementation Plan
          The public relations and marketing firm of Vaughn Wedeen Creative submitted their
          report that included a strategy to establish a clear identity for downtown Clearwater
          and the DDB. The DDB allocated $20,000 for professional services to undertake
          this project. A draft report was developed outlining a preliminary strategy, message,
          budget, implementation plan and timeline and was presented to the DDB at a special
          meeting on Aug. 30, 2006. In late Sept. 2006, Vaughn Wedeen Creative, Inc., with
          direction from the board, finalized the report including draft designs of proposed
          materials, budget for material development, printing and fabrication.
          Vaughn Wedeen recommended the City create a communications and promotion
          plan that focused on Cleveland Street. The plan would help to better define potential
          development and create a positive image for Downtown. The report was the basis
          for the CRA’s strategy for branding and promoting the “Cleveland Street District.”
          The report also included specific recommendations and a budget for implementing
          the branding program. Upon review of the report,
          the DDB retained Vaughn Wedeen to develop
          several logos for consideration. The DDB chose a
          logo to forward to the CRA for their review and
          comment.
          To ensure that the new logo was consistent with the
          image of a revitalized downtown Clearwater, the
          CRA requested several additional logos in April
          2007 from Vaughn Wedeen that could be market
          tested. Those that participated in the testing were
          likely users of new downtown amenities. Vaughn
          Wedeen developed a total of four logos that
          represented a range of options from traditional to
          modern/edgy. The options were intended to help
          reposition downtown Clearwater and brand the
          “Cleveland Street District” as the new up-and-
          coming destination. The Cleveland Street District
          is defined as the area from Osceola to Myrtle Avenues       Cleveland Street District Logo


20
COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




 and Pierce to Drew Streets. Geographically, this corresponds with the Downtown
 Façade Improvement Program and Sidewalk Café District approved by the CRA on
 Sept. 4, 2007.
 On Dec. 3, 2007, the CRA approved, after a yearlong collaborative process with the
 public, the DDB, Public Communications and Economic Development, a new brand
 identity for downtown Clearwater. The “Cleveland Street District” brand and logo
 reflects a new energy that captures the improvements accomplished in downtown and
 the positive direction for the district.
 As a follow-up to the approval, Economic Development and Public Communications
 provided guidelines for the use and application of the new brand. On Feb. 19, 2008, the
 CRA approved the Cleveland Street District Logo Guidelines entitled “Cleveland Street
 Branding and Style Guide.”
 The new logo is used on various media to include the Cleveland Street District
 Streetscene newsletter and bi-weekly update; a Cleveland Street District postcard
 directing recipients to sign-up for the District newsletter; a DDB sponsored
 eco-friendly reusable bag that is distributed at events; and in District event
 advertisements.

 Retail Recruitment and Marketing Services
 On Jan. 14, 2008, the CRA released a RFP for Retail Recruitment and Marketing
 Services with the objective being to support and enhance the existing retail base
 within the Cleveland Street District.
 On March 3, 2008, the CRA retained Economics Research Associates/Downtown
 Works of Washington D.C. to evaluate retail conditions in the Cleveland Street
 District and to create a Retail Strategy and Implementation Program.
 The Retail Strategy and Implementation Program was adopted by the CRA in Aug.
 2008. The program guides CRA staff in recruiting unique, destination retail and
 restaurants. Program philosophy is if people are provided a unique merchandise
 mix, with one-of-a-kind retailers and restaurants, they will visit the District because
 of its interesting tenant mix. The consultant’s approach to accomplishing this is
 through a dedicated retail recruiter whose primary responsibility is generating retail
 prospects. The Downtown Manager acts as the retail recruiter. The approach is
 hands-on with more emphasis on action, on-the-ground retail recruitment. The
 retail recruiter has been actively recruiting since adoption of the program. More
 than 300 establishments have been visited with 150 qualified as potential prospects.
 Continually managing a relationship with prospects and engaging them with
 new information about the district is an ongoing process. Nine months into the
 recruitment program, the first full-service restaurant was recruited to the District.
 La Cachette, a fine dining restaurant serving French cuisine, is scheduled to open in
 Nov. 2009.

                                                                                           21
        COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




          Though the retail consultant’s
          contract ended in the spring
          of 2009, the recruitment
          process continues to ensure
          that qualified tenants establish
          themselves in the district
          to further the downtown
          destination concept.
          The CRA allocated $165,000
          from its Retail Attraction/
          Assistance and Downtown
          Redevelopment line items.                               La Cachette

     IMR/CGI Landscaping Fund
          According to the IMR/CGI Development Agreement, the CRA made a multi-year
          commitment to allocate the TIF generated from this project in a fund to pay for
          streetscape or landscaping improvements around the immediate site. The CRA made
          its final commitment in FY 02-03.
          The CRA approved the Cleveland Street Streetscape Phase II conceptual plan,
          from Myrtle to Missouri Avenue, at their Nov. 3, 2008 meeting. Once the plans are
          completed and the bids received for the project, the $302,401 allocated from the IMR/
          CGI Development Agreement will be used to assist in the financing of Phase II of
          the Streetscape project. The monies allocated in this fund have been moved to the
          Streetscape Phase II Capital Project.

     Downtown Clearwater Farmer’s Market
          The Downtown Clearwater
          Farmer’s Market celebrated
          their thirteenth year in
          operation started the season
          in front of City Hall. With the
          completion of the Cleveland
          Street streetscape project,
          approval was granted to move
          the market onto the 500 block
          of Cleveland Street. This move
          resulted in a successful year
          that brought more pedestrian
          traffic to the District on market
          days and increased the number
          of vendors that participated.
                                                           Downtown Farmer’s Market

22
   COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




     The market operates on Wednesdays from Nov. through April. The season was so
     successful that market managers requested, and were approved, to run the market for
     an additional month in May 2009.
     The Farmer’s Market continues to be known as a green market and holds several
     special events during the season. It attracts weekly visitors to the area and creates a
     unique place to visit for downtown workers, city residents and area tourists. This year,
     volunteers assisted the market with their 13th Anniversary celebration.
     The CRA allocated $6,000 and the DDB allocated $15,000 from its Downtown Market
     line item.

CRA and DDB Intergovernmental Relationship
     The CRA, the DDB and City of Clearwater Economic Development and Housing
     Department staff work well together through an interlocal agreement, currently in its
     ninth year. The CRA’s administration fee for the fiscal year was $57,480.
     Embracing the same mission and goals, the DDB and the CRA have provided for a
     process that strengthens communication leading to many downtown development
     projects, infrastructure improvements, merchant retail promotion and a redevelopment
     plan that has enticed the private sector to invest.
     In the spirit of cooperation with the CRA, the DDB has invested in the future
     of downtown by providing funding for several research studies currently being
     implemented to create the framework for a destination downtown.
     The DDB supported the Boat Slip Referendum and agreed to a 10-year funding schedule
     in the amount of $50,000 per year for construction and maintenance. The referendum
     passed and construction is currently underway.
     The DDB funded a Conference Center Feasibility Study, the inserts for the Streetscape
     Directory Kiosks and continued
     to promote the Merchant
     Parking Validation Program.
     The DDB is active in supporting
     Clearwater’s annual events in
     Coachman Park and at the
     Harborview Center. The Fun
     ‘n Sun Festival, the Sea Blues
     Festival, the world renowned
     Clearwater Jazz Holiday Festival,
     the yearly Festival of Trees
     fundraiser for the Upper Pinellas
     County Association for Retarded
     Citizens, the Fourth of July
     Clearwater Celebrates America                             Pet Festival
                                                                                                23
       COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




          event, and DDB events such as the Spring Pet Festival and Cleveland Street Poetry Walk.
          This year, the DDB took on a leadership role by funding $25,000 to begin downtown
          Clearwater’s 4th Friday - Party on Cleveland Street, a monthly event coordinated by the
          Clearwater Downtown Partnership. The DDB sponsored the inaugural DDB Wreath
          Decorating Contest, Ciclovia - a multi-cultural, car-free bicycle event, Clearwater
          Fashion Show 5-day event and Miles for Hope, a fund raiser for brain cancer survivors.
          These events are just a few of the many events celebrated and enjoyed by our residents
          and visitors from around the world.

     Phasing Out of Main Street Program
          The Economic Development and Housing Department administered the City’s
          Main Street Program
          through a full-time Main
          Street Coordinator and four
          standing committees: the
          Joint Venture Committee,
          the Promotion Committee,
          the Design Committee, and
          the Economic Development
          Committee. The Economic
          Development Director, as
          CRA Representative, chaired
          the Joint Venture Committee
          containing representatives
          from each of the Main Street
          committees, the DDB, and the                 Spring Clean-Up
          CRA Board.
          In the fall of 2007, a reorganization of the Economic Development and Housing
          Department and the CRA took place to better serve the needs of a revitalizing
          downtown. As part of this process, a Downtown Manager was hired to spearhead the
          downtown efforts full-time. A decision was made to put the Main Street Design and
          Economic Development Committees on hold until after the Downtown Manager was
          hired. The Main Street Promotion Committee was active and coordinated the Third
          Annual Spring Pet Fair and the Cleveland Street Poetry Walk.
          As the DDB has supported the Main Street Program and its functions since its
          inception, staff recommended that the DDB be the umbrella organization that
          oversees business visitation and downtown promotions functions. These functions are
          “traditional” functions of the DDB. The DDB created two committees:
          •   Business Visitation Committee - to visit new and existing businesses to solicit
              information on needs and issues for input to the DDB and staff
          •   Promotions Committee - to support downtown events
24
   COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




     Staff recommended the DDB establish “lead” members for the two committees. The
     “lead member” would co-chair the committee with a co-chair volunteer and report
     on committee activities at the DDB meetings. The volunteers that are currently
     participating in the committees could be retained and expanded. This would provide
     a streamlined coordination, enhance the participatory role of the DDB, improve the
     effectiveness of our Downtown/Cleveland Street District efforts, ensure better allocation
     of responsibilities among the stakeholder groups and reduce staff support requirements
     for duplicative efforts. The DDB accepted staff recommendation and agreed to a more
     active role with the two committees. The City has withdrawn as a Main Street Program
     participant. 
     As a result of the phasing out of the Main Street Program, the DDB desired a
     mechanism to enhance coordination among downtown stakeholders during this
     timeframe. The Downtown Coordination Committee was created specifically for this
     function and is made up of the Executive Director of the CRA, the President/CEO of
     the Clearwater Regional Chamber of Commerce, the Chair of the DDB, and the Chair
     of the Clearwater Downtown Partnership. This committee meets on a monthly basis
     to discuss current and future activities and programs and their impact to downtown
     and how best for each of the stakeholders to address the issues.
     The Promotions Committee members were involved in a host of activities during this
     reporting year to include: coordinating the fall and spring cleanups in conjunction with
     Keep Pinellas Beautiful, the holiday lighting of the buildings and landscaping and the
     holiday lighting ceremony, the 4th Annual Spring Pet Festival and the Cleveland Street
     Poetry Walk. The Downtown Programs Coordinator attended the Florida Main Street
     Annual Conference held in Sept. 2009.
     The Downtown Programs Coordinator
     alerted downtown merchants about
     marketing opportunities through the
     Clearwater City Employees Vendor
     Discount Program and Healthy
     Choices for a Healthy Clearwater
     Program and assisted merchants with
     various issues, questions and concerns.

Holiday Lighting
     The DDB financially supports the labor
     and materials to light the trees and
     building rooftops on Cleveland Street
     from Osceola to Myrtle Avenues. The
     official lighting ceremony is one of the
     festive events sponsored, in part, by

                                                           Holiday Lighting & Wreath Contest

                                                                                                 25
       COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




          the DDB in cooperation with the City of Clearwater. A lighting ceremony, with elected
          officials, will be held as part of the Clearwater Downtown Partnership’s Miracle on
          Cleveland Street event. Attendees at this year’s holiday light-up will enjoy participating in
          the People’s Choice portion of the inaugural DDB Wreath Decorating Contest, hearing live
          music, refreshments, 20 tons of snow on a toboggan run and visiting with Santa Claus.

     Façade Improvement Grant
          The CRA continues to offer a Façade/Storefront Improvement Grant to new and
          existing businesses that are located outside of the Cleveland Street District boundaries,
          but within the existing CRA boundaries. The Façade Improvement Grant encourages
          aesthetic improvements and retention of character in the urban design district.
          The grant currently offers a maximum of $5,000 per building owner or tenant. The
          funding formula is a 50/50 split between the applicant and CRA.
          During this reporting period, one property owner was approved and received a $5,000
          grant.

     Cleveland Street Maintenance
          The CRA provided for the general maintenance of planters, bricks, street furniture,
          and updating the planter flowers twice a year. Parks and Beautification staff
          handled daily trash removal on the sidewalks. The CRA funded the pressure
          washing of the sidewalks in March 2009.
          The DDB and CRA allocated $10,000 from their Cleveland Street Maintenance line items.




26
     COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




                           City of Clearwater, Florida
                      Community Redevelopment Agency
                          Governmental Balance Sheet
                    for the year ended September 30, 2009


                                             General       Capital             Total
                                                           Projects        Governnmental
                                                                              Funds

Assets
 Cash on Hand and in Banks              $     743,097   $ 5,686,767       $ 6,429,864
 Interest Receivable                            6,741        42,778            49,519
 Other Receivables                             39,241             -            39,241
 Land Held for Resale                       1,914,050             -         1,914,050
Total Assets                            $ 2,703,129 $ 5,729,545 $ 8,432,674


Liabilities
 Accounts and Contracts Payable        $       1,838 $           763 $          2,601
 Due to Other Government Entities             48,000               -           48,000
 Advances from Other Funds                   700,000               -          700,000
 Deferred Revenue                             39,241               -           39,241
Total Liabilities                      $     789,079 $          763 $        789,842


Fund Balances
 Reserved for Land Held for Resale      $ 1,914,050                   -     1,914,050
 Unreserved, Reported in Capital
 Projects Fund                                    -   5,728,782   5,728,782
Total Fund Balances                     $ 1,914,050 $ 5,728,782 $ 7,642,832

Total Liabilities and Fund Balances     $ 2,703,129 $ 5,729,545 $ 8,432,674




                                                                                           27
         COMMUNITY REDEVELOPMENT AGENCY ANNUAL REPORT FY2008-2009




                           City of Clearwater, Florida
                      Community Redevelopment Agency
       Schedule of Revenues, Expenditures and Changes in Fund Balance -
                Budgetary Comparison Schedule - General Fund
                    for the year ended September 30, 2009

                                            Budgeted Amounts
                                             Original              Final              GAAP            Variance with
                                                                                   Basis Actual       Final Budget
                                                                                    Amounts              Positive
                                                                                                       (Negative)

     Revenues
      Intergovernmental - Local        $ 1,110,789          $ 1,109,190        $ 1,109,190        $            -
      Investment Earnings                  100,000              100,000             44,418              (55,582)
      Miscellaneous                         65,328               70,326             72,676                 2,350
      Total Revenues                        1,276,117            1,279,516          1,226,284           (53,232)

     Expenditures
      Current - Economic
      Environment                      $     286,846        $     286,585      $     174,591      $      111,994
      Excess of Revenues of
      Expenditures                           989,271              992,931           1,051,693             58,762

     Other Financing Sources (Uses)
      Transfers In                     $      932,254       $      930,594     $      930,594     $             -
      Transfers Out                        (1,921,525)          (1,923,525)        (1,982,287)           (58,762)
      Total Other Financing
      Sources (Uses)                        (989,271)            (992,931)         (1,051,693)          (58,762)

     Net Change in Fund Balances                        -                  -                  -                  -


     Fund Balance, Beginning of Year   $ 1,914, 050         $ 1,914, 050       $ 1,914, 050       $              -


     Fund Balance, End of Year         $ 1,914, 050         $ 1,914, 050       $ 1,914, 050       $              -

28
        Community Redevelopment Agency Board
               Frank Hibbard, Mayor
        George N. Cretekos, Councilmember
           John Doran, Councilmember
          Paul F. Gibson, Councilmember
            Bill Jonson, Councilmember

Executive Director of the Community Redevelopment Agency
                and Assistant City Manager
                      Rod Irwin

     Director of Economic Development and Housing
              Geraldine Campos Lopez

				
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