Market Research Questionnaire for Food

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					      MARKET RESEARCH: FIELD STUDY QUESTIONNAIRE

                        FLYER & POSTER
                   MESSAGE/TEXT/DESIGN/LAYOUT
                           Instructions


Evaluator or field tester please explain to participant:

    That the following messages will be part of a lead-free traditional pottery
     campaign to educate people on safety, health risks, and preventative
     measures related to lead.

    Have each participant complete “Participant Profile” section before
     handing out flyers and posters.

    Hand out flyers and posters. Each message involves questions on how
     the participant perceives its content. Read each message out loud for
     better comprehension. The questions will involve multiple choice as well
     as written Answers from the participant(s). (Follow this particular
     procedure with each message).




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        MARKET RESEARCH: FIELD STUDY QUESTIONNAIRE

                         FLYER & POSTER
                    MESSAGE/TEXT/DESIGN/LAYOUT


I. Participant Profile

1 A) Do you use traditional pottery for cooking, serving or storing food or
drinks?
                                                                   YES         NO

1 B) If yes, where did you get your pottery?
    A store in Mexico
    A store in US
    It was a gift
    Don’t know, it has been in our family for generations
    Other: _____________________________________________________

2) Did you know that some traditional pottery has lead?             YES       NO

3) Did you know lead can cause serious health problems?             YES       NO

4 A) Do you have children under 6 years of age?                    YES    NO

4 B) If yes, have they been tested for lead poisoning?             YES    NO


II. Evaluation of Messages/Text

A.    Message One – (Circle Reponses)
      Title: Traditional Pottery For Cooking? Only If It Is Lead-Free
     1. Is the message believable?
                                      Yes           Somewhat                   No
     2. Is the message informative?
                                      Yes           Somewhat                   No
     3. Is the message appropriate?
                                      Yes           Somewhat                   No
                                                                                   2
     4. Is the message interesting?
                                       Yes           Somewhat                   No


     5. Does the message make sense?
                                       Yes           Somewhat                   No
     6. Do you understand the message?
                                       Yes           Somewhat                   No


B. Message Two – (Circle Answers)
    Subtitle: Lead is toxic for all of us, especially for children under 6 years of
    age.
  7. Is the message believable?
                                      Yes            Somewhat                   No
     8. Is the message informative?
                                      Yes            Somewhat                   No
     9. Is the message appropriate?
                                       Yes           Somewhat                   No
     10.   Is the message interesting?
                                       Yes           Somewhat                   No
     11.   Does the message make sense?
                                       Yes           Somewhat                   No
     12.   Do you understand the message?
                                       Yes           Somewhat                   No

C.    Message Three – (Circle Answers)
      Body of Text: Lead is found in some traditional pottery.
     13. Is the message believable?
                                      Yes            Somewhat                   No
     14.   Is the message informative?
                                      Yes            Somewhat                   No
                                                                                      3
     15.   Is the message appropriate?
                                      Yes            Somewhat                   No
     16.   Is the message interesting?
                                      Yes            Somewhat                   No
     17.   Does the message make sense?
                                      Yes            Somewhat                   No
     18.   Do you understand the message?
                                      Yes            Somewhat                   No

D. Message Four – (Circle Answers)
   Body of Text: If you have traditional pottery: Test it for lead (lead test kits
   can be purchased at most hardware stores).
  19. Is the message believable?
                                      Yes            Somewhat                   No
     20.   Is the message informative?
                                      Yes            Somewhat                   No
     21.   Is the message appropriate?
                                       Yes           Somewhat                   No
     22.   Is the message interesting?
                                       Yes           Somewhat                   No
     23.   Does the message make sense?
                                       Yes           Somewhat                   No
     24.   Do you understand the message?
                                       Yes           Somewhat                   No
E.    Message Five – (Circle Answers)
      Body of Text: If your traditional pottery has lead or you don’t know, use it
      ONLY for decoration.
     25. Is the message believable?
                                      Yes            Somewhat                   No
     26.   Is the message informative?
                                                                                     4
                                  Yes            Somewhat                  No
  27.    Is the message appropriate?
                                    Yes          Somewhat                  No
  28.    Is the message interesting?
                                    Yes          Somewhat                  No
  29.    Does the message make sense?
                                    Yes          Somewhat                  No
  30.    Do you understand the message?
                                    Yes          Somewhat                  No
F. Message Six – (Circle Answers)
Body of Text: Use ONLY lead-free pottery for cooking, serving, or storing food
or drinks.
   31. Is the message believable?
                                  Yes            Somewhat                  No
  32.    Is the message informative?
                                  Yes            Somewhat                  No
  33.    Is the message appropriate?
                                    Yes          Somewhat                  No
  34.    Is the message interesting?
                                    Yes          Somewhat                  No
  35.    Did the message make sense?
                                    Yes          Somewhat                  No
  36.    Did you understand the message?
                                    Yes          Somewhat                  No

G. Message Seven – (Circle Answers)
Body of Text: Lead can cause serious health problems. Ask your doctor to test
your child for lead poisoning.
  37. Is the message believable?
                                  Yes            Somewhat                  No

                                                                                 5
  38.    Is the message informative?
                                    Yes          Somewhat                     No
  39.    Is the message appropriate?
                                     Yes         Somewhat                     No
  40.    Is the message interesting?
                                     Yes         Somewhat                     No
  41.    Does the message make sense?
                                     Yes         Somewhat                     No
  42.    Do you understand the message?
                                     Yes         Somewhat                     No

G. Overall Message – Now that you have read this message (Circle
Answers)
  43. Will you test your pottery?

                              Yes      No   Don’t know     Don’t have pottery

   44. Will you use only lead-free pottery for cooking, serving and storing
foods and beverages?
                          Yes      No     Don’t know Don’t have pottery

  45.    Will you have your children tested for lead poisoning?
                          Yes      No     Don’t know      Don’t have children

  46.    Do you find this information helpful?
                            Yes          Somewhat     No     Don’t know

  47.    Will you share this information with friends or family members?
                                     Yes            No     Don’t know

  48. How can we make the flyer/poster better?




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III. Evaluation of Design/Layout

  A. FLYER: (Circle Answers)

  FLYER 1                                       FLYER 2




     1) Which flyer grabs your attention?
                                                       Flyer 1          Flyer 2

     2) Do you like the colors used (if the flyer is in color)?

                                                       Yes              No

     3) Should more pictures be added?
                                                       Yes              No

    4) Is the amount of information on the flyer:

                                               Too much Just right Too little

    5) Is the size of the writing:
                                                       Just right Too small

    6) Which flyer do you like the most?
                                                       Flyer 1    Flyer 2
                                                                                  7
B. POSTER: (Circle Answers)


       Poster #1                               Poster #2




  1) Which poster grabs your attention?
                                                    Poster 1        Poster 2

  2) Do you like the colors used (if the poster is in color)?
                                                    Yes             No

  3) Should more pictures be added?
                                                   Yes              No

  4) Is the amount of information on the poster:

                                            Too much Just right    Too little

  5) Is the size of the writing:
                                                   Just right   Too small

  6) Which poster do you like the most
                                                   Poster 1         Poster 2
                                                                                8
Do you have any other comments on the flyer/poster?


Thank you for your participation. We really appreciate your comments.
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Description: Market Research Questionnaire for Food document sample