Market Segment Worksheet by xez18283

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									Name: __________________________________Date: ________________Periods: _________

Business Name: __________________________ Type of Business: _____________________


                                     Worksheet #4
                               V. Market Segment Analysis
                                     Chapter 2: pgs. 24-32
                                   Chapter 35: pgs. 641-644

   1. Describe the target market for your business in terms of:
         a. Demographics: (age, gender, income, ethnic background). Research and
             summarize the demographic characteristics of your target market(s). Copy this form to list
             characteristics for multiple markets. Research other categories as necessary. Add this tab le
             to the appendix section of your business plan.

                                             Demographic Profile

                         Target Market: ________________________________

     Age Breakdown                      Ethnic Breakdown                   Household Breakdown
                                                                                (Stages in F amil y Life C ycle)


Category      Percent or         Category           Percent or         Category                  Percent or
              Number                                Number                                       Number




   Gender Breakdown                  Education Breakdown                     Income Breakdown

Category      Percent or         Category           Percent or         Category                  Percent or
              Number                                Number                                       Number
          b. Psychographics: (social and psychological values) Research and summarize the
              psychographic profile of your target market(s). Copy this form to list characteristics for
              multiple markets. Add this table to the appendix section of your business plan.

                                        Psychographic Profile

                     Target Market: ________________________________
     Activities               Interests             Opinions                                 Lifestyle




          c. Geographics: (where the target market lives—what area?)




2. What is the population of the target market in your trading area? Use the following
   choices and explain why you made this target?
      a. Under 10,000 population
      b. 10,000-30,000
      c. 30,000-50,000
      d. 50,000-100,000
      e. 100,000-500,000
      f. 500,000-1,000,000


3.    Why did you select this segment of the population as your target market? Explain how
      your business will capitalize on the demographic characteristics, psychographic characteristics, and
      customer needs in your market.

								
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