Name: __________________________________Date: ________________Periods: _________ Business Name: __________________________ Type of Business: _____________________ Worksheet #4 V. Market Segment Analysis Chapter 2: pgs. 24-32 Chapter 35: pgs. 641-644 1. Describe the target market for your business in terms of: a. Demographics: (age, gender, income, ethnic background). Research and summarize the demographic characteristics of your target market(s). Copy this form to list characteristics for multiple markets. Research other categories as necessary. Add this tab le to the appendix section of your business plan. Demographic Profile Target Market: ________________________________ Age Breakdown Ethnic Breakdown Household Breakdown (Stages in F amil y Life C ycle) Category Percent or Category Percent or Category Percent or Number Number Number Gender Breakdown Education Breakdown Income Breakdown Category Percent or Category Percent or Category Percent or Number Number Number b. Psychographics: (social and psychological values) Research and summarize the psychographic profile of your target market(s). Copy this form to list characteristics for multiple markets. Add this table to the appendix section of your business plan. Psychographic Profile Target Market: ________________________________ Activities Interests Opinions Lifestyle c. Geographics: (where the target market lives—what area?) 2. What is the population of the target market in your trading area? Use the following choices and explain why you made this target? a. Under 10,000 population b. 10,000-30,000 c. 30,000-50,000 d. 50,000-100,000 e. 100,000-500,000 f. 500,000-1,000,000 3. Why did you select this segment of the population as your target market? Explain how your business will capitalize on the demographic characteristics, psychographic characteristics, and customer needs in your market.
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