Marketing Management for Sme by obe20575

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									         7th Annual International Conference on
          Small and Medium Sized Enterprises:
   Management – Marketing – Economic and Social Aspects
                        2-5 August 2010, Athens, Greece

                                       Sponsored by

                   The Business Division and the Economics Research Unit
               of the Athens Institute for Education and Research (AT.IN.E.R.)


Conference Venue: St George Lycabettus Boutique Hotel, 2 Kleomenous Street, Kolonaki,
Athens.
Organized by: ATINEP A.E. (atinerae@atiner.gr)

Administration: Fani Balaska, Stavroula Kiritsi, Eirini Lentzou, Konstantinos Manolidis,
Katerina Maraki, Sylia Sakka


ORGANIZING AND SCIENTIFIC COMMITTEE

1. Dr. Gregory T. Papanikos, President and Director, ATINER.
2. Dr. Nicholas Pappas, Vice-President, ATINER & Professor, Sam Houston University, USA.
3. Dr. Cleopatra Veloutsou, Head, Marketing Research Unit, ATINER & Senior Lecturer in
    Marketing, Department of Business and Management, University of Glasgow, Scotland,
    U.K.
4. Dr. Angelos Tsaklanganos, University of Nicosia, Cyprus & Emeritus Professor, Aristotle
    University of Thessaloniki, Greece.
5. Dr. John Roufagalas, Head, Economic Research Unit, ATINER & Professor, Troy University,
    USA.
6. Dr. Panagiotis Petratos, Head, Computer Research Unit, ATINER & Associate Professor of
    Computer Information Systems, California State University, Stanislaus, USA.
7. Peter Yannopoulos, Academic Member, ATINER & Associate Professor, Brock University,
    Canada.
8. Mr. Christos Anagnostopoulos, Academic Member, ATINER & Lecturer, Coventry
    University, U.K.
9. Dr. Chris Sakellariou, Treasurer, ATINER & Associate Professor, Nanyang University,
    Singapore.
10. Dr. Peter Koveos, Head, Management Research Unit, ATINER & Professor, Syracuse
    University, USA.
11. Dr. David A. Frenkel, Head, Law Research Unit, ATINER & Professor, Ben-Gurion
    University, Beer-Sheva, Israel.
12. Dr. Niki Kyriakidou, Academic Member, ATINER & Senior Lecturer of Human Resources
    Management, Leeds Business School, U.K.
13. Dr. Margarita Kefalaki, Instructor, ATEI Athens & Researcher, ATINER.
14. Mr. Christos Frantzeskakis, Researcher, ATINER.


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                    C O N F E R E N C E                 P R O G R A M
              (The time for each session includes at least 10 minutes coffee break)

Monday, August 2nd, 2010
08:00 - 08:30 Registration
08:30 - 09:00 Welcome and Opening Remarks
     Dr. Gregory T. Papanikos, Director, ATINER.
     Dr. Nicholas Pappas, Vice-President, ATINER & Professor, Sam Houston University, USA.

09:00-10:30 Panel 1: Technology and Innovation I
Chair: Papanikos, G.T., Director, ATINER.
  1. Fachinger, U., Professor, University of Vechta, Germany & Boegenhold, D., Professor, University of
      Vechta, Germany. Entrepreneurship, Innovation and Spatial Disparties: Divisions and Changes of
      Self-Employment and Firms. (Monday, August 2nd, 2010)
  2. Dinis, A., Professor, Beira Interior University, Portugal. Tourism Entrepreneurship, Networks and
      Niche Strategies as Factors of both Innovation and Preservation in Rural Territories.
  3. Zerenler, M., Professor, Selcuk University, Turkey & Yildiz, M., Professor, Selcuk University,
      Turkey. Open Innovatıon Practıces by Turkısh Small and Medıum Sızed Fırms.
  4. Chang, J., Principal Lecturer, London South Bank University, UK. Creating Competitive
      Advantage through IT Innovation in Small and Medium-Sized Enterprises: An Organisational
      Perspective.
  5. Miyamoto, T., Assistant Professor, Faculty of Commerce at Kurume University, Japan.
      Consideration of an SME Network in Japanese Polishing Companies.
  6. Temesi, A., Ph.D. Student, University of Kaposvar, Hungary, Szente, V., Assistant Professor,
      University of Kaposvar, Hungary & Biacs, P., Professor, Member of the Hungarian Academy of
      Sciences, Hungary. Innovation of Functional Canned Food Industrial Products-Consumers’
      Expectations, Preferences and Attitudes.

10:30-12:30 Panel 2: Economics and Finance I
Chair: Dinis, A., Professor, Beira Interior University, Portugal.
    1. Georgopoulos, G., Associate Professor, York University, Canada. Firm Size, Financing
       Constraints, and U.S. Affilates. (Monday, August 2nd, 2010, morning)
    2. Jasperson, J., Associate Professor, Utah Valley University, USA. Trends in Deferred Deposit
       Lending Businesses.
    3. Trujillo-Ponce, A., Lecturer, Pablo De Olavide University, Spain, Perez-Lopez, C., Lecturer,
       University of Seville, Spain, Palacin-Sanchez, M.J., Lecturer, University of Seville, Spain &
       Jimenez-Naharro, F., Lecturer, University of Seville, Spain. Are Born-Global Firms Different? A
       Financial Analysis.
    4. Kim, P., Research Fellow, Korea Economic Research Institute, Korea. Deterioration in SME
       Performances in Korea – Causes and Policy Responses.
    5. Nteso, A., Ph.D. Student, University of the Free State, South Africa. SME’s Access to Finance:
       Government Intervention Strategy.




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12:30-14:00 Panel 3: Entrepreneurship
Chair: Fachinger, U., Professor, University of Vechta, Germany
       1. Xavier, S.R., Deputy Dean, University Tun Abdul Razak, Malaysia, Perumal, S., University Tun
           Abdul Razak, Malaysia, Mohd Nor, L., University Tun Abdul Razak, Malaysia, Sapuan, D.A.,
           University Tun Abdul Razak, Malaysia. Women Entrepreneurs: An Investigation of the Transition
           from Corporate Careers to Business Ownership.
       2. Matos Ferreira, J., Professor, University of Beira Interior, Portugal, Raposo, M., Full Professor,
           University of Beira Interior, Portugal, Dinis, A., Professor, University of Beira Interior, Portugal &
           Santos, A., Master Student, University of Beira Interior, Portugal. Entrepreneurship: Influencing
           Factors on SME Entrepreneurial Orientation.
       3. Mihalcova, B. Ass. Professor, University of Economy in Bratislava, Slovakia & Pruzinsky, M.,
           Professor, Catholic University in Ruzomberok, Slovakia. Current and Modern Planning in
           Enterprises: Critical insights.
       4. Saridakis, G., Lecturer, Loughborough University, UK. Self Employment in Britain.
       5. Rafiei, M., Assistant Professor, PNU, Manager of Markazi State PNU, Iran & Mosavi, M., Assistant
           Professor, Manager of Enterpreneurial Center in Khorasar Razavi State PNU, Iran. A View on
           Entrepreneurs Characteristics and the Barrierand Challenges of Individual Entrepreneurship in Iran.

14:00 - 15:00 LUNCH

15:00-17:00 Panel 4: Management I
Chair: Anagnostopoulos, C., Academic Member, ATINER & Lecturer, Coventry University, U.K.
       1. Frazer, L., Dean, Griffith University, Australia. It’s a Jungle out There: Conflict in Franchising.
       2. Braga, V., Full Professor, CIICESI, Portugal. The Role of Family in the Corporate Governance
           of SMES in Local Productive Systems. (Monday, August 2nd, 2010)
       3. Vardiabasis, D., Professor, Pepperdine University, USA & Smith, W., Professor, Pepperdine
           University, USA. Small Business Use of Social Media as a Competitive Advantage. (Monday,
           August 2nd, 2010, afternoon)
       4. Bhattacharya, K., Prof, University of Pune, India, Sahay, P., M.B.A, Research Student,
           University of Pune, India & Navle, R., M.B.A, Research Student, University of Pune, India.
           Human Resources Strategy in Retention of Employee in Small and Medium IT Enterprises in
           Western India.
       5. Firouzi, F., Ph.D., Bergamo University, Italy & Jadidi, O., Ph.D., Bergamo University, Italy.
           TOPSIS Extension for Multi-Objective Nonlinear Programming Supplier Selection with
           quantity and periodic discounts

17:00-18:30 Panel 5: Social, Institutional & Policy
Chair: Saelim, A., Assistant Professor, Economic Association of Thailand, Thailand.
        1. Georgantzas, N., Professor, Fordham University Business School, USA. SME-Driven
           Oikonomia-The Path to Democracy.
        2. Pruzinsky, M., Professor, Catholic University in Ruzomberok, Slovakia & Kerekes, R.,
           Catholic University in Ruzomberok, Slovakia. Handicapped Workers in Small and Medium-
           sized Enterprices.

20:30 - 22:30 GREEK NIGHT AND DINNER (Details during registration)




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Tuesday, August 3rd, 2010
08:30-10:00 Panel 6: Technology and Innovation II
Chair: Petratos, P., Head, Computer Research Unit, ATINER & Associate Professor of Computer
Information Systems, California State University, Stanislaus, USA.
       1. *Lai, Y.C., Assistant Professor, Lunghwa University of Science and Technology, Taiwan &
           Tsai, W.C., Assistant Professor, Chung Yuan Christian University, Taiwan. Industry
           Structuration, Innovative Behaviors and Industrial Capability Construction in Taiwan Bicycle
           Industry.
       2. *Tsai, W.C., Assistant Professor, Chung Yuan Christian University, Taiwan & Lai, Y.C.,
           Assistant Professor, Lunghwa University of Science and Technology, Taiwan. The
           Development of Institution-Based Innovative Business.
       3. Mtisi, S., Lecturer, National University of Science and Technology, Zimbabwe & Sibanda, T.,
           MBA Student, National University of Science and Technology, Zimbabwe. An Analysis of
           Factor affecting the Growth of SMEs in Zimbabwe’s Mining Sector with Special Reference to
           the Southern Region.

10:00-11:30 Panel 7: Technology and Innovation III
 Chair: *Lincoln, A., Lecturer, University of Wales Institute, UK.
        1. Yildiz, M., Professor, Selcuk University, Turkey & Zerenler, M., Professor, Selcuk University,
            Turkey. The Adoption of E-Trade Innovations by Turkish Small and Medium Sized Firms.
        2. Vasileiadou, E.M., Researcher, Brandenburg University of Technology, Germany, Uhlich, S.,
            Researcher, Brandenburg University of Technology, Germany, Missler-Behr, M., Professor,
            Brandenburg University of Technology, Germany. Relationship Management as a Basis for
            Knowledge Management of Innovative Small and Medium-Sized Enterprises (SMEs).
        3. Morandi, V., Post Doc, University of Brescia, Italy & Banno, M., Research Fellow, University
            of Brescia, Italy. The role of Innovation and Internationalisation Public Policies on Industrial
            Performance.
        4. Sularto, L., Lecturer, Gunadarma University, Indonesia. Effectiveness of Websites for Small
            and Medium – Sized Enterprises Toward their Company’s Performance.

11:30-13:00 Panel 8: Economics and Finance II
Chair: Attanandana, V., Assistant Professor, Economic Association of Thailand, Thailand.
       1. Kiaterittinun, T., Sessional Research Fellow, Swinburne University of Technology, Australia
           & Mroczkowski, N., Senior Lecturer, Swinburne University of Technology, Australia. Market
           Reaction to Rights Issues in Australia – An Empirical Examination of Price Effect Differences
           between Family and non-Family Listed Firms.
       2. Springwald, S., Researcher, University of Dortmund, Germany, Lackes, R., Professor,
           University of Dortmund, Germany & Siepermann, M., Professor, University of Dortmund,
           Germany. Tools for Risk Management in Consideration of the Special Needs of SME.

13:00-14:30 Panel 9: Marketing
Chair: Veloutsou, C., Head, Marketing Research Unit, ATINER & Senior Lecturer in Marketing,
Department of Business and Management, University of Glasgow, Scotland, U.K.
       1. Banterle, A., Associate Professor, University Degli Study of Milano, Italy & Carraresi, L.,
           Researcher, University Degli Study of Milano, Italy. Food Smes Facing Vertical Competition
           with Retailers: Marketing Management Capabilities as Tools to Be Price Maker.
       2. Tarnanidis, T., Researcher, London Metropolitan Business School, UK, Owusu-Frimpong, N.,
           Professor, London Metropolitan Business School, UK & Marciniak, R., Professor, London
           Metropolitan Business School, UK. Consumer Choice: Apparel Clothing Reference Points for
           Important Shopping Occasions.
       3. Volvenkins, S., Researcher, Latvia University, Latvia & Sloka, B., Professor, University of
           Latvia, Latvia. Research: The Role of Marketing in Enhancement of Competitiveness of Small
           and Medium-Sized Enterprises. (Tuesday, August 3rd, 2010, morning)

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       4. Wu, K.W., Assistant Profeesor, Feng Chia University, Taiwan & Shih, H.L., Assistant
          Professor, Feng Chia University, Taiwan. Customer Equity Model on the Avionics Industry:
          A Case from a Taiwanese Company.
       5. Yildirim, Y., Res. Assistant, Inonu University, Turkey & Yücel, M., Assistant Professor, Inonu
          University, Turkey. The Effectiveness of Marketing Mix Decisions Made in the Family
          Businesses Having Institutionalization Problems. (Tuesday, August 3rd, 2010)

14:30 - 15:30 LUNCH

15:30-17:00 Panel 10: Management ΙΙ
Chair: *Pruzinsky, M., Professor, Catholic University in Ruzomberok, Slovakia
        1. Mosavi, M., Assistant Professor, Manager of Entrepreneurial Center in Khorasan Razavi State
           PNU, Iran & Rafiei, M., Assistant Professor, Entrepreneurial Center in Khorasan Razavi State
           PNU, Iran. Strategies Formulation of Human Resource in a Cultural Organization in Iran.
        2. Lincoln, A., Lecturer, University of Wales Institute, UK. An Exploratory Study of Gender
           Based Differences in Leadership and Management Practices of Nigerian Small and Medium-
           Sized Enterprises.
        3. Nazir, R., Ph.D. Student, Vienna University of Technology, Austria. Managing Small and
           Medium Enterprises in Construction Industry.

17:30 - 20:30 Urban Walk (Details during registration)

21:00 - 22:30 Dinner (Details during registration)

Wednesday, August 4th, 2010
Cruise: Departure at 07:05 Return at 20:30 (Details during registration)

Thursday, August 5th, 2010
Delphi Visit: Departure at 07:50 Return at 19:30 (Details during registration)




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