The most prevalent form of online marketing is search engine optimization, or SEO. There are millions of sites on the Internet and the search engines do a great job in indexing all those sites and giving users relevant information. In order to drive your targeted traffic to your site, it is important to optimize your site for the search engines. The SEO tips in this article are important to remember as you design and update your site.Keyword density is not quite as important in SEO as it used to be, but it still definitely matters and should never be overlooked. There is an untruth among those who are misinformed that if you repeat your keywords a little more than you normally would, and place them in certain places within your content that this will help you to reach higher positions. There is no truth to that whatsoever. What you'll be doing if you follow that idea is engaging in keyword stuffing. Your content starts to look to unnatural and spammy. That practice was banned some years ago, and if you do it you'll be banned from the search engines, and your site will be deindexed. You'll be fine if you include your keywords in a natural manner, and don't try to be clever about it. This makes your content look appealing to the search engines and at the same time useful to the visitor. Keyword density good enough to satisfy the search engines, plus being readable with good content is the balance you need to find.This will bring in more relevancy to the content, which means you'll naturally rank higher by the search engines. Make sure you use underline, strong, bold and italics tags on each keyword targeted pages. And that's something you don't see an awful lot, go check it out for yourself. It's impossible to say how much, but the search engine algorithms will add some degree of weight to your keywords when you do that. With SEO, doing more can often, and usually does, hurt you so don't over-do this. Hard to say, but certainly no more than about 3 times should be good enough to do the trick. Another good idea, because it helps, is to incorporate your primary and secondary keywords into your tags for H1 and H2. They'll become more valuable and relevant for the search engines in terms of optimization. So in the end each page on your site should be optimized for a particular primary keyword or phrase and also for a few secondary keywords that are topically related.Effective SEO is all about using keyword properly on your site. You'll be able to rank higher, and do it faster, if your keywords are properly placed in your site. There isn't a lot to do, just ensure your keywords/phrases are used in your link anchor text, image ALT tags, and if possible in your domain name. Doing this will be effective on-page SEO, plus it will really help the search engines to properly categorize your site, as well. High search engine rankings can bring you all the traffic you need, but you have to be willing to do the proper SEO to get that. Just make sure you don't ignore the above tips that we discussed and focus on creating a website that isn't based on flash and on getting ranked for long tail keywords. There are other benefits for doing SEO, such as being looked upon like you're an authority site, plus you'll be building trust and credibility.