Every time I get online I am bombarded with ads for various website builders. According to these ads
anyone can design a website easily and within minutes. With the simplicity of a website builder, who
needs a website designer anymore?
Of course, things aren’t always as easy as they seem. A custom designed website isn’t the same as a
cookie cutter website that comes straight from the box. Let’s look at a few of the reasons why
professional website design is still important.
Your mother might have said that looks don’t matter, but when it comes down to it we all know that
they really do. Think about it... If you needed a lawyer would you be more likely to hire the lawyer with a
wrinkled skirt, frizzy orange hair, pink lipstick and mismatched earrings or the beautiful lawyer with
professional looking hair and makeup? If we use our eyes to make decisions in other aspects of our lives
doesn’t it make sense that your website visitors will be doing the same thing when deciding whether or
not to stay at your site? If you want to compete with the thousands of websites out there you need an
attractive website and the best way to guarantee this is to hire a professional that knows what looks
good and knows what sells.
A few weeks back I went to a website that looked professional on the outside, but when it came down
to it there were a few problems. Some of the links were broken and others didn’t direct me to the right
areas on the site. After only a few minutes I gave up and went somewhere else. Whether your site
specializes in information, selling items or something else it is critical that it works properly. Your site
represents your company and having a poorly functioning site is no different than having an employee
that is rude to your customers. A professional web designer will help you to ensure that your website is
working properly and that it properly represents your company.
I also enjoy visiting websites that have interesting technological features. When I go to WebMD I love
using the symptom checker and when I visit CNN.com I enjoy the video feeds. While these are examples
of high end websites and complex features, they do illustrate how a website can be more interesting
when it offers something special. A template isn’t going to be able to provide this for you. A web
designer can use their expertise to help you create a unique and interesting site that truly offers your
visitors something special. This will keep them coming back and will get people to refer their friends. If
your site is created using a website builder and is just like the thousands of other sites that used the
same method of website design you aren’t going to stand out or be anything special.
When it comes down to it anyone can design a website, but maybe everyone shouldn’t. A child can use
watercolors, but it just isn’t the same as a beautiful painting done by a professional. If you want
professional results, trust a web design professional.