Twitter is reaching the every day consumer
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On April 17, 2009, Oprah introduced Twitter on her show
Oprah with Twitter co-founder Ev Williams
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The next day, Twitter added 1 million + new members
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Twitter is going mainstream
I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney.
Dave Winer, April 25, 2009 Blogging pioneer
Twitter traffic March 2009 by Comscore (pre-Oprah!)
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Twitter conversations happen most personally and significantly at the community level
Locally
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Twitter fills the advertising void for local merchants by providing a free way to reach and interact with their customers
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
In the past, local merchants relied on local newspapers, coupons and circulars
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
Also,
Google does not index in real time. Try searching for a sale on tennis racquets in your city…
You still have to phone each store to see if they’re having a sale
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
Local merchants usually have no presence online…
They compete with the Amazons et al
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Twitter is perfect for Local Marketing
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And by extension, Local Advertising
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Case study: Naked Pizza
Just another pizza parlor
Look at the signage
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Case study: Naked Pizza
Started Tweeting to get more customers
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Case study: Naked Pizza
And got billionaire Mark Cuban to invest in them
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There is a big window of opportunity
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How do you leverage Twitter’s remarkable capacity to bring together a local community?
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Introducing Breaking News City Sites
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Breaking News City Sites aggregate the best local Twitter feeds to show what’s going in real time
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Local news and events, and reviews are up to date and open for conversation
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People in the community can participate in conversations simply by adding a “hashtag” to their Tweet
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On Breaking News City Sites, local merchants can broadcast their daily deals and chat with customers
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Local merchants can participate in Breaking News
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To learn more about how to build your local business with Twitter, download our eBook.
Download here
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Find a Breaking News media site in your city and participate!
Join their Business Directory
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Contact:
Pat Kitano Principal @pkitano pkitano (at) gmail
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.