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Insights - Flash vs HTML5

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The predecessor of the draft HTML5 called Web Applications 1.0. Proposed in 2004 by WHATWG, accepted in 2007 by W3C, and set up a new HTML working group. In the January 22, 2008, the first draft of a formal announcement is expected in September 2010 will be formally recommended to the public. WHATWG specification is that the ongoing work, still have many years of effort.

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									                                 Flash vs HTML5 - Why Should I care?                                             January 2011



                     What is HTML5?
• Flash still        HTML5 is a new set of web standards that adds additional
  reaches 99% of     functionality to modern web browsers without breaking the web for
  Internet users     older browsers. This evolution in web development enables
                     browsers to natively (without additional plug-ins like Flash or
                     QuickTime) display audio and video, use CSS3 to animate elements
• Apple does not     like images and text, reduce site load times, add geolocation support
  support Flash on   and a number of additional enhancements.
  the iPhone or
  iPad               These updates to HTML and CSS give developers an opportunity to
                     build sites that are more powerful, handle information better and
                     work on a wider range of devices.                                         The official HTML5 logo
• 54% of web
  video is now       Apple, Google and Microsoft have all created websites to show off the
  available for      power of HTML5. To view the demos below, you’ll need to use one of the following browsers: Safari
  playback in        5+, Google Chrome, Firefox 3.6+, or Internet Explorer 9 Beta.
  HTML5
                     !           !       !        Apple - www.apple.com/html5
                                                  Google - studio.html5rocks.com
                                                  Microsoft - www.beautyoftheweb.com

                     Flash vs. HTML5
                     The way we develop and view websites is in the midst of a great evolution. Web browsers are rich with
                     features, mobile browsing has skyrocketed and netbooks and tablets are flooding the market. A website is
                     no longer defined as pages to be viewed while sitting in front of a desktop computer. Now, we must
                     account for multiple devices, a wide range of operating systems and browsers and varying screen sizes.

                     Some argue the new HTML5 features will eventually replace the need for Flash technology altogether.
                     Apple is the most obvious example of a large, influential company downplaying the long-term need for
                     Flash. Apple has taken a firm stance by not supporting Flash on their portable devices, which means that
                     Flash elements on HTML websites are not viewable on an iPod
                     touch, iPhone, or iPad.

“As new methods      Google and Microsoft have also acknowledged HTML5 as being the
continue to          next path forward in web development. As the HTML5 specification
                     continues to evolve, they will replace some functionality currently
mature, it will be
                     being implemented in Flash.
difficult for
businesses to        Is Flash Dead?
justify the extra    Most of us are familiar with Flash technology. This browser plug-in
development cost     enables designers to create complex animations and immersive
                     online experiences and reaches 99% of Internet users. With the
of supporting
                     Adobe Air plug-in, Flash applications can also run offline and across
both Flash and       multiple platforms.
non-Flash
devices.”            Flash is not dead; it is still a powerhouse instrument in the web
                     development tool chest. Its market penetration, community and              Flash fail on the iPad
                     continuous development will continue to make it a viable development
                                  Flash vs HTML5 - Why Should I care?                                             January 2011


                     platform for the foreseeable future. However, as more browsers support the new HTML5 features, Flash
• The release of     will not be used as extensively as it is today.
  Internet
  Explorer 9 will    Developers need to find a balance between using Flash and HTML5 techniques. As new methods
  provide a huge     continue to mature, it will be difficult for businesses to justify the extra development cost of supporting
  boost for          both Flash and non-Flash devices. Interactive agencies are also starting to push these new technologies as
  HTML5              the new standard, which will contribute to the growth of HTML5, CSS3 and JavaScript based sites.
  compatibility
                     Even with all of the new tools and techniques available to us today, Flash can’t be completely ruled out.
                     There is a level of animation and functionality that is difficult or currently impossible to achieve without
• Check out what     Flash. What’s important is understanding
  Steve Jobs had     the implications of choosing a Flash or
  to say about       HTML5-based solution.
  Flash back in
  April 2010         Why it Matters
                     An Internet presence is crucial to an
                     organization today so being informed
• See how well       about the Flash vs. HTML5 debate can be
  your browser       extremely beneficial. Staying up-to-date
  supports           gives you the best opportunity to plan for
  HTML5 with         the change, understand the benefits to
  this Test          your organization and increase your reach
                     online.

                     Though HTML is not new, there are
                     enough changes in HTML5 to warrant
                                                                        Video available for HTML5 playback continues to rise
                     time for preparation - to learn how to
                     integrate these new features and to start
                     planning how to balance HTML5 and Flash in the coming year. All of the new HTML5 techniques may
                     not be ready for primetime just yet, but it’s important to be well informed for when the time is right.

                     What to Do
“Marketers need      For developers, this means learning new HTML tags and how to accomplish old tasks in a new way. This
to work with their   is an opportunity to streamline the development process, reduce development efforts and load time for
                     the user. It is also worth investing the time to gain a thorough understanding of JavaScript and how to
development
                     optimize code for mobile devices.
teams to
understand the       For non-technical users, now’s the chance to reevaluate your company website. Is there a plan for
new possibilities    HTML5 compatible browsers, platforms that don’t support Flash and mobile devices? What additional
HTML5 brings         features can be added to increase value for your customers? Now is the time to discuss with your
                     development team how your website will evolve to make better use of these new options.
and where it no
longer makes         Though the future is not set in stone, we know enough about what's coming to prepare for the changes
sense to use         ahead. HTML5 will provide a new set of tools to enhance the web experience. Developers need to find
Flash.”              ways to support Flash and non-Flash devices while adding enhancements that HTML5 will provide.
                     Marketers need to work with their development teams to understand the new possibilities HTML5 brings
                     and where it no longer makes sense to use Flash. Finally, both teams need to figure out how mobile fits
                     into the overall strategy and the impact it has on the technology being used.

								
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