+
Wednesday, June 24, 2009
+
About Me
@MikePrasad & Mike@KogiBBQ.com I like doing cool stuff. Specifically, stuff around branding, social platforms, & social media. I try to play an active role in the #LATech Scene.
Wednesday, June 24, 2009
+
#LATech & @LAWeekly <3 Twitter!
Wednesday, June 24, 2009
+
AND, we are in dire need of more T-Shirts
Wednesday, June 24, 2009
+
ABOUT KOGI BBQ
Serve Korean BBQ Tacos & Fusion Foods. 2 Trucks + 1 Kitchen in Los Angeles only. Launched Thanksgiving 2008 No Investment.
Wednesday, June 24, 2009
+
$0 Marketing
Social Media Word of Mouth Press Outreach Community Outreach ALL Primarily via Twitter
Wednesday, June 24, 2009
+
Twitter Usage
Broadcast Truck Locations Provide venue for audience Drive people to the trucks Engage audience
Wednesday, June 24, 2009
+
Some specific examples include...
Wednesday, June 24, 2009
+
Sending out daily specials.
Wednesday, June 24, 2009
+
Engaging the culture.
Wednesday, June 24, 2009
+
Determining new truck stop locations.
Wednesday, June 24, 2009
+
Avoiding these ->
Wednesday, June 24, 2009
+
Goals
Launch Kogi BBQ Create Iconic LA Brand Develop a culture NOT FAIL!
Wednesday, June 24, 2009
+
The Result?
Wednesday, June 24, 2009
+
Wednesday, June 24, 2009
+
Wednesday, June 24, 2009
+
Wednesday, June 24, 2009
+
Wednesday, June 24, 2009
+
Wednesday, June 24, 2009
+
Wednesday, June 24, 2009
+
Wednesday, June 24, 2009
+
Wednesday, June 24, 2009
+
Wednesday, June 24, 2009
+
Wednesday, June 24, 2009
+
Wednesday, June 24, 2009
+
Wednesday, June 24, 2009
+
Wednesday, June 24, 2009
+
Wednesday, June 24, 2009
+
Wednesday, June 24, 2009