Need for Training Sales Personnel in Insurance Organizations by zzz10454

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									                                 Cambridge International Training Centers(Sudan)
                                                         Approved Affiliate Of
                                       Cambridge International College(Britain)



                                        ‫برامج االدارة‬
                                 Management Courses

Advanced level program                                                   ‫- دوراث تدريبيت متقدمت مه كامبردج بريطاويا‬
- Intensive 3 months 54 hours                                           ‫- الدورة المكثفت 3 أشهر 54 صاعت حضىريا‬
-Non-Attend 12 Months                                                                           ‫- االوتضاب 12 شهر‬
- Available with Cambridge Britain Certificate (final           ‫- متىفرة بشهادة كامبردج (االمتحان بالمجلش الثقافى‬
exam at the British Council) or local certificate from    ‫البريطاوى وتضجيل الدارس فى كامبردج بريطاويا ) أو بشهادة‬
Cambridge Sudan                                                                      ‫محليت مه مراكز كامبرج الضىدان‬

An International Diploma Program
All International Diploma Programs Leads to:

Each Diploma Course Duration : 54 Hours( Attendance) OR 12 Months (Non Attendance)


Programs Offered Are:-
  1- BUSINESS               2- TOURISM &                          3- STORES MANAGEMENT &
  MANAGEMENT/ADMINISTRATION TRAVEL AGENCY                         STOCK CONTROL
                            MANAGEMENT

  4- SECRETARIAL                        5- SALES                  6- PURCHASING & RESOURCING
  DUTIES/ADMINISTRATIVE/P/A             MANAGEMENT &              MANAGEMENT
                                        MARKETING



  7- HUMAN                              8- BUSINESS               9- OFFICE MANAGEMENT
  RESOURCE/PERSONNEL                    ECONOMICS &               /ADMINISTRATION
  MANAGEMENT                            COMMERCE

  10- MODERN MANAGEMENT/                11-              12- COMPUTERS IN BUSINESS &
  ADMINISTRATION                        COMMUNICATION IN MANAGEMENT
                                        BUSINESS &
                                        MANAGEMENT
  13- ADVERTISING & PUBLIC              14- HOTEL                 15- BUSINESS BOOKKEEPING &
  RELATIONS                             OPERATIONS &              ACCOUNTS
                                        MANAGEMENT

  16-PRINCIPLES & PRACTICE OF           17- PURCHASING &          18- ADVANCED STUDY OF
  INSURANCE                             RESOURCING                THEORY & PRACTICE OF
                                        MANAGEMENT                MANAGEMENT/ADMINISTRATION
Award and Achievement

      On successfully completing this Career Development Program
      you will:

      Have completed a professional Program of Study with an Accredited
       College.
      Be awarded the CITC Certificate / CIC Diploma on Business
       anagement/Administration.
      Have attained an accredited qualification at Level 4, e quated to the
       British National Framework at the same level as HND and
       undergraduate study and National Vocational Qualification (NVQ) Level
       4.
      Have achieved an accredited qualification at a level showing you
       possess competence in professional work activi ties and have been
       trained for managerial and supervisory levels.
      Be eligible to apply for an additional ASET certificate .
1- BUSINESS MANAGEMENT/ADMINISTRATION

An International Diploma Program
Designed to train exis ting, new and future manag ers to establi sh and run PROFIT ABLE
BUSINESSES IN COMM ERCE AND INDUS TRY.

Success in busines s toda y depends on more than ju st the abilit y to produ ce an d/or to sell. A
modern business manager or administrator must al so be proficient in managing finance,
accounts, human resource s, purchasing, marketing, stock control, office organ isation and
control, computerisa tion, communications, and much more.

This unique Program is de signed not onl y for those seeking managerial posts in business, but
also for thos e inte nding to establish th eir ow n businesses, and for those alread y running
businesse s w ho need expe rt guidance to make their b usinesses P AY in modern industr y and
commerce.


Summary of Major Topics Covered in this Diploma Program

              Business objec tives a nd p olicies, business envir onment. 
              Capital and the financi ng of businesses, ordinar y and prefer ence sh ares,
               debentur es, w orking capital.
              Factors to consider in star ting a business or taki ng over a business.
              Business organisation, delegation, expansion, str ucture. Business
               communication.
              Business units: sole -proprietors, par tner ships, companies; business
               organisation, busines s location.
              Planning and forecasti ng in business, budgeting and budgetar y control.
              Pricing polic y, cr e dit control, discounts.
              M anagement of personnel: recruiting, selecting, inducting, training, controlling,
               remunerating.
              Stock control, principles of purchasing.
              Principles of selling, sales and marketing management.
              Office managemen t, organisation and control. Production management,
               industrial administration.
              Basic accounting, principles of bookkeeping, interpretation of fin al accoun ts,
               uses of computers.


Award and Achievement

        On successfully completing this Career Development Program you will:

        Have comp le ted a professi onal Program of Study with an Accredi ted Co llege.
        Be award ed the CIT C Cer tificate / CIC Dip loma on Business
         Manag ement/Administr atio n.
        Have a ttained an ac credite d qualification at Level 4, equated to the Bri ti sh Nati onal
         Framework a t the s ame le v el as HND and undergradu ate study and National Vocational
         Qualifi cation (NVQ) Lev el 4.
        Have a chiev ed an acc redited qualification at a level showing you possess competence
         in professiona l work a ctivi ties and have been tr ained for managerial and super visory
         lev e ls.
        Be e ligible to apply for an additional ASET certificate .
2- TOURISM & TRAVEL AGENCY MANAGEMENT

An International Diploma Program
A Program designed to cre ated PROFESSIO NALS trai ned in TOURISM AND TR AVEL
ORG ANIZ ATIO N AND M ANAGEM ENT.

The tourism industr y is be coming increasingl y impor tant in countri es all over the w orld; and
the “tourism income” earned contributes greatl y to their balance of pa ym ents. But for th eir
economies and peoples to benefit full y, tou rism devel opment must be planned and be
controlled - and be “sold” to tourists. Tr avel agen cies are an important link betw een tourism
and the tr avel produc ts on offer, and tr avellers; to be profitable, the y must be efficient and
w ell-managed, with know ledgeable staff.

This Program deals w ith both vital areas, and also w ith the marketing of tourism and travel
products - b y sta te bodies, tour operato rs and tr avel agencies.


Summary of Major Topics Covered in this Diploma Program

              The tourism industry: structure, organisation, products, services; features, motivations for travel.

              National and international importance.

              Economic and social consequences of tourism: income from tourism, factors in developing
                tourism.

              Tourism markets: leisure and activity, business travel, VFR travel, destinations, package tours.

              Structure and organisation of the tourism industry, organisations involved.

              Transport, accommodation, catering.

              Tour operators, inclusive tours, transport, accommodation, catering; economics of tour
                operation.

              Travel agency establishment, appointment, operations, management, IATA; recruiting and
                training staff.

              Marketing and promoting tourism, public, private and national marketing, compilation and use of
                tourism statistics.

              Travel and tour brochures, production, content, design, information, special offers.



Award and Achievement
        On successfully completing this Career Development Program you will:

        Have comp le ted a profess i onal Program of Study with an Accredi ted Co llege.
        Be award ed the CIT C Cer tificate / CIC Dip loma on Tourism & Travel Agen cy
         Manag ement.
        Have a ttained an ac credite d qualification at Level 4, equated to the Bri tish Nati onal
         Framework a t the s ame le v el as H ND and undergradu ate study and National Vocational
         Qualifi cation (NVQ) Lev el 4.
        Have a chiev ed an acc redited qualification at a level showing you possess competence
         in professiona l work a ctivi ties and have been tr ained for managerial and super visory
         lev e ls.
        Be e ligible to apply for an additional ASET certificate .
3- STORES MANAGEMENT & STOCK CONTROL

An International Diploma Program
A Program designed speci fically to train and cr eate effective PROFESSION AL STORES
PERSONNEL AND S TORES M AN AGERS.
The su cce ss or failure of a n y en terp rise can be gr eatly affected b y the effici ency o f its sto res.
Efficient s tore s manageme nt can sa ve an en terprise money, help to retain customers and
maintain production; store s “mismanagement” can lose an enterprise mone y, cu stom ers and
production.

This Program provides the training essen tial for efficient stor es management. A stores
manager must manage more than ju st th e stor e and inventor y; he/sh e must also manage stor es
personnel: plan, organise and co -ordinate their w ork, train, supervise and control them; w e
teach how that is done.


Summary of Major Topics Covered in this Diploma Program

               Storeke eping, stock con tro l and stores managemen t; functions of and reason s
                for stor es and s tock s.
               Principles of modern management: recr uiting, trainin g, controlling and
                motivating stor es per sonn el.
               Storehouse buildings, location, design, layout, sub -stores. Stock yard location,
                design and la yout.
               M anual and pow ered stores equipment for materi als handling, storage,
                measurement, orde r picki ng.
               Protection of s toc k against loss and damage, stor eh ouse and sto ck yard
                securit y, fire and a ccident preven tion.
               Stores identi fication and coding, types of code, construction of cod es.
               Stock reco rds: conten ts, use, accur ac y - manual and computerised.
               Setting sto ck level s, considerations, purch asing, sup pliers.
               Receip ts into and issues fr om the stores; procedu res, documentation, repor ts.
               Issues of s tock, internal and to customers, returns, despatching.
               Stocktaking and spot ch ecks, valuation of stocks.


        Aw ard and Achievement
        On successfully completing this Career Development Program you will:

        Have comp le ted a professi onal Program of Study with an Accredi ted Co llege.
        Be award ed the CIT C Cer tificate / CIC Dip loma on Stores Managemen t & Stock Control.
        Have a ttained an ac credite d qualification at Level 4, equated to the Bri tish Nati onal
         Framework a t the s ame le v el as HND and undergradu ate study and National Vocational
         Qualifi cation (NVQ) Lev el 4.
        Have a chiev ed an acc redited qualification at a level show ing you possess competence
         in professiona l work a ctivi ties and have been tr ained for managerial and super visory
         lev e ls.
        Be e ligible to apply for an additional ASET certificate .
4- SECRETARIAL DUTIES/ADMINISTRATIVE/PERSONAL ASSISTANT

An International Diploma Program
Designed to produce trained Administration Assistants, PA‟s & Secretaries OF GREAT VALUE TO BUSY
EXECUTIVES AND ADMINISTRATORS.

Knowledgeable and efficient administrative assistants, PA‟s and private secretaries are very valuable to the
executives with whom they work, and to the enterprise as a whole; they are therefore in demand and can
command good salaries and other benefits. The range of duties a PA/secretary might be called upon to perform
can be wide, and can vary considerably from post to post - this Program provides essential training and
knowledge about very many of them.

Often a PA/secretary must „deputise‟ for his or her executive in matters relating to office personnel; therefore this
Program also teaches about the supervision of office personnel.


Summary of Major Topics Covered in this Diploma Program
               The Personal Assistant and Private Secretary; types, attributes, value.
               Work environment, organisations, functions of offices, office types.
               The office environment: layouts, furniture and furnishings, equipment and machinery, their
                 functions.
               Information, records, filing; sources, collation, filing schemes, computerised records.
               Communications, business letters – layout and production, memos, faxes, forms and documents.
               Telecommunications, reports, memoranda, word processing.
               • Incoming and outgoing mail, checking typed and word processed work, transcribing dictation.
               Meetings: arrangements, agendas, minutes; reception duties; travel and conference
                 arrangements.
               Principles of bookkeeping, sales documents, petty cash, banking, checking bills, issuing
                 cheques.
               Reception work, visitors, appointments, travel arrangements.
               Advertising for and recruiting, inducting, training, supervising and controlling office personnel.

                Functions of management, staff relations, counselling, remuneration, promotions.



Award and Achievement
    On successfully completing this Career Development Program you will:
              Have completed a professional Program of Study with an Accredited College.
              Be awarded the CITC Certificate / CIC Diploma on Admin-PA-Secretarial Duties.
        Have a ttained an ac credite d qualification at Level 4, equated to the Bri tish Nati onal
         Framework a t the s ame le v el as HND and undergradu ate study and National Vocational
         Qualifi cation (NVQ) Lev el 4.
        Have a chiev ed an acc redited qualification at a level showing you possess competence
         in professiona l work a ctivi ties and have been tr ained for managerial and super visory
         lev e ls.
         Be e ligible to apply for an additional ASET certificate .
5- SALES MANAGEMENT & MARKETING

An International Diploma Program
This Program is the PROVEN vehicle for Manag ement SUCCESS in THE VIT AL F IELDS OF
M AN AGING S ALES AND MARKE TING.

Top-class selling ability is not all that is required fo r success in sales and/or mark eting
management. Not onl y must know ledge be possessed about market r esearch, about
distribution channels, mar keting strategies, advertisi ng and publicity, public rel ations, and
much more, but a sales or marketing manager must b e able to manage his or her subordinates:
recruit th em, motivate th e m, control them, plan and organise their activi ties.

Tr aining is essential fo r su cces s in sales and marketi ng; this ver y p ractical Pro gram provides
the ver y b es t training on the w ide -ranging duties of sales and mar keting managers in toda y‟s
competitive w orld of business.


Summary of Major Topics Covered in this Diploma Program
              Commerce and the business environment, goods, products, services, types of enterprises.
              Principles of selling and salesmanship - internal selling, commercial travelling.
              Consumers and commercial buyers, buying motives. Related and on-going sales.
              Principles of management: recruiting, training, remunerating, controlling and motivating sales
                personnel.
              Markets and market research: consumer research, market surveys, sales forecasting, planning
                and budgeting, test marketing.
              Pricing considerations, competition, demand, government intervention, brand image, loyalty.
              Sales forecasting and planning; the product life cycle; budgets and budgetary control.
              Channels of distribution: wholesalers, large and small retailers. Credit terms and credit limits.
                Discounts.
              Direct and indirect advertising and publicity, public relations, sales promotion, sales letters and
                sales literature.
              The sales office and sales team, sales records, graphs and statistics, analysis of data, computers
                in sales recording.

               Export selling, controls, customs duties, considerations, payments. The marketing concept.


Award and Achievement
        On successfully completing this Career Development Program you will:

        Have comp le ted a prof essi onal Program of Study with an Accredi ted Co llege.
        Be award ed the CIT C Cer tificate / CIC Diploma on Sales Man agement & Mar keting.
        Have a ttained an ac credite d qualification at Level 4, equated to the Bri tish Nati onal
         Framework a t the s ame le v el as HND a nd undergradu ate study and National Vocational
         Qualifi cation (NVQ) Lev el 4.
        Have a chiev ed an acc redited qualification at a level showing you possess competence
         in professiona l work a ctivi ties and have been tr ained for managerial and super visory
         lev e ls.
        Be eligible to apply for an additional ASET certificate .
6- PURCHASING & RESOURCING MANAGEMENT

An International Diploma Program
A Program designed speci fically to produce tr ained PROFESSIONALS IN THE ESSENTI AL
FUNCTION OF PURCH ASI NG/RESOURCING.

W hether an ente rprise is i nvolved in manufactu ring, distribution or ser vice pro viding, the
function of purch asing - or “bu ying” - on its beh alf is a job for professional s. Proficient
purchasing can gr eatl y inc reas e the efficien c y, the competitiveness and the pr of itabilit y of a
business; but unw ise bu yi ng can seriousl y damage its operations, its reputatio n and its profit
levels.

This ve r y pra ctic al Program covers the r esponsibiliti es and duties o f professio nal bu yers,
purchasing and re sourcing officer s/managers emp lo yed in industr y and commerce.


Summary of Major Topics Covered in this Diploma Program
              The purchasing and resourcing function, types of products, distribution channels. 
              Purchasing objectives and strategy: formulation, implementation, evaluation and control;
                strategic options.
              Sellers, buyers, markets; demand, manufacturing policy.
              Purchasing organization and structure, centralisation and decentralisation; purchasing within the
                management hierarchy, co-ordination.
              Purchasing procedures, documentation and records. Information technology: effects on
                purchasing and suppliers.
              Human resources in the supply chain: recruitment, training and development, control;
                management styles and leadership.
              Sourcing; matching supply with demand, supplier relationships. Negotiating with suppliers.
              Specifying and assuring quality of supplies; quality control. Controlling prices and costs.
              Support tools: tendering, forecasting, costing. Purchasing research, performance and ethics.


Award and Achievement
        On successfully completing this Career Development Program you will:

        Have comp le ted a professi onal Program of Study with an Accredi ted Co llege.
        Be award ed the CIT C Cer tificate / CIC Dip loma on Purchasing & Resourcing
         Manag ement.
        Have a ttained an ac credite d qualification at Level 4, equated to the Bri tis h Nati onal
         Framework a t the s ame le v el as HND and undergradu ate study and National Vocational
         Qualifi cation (NVQ) Lev el 4.
        Have a chiev ed an acc redited qualification at a level showing you possess competence
         in professiona l work a ctivi ties and have been t r ained for managerial and super visory
         lev e ls.
        Be e ligible to apply for an additional ASET certificate .
7- HUMAN RESOURCE/PERSONNEL MANAGEMENT

An International Diploma Program
A Program designed to pro mote better WORK RELAT IONS FOR THE BENEFIT OF B OTH
EMPLOYERS AND EM PLOY EES.

No enterp rise can toda y ri sk using old -fashioned, „hit or miss‟ methods of managing the
modern w orkforce. The a c tivities of the tr ained human resource/personnel man ager and his or
her depar tment can en sure the uninterrup ted opera tio ns of an enterprise and avoid loss of
production - and profits - due to industrial action or poor effor t b y a discon tented w orkforce.

This Program concen tra te s on modern human resource/ personnel manager s, providing
training on a w ide range of the impor tant duties w hich the y must per form (including industrial
relations ) and their re spon sibilities in the modern w orlds of commerce and industr y.


Summary of Major Topics Covered in this Diploma Program

        Responsibilities and functi ons of the Human Resource/Pers onnel M anager and the
         Human Resour ce/Personne l Departmen t.
        The functions o f management, forecasting and budgeting, organisation and job
         struc ture, w ork groups.
        Scientific management, O & M studies and w ork studies, manpow er planning.
         Forecas ting and bu dgeting .
        The human resou rce/pe rso nnel policy and strateg y.
        Recruitmen t and sele ction, induction and training, emplo yee development,
         remuneration polic y, flexi time.
        Effec tive communication; internal, extern al; principals of, t ypes and methods of
         communi cation.
        M anpow er planning, scientific management, O & M studies, w ork studies, job an al ysis,
         job desc riptions and spe cifications.
        Safet y in th e w orkplace, se curit y, staff w elfare, medical facilities. Counselling,
         resignations and retir ements.
        Industrial relations: tr ade unions, staff asso ciations, joint consultation, collecti ve
         bargaining, equal opportu nit y.
        Human resourc e/personn el records and statistics, pr omotions.
        The us e of computer s in the Human resource/personn el department.


Award and Achievement

        On successfully completing this Career Development Program you will:

        Have comp leted a professional Program of Study with an Accr edited Co lleg e.


        Be award ed the CIT C Cer tificate / CIC Dip loma on Hu man Resource/Personnel
         Manag ement.
        Have a ttained an ac credite d qualification at Level 4, equated to the Bri tish Nati onal
         Framework a t the s ame le v el as HND and undergradu ate study and National Vocational
         Qualifi cation (NVQ) Lev el 4.
        Have a chiev ed an acc redited qualification at a level showing you poss ess competenc e
         in professiona l work a ctivi ties and have been tr ained for managerial and super visory
         lev e ls.
        Be e ligible to apply for an additional ASET certificate .
8- BUSINESS ECONOMICS & COMMERCE
An International Diploma Program

Business people need to understand and take advantage of their region’s ECONOMIC
SYSTEM TO IMPROVE THEIR BUSINESSES PROFITABLY.

Economics and Commerce are closel y related fields of stud y; both deal w ith
production, the different forms of business enterprises, marketing, financ e, transport,
and a w ide range of other topics. Whilst Commerce is concerned w ith how the
modern business w orld w orks, Economics attempts to explain w h y it w orks as it
does.

This unique Program covers - in an interesting and practical st yle - the w ide range of
important topics w ithin the spheres of both Economics and Commerce w hich all
modern business people, managers and administrators need to know to develop and
maintain profitable organizations in the modern business w orld.

Summary of Major Topics Covered in this Diploma Program
              Economic s ystems, activities and law , planning and forecasting,
              enterprise.
              Sources of incomes, choice, satisfaction of w ants, utilit y.
              The factors of production: land, capital, labour, the division of labour.
              Commerce, trade, C apital and w orking capital. T ypes of business units.
              Uses and value of mone y; the price mechanism, turnover and profit.
              Suppl y and demand, demand curves, suppl y curves, effects of changes.
              Price, demand and elasticit y, market structur e, pricing strateg y.
              Production, costs, economies of scale, production polic y. Government
              involvement in commerce.
              Consumer choice and behaviour, budget lines, indifference curves,
              preferences, product t ypes.
              The distributive trade, cred it, discounts. International trade and
              exporting.
              Business finance, revenue, financial statements, assessing
              performance, break -even anal ysis.
              Ancillar y services; banking, insurance, communications, transport,
              advertising and sales promotio n.


Award and Achievement

       On successfully completing this Career Development Program you will:

       Have comp le ted a professi onal Program of Study with an Accredi ted Co llege.
       Be award ed the CIT C Cer tificate / CIC Dip loma on Business Economics & Commerce.
       Have a ttained an ac credite d qualification at Level 4, equated to the Bri tish Nati onal
        Framework a t the s ame le v el as HND and undergradu ate study and National Vocational
        Qualifi cation (NVQ) Lev el 4.
       Have a chiev ed an acc redited qualification at a level s howing you possess competence
        in professiona l work a ctivi ties and have been tr ained for managerial and super visory
        lev e ls.
       Be e ligible to apply for an additional ASET certificate .
9- OFFICE MANAGEMENT/ADMINISTRATION

An International Diploma Program
A Program designed speci fically to train Manag ers for MODERN OFFICES, INCLUDING THE USE
OF SOPHISTIC ATED EQUIPM ENT/COM PUTERS.

The office is r esponsible for servic es essenti al to th e smooth running of the en tire enterprise
of w hich it is part. The office and its personn el must be w ell managed so those services are
rapidl y and effi cientl y prov ided. That requir es tr aining, supervision and control of personnel
and the machines and equi pment, including computers, the y use; and managem ent of the
communications net w ork, the recep tion, the mailroom, cashiering, accounts w ork, station er y,
and much more.

This ve r y pra ctic al Program provides exper t training on the most important duties of modern
Office M anagers and Administra tors, and of th eir sub ordinates.


Summary of Major Topics Covered in this Diploma Program

       The functions of the office and of its managers/administrators, activities; technical and human.
       Office environment, commerce and industry, organisational structure.
       Office location and layouts, the working environment, furniture, furnishings, decor, the reception.
       Office activities and responsibilities; information, records, communication.
       Office machines and equipment, computers, word processors, filing systems. Accident prevention.
       Recruiting, inducting, training, controlling, grading, ranking, remunerating, counselling office personnel.
       Oral and written communications, telecommunications, incoming and outgoing mail, reception.
         Meetings.
       Forms and business documents, business letters, memoranda, reports.
       Word processing, desk top publishing, computers and computerisation, stationery and printing.
       Financial matters, basic accounting, books of accounts, cashiering, budgets, budgetary control,
         security.


Award and Achievement
        On successfully completing this Career Development Program you will:

        Have comp le ted a professi onal Program of Study with an Accredi ted Co llege.
        Be award ed the CIT C Cer tificate / CIC Diploma on Offi ce Management/ Administration.
        Have a ttained an ac credite d qualification at Level 4, equated to the Bri tish Nati onal
         Framework a t the s ame le v el as HND and undergradu ate study and National Vocational
         Qualifi cation (NVQ) Lev el 4.
        Have a chiev ed an acc redited qualification at a level showing you possess competence
         in professiona l work a ctivi ties and have been tr ained for managerial and super visory
         lev e ls.
        Be e ligible to apply for an additional ASET certificate .
10- MODERN MANAGEMENT/ADMINISTRATION

An International Diploma Program

A Program specific ally de s igned to produce TRAINE D, PROFESSIONAL M ODERN M AN AG ERS
FOR INDUS TRY AND COM M ERCE.

A good manage r is a perso n set apar t b y his or her tr aining and abilities to guide the efforts of
others: to plan, organise, direct, co -o rdinate and co ntro l their activities so that the desir ed
objec tive s of his or her se ction, departmen t or enter prise are achieved - and al w ays in the
most effici ent and econom ical manner. Those are no eas y tasks. But the y can - and must - be
performed w ell if an enterp rise is to prosper.

This Program cov ers a w ide range of importan t topics w hich must be mastered b y the modern
manager both for su cce ss in “general” supervision/management, and also to pr ovide a
foundation for sp ecialisa ti on in specific management fields.


Summary of Major Topics Covered in this Diploma Program
       The meaning, func tions an d purpose of modern management, commerce and the
        environment.
       The modern manager and s ubordinates, deleg ation, differ ences, attitudes.
       Structur al organisa tion of businesses.
       The r esponsibilities and o bligations of management, business objecti ves, policy,
        practic al management.
       The importan ce of e ffe ctiv e communication in management; vertical and horizontal
        communication.
       Planning, forecasting, s tan dards; budgets, budgeting and budgetar y control;
        manpow er planning.
       Recruiting, sele cting, inducting, training, remunerati ng, controlling personnel;
        emplo ye e counselling.
       Industrial relations, indus trial action, staff associatio ns, government inter ven tion,
        joint consul tation and col l ective bargaining.
       Personnel polic y, r emuner ation policy. Computers in management.
       M anagement attributes, lea dership, decision -making. Preparing for promotion.



Award and Achievement
   On successfully completing this Career Development Program you will:


       Have comp le ted a professi onal Program of Study with an Accredi ted Co llege.
       Be award ed the CIT C Cer tificate / CIC Dip loma on Mod ern Man agement/Administr ation.
       Have a ttained an ac credite d qualification at Level 4, equated to the Bri tish Nati onal
        Framework a t the s ame le v el as HND and undergradu ate study and National Vocational
        Qualifi cation (NVQ) Lev el 4.
       Have a chiev ed an acc redited qualification at a level showing you possess competence
        in professiona l work a ctivi ties and have been tr ained for manageria l and super visory
        lev e ls.
       Be e ligible to apply for an additional ASET certificate .
11- COMMUNICATION IN BUSINESS & MANAGEMENT

An International Diploma Program
All modern managers n eed to ensure communication is EFFECTIVE CLE AR AND R APID,
W HETHER OR AL, W RITTEN OR ELECTRO NIC.

Effec tive communication - w ithin a business itself an d w ith external sources - i s essen tial for
the efficienc y and prosperi t y of an y busin ess organiz ation toda y. Effective com munication is a
vital „tool‟ of all modern business peopl e and manag ers.

Communication toda y might be oral, face -to -face, w ritten, b y tel ephone, facsimile, or b y email
or internet - but w hichever method is used, it must be effecti ve. This comprehensive Program
explains the „ch annels‟ an d their uses, teach es ab ou t effective business letters, about
memoranda, meetings, report w riting, dictation, w ord processing, desktop publishing, and
more: w ith numerous examples and specimens.


Summary of Major Topics Covered in this Diploma Program

              The need for effec tive communication, typ es of communication, internal and
               exte rnal. 
              Good English, feature s of business letter s, composition, construction, la yo ut
               and st yle.
              Communications concerning emplo ym ent and pr omotion, staff matter s, lines of
               communication.
              Forms and business documents, design, sequen ce, codes, indexing.
              Sales letter s, follow -up letter s, circulars and an nouncements, advertisements.
               M emoranda.
              Enquiries, quotations, business documents, invoices, cr edi t notes, orders,
               pa ymen ts, e tc.
              M eetings - formal and informal, notices, agendas, minutes, interview s; reports,
               rese arch.
              Drafting, dictating, ch ecking, despatching communications.
              Information, records, filing, referencing, centralisat ion and decentr alisatio n.
              Telecommunications, facsimile, w ord processing, desktop publishing,
               computerisa tion.



Award and Achievement

        On successfully completing this Career Development Program you will:

        Have comp le ted a professi onal Program of Stud y with an Accredi ted Co llege.
        Be award ed the CIT C Ceri ficate / CIC Diploma on Communication in Business &
         Manag ement.
        Have a ttained an ac credite d qualification at Level 4, equated to the Bri tish Nati onal
         Framework a t the s ame le v el as HND and undergradu a te study and National Vocational
         Qualifi cation (NVQ) Lev el 4.
        Have a chiev ed an acc redited qualification at a level showing you possess competence
         in professiona l work a ctivi ties and have been tr ained for managerial and super visory
         lev e ls.
        Be e ligible to apply for an additional ASET certificate .
12- COMPUTERS IN BUSINESS & MANAGEMENT

An International Diploma Program
A Program designed to te a ch the “REAL” facts about computers W HICH EVERY M AN AGER AND
BUSINESS PERSON SHOULD KNOW .

Computers ar e w idel y us ed in business, industr y and government. But man y managers simpl y
“accept” computer s. Lack of real know ledge and understanding of the cap abilities and
limitations of computers p reven ts them realising the true benefits - or problems poorl y
planned compute risa tion c ause.

This Program       is not intend ed to train computer progr ammers or engineers. It teaches w hat a
computer can       do; w hat it cannot do; how to get the best from a computer; how to select the
s ystem w hich     best suits th e organization‟s requirements; and how to avoid the problems and
pitfalls of th e   unw ar y in th e field of computers.


    Summary of Major Topics Covered in this Diploma Program
                  The role of information in management, principles of management, planning,
                   decision making. 
                  Computers as aids to management and administr ation; their characteristics and
                   limitations.
                  Components of computers, hardw are, th e central processo r, input, output and
                   storag e device s.
                  Softw are; programs: tailor -made, general applications packages, datab ase
                   packag es, t yp es of da ta.
                  User s ys tems, s ys tems anal ysts, testing, codes, organisation of date.
                  Practical application s of comput ers in differen t businesses; computers and
                   management information.
                  Computers in accounti ng, communications with and betw een computers,
                   modems, netw orks.
                  W ord processing, desk -top publishing, graphics
                  Choosing the right computer s ystem, ev aluation, suppliers, consultan ts.
                  Successful implementation of computer s ystems, specifications, management,
                   sta ff involvemen t, going live.
                  Efficient running of co mputer s ystems, super vision, securit y, maintenan ce
                   contra cts.


Award and Achievement

        On succes sfu lly completin g this Career Development Program you will:


        Have comp le ted a professi onal Program of Study with an Accredi ted Co llege.
        Be award ed the CIT C Cer tificate / CIC Dip loma on Co mputers in Business &
         Manag ement.
        Have a ttained an ac cr edite d qualification at Level 4, equated to the Bri tish Nati onal
         Framework a t the s ame le v el as HND and undergradu ate study and National Vocational
         Qualifi cation (NVQ) Lev el 4.
        Have a chiev ed an acc redited qualification at a level showing you possess comp etenc e
         in professiona l work a ctivi ties and have been tr ained for managerial and super visory
         lev e ls.
        Be e ligible to apply for an additional ASET certificate .
13- ADVERTISING & PUBLIC RELATIONS
An International Diploma Program

A Program designed to ENSU RE Sales/Marketing and Business Managers MAKE FULL
USE OF THESE IMPORTANT „SELLING TOOLS‟.

Advertising is one of the marketing activities contributing to the efficient distribution
of products to consumers. A good understanding of advertising and its role is
essential for all sales and marketing managers, all business ow ners and managers,
and all others involved in selling the products of an organization.

Good public relations can make a positive contribution to the success of enterprises
b y influencing the attitudes of people tow ards them, and often also tow ards the
products the y have for sale. All modern managers and administrators should be
aw are of the need for and the benefits of good public relations.

Summary of Major Topics Covered in this Diploma Program

       Features and types of advertising. Importance of advertising to vendors, consumers and
        the media.
       Types of advertisers: individuals, businesses, others.
       Print, broadcast, speciality and other advertising media, websites.
       Advertising agencies: functions, organisations, staff, departments and the work performed
        in them.
       Creating print and broadcast advertisements, the advertising message, advertising copy
        and copyrwriting.
       Illustrated messages, design, style, layout. Commercials.
       Direct-mail materials. Planning advertising campaigns.
       Public relations theory and practice: objectives, techniques.
       PR organizations and PR consultancies, PR departments; management and organization.
       Promotional campaign planning. Measuring PR and advertising effectiveness.
       Sales promotion, selling, the promotional mix.

Award and Achievement

       On successfully completing this Career Development Program you will:

       Have completed a professional Program of Study with an Accredited College.
       Be awarded the CITC Certificate / CIC Diploma on Advertising & Public
        Relations.
       Have attained an accredited qualification at Level 4, equated to the British
        National Framework at the same level as HND and undergraduate study and
        National Vocational Qualification (NVQ) Level 4.
       Have achieved an accredited qualification at a level showing you possess
        competence in professional work activities and have been trained for
        managerial and supervisory levels.
       Be eligible to apply for an additional ASET certificate .
14- HOTEL OPERATIONS & MANAGEMENT

An International Diploma Program
A Program designed to pro duce PROFESSIONALS trai ned in the OPERATIO N & MAN AG EM ENT
OF HOTELS OF ALL TYPES/ST AND ARDS.

Hotels of man y differ ent si zes, standard s and t yp es, and catering for differing dema nds of
guests exist in a coun tr y. Despite their differences, all hotels are businesses, w ith common
functions and w ith the aim of profitabilit y. The prosp erit y of an y ho tel requir es considerable
know ledge, experience and managerial skill. Ever y h otel c omprises a number o f departmen ts
performing differ ent oper a tions, w hich need skilful co -ordination to ensu re sati sfied guests.

This Program provides trai ning on all major operations, and also on their successful planning
and implementation.


Summary of Major Topics Covered in this Diploma Program

        Hotels a s business es: func tions, t ypes, locations, sizes, stand ards, facilities, t ype of
         guests.
        Hotel produc ts: accommodation, food & beverages, hotel servi ces.
        M arketing, methods of selling hotel products, b rochu res, national tourism.
        Hotel organis ation, management and staff, staff recr uitment and training.
        Hotel fron t offi ces: duties of recep tionists: check -in, check -out, guest billing,
         cashiering, regis tra tions, organisation.
        Dealing w ith guests, secu r it y, uniform staff.
        Hotel bedrooms, furnitu re, fixtures, decor, en suite facilities.
        Hotel house keeping and th e duties of th e housekeepi ng department.
        Hotel ca tering: purchasing , storing and issuing foodstuffs, food prepar ation - th e
         kitchen.
        Hotel re stau rants, menus, food service, environment and atmosphere, r estauran t staff.
         Hotel bev erag es.
        Other gues t se rvice s, leas es, concessions, merchan dise, ancillar y ser vices. Room
         servic e.
        Financial accounting and s tatements, ow nership of hotel bus inesses, computer s.


Award and Achievement

        On succes sfu lly completin g this Career Development Program you will:


        Have comp le ted a professi onal Program of Study with an Accredi ted Co llege.
        Be award ed the CIT C Cer tificate / CIC Dip loma on Hotel Oper ations & Man agement.
        Have a ttained an ac credite d qualification at Level 4, equated to the Bri tish Nati onal
         Framework a t the s ame le v el as HND and undergradu ate study and National Vocational
         Qualifi cation (NVQ) Lev el 4.
        Have a chiev ed an acc redited qualification a t a level showing you possess competence
         in professiona l work a ctivi ties and have been tr ained for managerial and super visory
         lev e ls.
        Be e ligible to apply for an additional ASET certificate .
15- BUSINESS BOOKKEEPING & ACCOUNTS

An International Diploma Program

Designed to produce bookkeeping and accounts personnel trained on the MODERN
PRACTICAL METHODS OF ACCOUNTING.

 Trained and competent bookkeeping & accounting personnel are alw ays in demand.
This Program is ideal for those w ho have know ledge of bookkeeping (e.g. from our
Proficient Business Bookkeeping Course) or practical experience. Our Training
offers tremendous advantages to those alread y emplo yed in clerical positions in
accounting or auditing departments, offices and firms w ho are ambitiou s for
promotion to better paid posts.

The Program is also of enormous value to business people w ho need to maintain
accurate books of account, and w ho need to be able to prepare informative
accounting statements, either manuall y or b y computer.

Summary of Major Topics Covered in this Diploma Program

              Books of Account: the ledger, accounting terms.
              Cash book, bank accounts, purchases book, sales book, returns books,
              the journal.
              Theor y and practice of double -entr y bookkeeping: ledger accounts,
              opening entries, posting, folios, trial ba lances.
              Preparing for final accounts: stocktaking, valuing; adjustments for
              prepa yments, accruals, bad debts, depreciation.
              Manufacturing accounts, trading accounts and profit & loss accounts,
              w hy the y are prepared.
              Partnerships, limited liabilit y companies, sole traders, shares,
              dividends.
              Balance sheets: production and la youts, comparisons.
              Interpreting final accounts, accounting ratios.
              Accounting for goodw ill, discounts, credit, foreign currencies, bills of
              exchange.
              Partnership, departmental, branch and hire purchase accounts.
              Cost accounting principles, allocation of overheads. Computerised
              accounting.


Award and Achievement

       On successfully completing this Career Development Program you will:

       Have comp le ted a professi onal Program of Study with an Accredi ted Co llege.
       Be award ed the CIT C Cer tificate / CIC Dip loma on Business Bookkeeping & Acco unts.
       Have a ttained an ac credite d qualification at Level 4, equated to the Bri tish Nati onal
        Framework a t the s ame le v el as HND and undergradu ate study and National Vocational
        Qualifi cation (NVQ) Lev el 4.
       Have a chiev ed an acc redited qualification at a level showing you possess competence
        in professiona l work a ctivi ties and have been tr ained for managerial and su per visory
        lev e ls.
       Be e ligible to apply for an additional ASET certificate .
16-PRINCIPLES & PRACTICE OF INSURANCE
An Advanced International Program

This Program covers principles and contemporary law of modern insurance, classes of insurance: marine,
aviation, motor, fire, transit, accident, pecuniary, liability, long term life, personal accident and health. It
also deals with insurance company organisation, selling, and a wide range of other topics.

Summary of Major Topics Covered in this Diploma Program
           The nature and purpose of insurance; risk, indemnity, the legal
           position.
           The benefits of insurance, reducing risks; insurance contracts.
           Insurable interest, utmost good faith; classes of insurance
           business.
           Indemnity, purposes, forms and contracts; values, subrogation
           and contribution.
           Proximate cause, physical and moral perils, consequential loss.
           Buyers and sellers of insurance, proposal forms, offers and
           acceptance.
           Premiums payable, policies, cover, ce rtificates; endorsements,
           legal interpretation.
           Underwriting, premium ratings; reserves, renewals, excesses.
           Claims and claim settlements.
           Organisation of insurance companies, structure, management,
           personnel .

Award and Achievement
        On successfully completing this Career Development Program you will:

        Have comp leted a pro fes sio nal Program of Study with an Accredited College .
        Be awarded th e CITC Ce rtificate / CIC Dip loma on Princ iples & Practice of Insurance.
        Have attaine d an a ccredi te d qualification at Level 4, equated to the British National
         Fra mework at the same leve l as HND and undergraduate study and National Vocational
         Qualification (NVQ) Level 4.
        Have achieved a n accredite d qualification at a level sho wing you possess competen ce in
         profes sional wor k ac tivitie s and have been trained for managerial and sup erviso ry
         lev e ls.
        Be eligible to app ly for an additional ASET certificate .
17- PURCHASING & RESOURCING MANAGEMENT

An International Diploma Program
A Program designed speci fically to produce tr ained PROFESSIONALS IN THE ESSENTI AL
FUNCTION OF PURCH ASI NG/RESOURCING.

W hether an ente rprise is i nvolved in manufactu ring, distribution or ser vice pro viding, the
function of purch asing - or “bu ying” - on its beh alf is a job for profes sional s. Proficient
purchasing can gr eatl y inc reas e the efficien c y, the competitiveness and the pr ofitabilit y of a
business; but unw ise bu yi ng can seriousl y damage its operations, its reputatio n and its profit
levels.

This ve r y pra ctic al Program covers t he r esponsibiliti es and duties o f professio nal bu yers,
purchasing and re sourcing officer s/managers emplo yed in industr y and commerce.


Summary of Major Topics Covered in this Diploma Program
              The purchasing and resourcing function, types of products, distribution channels. 
              Purchasing objectives and strategy: formulation, implementation, evaluation and control;
                strategic options.
              Sellers, buyers, markets; demand, manufacturing policy.
              Purchasing organization and structure, centralisation and decentralisation; purchasing within the
                management hierarchy, co-ordination.
              Purchasing procedures, documentation and records. Information technology: effects on
                purchasing and suppliers.
              Human resources in the supply chain: recruitment, training and development, control;
                management styles and leadership.
              Sourcing; matching supply with demand, supplier relationships. Negotiating with suppliers.
              Specifying and assuring quality of supplies; quality control. Controlling prices and costs.
              Support tools: tendering, forecasting, costing. Purchasing research, performance and ethics.


Award and Achievement
        On successfully completing this Career Development Program you will:

        Have comp le ted a professi onal Program of Study with an Accredi ted Co llege.
        Be award ed the CIT C Cer tificate / CIC Dip loma on Purchasing & Resourcing
         Manag ement.
        Have a ttained an ac credite d qualification at Level 4, equated to the Bri tis h Nati onal
         Framework a t the s ame le v el as HND and undergradu ate study and National Vocational
         Qualifi cation (NVQ) Lev el 4.
        Have a chiev ed an acc redited qualification at a level showing you possess competence
         in professiona l work a ctivi ties and have been t r ained for managerial and super visory
         lev e ls.
        Be e ligible to apply for an additional ASET certificate .
18- ADVANCED STUDY OF THEORY & PRACTICE OF MANAGEMENT/ADMINISTRATION

An International Diploma Program
An advanced perspective of management, and preparation for business/management Degree studies.

This Program is suitable o nl y for those w ho have alr ead y studied to the level attained b y CIC‟s
M odern M anagement/ Administra tion Program and/or other CIC M anagement Pro grams, or w ho
have held middle or sen ior managerial/administrative positions. The Program provides a
broad overview of importa nt management/administration theories and con cep ts, and their
succe ssful implementation at all levels to overcome the pressur es of the moder n
managerial/administrati v e environment.


Summary of Major Topics Covered in this Diploma Program

        The e volution of managem ent theor y - th e search for principles of management: the
         classic al and earl y th eoris ts.
        Organizations and organizational theor y: ob jectives, catego ries, ow ners hip,
         environmental factor s. S ystems th eor y.
        Organizational stru ctur es, organization charts, s ystems diagrams, centralisatio n and
         decentralisa tion. Duties a nd responsibilities of executives, delegation of
         responsibilit y.
        M otivational theor y: huma n relat ions and social ps yc hological theories. Self -
         realisa tion, motivation -h yg iene theor y, expectanc y th eor y.
        Theori es on leader ship in the w orkplace: trait theo ries, st yle th eories, con tingenc y
         theories. Groups and grou p behaviour.
        Strategi c management; mod ern theories. Corporate objectives and planning, policies,
         ethics in busines s, social responsibilities.
        Business environment; SW OT anal ysis, Porter, competition.
        M anaging Change, dimensions, resistance, cultur e, management roles.
        M issions and mission s tatements, values, stand ards, behaviour.
        Stakeholder theor y; inves tors, government, consumers, the Public, w orkforces.
        Communication; messages , models, theories, attitud es.
        Business Ethic s; approach es, trends, rights, codes of conduct.


Award and Achievement

        On successfully completing this Advanced Program you will:

        Have comp le ted a professi onal Program of Study with an Accredi ted Co llege.
        Be award ed the CIT C Cer tificate / CIC Dip loma on Advanced Study of
         Manag ement/Administr atio n Theory & Practice.
        Have a ttained an ac credite d qualification at Level 4, equated to the Bri tish Nati onal
         Framework a t the s ame le v el as HND and undergradu ate study and National Vocational
         Qualifi cation (NVQ) Lev el 4.
        Have a chiev ed an acc redited qualification at a level show ing you possess competence
         in professiona l work a ctivi ties and have been tr ained for managerial and super visory
         lev e ls.
        Be e ligible to apply for an additional ASET certificate .
             Management Programs Shedule 2007

  ‫الشهر‬      ‫االسبىع االول‬            ‫االسبىع الثانى‬            ‫االسبىع الثالث‬                ‫االسبىع الرابغ‬
  Month       1st Week                  nd Week2                   rd Week3                     th Week4

January:    ‫ادارة المىارد البشريت‬   ‫أدارة التسىيق والمبيؼاث‬         ‫ادارة االػمال‬           ‫المحاسبت ومسك الذفاتر‬
                  ‫واالفراد‬             Sales       Business     Business
              Human                 Management & Management/A Bookkeeping &
             Resource                 Marketing  dministration   Accounts
            Management
February:            X              ‫ادارة االػمال/النظريت‬     ‫السياحت وإدارة وكاالث السفر‬   ‫السكرتاريا وادارة شؤن‬
                                      ‫والتطبيق المتقذم‬          Tourism & Travel                  ‫االفراد‬
                                    Adv. Theory &                   Agency                    Secretarial
                                                                  Management                     Duties/PA
                                         Practice
                                      Management
 March:              X                        X               - ‫أدارة المخازن وضبط‬                    X
                                                                   ‫المخسون‬
                                                                 Stores
                                                              Management &
                                                                 Stock Control
  April:             X              ‫اادارة االػمال/النظريت‬                X                           X
                                      ‫والتطبيق المتقذم‬
                                    Adv. Theory &
                                         Practice
                                      Management
  May:      ‫ادارة المىارد البشريت‬   ‫أدارة التسىيق والمبيؼاث‬         ‫ادارة االػمال‬           ‫المحاسبت ومسك الذفاتر‬
                  ‫واالفراد‬             Sales       Business     Business
              Human                 Management & Management/A Bookkeeping &
             Resource                 Marketing  dministration   Accounts
            Management
 August:             X              ‫ادارة االػمال/النظريت‬                 X                 ‫أدارة التسىيق والمبيؼاث‬
                                      ‫والتطبيق المتقذم‬                                         Sales
                                    Adv. Theory &                                           Management &
                                         Practice                                               Marketing
                                      Management
September   ‫ادارة المىارد البشريت‬             X                           X                           X
                  ‫واالفراد‬
              Human
             Resource
            Management
October:             X                   ‫ادارة االػمال‬                    X                           X
                                      Business
                                    Management/A
                                    dministration
November:            X              ‫ادارة االػمال/النظريت‬                 X                           X
                                      ‫والتطبيق المتقذم‬
                                    Adv. Theory &
                                         Practice
                                      Management

								
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