The 2011 Import and Export
Market for Seaweeds and
Other Algae in the Netherlands
By
Professor Philip M. Parker, Ph. D.
Chaired Professor of Management Science
INSEAD (Singapore & Fontainebleau, France)
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About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at
INSEAD where he has taught courses on multivariate statistics and global competitive strategy
since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA,
UCSD, and the Hong Kong University of Science and Technology. He is the author of six books
on the economic convergence of nations. These books introduce the notion of “physioeconomics”
which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic
Growth" (MIT Press 2000). He has also published numerous articles in academic journals,
including The Rand Journal of Economics, Marketing Science, the Journal of International
Business Studies, Technological Forecasting and Social Change, International Journal of
Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of
Marketing Research. He is also on the editorial boards of several academic journals.
Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University
of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille)
and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology
and economics (minor in aeronautical engineering). He has consulted and/or taught courses in
Africa, the Middle East, Asia, Latin America, North America and Europe.
About this Series
This series was created for international firms who rely on foreign export markets for a
substantial portion of their business or who might be threatened by foreign trade competition.
The estimates given in this report were created using a methodology developed by and under the
direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation,
Business and Society, at INSEAD. The methodology, relying on historical figures of economic
growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial
or product categories. The figures should be seen as market estimates, as opposed to historical
records, as these are projected for the current year of trade.
Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the
R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional
editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also
acknowledged.
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Contents v
Table of Contents
1 INTRODUCTION AND METHODOLOGY 6
2 THE NETHERLANDS AND THE WORLD MARKET 8
2.1 Imports in the Netherlands in 2011 8
2.2 Exports from the Netherlands in 2011 8
3 IMPORTS IN THE NETHERLANDS 9
3.1 Asia 9
3.1.1 China 9
3.1.2 Hong Kong 10
3.1.3 India 10
3.1.4 Japan 11
3.1.5 South Korea 12
3.1.6 Taiwan 13
3.2 Europe 13
3.2.1 Belgium 13
3.2.2 France 14
3.2.3 Germany 15
3.2.4 Iceland 15
3.2.5 Norway 16
3.3 Latin America 16
3.3.1 Mexico 16
3.4 North America & the Caribbean 17
3.4.1 the United States 17
3.5 the Middle East 18
3.5.1 Israel 18
4 EXPORTS FROM THE NETHERLANDS 19
4.1 Europe 19
4.1.1 Austria 19
4.1.2 Belgium 19
4.1.3 France 20
4.1.4 Germany 21
4.1.5 Greece 22
4.1.6 Italy 22
4.1.7 Lithuania 23
4.1.8 Norway 23
4.1.9 Sweden 24
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 25
5.1 Disclaimers & Safe Harbor 25
5.2 ICON Group Ltd. User Agreement Provisions 26
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Seaweeds and Other Algae in the Netherlands 6
1 INTRODUCTION AND METHODOLOGY
On the demand side, exporters and strategic planners focusing on seaweeds and other algae in the
Netherlands face a number of questions. Which countries are supplying seaweeds and other algae
to the Netherlands? How important is the Netherlands compared to others in terms of the entire
global and regional market? How much do the imports of seaweeds and other algae vary from
one country of origin to another in the Netherlands? On the supply side, the Netherlands also
exports seaweeds and other algae. Which countries receive the most exports from the
Netherlands? How are these exports concentrated across buyers? What is the value of these
exports and which countries are the largest buyers?
This report was created for strategic planners, international marketing executives and
import/export managers who are concerned with the market for seaweeds and other algae in the
Netherlands. With the globalization of this market, managers can no longer be contented with a
local view. Nor can managers be contented with out-of-date statistics which appear several years
after the fact. I have developed a methodology, based on macroeconomic and trade models, to
estimate the market for seaweeds and other algae for those countries serving the Netherlands via
exports, or supplying from the Netherlands via imports. It does so for the current year based on a
variety of key historical indicators and econometric models.
In what follows, Chapter 2 begins by summarizing where the Netherlands fits into the world
market for imported and exported seaweeds and other algae. The total level of imports and
exports on a worldwide basis, and those for the Netherlands in particular, is estimated using a
model which aggregates across over 150 key country markets and projects these to the current
year. From there, each country represents a percent of the world market. This market is served
from a number of competitive countries of origin. Based on both demand- and supply-side
dynamics, market shares by country of origin are then calculated across each country market
destination. These shares lead to a volume of import and export values for each country and are
aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood
estimates of both the value of each market and the share that the Netherlands is likely to receive
this year. From these figures, rankings are calculated to allow managers to prioritize the
Netherlands compared to other major country markets. In this way, all the figures provided in
this report are forecasts that can be combined with internal information sources for strategic
planning purposes.
After the worldwide summary in Chapter 2 of both imports and exports of seaweeds and other
algae, Chapter 3 goes into detail on imports, but for each major country of origin serving the
Netherlands. A “major” market is defined as a country where the Netherlands represents a
substantially large share of either imports or exports. For each major country exporting to the
Netherlands, one can thus observe how important the Netherlands is to that exporting country
compared to other countries of the world. Chapter 4 does the same, but for exports of seaweeds
and other algae originating from the Netherlands, for each major country of destination. In doing
so, one can discover the share that the Netherlands has in each major market; this share value is
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Seaweeds and Other Algae in the Netherlands 7
often used as a measure of competitiveness for the Netherlands. In all cases, the total dollar
volume and percentage share values by major trading partner are provided. Combined, Chapters
3 and 4 present a the total picture for imports and exports of seaweeds and other algae to and
from the Netherlands to and from all other major countries in the world. "Seaweeds and Other
Algae" as a category is defined in this report following the definition given by the United Nations
Statistics Division Classification Registry using the Standard International Trade Classification,
Revision 3 (SITC, Rev. 3). The SITC code that defined "seaweeds and other algae" is 29297 .
For more information on this definition, please refer to the following web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=292 .
This report is updated on an annual basis. To ensure that you have the most current version,
please check the web site of ICON Group at www.icongrouponline.com.
Important Caveat. The figures should be seen as market estimates, as opposed to historical
records, as these are forecasted for the current year of trade. More importantly, in light of the fact
that unforeseeable factors might interrupt markets in achieving their reported levels, the figures
should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth
disease, trade embargoes, military conflicts, acts of terrorism and other events will certainly
affect the actual trade flows recorded for a variety of industry or product categories. In such
cases, the difference between the numbers given in this report and the numbers actually observed
might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting
regular trade flows that would have occurred had these events not have taken place.
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Seaweeds and Other Algae in the Netherlands 8
2 THE NETHERLANDS AND THE WORLD MARKET
2.1 IMPORTS IN THE NETHERLANDS IN 2011
Imported Seaweeds and Other Algae in the Netherlands, 2011
(Structure of Foreign Import Competition)
Country of Origin Rank Value (000 US$) % Share Cumulative %
_________________________________________________________________________________________________________
Japan 1 1,305 26.76 26.76
the United States 2 1,172 24.03 50.79
China 3 836 17.14 67.93
Germany 4 378 7.75 75.68
South Korea 5 317 6.50 82.18
Mexico 6 310 6.36 88.54
Iceland 7 188 3.85 92.39
Taiwan 8 113 2.32 94.71
Belgium 9 109 2.23 96.94
Hong Kong 10 82 1.68 98.63
France 11 50 1.03 99.65
India 12 8 0.16 99.82
Israel 13 5 0.10 99.92
Norway 14 4 0.08 100.00
Total 4,877 100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. PARKER, Professor, INSEAD, copyright 2011, www.icongrouponline.com
2.2 EXPORTS FROM THE NETHERLANDS IN 2011
Seaweeds and Other Algae Exports from the Netherlands, 2011
Country of Destination Rank Value (000 US$) % Share Cumulative %
_________________________________________________________________________________________________________
Belgium 1 1,023 30.18 30.18
France 2 985 29.06 59.23
Italy 3 451 13.30 72.54
Greece 4 345 10.18 82.71
Germany 5 304 8.97 91.68
Sweden 6 119 3.51 95.19
Norway 7 63 1.86 97.05
Lithuania 8 51 1.50 98.55
Austria 9 49 1.45 100.00
Total 3,390 100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. PARKER, Professor, INSEAD, copyright 2011, www.icongrouponline.com
www.icongrouponline.com ©2011 ICON Group Ltd.
Seaweeds and Other Algae in the Netherlands 9
3 IMPORTS IN THE NETHERLANDS
3.1 ASIA
3.1.1 China
Seaweeds and Other Algae Exports from China, 2011
Country of Destination Rank Value (000 US$) % Share Cumulative %
_________________________________________________________________________________________________________
Japan 1 88,319 60.10 60.10
the United States 2 21,185 14.42 74.51
South Korea 3