The 2011 Import and Export Market for Seaweeds and Other Algae in Norway by ICONGroup


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									   The 2011 Import and Export
    Market for Seaweeds and
     Other Algae in Norway

                         Professor Philip M. Parker, Ph. D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore & Fontainebleau, France)                                      ©2011 ICON Group Ltd.

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                                About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at
INSEAD where he has taught courses on multivariate statistics and global competitive strategy
since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA,
UCSD, and the Hong Kong University of Science and Technology. He is the author of six books
on the economic convergence of nations. These books introduce the notion of “physioeconomics”
which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic
Growth" (MIT Press 2000). He has also published numerous articles in academic journals,
including The Rand Journal of Economics, Marketing Science, the Journal of International
Business Studies, Technological Forecasting and Social Change, International Journal of
Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University
of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille)
and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology
and economics (minor in aeronautical engineering). He has consulted and/or taught courses in
Africa, the Middle East, Asia, Latin America, North America and Europe.

                                 About this Series
This series was created for international firms who rely on foreign export markets for a
substantial portion of their business or who might be threatened by foreign trade competition.
The estimates given in this report were created using a methodology developed by and under the
direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation,
Business and Society, at INSEAD. The methodology, relying on historical figures of economic
growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial
or product categories. The figures should be seen as market estimates, as opposed to historical
records, as these are projected for the current year of trade.

Some of the methodologies and research approaches used in this report have benefited from the
R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional
editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also
acknowledged.                                                    ©2011 ICON Group Ltd.

                           About ICON Group Ltd.
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                                                               Contents        v

Table of Contents
1     INTRODUCTION AND METHODOLOGY                                         6
2     NORWAY AND THE WORLD MARKET                                          8
    2.1        Imports in Norway in 2011                                   8
    2.2        Exports from Norway in 2011                                 8
3     IMPORTS IN NORWAY                                                    9
    3.1        Asia                                                        9
       3.1.1     China                                                     9
       3.1.2     Japan                                                    10
    3.2        Europe                                                     11
       3.2.1     Sweden                                                   11
       3.2.2     the Netherlands                                          11
    3.3        Latin America                                              12
       3.3.1     Chile                                                    12
    3.4        North America & the Caribbean                              13
       3.4.1     the United States                                        13
4     EXPORTS FROM NORWAY                                                 14
    4.1        Asia                                                       14
       4.1.1     Japan                                                    14
       4.1.2     Thailand                                                 15
    4.2        Europe                                                     15
       4.2.1     Denmark                                                  15
       4.2.2     Finland                                                  16
       4.2.3     Germany                                                  16
       4.2.4     Greece                                                   17
       4.2.5     Italy                                                    17
       4.2.6     Sweden                                                   18
       4.2.7     the Netherlands                                          18
    4.3        North America & the Caribbean                              19
       4.3.1     the United States                                        19
    4.4        Oceana                                                     20
       4.4.1     Australia                                                20
    5.1        Disclaimers & Safe Harbor                                  21
    5.2        ICON Group Ltd. User Agreement Provisions                  22                                    ©2011 ICON Group Ltd.
                                                      Seaweeds and Other Algae in Norway        6

On the demand side, exporters and strategic planners focusing on seaweeds and other algae in
Norway face a number of questions. Which countries are supplying seaweeds and other algae to
Norway? How important is Norway compared to others in terms of the entire global and regional
market? How much do the imports of seaweeds and other algae vary from one country of origin
to another in Norway? On the supply side, Norway also exports seaweeds and other algae.
Which countries receive the most exports from Norway? How are these exports concentrated
across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and
import/export managers who are concerned with the market for seaweeds and other algae in
Norway. With the globalization of this market, managers can no longer be contented with a local
view. Nor can managers be contented with out-of-date statistics which appear several years after
the fact. I have developed a methodology, based on macroeconomic and trade models, to
estimate the market for seaweeds and other algae for those countries serving Norway via exports,
or supplying from Norway via imports. It does so for the current year based on a variety of key
historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where Norway fits into the world market for
imported and exported seaweeds and other algae. The total level of imports and exports on a
worldwide basis, and those for Norway in particular, is estimated using a model which aggregates
across over 150 key country markets and projects these to the current year. From there, each
country represents a percent of the world market. This market is served from a number of
competitive countries of origin. Based on both demand- and supply-side dynamics, market shares
by country of origin are then calculated across each country market destination. These shares
lead to a volume of import and export values for each country and are aggregated to regional and
world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value
of each market and the share that Norway is likely to receive this year. From these figures,
rankings are calculated to allow managers to prioritize Norway compared to other major country
markets. In this way, all the figures provided in this report are forecasts that can be combined
with internal information sources for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports of seaweeds and other
algae, Chapter 3 goes into detail on imports, but for each major country of origin serving Norway.
A “major” market is defined as a country where Norway represents a substantially large share of
either imports or exports. For each major country exporting to Norway, one can thus observe
how important Norway is to that exporting country compared to other countries of the world.
Chapter 4 does the same, but for exports of seaweeds and other algae originating from Norway,
for each major country of destination. In doing so, one can discover the share that Norway has in
each major market; this share value is often used as a measure of competitiveness for Norway. In
all cases, the total dollar volume and percentage share values by major trading partner are
provided. Combined, Chapters 3 and 4 present a the total picture for imports and exports of                                                    ©2011 ICON Group Ltd.
                                                         Seaweeds and Other Algae in Norway         7

seaweeds and other algae to and from Norway to and from all other major countries in the world.
"Seaweeds and Other Algae" as a category is defined in this report following the definition given
by the United Nations Statistics Division Classification Registry using the Standard International
Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "seaweeds and other
algae" is 29297 . For more information on this definition, please refer to the following web site: .

This report is updated on an annual basis. To ensure that you have the most current version,
please check the web site of ICON Group at

Important Caveat. The figures should be seen as market estimates, as opposed to historical
records, as these are forecasted for the current year of trade. More importantly, in light of the fact
that unforeseeable factors might interrupt markets in achieving their reported levels, the figures
should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth
disease, trade embargoes, military conflicts, acts of terrorism and other events will certainly
affect the actual trade flows recorded for a variety of industry or product categories. In such
cases, the difference between the numbers given in this report and the numbers actually observed
might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting
regular trade flows that would have occurred had these events not have taken place.                                                       ©2011 ICON Group Ltd.
                                                           Seaweeds and Other Algae in Norway           8

2.1         IMPORTS IN NORWAY IN 2011
                    Imported Seaweeds and Other Algae in Norway, 2011
                              (Structure of Foreign Import Competition)

Country of Origin             Rank         Value (000 US$)              % Share        Cumulative %
Chile                              1                    3,422               74.60                 74.60
Japan                              2                      948               20.67                 95.27
China                              3                       75                1.64                 96.90
the United States                  4                       69                1.50                 98.41
the Netherlands                    5                       63                1.37                 99.78
Sweden                             6                       10                0.22                100.00
Total                                                   4,587              100.00                100.00
    Source: Philip M. PARKER, Professor, INSEAD, copyright 2011,

2.2         EXPORTS FROM NORWAY IN 2011
                    Seaweeds and Other Algae Exports from Norway, 2011
Country of Destination        Rank         Value (000 US$)              % Share        Cumulative %
Japan                             1                     1,544               41.05                 41.05
the United States                 2                     1,285               34.17                 75.22
Germany                           3                       493               13.11                 88.33
Australia                         4                       107                2.84                 91.17
Finland                           5                       101                2.69                 93.86
Sweden                            6                        92                2.45                 96.30
Greece                            7                        65                1.73                 98.03
Denmark                           8                        35                0.93                 98.96
Thailand                          9                        25                0.66                 99.63
Italy                            10                        10                0.27                 99.89
the Netherlands                  11                         4                0.11                100.00
Total                                                   3,761              100.00                100.00
    Source: Philip M. PARKER, Professor, INSEAD, copyright 2011,                                                          ©2011 ICON Group Ltd.
                                                           Seaweeds and Other Algae in Norway           9

3.1         ASIA
3.1.1          China
                    Seaweeds and Other Algae Exports from China, 2011
Country of Destination        Rank         Value (000 US$)              % Share        Cumulative %
Japan                             1                   88,319                60.10                 60.10
the United States                 2                   21,185                14.42                 74.51
South Korea                       3                    6,476                 4.41                 78.92
Thailand                          4                    5,569                 3.79                 82.71
Australia                         5                    4,878                 3.32                 86.03
Russia                            6                    4,202                 2.86                 88.89
Canada                            7                    2,717                 1.85                 90.74
France                            8                    1,563                 1.06                 91.80
Germany                           9                    1,553                 1.06                 92.86
Singapore                        10                    1,471                 1.00                 93.86
Hong Kong                        11                    1,384                 0.94                 94.80
Belarus                          12                    1,208                 0.82                 95.62
New Zealand                      13                      916                 0.62                 96.25
the Netherlands                  14                      836                 0.57                 96.82
Brazil                           15                      819                 0.56                 97.37
Mexico                           16                      592                 0.40                 97.78
Belgium                          17                      473                 0.32                 98.10
Malaysia                         18                      448                 0.30                 98.40
Denmark                          19                      406                 0.28                 98.68
Italy                            20                      323                 0.22                 98.90
Austria                          21                      284                 0.19                 99.09
Indonesia                        22                      229                 0.16                 99.25
Israel                           23                      208                 0.14                 99.39
Argentina                        24                      199                 0.14                 99.53
Sweden                           25                      145                 0.10                 99.62
Turkey                           26                      129                 0.09                 99.71
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