Atlanta GA 30005
Product management pro versed in software development /telecom /cloud computing and software
as a service (SaaS), strategic marketing with project management office (PMO) and (PMP) leadership.
Skilled in business development, portfolio management, change and scope management, approval
and prioritization processes, risk management of multi-million dollar projects, coupled with senior
level customer facing experience, strong facilitation skills, analytic problem-solving and exceptional
Corporate background: AT&T, RBS World Pay (Royal Bank of Scotland), VeriSign, VISA International,
T-Mobile and as a technology consultant to: AT&T Wireless, Cingular, Intel, Motorola, Microsoft,
Telcordia, Deutsche Telecom, Symbian, WalMart, Homeland Security and two successful IPO firms.
Cross functional - technical expertise: Enterprise software, eCommerce, telecom (mobile and
wireline), cloud computing, Software as a Service (SaaS), healthcare management, credit/debit
payment systems, OSS (Operational Support Systems), and emerging technologies: SSL, LTE, HSPA,
4G - industry standards, PCI compliance (Payment Card Industry) plus HIPAA and PHI (Healthcare)
AT&T Business Solutions - CTO Group 2010 to 2011
Product Realization – (as consultant /contractor)
o Recruited to provide fast-start expertise and lead project management office (PMO) of 30 person
cross-enterprise product team to accelerate delivery of an AT&T hosted, cloud-computing solution.
o Responsibility for detailed end-to-end MS-Project schedule, go-to-market implementation, RFP -
RFI responses, customer care provisioning, billing issues, business case, legal clearance, executive
reporting, performance metrics, forecasting, technical specs, marketing and sales channel support.
o As lead project manager, oversaw key IT vendors (Accenture, SalesForce.com, IBM) using AGILE
and SDLC methodologies in the project to ensure timely launch across multiple vertical markets.
Royal Bank of Scotland (world’s 5th largest bank) Atlanta, GA 2008 to 2010
Director - Product Management
o Product managed as PMO, product development (both software & POS hardware) and
implementation of global transaction processing solution for credit /debit payments for
international travel & leisure, hospitality, petroleum, convenience stores and restaurants.
o Responsible for product life cycle management (PLM) - strategy, value proposition,
user experience, product development, QA testing and operational performance metrics.
This includes coordinating with business development, software engineering, sales, customer
support, QA and project managing software development, IT and other resources.
o Authored go-to-market plans, product road map, budgets, SLA’s, MRDs, functional product specs
and launch plans.
o Supported national sales teams in client-facing meetings and RFP responses by providing product
management, technical and marketing expertise.
Joe Griffin, CV, Page 1
VeriSign Inc. Savannah, GA - Telecom and Internet Infrastructure Group 2005 to 2007
Director, Product Management & Marketing (Acquired by Convergys in 2007)
o Recruited to bring best practices to VeriSign product management and marketing efforts
supporting the $500M wireless telecom Operational Support System (OSS) and eCommerce
enterprise software and payment services transaction security (SSL) market.
o Worked closely with US and European Wireless Service Providers to define latest network
features and service offerings for RFI/RFP responses for telecom sales opportunities.
o Managed US and off-shore AGILE software development, accelerated delivery and launch of an
$80M (telecom) software development platform for Tier 1 and Tier 2 wireless telecoms supporting
billing, on-line activation (OLA), 4G, LTE, WiMax and UMTS, handset inventory and help desk.
o Coordinated cross-functional project teams, C-level client relationships, business plans, created
go-to-market strategies, technology licensing, business development, RFP responses, sales
presentations resulting in reduced time-to-market and 33% growth in customer base.
GCS-Team, LLP - Schaumburg, IL (see: www.GCS-Team.com) 1998 to 2005
Vice President and Partner, Technology Consulting Practice
After $ 3.2 billion acquisition of Aerial Communications by T-Mobile, launched an eight person
strategy consulting partnership focused on mobile broadband applications, multimedia,
telecommunications, emerging technology and consumer electronics firms.
o Established and expanded diverse consulting client practice to C-level executives, general
managers and senior technologists.
o Served as interim business development, project manager (PMP), strategic marketing, product
development, pricing guru, project leader and time-to-market best practices.
o Key deliverables: complex project management, multi-channel go-to-market strategies,
accelerated time to market programs, reference accounts, proof-of-concept trials, SWOT
assessments, market intelligence, performance dashboards, M&A opportunity assessments and
related due diligence, product definitions, branding campaigns and positioning, partnerships, JVs
and strategic alliances.
o Intel spin off - comprehensive business re-positioning, due diligence assessments.
o Cingular – post acquisition by SBC provided analysis and optimization of their messaging SMS
infrastructure & architecture.
o VISA USA – product positioning and marketing materials for VISA’s initial public offering.
o Motorola – WSP carrier relations and time-to-market plan for Razor mobile smart phones.
o Microsoft –technical input on addressing, security and mobile messaging application optimization.
o Symbian – U.S. business development for London-based consortium of Motorola, Nokia, Ericsson.
o Telcordia – technology SWOT assessment on fixed-mobile convergence (mobile PCS, broadband,
CATV, VoIP) with US and European telecom and wireless carriers involving interviews with key
strategy executives to create strategy and market entry plan for wireless service planning.
o T-Mobile – developed comprehensive knowledge-base to identify (RAN) Radio Access Network
elements to rapidly resolve Tier 1 and Tier 2 help desk support issues.
o WalMart - developed vendor RFID technical specifications and MRD requirements for supply
o US Department of Homeland Security – Service Level Agreement and RFI requirements for
post 9-11 Integrated Wireless Network Service
Joe Griffin, CV, Page 2
Aerial Communications - Chicago, (Acquired by T-Mobile in 1998) 1996 to 1998
Vice President, Business Development
o Member of founding core management team that took a PCS wireless telecom start-up from pre-
launch phase through successful IPO ($ 180 million) to $1.1 billion market cap within two years.
(Aerial Communications was acquired by T-Mobile for $3.0 billion in 1998.)
o Guided Executive leadership team, parent firm and investors through successful $280 million
vendor financing with Nokia, completed a $340 million bank credit-line with ABN-AMRO and
later completed $180 million IPO.
o Led management team through a comprehensive M&A merger & acquisition due diligence
process and negotiated supplemental $200 million strategic investment in Aerial by Telecom
o Spearheaded $30 million regional joint venture to expand rural GSM wireless coverage involving
shared infrastructure to provide enhanced wireless service. The project also required extensive
legal coordination in Washington D.C. and personal presentations and negotiations with FCC.
General Magic - Sunnyvale, CA (Acquired by OnStar and Motorola) 1992 to 1996
Director, Licensing & Alliance Management
o Licensed $25 million software IPR for pioneering Silicon Valley PDA software start-up with angel
investments by Apple, AT&T, Sony, and Motorola.
o Managed pre-IPO project office team (PMO) with licensees to track engineering progress, resolve
development issues, and manage non-recurring engineering software projects.
o Directed marketing and retail distribution programs with key retailers, alliance member firms and
o Coordinated C-level executives on alliance relationship issues and global communications among
licensees on program development issues, project management accomplishments, schedule
delays, and the results of jointly sponsored co-marketing and media relations efforts.
o Led business development efforts with AT&T, Motorola and Sony for the multi-channel market
trials involving vertical market segments and consumer VISA home banking trials.
Visa International - San Francisco, CA 1990 to 1992
Director, New Business Development
o Directed product development and marketing launch of the Visa Business Card in cooperation
with Visa US banks leading to launch targeted to small business and SOHO market.
o Spearheaded new product development, program management for home banking trials and
business development for payment services for Visa member banks, world-wide.
o Served as telecommunications technology guru to Visa technical advisory board on new product
development for innovative bankcard products and risk management services.
o Directed Visa Smartcard investigatory project team in conjunction with US and international
banks on values, uses, impacts, costs and deployment issues in payment systems industry.
o Managed affinity marketing, loyalty retention programs, strategic planning, business
development, and partnerships involving US, European, and Asia Pacific banks and international
Joe Griffin, CV, Page 3
AT&T Corp. - Basking Ridge, NJ 1983 to 1990
Director, Emerging Technologies SBU (Strategic Business Unit)
o Recruited in 1983 to lead $50 million online information service development and project manage
field trials using Bell Labs-developed TV set top boxes linked to AT&T data network in
partnership with Knight-Ridder Inc. and Times Mirror.
o Promoted in 1986 to lead business development team of Bell Labs tech staff and national account
managers to open new revenue streams involving strategic relationships.
Results: $40 million in licensing for Bell Labs smart card and other emerging technologies to
AMEX, Citicorp, Matsushita, Motorola, Olivetti, Philips Electronics, Visa and United Airlines.
o Spearheaded a new strategic business unit chartered to assess the commercial and technical
viability of Bell Labs’ $270 million R&D projects and recommend either commercialization or
program termination. Identified target markets and potential customers; validated business cases,
market planning, and pre-sales activities.
o Coordinated strategic negotiations at the C-Level with Visa International and A&T on business
planning and market entry plans for AT&T Universal VISA/MASTERCARD credit card.
Education & Professional Development
o MBA, DePaul University, Chicago, IL, International Marketing
o BS, University of Illinois, Chicago, Business Administration and Computer Science
o Harvard Law School, Cambridge, MA, post-MBA Executive Development Program
o PMP program, Armstrong Atlantic University, Savannah, GA, Project Management Professional .
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