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									Network Operations Centre
        Via Belli

      MTV ITALIA
 MTV Italia Network Operations Centre
Our Network Operations Centre Broadcasts
12 channels
• MTV Italia                      TX efficiency 99.994%
• MTV Italia DVB-H                TX efficiency 99.993%
• MTV Hits                        TX efficiency 99.996%
• MTV Brand New                   TX efficiency 99.993%
• Nickelodeon                     TX efficiency 99.985%
• Comedy Central (on SKY)         TX efficiency 99.982%
• Qoob                  TX efficiency 99.996%
• Qoob International              TX efficiency 99.997%
• Alice Live                      not registered yet
• LA7                             not registered yet
• LA7 DVB-H                       not registered yet
• La7 Satellite                   not registered yet

In our headquarter we have enough capacity to build up more channels
MTV Italia Network Operations Centre

The first October 2007 we will launch two
 more musical channels from via Belli
          MTV Gold & MTV Pulse
so quite soon in our headquarter we will
             playout 14 channels
                     and
we still have enough capacity to build up
           more channels for the future
MTV Italia Network Operations Centre


     Our Network Facilities politics is to keep
   everything that we believe is strategic from
          a tech point of view “in house”
  and give in outsourcing the Studios, Galleries
        and Post Production that requires
                 elaborated work
MTV Italia Network Operations Centre




                MTV Italia
             Network Operations
                  Centre
 MTV Italia Network Operations Centre

External Facilities


• CineVideoStudio:            - 8 non linear edit stations
                              - 7 studios and 5 Galleries
                              - 3 AB Roll edit stations


• EraZero:    for video compositing, audio post-production, dubbing and
  subtitles
MTV Italia Network Operations Centre




                MTV Italia
             Network Operations
                  Centre
       MTV Italia Network Operations Centre

                            Equipment and technology




                                     DIGITAL              12 channels on different platforms
Tape less digital library
                                     LIBRARY




                                                       IT Broadcast Management

                              Channels Operations
 MTV Italia Network Operations Centre

TX – channels
 MTV Italia – broadcast on analogue and digital terrestrial platform, DVBH
              and on SKY Italy

 MTV Hits, MTV Brand New, Nickelodeon, Comedy Central – on SKY

 Qoob - broadcast on digital terrestrial platform

 Qoob International - broadcast on internet platform

 Alice Live - broadcast on Internet Platform, soon to become also IPTV

 LA7 – broadcast on analogue and digital terrestrial platform, DVBH and on
       SKY Italy
MTV Italia Network Operations Centre


            The system used is based on
             a fully digital technology

  Videoserver as TX machine

  Various digital libraries as on-line archives
 MTV Italia Network Operations Centre

TX – equipment and technology
  Seachange: on air servers, encoding, decoding, and ingest points;
  we have nr.1 cluster 5 nodes capacity 1229 hrs, nr.1 cluster 3 node capacity 676 hrs.
  nr.2 cluster 3 node 2526 hrs each, and nr.2 single node 314 hrs each.

  Etere: automation, scheduling, ingest, archive, tape management and research,
  MAM

  Dekocast, Publitronics and Evertz: we manage content related graphics, on time
  code criteria, and interactive graphics.
  Thanks to our automation we have been able to manage about 1150 graphic during
  last year.

  TX digital library HDisk Storage: 45 TB (upgradeable)

  TX digital library Tape Storage: Long term storage.120 TB upgradeable to 240 TB
  (Storagtek)

  Production HDisk Storage: 15 TB (upgradeable)
MTV Italia Network Operations Centre
MTV Italia Network Operations Centre
MTV Italia Network Operations Centre
MTV Italia Network Operations Centre
  MTV Italia Network Operations Centre
TX – tapeless digital library
    Today MTV Italia has a TX digital library that uses mixed technology (DISK/TAPE) with the capacity
    of 165TB
    The material broadcasted is digitalized, in two different formats

           HQ files 10Mb/s MPEG 2
           LQ files windows media player (WMV)                                                HQ

                                                                                              LQ


Production – tapeless digital library
    The Production DL capacity is 15 TB
    The material is now digitalized in DV25, but it will be converted in MXF format



PLS Note: All the DL are modular and expandable.
 MTV Italia Network Operations Centre

TX – operations
 The Operations department is in charge of coordinating the departments
 involved with the TX, such as TX, Library, MCR, Programming and ATP

 Daily check of schedules and commercial rules
 Last minute changes of item scheduled
 Alignment of schedule if needed
 Retrieve of missing material in Library or for the Ingest
 Retrieve substitutions for missing material
 Problem solving and communicating on air discrepancies
 As run printout according to Italian law
 Check of the material that needs to be aired and has problems
 Communicate durations for live shows
 Supervise and coordinate on air part of live shows
  MTV Italia Network Operations Centre

TX – IT management
 The IT Managment department is in charge of the managment of all
 technological resources in the Network Operations Centre

 Supervision and checking of the status of the equipment and automation
 network
 Supervision and checking of upgrades of the equipment and automation network
 Technical support for all of the TX departments
 Planning and development of new media platforms
 Performance documentation of broadcasting machines in TX and MCR
   MTV Italia Network Operations Centre
one platform to make us faster and more productive, the owner of the information
has the ability to directly add it for everybody else to see it…
MTV Italia Network Operations Centre

OUR WORK FLOW:

•   More similar to the TV real operation
•   Respect people role
•   Faster
•   Less errors
•   More detail.
•   Improved operation in both Scheduling and TX.
MTV Italia Network Operations Centre




                MTV Italia
             Network Operations
                  Centre
   MTV Italia Network Operations Centre
                                    MCR
 Tapeless
                                                      DV Cam – Eng Crew

              Editing Stations         MTV
                                 Facilities BDST

Stand alone       On air                              Booking – Studio Coordinators
                  Dep.


                             MTV South ingest point
MTV Italia Network Operations Centre

Facilities BDST – MCR
 The MCR department is responsible for the every audio and video signal
 coming in and out of the Network Operations Centre

  Management of tech resources in MCR
  Managment of signal for satellite downlinks: we have nr.5 dishes
  Managment of all fiber receptions: we have connection with MTV London,
  Sky Milan, Mediaset Milan and La7 Rome.
  Signal Quality screening
  Coordinates gallery, tx and TES for live shows
  TES managment
  Recording of unilateral feed on Tape or server for Production or TX
  Performance Reports
MTV Italia Network Operations Centre

Facilities BDST – Booking, Studio Coordinator
 The Booking department directs, plans and coordinates all of the tech
 facilities, in house and external, eng cameras and edit stations.

 Managing of tech resources for MCR
 Supervision of signal quality coming out of the MCR
 Booking of satellite uplink or downlink
 Coordinates gallery, TX and TES
 Performance statistics
 Booking of Cameras and material for shooting: actually we have nr.14 Eng
 Crew
 Booking of studios and galleries
 Weekly schedule of planning of studios, galleries and editing suits
MTV Italia Network Operations Centre

Facilities BDST – Editing Stations
  Our Network Operations Centre has 20 Editing Stations in house
  Our Editing stations use a variety of software
  Final Cut Studio Pro
  Adobe Creative Suite
  Adobe Production Studio
  Adobe After Effects Pro Mac 7.0
  AVID
  Toast
  Encore DVD
MTV Italia Network Operations Centre

Facilities BDST – Editing Stations

  Thanks to our tapeless digital archive system, the editing stations are also
  connected to the archive, to retrieve files and clips

  The machines are on a Broadcast data Network, and through a firewall they
  can reach the Digital Library and download in a safe environment the LQ
  and HQ files

  Download times are about 1/7 of the 1:1
MTV Italia Network Operations Centre
Facilities BDST – Editing Stations - MAM
 MTV Italia Network Operations Centre
Facilities BDST – Tapeless – Via Belli

 Thanks to our digital library we can benefit from a tapeless network

 that can be shared with all of MTV Italia departments and is currently

          also connected with the other MTV South Regions

(Spain,France and Portugal) to facilitate the exchange of files and info
MTV Italia Network Operations Centre
Facilities BDST – Tapeless – Via Belli
 MTV Italia Network Operations Centre
Facilities BDST – MTV South Ingest Points
    Ingest points installed in each MTV South Region in order to

    digitalize News material with a File format Mpeg2 and via FTP

               the file will be upload to Milan for editing

the final package will be than transfered to South Region TX in London

                in according to standards agreement

Note: In case we need metadata, using Etereweb applications we can
        add it directly from the regions
  MTV Italia Network Operations Centre
Facilities BDST – MTV South Ingest Points
                                                       News Ingest
             News Ingest
                                                                                    News Ingest


                                                            Madrid
                       Lisbon
                                                            Italy Corso               Italy Corso
                                                              Europa                Paris
                                                                                        Europa

                           Italy Corso
                             Europa




                                                                              32 Mb
                                                                          100MB
                                         Italy Corso                                                 Italy Corso
                                     Milan Europa                                                   London
                                                                                                       Europa




                                                                          News Storage
                                                                          Digital Library


                 News Ingest
MTV Italia Network Operations Centre




                MTV Italia
             Network Operations
                  Centre
MTV Italia Network Operations Centre
  Etere software core:


                                               SQL 2005
                                               database


                                                 Assets                          Scheduling

                      Traffic                                       Automation                As run log


    Contracts         Rules          Billing                                            Secondary events

                                                                                          Ancillary Data

                                                                                                EPG
                 Series               Tapes                       Media Manager

           Content manager           Royalties
                                                          Server space       Archive
                                                            manager          manager
Segments        Relations       Metadata
                                                          Server2server      EDiting
                                                              Copy           Transfer
MTV Italia Network Operations Centre

MTV Tapeless – MAM

  MAM it’s a versatile multiplatform system that allows us to
  share data throughout our MTV Italy Network, with multiple
                        access level.
MTV Italia Network Operations Centre

               Media management
• Etere database keep track of every asset location.
• Main/clone copy, browsing, Video Tapes are all recorded inside
  Etere.
• Also Etere manage copy between servers, and to/from Archive
• The archive management is part of Etere solution.
MTV Italia Network Operations Centre

MTV Tapeless – MAM – Etereweb

Etereweb is an application accessible by browsing, that represents the
  key that opens to MTV Italia departments the world of TX and digital
                 library thanks to multiple access level.

 This finally meets the requirements of all the MTV staff that needs to
                 know what is being aired and scheduled.

 With Etereweb the exchange of information and workflow amongst
          different departments has gotten faster and easier.
MTV Italia Network Operations Centre
 Etereweb archive interface
    MTV Italia Network Operations Centre

MTV Tapeless – MAM – Etereweb
•   Real time daily log check (useful to know if an event has been aired or
    when it has been scheduled).
•   Amount of commercials per hour
•   Low resolution screening
•   Uploading files
•   High/low resolution downloading

•   File managment of various graphic formats (TGA, JPEG, AVI..)

•   Research of the material in digital library

•   Viewing of the clip assets (description, duration, year, director.. etc etc)
MTV Italia Network Operations Centre
Inside MTV South
             We use our MAM in order to

  share, archive and access content from a central digital library


    The central DL is based in the Milan headquarters where

             we have a special part of our repository
             available for OnAir people only called

                        CREATIVE AREA
    MTV Italia Network Operations Centre
   MAM – MTV South- On air Management Archive

                                                        Lisbon
                                                                                 Italy Corso


                                                         Italy Corso
                                                                                Madrid
                                                                                   Europa

                                                                                               Italy Corso
                                                           Europa
                                                                                               Paris
                                                                                                 Europa




                        Italy Corso

                        Milan
                          Europa




MTVNE Intranet
connectivity
                                                                           FTP Transfert
                                                                                                              Italy Corso

                                                                                                             London
                                                                                                                Europa


Graphic
Workstations are
connected to a
central repository to
                             On Air Storage
facilitate sharing
                                      Digital Library
within the regions,
through mtvne                                                          Video & Graphic File
                                                                         TGA - AVI - JPEG
network                                                                   PST- TIFF - Etc.
     MTV Italia Network Operations Centre
    MAM – MTV South- On air Management Archive


                                  London
                                                      Lisbon


                                                                      Madrid


                          Milan


                                        Autorized graphic user only
Content Management
                                                                      Paris
On Air graphic files are
available to all region via       On Air Storage
                                    Digital Library
Etereweb preview and FTP
download.
MTV Italia Network Operations Centre

MTV Tapeless – MAM-

We use standard protocol as MOS and
this could be the key to open our system to
                other realities

								
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