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									                                                                0.0 Contents

Client: Marks & Spencer    Project: Plan A Author: Chris Bews                                                                  Contents



        Marks & Spencer: Plan A                                                                                      Version 1.7

        1.0 Homepage

        2.0 The Five Pillars

                               2.0.1 Climate Change – Stories

                               2.0.1.1 Climate Change – Story

                               2.0.1.2 Climate Change – Story (No Animation)

                               2.0.2 Climate Change – M&S Commitments

                               2.0.3 Climate Change – Video Interview

       3.0 Your Pledges – User Not Logged In

                               3.0.1 Your Pledges – Logged In

                               3.1 Your Pledges – Browse Pledges

                               3.2 Your Pledges – Pledge Tutorial

                               3.3 Your Pledges – Pledge Button Clicked - User Not Logged In

       4.0 M&S Progress

                               4.1 M&S Progress – Timeline Clicked

       5.0 WWF

                               5.1 WWF – Stories

                                                    5.1.1 WWF – Stories - Story

                                                    5.1.2 WWF – Stories – Story Pack

                                                                        5.1.2.1 WWF – Stories – Story Pack - Story

                               5.2 WWF - Calculator

       6.0 About Plan A

                               6.1 Press Releases

                                                    6.1.1 Press Release Page

                               6.2 Plan A News

       7.0 Log In

                               7.2 Log In Unsuccessful

       8.0 Register

                               8.1 Register – Confirmation
                                                            1.0 Homepage

Client: Marks & Spencer      Project: Plan A Author: Chris Bews                                                                          Contents



   SEARCH:                                             Go                                                                    >> Free Delivery Offer

   Homepage >> The Company >> Plan A


    Plan A

    Plan A Home
    The Five Pillars                                                                    Link to ‘Climate
                                                 Current position in
                                                                                         Change’ story                      Link to about Plan A
    Your Pledges                                     animation                                                                  at this point.
                                                                                        appears at this
    M&S Progress                                    (playhead).
                                                                                             point.
    WWF
    About Plan A



     < Return to Plan A
     < Return to the Company

                                           Featured Content


         Panel with an animation
         that serves as a general
          introduction to Plan A.




                                             Pledge Name                       M&S Progress Point                     Pledge Name
                                             Curabitur aliquet nibh            Curabitur aliquet nibh                 Curabitur aliquet nibh
                                             placerat mi tincidunt congue.     placerat mi tincidunt congue.          placerat mi tincidunt congue.
                                             In blandit, velit at ornare.      In blandit, velit at ornare.           In blandit, velit at ornare.
                                                               View pledge                           View item                          View pledge



                                                        Featured content area
                                                        that lists items marked
                                                          for inclusion on the
                                                       homepage via the CMS.
                                                         Can only list pledges,
                                                       polls and progress items.




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                                                         2.0 The Five Pillars

Client: Marks & Spencer    Project: Plan A Author: Chris Bews                                                                                Contents



   SEARCH:                                               Go                                                                     >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> The Five Commitments


    Plan A

    Plan A Home
    The Five Pillars                                                                      Link to ‘Climate                    Link to all five pillars
                                                  Current position in
                                                                                           Change’ story                         appears at this
       Climate Change                                 animation
                                                                                          appears at this                             point.
       Waste                                         (playhead).
                                                                                               point.
       Sustainable Raw Materials
       Fair Partner
       Healthy Eating
    Your Pledges
    M&S Progress
    WWF
    About Plan A
                                           The Five Pillars
                                           Nunc nec tellus. Proin accumsan turpis quis nisl. Praesent urna
                                           felis, eleifend fermentum, malesuada laoreet, vehicula nec, libero.
                                                                                                                        Quick Fact
     < Return to Plan A
                                           Donec non dolor. In hac habitasse platea dictumst. Cras sollicitudin
     < Return to the Company               metus. Suspendisse euismod mauris mattis erat. Donec dolor.
                                           Aliquam erat volutpat. Proin aliquam libero. Integer eu ante.
                                           Curabitur eget urna id elit euismod Randomly selected fact, ut nulla
                                                                                ullamcorper. Nam in felis
               Panel explaining what       cursus                               with link to relevant item
               the five commitments                                                 on the site (story,
                are in an animation,                                                  progress etc).
                                           Curabitur aliquet nibh placerat mi tincidunt congue. In blandit, velit
              with buttons that link off   at ornare euismod, nisi nunc vulputate odio, quis aliquam enim dui           Morbi et ante id leo facilisis
                    to the pillars.        sit amet metus. Mauris sodales vulputate felis. Mauris arcu nisl,            blandit. Mauris sit amet arcu
                                           vulputate et, eleifend ac, lobortis a, diam. Aenean lorem.                   quis nisi hendrerit laoreet.
                                                                                                                        Fusce imperdiet, quam vel
                                           Aliquam erat volutpat. Aenean est nisi, viverra eget, porttitor ac,          pharetra imperdiet, neque
                                           rhoncus eget, libero. Fusce tincidunt nunc eu velit. Pellentesque mi         lectus convallis erat.
                                           nibh, luctus ac, lobortis ac, condimentum condimentum, nisi.                             View related article
                                           Aenean volutpat. Suspendisse luctus. Don’t forget to register for a
                                           pledge.




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                                           2.0.1 Climate Change – Stories

Client: Marks & Spencer    Project: Plan A Author: Chris Bews                                                                           Contents



   SEARCH:                                           Go                                                                      >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> The Five Commitments >> Climate Change >> Stories


    Plan A

    Plan A Home
    The Five Pillars
       Climate Change
          Stories
          M&S Commitments
          Video Interview                            Story title
       Waste                                     graphic/animation
       Sustainable Raw Materials
       Fair Partner
       Healthy Eating
    Your Pledges
                                        Climate Change Stories
    M&S Progress
    WWF                                 Sed eget nisi. Nunc lobortis pharetra risus. Etiam sed elit. Aliquam tempor diam ut nunc. Praesent
    About Plan A                        molestie. Vivamus risus pede, ultrices et, dignissim sed, pharetra quis, sem. Fusce metus libero,
                                        dignissim eu, dictum ut, hendrerit vel, mi. Suspendisse fermentum. Etiam turpis. Maecenas a quam.
                                        Donec sodales arcu dictum mauris. Aliquam nulla. Donec eu mauris vitae diam elementum faucibus.
                                        Nullam lacus risus, placerat vel, malesuada vitae, bibendum eget, ante.
     < Return to Plan A
     < Return to the Company
                                                   Animation


        Stories can exist either
         as an animation or a
        text-only version, so a
           visual identifier is
         needed for animated              Story Title                        Story Title                           Story Title
                stories.                  Curabitur aliquet nibh             Curabitur aliquet nibh                Curabitur aliquet nibh
                                          placerat mi tincidunt congue.      placerat mi tincidunt congue.         placerat mi tincidunt congue.
                                          In blandit, velit at ornare.       In blandit, velit at ornare.          In blandit, velit at ornare.
                                                              View story                         View story                            View story


                                                                                      Animation



                                                                      Only appears if we’re
                                                                       not on page one.                   Only appears if there’s
                                                                                                           more than X stories.
                                          Story Title                        Story Title                        Story Title
                                          Curabitur aliquet nibh             Curabitur aliquet nibh             Curabitur aliquet nibh
                                          placerat mi tincidunt congue.      placerat mi tincidunt congue.      placerat mi tincidunt congue.
                                          In blandit, velit at ornare.       In blandit, velit at ornare.       In blandit, velit at ornare.
                                                              View story                         View story                         View story


                                        << Recent Stories                                                                      Previous Stories >>


                                         View the Pillars

                                                                                   Sustainable Raw
                                           Climate Change            Waste                                    Fair Partner         Healthy Eating
                                                                                      Materials



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                                            2.0.1.1 Climate Change – Story

Client: Marks & Spencer   Project: Plan A Author: Chris Bews                                                                                Contents



   SEARCH:                                              Go                                                                       >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> The Five Commitments >> Climate Change >> Stories >> Story Title


    Plan A

    Plan A Home
    The Five Pillars                                                                      Link to ‘Climate
                                                Current position in
                                                                                           Change’ story                        Link to about Plan A
       Climate Change                                 animation                                                                     at this point.
                                                                                          appears at this
          Stories                                   (playhead).
                                                                                               point.
          M&S Commitments
          Video Interview
       Waste
       Sustainable Raw Materials
       Fair Partner
       Healthy Eating
    Your Pledges
                                       Story Title
    M&S Progress
    WWF                                Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi
                                                                                                                         Would you recommend
    About Plan A                       tincidunt congue. In blandit, velit at ornare euismod, nisi nunc
                         Story animation.                                          Interesting poll relevant             this to a friend?
                                       vulputate odio, quis aliquam enim dui sit amet metus. Mauris
                                                                                  to the surrounding copy.
                                       sodales vulputate felis. Mauris arcu nisl, vulputate et, eleifend
                                                                                                                          No                     Yes
                                       ac.
    < Return to Plan A
    < Return to the Company            Ut vitae est. Praesent sit amet sapien vel augue malesuada
                                       fringilla. Ut tincidunt diam id sem. Cum sociis natoque penatibus                                       Vote


                                           Do you switch off electrical appliances rather than putting
                                           them on standby?                                                              M&S Progress in
                                           O   All the time    O    Only when I remember to
                                                                                                                         Climate Change

                                           O    Never          O    Other                                                M&S Does Something Good
                                                                                                       Vote
                                                                                                                         Electric Truck In Use
                                                                                                                         Something Else
                                         Vote buttons are only
                                         Curabitur aliquet nibh placerat mi tincidunt congue. In blandit,
                                        needed if polls are not                                                          All Climate Change Progress
                                         velit at ornare euismod, nisi nunc vulputate odio, quis aliquam
                                        done with AJAX/Flash.                              Has to deep link into
                                         enim dui sit amet metus. Mauris sodales vulputate felis. Mauris
                                                                                           the Flash app on the
                                         arcu nisl, vulputate et, eleifend ac, lobortis a, diam. Aenean
                                                                                           M&S Progress page.
                                         lorem.                                                                          Climate Change
                                                                                                                         Pledges
                                         Aliquam erat volutpat. Aenean est nisi, viverra eget, porttitor ac,
                                         rhoncus eget, libero. Fusce tincidunt nunc eu velit. Pellentesque
                                         mi nibh, luctus ac, lobortis ac, condimentum condimentum, nisi.                 Help do your part to fight
                                         Aenean volutpat. Suspendisse luctus. Donec porttitor ornare                     climate change by taking these
                                         massa. Ut consequat. Mauris vulputate, mauris vel placerat                      pledges:
                                         blandit, erat dolor vehicula diam, et sollicitudin mauris nisl eu elit.
                                         Praesent sit amet libero.                                                       Lightbulb Challenge
                                                                                                                         Category: Climate Change
                                                                         Link changes
                                         Nunc viverra rutrum eros. Morbi molestie velit in elit. Fusce a                                  Join Pledge
                                                                    depending on whether
                                         libero. Sed venenatis mi eu libero. Quisque vel leo. Suspendisse
                                                                   the user is taking part in
                                         rhoncus dignissim enim. Fusce eros felis, bibendum ac, eleifend
                                                                          the pledge.
                                         vel, vestibulum sed, sapien. Donec iaculis sollicitudin nibh. Morbi                   All Related Pledges
                                         imperdiet metus sed elit. Sed tortor. Praesent mauris tellus.




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                                2.0.1.2 Climate Change – Story (No Anim)

Client: Marks & Spencer   Project: Plan A Author: Chris Bews                                                                              Contents



   SEARCH:                                            Go                                                                       >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> The Five Commitments >> Climate Change >> Stories >> Story Title


    Plan A

    Plan A Home
    The Five Pillars
       Climate Change
          Stories
          M&S Commitments
          Video Interview                     Title image for the story
       Waste                                           below.
       Sustainable Raw Materials
       Fair Partner
       Healthy Eating
    Your Pledges
                                       Story Title
    M&S Progress
    WWF                                Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi
                                                                                                                       Would you recommend
    About Plan A                       tincidunt congue. In blandit, velit at ornare euismod, nisi nunc
                                       vulputate odio, quis aliquam enim dui sit amet metus. Mauris                    this to a friend?
                                       sodales vulputate felis. Mauris arcu nisl, vulputate et, eleifend
                                                                                                                        No                     Yes
                                       ac.
     < Return to Plan A
     < Return to the Company           Ut vitae est. Praesent sit amet sapien vel augue malesuada
                                       fringilla. Ut tincidunt diam id sem. Cum sociis natoque penatibus                                     Vote


                                         Do you switch off electrical appliances rather than putting
                                         them on standby?                                                              M&S Progress in
                                         O   All the time    O    Only when I remember to
                                                                                                                       Climate Change

                                         O    Never          O    Other                                                M&S Does Something Good
                                                                                                     Vote
                                                                                                                       Electric Truck In Use
                                                                                                                       Something Else

                                       Curabitur aliquet nibh placerat mi tincidunt congue. In blandit,
                                                                                                                       All Climate Change Progress
                                       velit at ornare euismod, nisi nunc vulputate odio, quis aliquam
                                       enim dui sit amet metus. Mauris sodales vulputate felis. Mauris
                                       arcu nisl, vulputate et, eleifend ac, lobortis a, diam. Aenean
                                       lorem.                                                                          Climate Change
                                                                                                                       Pledges
                                       Aliquam erat volutpat. Aenean est nisi, viverra eget, porttitor ac,
                                       rhoncus eget, libero. Fusce tincidunt nunc eu velit. Pellentesque
                                       mi nibh, luctus ac, lobortis ac, condimentum condimentum, nisi.                 Help do your part to fight
                                       Aenean volutpat. Suspendisse luctus. Donec porttitor ornare                     climate change by taking these
                                       massa. Ut consequat. Mauris vulputate, mauris vel placerat                      pledges:
                                       blandit, erat dolor vehicula diam, et sollicitudin mauris nisl eu elit.
                                       Praesent sit amet libero.                                                       Lightbulb Challenge
                                                                                                                       Category: Climate Change
                                       Nunc viverra rutrum eros. Morbi molestie velit in elit. Fusce a                                  Join Pledge
                                       libero. Sed venenatis mi eu libero. Quisque vel leo. Suspendisse
                                       rhoncus dignissim enim. Fusce eros felis, bibendum ac, eleifend
                                       vel, vestibulum sed, sapien. Donec iaculis sollicitudin nibh. Morbi                   All Related Pledges
                                       imperdiet metus sed elit. Sed tortor. Praesent mauris tellus.




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                               2.0.2 Climate Change – M&S Commitments

Client: Marks & Spencer   Project: Plan A Author: Chris Bews                                                                         Contents



   SEARCH:                                           Go                                                                  >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> The Five Commitments >> Climate Change >> M&S Pledges


    Plan A

    Plan A Home
    The Five Pillars
       Climate Change
          Stories
          M&S Commitments
                                                Panel / animation
          Video Interview                    explaining the 100 point
       Waste                                           plan.
       Sustainable Raw Materials
       Fair Partner
       Healthy Eating
    Your Pledges                       Reducing Energy Use
    M&S Progress
    WWF                                Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi
    About Plan A                       tincidunt congue. In blandit, velit at ornare euismod, nisi. Nunc          M&S Progress in
                                       viverra rutrum eros. Morbi molestie velit in elit. Fusce a libero.         Climate Change
                                       Sed venenatis mi eu libero. Quisque vel leo.
                                                                                                                  M&S Does Something Good
     < Return to Plan A                 O   Reduce the amount of energy we use in our UK and Irish                Electric Truck In Use
     < Return to the Company                stores by a further 25%.                                              Something Else
                                        O Achieve a 20% improvement in fuel efficiency and in
                                            energy use in our UK warehouses.                                      All Climate Change Progress
                                        O Open model 'green' stores in Pollok, Bournemouth and two
                                            Simply Food stores this year.
                                        O Open a model 'green' clothing factory with one of                       Climate Change
                                            our suppliers.                                                        Pledges
                                                                          Bullet points explaining
                                                                            M&S’ aims in this                     Help do your part to fight
                                       Using Green Energy                         category.                       climate change by taking these
                                                                                                                  pledges:
                                       Ut vitae est. Praesent sit amet sapien vel augue malesuada fringilla.
                                       Ut tincidunt diam id sem. Cum sociis natoque penatibus et magnis           Lightbulb Challenge
                                       dis parturient montes, nascetur ridiculus mus. Suspendisse libero          Category: Climate Change
                                       mi, consectetuer cursus, hendrerit eu, tempus eget, justo. In enim.                         Join Pledge
                                       Duis ac lectus at ligula pulvinar vehicula.


                                        O    Powering all our UK and Irish shops and other buildings                   All Related Pledges
                                             with green energy from a
                                             variety of sources, including 'anaerobic digestion' - energy
                                             generated by waste from
                                                                                                                  Climate Change
                                             our stores and from farms.
                                                                                                                  Stories
                                        O    Making sure all our lorries run on at least 50% bio-diesel.
                                        O    Buying carbon offsets only as a last resort where no green
                                                                                                                  Story Name
                                             alternative exists yet - as
                                                                                                                  Curabitur aliquet nibh placerat
                                             with airplane fuel for example.
                                                                                                                  enim. Ut leo. View Story
                                        O    Offset all our Home furniture deliveries




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                                   2.0.3 Climate Change – Video Interview

Client: Marks & Spencer   Project: Plan A Author: Chris Bews                                                                           Contents



   SEARCH:                                           Go                                                                    >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> The Five Commitments >> Climate Change >> Video Interview


    Plan A

    Plan A Home
    The Five Pillars
       Climate Change
          Stories
          M&S Commitments
                                             Video interview or panel
          Video Interview                      that has a link to the
       Waste                                          video.
       Sustainable Raw Materials
       Fair Partner
       Healthy Eating
    Your Pledges
                                       Video Interview                                                                 View the interview transcript
    M&S Progress
    WWF                                Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel
    About Plan A                       mi tincidunt congue. In blandit, velit at ornare euismod, nisi
                                       nunc vulputate odio, quis aliquam enim dui sit amet metus.                   M&S Progress in
                                       Mauris sodales vulputate felis. Mauris arcu nisl, vulputate et,              Climate Change
                                       eleifend ac, lobortis a, diam. Aenean lorem ipsum, pellentesque
     < Return to Plan A                a, euismod sed, lobortis quis, purus. In hac habitasse platea                M&S Does Something Good
                                       dictumst. In eget nibh. Maecenas dui.                                        Electric Truck In Use
     < Return to the Company
                                                                                                                    Something Else
                                       Curabitur aliquet nibh placerat mi tincidunt congue. In blandit,
                                       velit at ornare euismod, nisi nunc vulputate odio, quis aliquam
                                                                                                                    All Climate Change Progress
                                       enim dui sit amet metus. Mauris sodales vulputate felis. Mauris
                                       arcu nisl, vulputate et, eleifend ac, lobortis a, diam. Aenean
                                       lorem.
                                                                                                                    Climate Change
                                       Aliquam erat volutpat. Aenean est nisi, viverra eget, porttitor ac,
                                                                                                                    Pledges
                                       rhoncus eget, libero. Fusce tincidunt nunc eu velit.
                                       Pellentesque mi nibh, luctus ac, lobortis ac, condimentum
                                       condimentum, nisi. Aenean volutpat. Suspendisse luctus.                      Help do your part to fight
                                       Donec porttitor ornare massa. Ut consequat. Mauris vulputate,                climate change by taking these
                                       mauris vel placerat blandit, erat dolor vehicula diam, et                    pledges:
                                       sollicitudin mauris nisl eu elit. Praesent sit amet libero.
                                                                                                                    Lightbulb Challenge
                                       Nunc viverra rutrum eros. Morbi molestie velit in elit. Fusce a              Category: Climate Change
                                       libero. Sed venenatis mi eu libero. Quisque vel leo.                                          Join Pledge
                                       Suspendisse rhoncus dignissim enim. Fusce eros felis,
                                       bibendum ac, eleifend vel, vestibulum sed, sapien. Donec
                                       iaculis sollicitudin nibh. Morbi imperdiet metus sed elit. Sed                   All Related Pledges
                                       tortor. Praesent mauris tellus, varius eu, vulputate sit amet,
                                       iaculis a, massa. Vivamus tincidunt malesuada dolor. Integer
                                       lectus nibh, porttitor et.




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                                        3.0 Your Pledges – Not Logged In

Client: Marks & Spencer   Project: Plan A Author: Chris Bews                                                                         Contents



   SEARCH:                                          Go                                                                  >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> Your Pledges


    Plan A

    Plan A Home
    The Five Pillars
    Your Pledges                                                                                                  User is not logged
       Browse Pledges                                                                                        in/registered, this panel will
    M&S Progress                                                                                             show an animation of what
    WWF                                                                                                     they’re missing, with a link to
                                                                                                                         log in.
    About Plan A



     < Return to Plan A
     < Return to the Company           Your Pledges
                                       Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nulla           Where to go from here:
                                       facilisis lacus at dolor. Fusce vel nibh. Suspendisse vestibulum
                                       tincidunt augue. Vivamus urna. Fusce sagittis elementum tortor.           Register an account
                                       Maecenas imperdiet odio at diam. Sed sagittis felis vehicula eros.        Start tracking your own
                                       Suspendisse accumsan mauris eu dolor. Nulla facilisi. Phasellus           progress by registering
                                       ut nulla. Etiam id magna eget justo rutrum laoreet. Cum sociis            with us.
                                       natoque penatibus et magnis dis parturient montes, nascetur
                                       ridiculus mus. Nullam dolor erat, aliquet non, eleifend vitae,            Log In
                                       hendrerit eu, ipsum. Vivamus eros. Integer commodo turpis vel             If you already have an
                                       odio. Cum sociis natoque penatibus et magnis dis parturient               account with us, log in here.
                                       montes, nascetur ridiculus mus. Proin sed odio. Fusce et orci ac
                                       nisl vehicula porta. Praesent at nisl ut pede porta tempus. .             Username:

                                                                                                                 Password:
                                             Browse Pledges
                                                                                                                                         Go




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                                            3.0.1 Your Pledges – Logged In

Client: Marks & Spencer     Project: Plan A Author: Chris Bews                                                                       Contents



   SEARCH:                                             Go                                                                 >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> Your Pledges


    Plan A                                                         Buttons swith between
                                                                   a view of the users own
                                                                       progress and the
    Plan A Home                               User View             progress of all users.
    The Five Pillars
    Your Pledges
       Browse Pledges
                                                                                    Display area for user
    M&S Progress
                                                                                   view and collaborative
    WWF                                                                            view. User view allows
    About Plan A                          Collaborative View                        the user to see their
                                                                                     completed pledges.
    Log In Status
    You are logged in as
                                         Your Pledges                                                                 View the accessible version
    Username
                                         Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi
    Log Out
                                         tincidunt congue. In blandit, velit at ornare euismod, nisi nunc            Your Carbon
                                         placerat nunc a ante. Curabitur rhoncus. Aliquam non massa sed              Footprint
                                         mauris nibh, ultricies id, sodales at, ultricies vitae, sapien.
                                         Vestibulum tincidunt neque ut mauris. Browse Pledges.
     < Return to Plan A
     < Return to the Company
                                                                                                                           13.67
                                                                                                                         tonnes per annum
                                         Your Active Pledges
      This panel will indicate if
      the user is logged in, or            Lightbulb Challenge                                                              Cancel this pledge
        if not, will prompt the                                  Time taken: 4 days
            user to register                                     Difficulty: Easy
                or log in.                                       View the tutorial
                                                                 Rate the difficulty of this pledge:                   I’ve Done This




                                           Lightbulb Challenge                                                              Cancel this pledge

                                                                 Time taken: 4 days
                                                                 Difficulty: Easy
                                                                 View the tutorial
                                                                 Rate the difficulty of this pledge:                   I’ve Done This




                                           Lightbulb Challenge                                                              Cancel this pledge

                                                                 Time taken: 4 days
                                                                 Difficulty: Easy
                                                                 View the tutorial
                                                                 Rate the difficulty of this pledge:                   I’ve Done This




                                                                                                    Clicking this
                                                                                                  moves the pledge
                                                                                                   to ‘Completed
                                                                                                    Pledges’ list.


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                                                      3.1 Browse Pledges

Client: Marks & Spencer    Project: Plan A Author: Chris Bews                                                                    Contents



   SEARCH:                                            Go                                                              >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> Your Pledges >> Browse Pledges


    Plan A

    Plan A Home                              User View
    The Five Pillars
    Your Pledges
       Browse Pledges
    M&S Progress
    WWF                                                                              To be confirmed options for
    About Plan A                         Collaborative View                           filtering pledges by where
                                                                                         they can be done etc.

    Log In Status
    You are logged in as
                                        Browse Pledges                                                             View the accessible version
    Username
    Log Out                              Pledges that can be done at work
                                         Pledges that children can do
                                         Pledges that can be done around the house
     < Return to Plan A                  Pledges that can be done in the neighbourhood
     < Return to the Company




                                          Lightbulb Challenge             Lightbulb Challenge                Lightbulb Challenge
                                          Category: Around the house      Category: Around the house         Category: Around the house
                                          Pillar: Climate Change          Pillar: Climate Change             Pillar: Climate Change
         Initial random selection of      Difficulty: Easy                Difficulty: Easy                   Difficulty: Easy
             pledges on entering                         View pledge                     View pledge                        View pledge
                   this page.




                                          Lightbulb Challenge             Lightbulb Challenge                Lightbulb Challenge
                                          Category: Around the house      Category: Around the house         Category: Around the house
                                          Pillar: Climate Change          Pillar: Climate Change             Pillar: Climate Change
                                          Difficulty: Easy                Difficulty: Easy                   Difficulty: Medium
                                                         View pledge                     View pledge                        View pledge


                                        << Previous                                                                                 Next >>




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                                                      3.2 Pledge Tutorial

Client: Marks & Spencer    Project: Plan A Author: Chris Bews                                                                         Contents



   SEARCH:                                           Go                                                                   >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> Your Pledges >> Browse Pledges >> Lightbulb Challenge


    Plan A

    Plan A Home                             User View
    The Five Pillars
    Your Pledges
       Browse Pledges
    M&S Progress
    WWF
    About Plan A                        Collaborative View


    Log In Status
    You are logged in as
                                       Lightbulb Challenge                                                            View the accessible version
    Username                           Category: Can be done around the house
                                       Pillar: Climate Change
    Log Out
                                                                                                                   Join Pledge
                                       Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi
                                       tincidunt congue. In blandit, velit at ornare euismod, nisi nunc
     < Return to Plan A                vulputate odio, quis aliquam enim dui sit amet metus. Mauris                Proin sem sapien, ultrices
     < Return to the Company           sodales vulputate felis. Mauris arcu nisl, vulputate et, eleifend ac,       vel, imperdiet nec.
                                       lobortis a, diam. Aenean lorem ipsum, pellentesque a, euismod sed,
                                       lobortis quis, purus. In hac habitasse platea dictumst. In eget nibh.
                                       Maecenas dui.                                                                        Join Pledge

                                       Curabitur aliquet nibh placerat mi tincidunt congue. In blandit, velit
                                       at ornare euismod, nisi nunc vulputate odio, quis aliquam enim dui
                                       sit amet metus. Mauris sodales vulputate felis. Mauris arcu nisl,           Climate Change
             Copy explaining in        vulputate et, eleifend ac, lobortis a, diam. Aenean lorem.                  Stories
           more/extra detail what
            the pledge involves.       Aliquam erat volutpat. Aenean est nisi, viverra eget, porttitor ac,         Story Name
                                       rhoncus eget, libero. Fusce tincidunt nunc eu velit. Pellentesque mi
                                                                                                                   Curabitur aliquet nibh placerat
                                       nibh, luctus ac.
                                                                                                                   enim. Ut leo.
                                                                                                                                        View Story



                                                                                                                   Climate Change
                                                                                                                   Progress

                                                                                                                   M&S Does Something Good
                                                                                                                   Electric Truck In Use
                                                                                                                   Something Else

                                                                                                                            All Progress




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                           3.3 Pledge Button Clicked - User Not Logged In

Client: Marks & Spencer   Project: Plan A Author: Chris Bews                                                                         Contents



   SEARCH:                                           Go                                                                   >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> Your Pledges >> Browse Pledges


    Plan A

    Plan A Home
    The Five Pillars
    Your Pledges
       Browse Pledges
    M&S Progress                                                                    Copy explaining the
    WWF                                                                            purpose of having an
                                                                                  account with the Plan A
    About Plan A
                                                                                           site.

                                               Animation showing how
     < Return to Plan A                          the pledge system
     < Return to the Company                           works.
                                       You need an account for that!
                                       Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi         Where to go from here:
                                       tincidunt congue. In blandit, velit at ornare euismod, nisi nunc
                                       vulputate odio, quis aliquam enim dui sit amet metus. Mauris                Register an account
                                       sodales vulputate felis. Mauris arcu nisl, vulputate et, eleifend ac,       Start tracking your own
                                       lobortis a, diam. Aenean lorem ipsum, pellentesque a, euismod               progress by registering
                                       sed, lobortis quis, purus. In hac habitasse platea dictumst. In eget        with us.
                                       nibh. Maecenas dui.
                                                                                                                   Log In
                                       Curabitur aliquet nibh placerat mi tincidunt congue. In blandit, velit      If you already have an
                                       at ornare euismod, nisi nunc vulputate odio, quis aliquam enim dui          account with us, log in here.
                                       sit amet metus. Mauris sodales vulputate felis. Mauris arcu nisl,
                                       vulputate et, eleifend ac, lobortis a, diam. Aenean lorem.                  Username:
                                       Aliquam erat volutpat. Aenean est nisi, viverra eget, porttitor ac,
                                                                                                                   Password:
                                       rhoncus eget, libero. Fusce tincidunt nunc eu velit. Pellentesque mi
                                       nibh, luctus ac, lobortis ac, condimentum condimentum, nisi.
                                                                                                                                          Go
                                       Aenean volutpat. Suspendisse luctus. Donec porttitor ornare
                                       massa. Ut consequat. Mauris vulputate, mauris vel placerat blandit,
                                       erat dolor vehicula diam, et sollicitudin mauris nisl eu elit. Praesent
                                       sit amet libero.




    Customer Services:                                                                About Marks & Spencer

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                                                      4.0 M&S Progress

Client: Marks & Spencer    Project: Plan A Author: Chris Bews                                                                          Contents



   SEARCH:                                           Go                                                                    >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> M&S Progress


    Plan A                                                                                 Time

    Plan A Home
    Timeline of events/goals both
                                              Climate Change                    a
     completed and
    The Five Pillars impending.
                                                Waste
    Clicking on a
    Your Pledges button will bring
     up relevant content below.
    M&S Progress
    WWF                                  <      Sustainable
                                                Raw Materials     a                                                                            >
    About Plan A
                                               Fair Partner
    Log In Status
                                               Healthy Eating
         Arrow buttons
    You are logged in as
            move the
    Username back
          timeline                                                                                Targets are shown on View accessible version
            and forth.
                                       M&S Progress                                                the timeline and can
    Log Out
                                                                        Targets marked            be clicked to change
                                          About M&S Progress with a tick have                                      Featured Content
                                                                                                    the content below.
                                                                         been achieved.
                                          Aliquam erat volutpat. Aenean est nisi, viverra eget, porttitor           Here’s what we think is worth
     < Return to Plan A
                                          ac, rhoncus eget, libero. Fusce tincidunt nunc eu velit.                  looking at on the site aliquam
     < Return to the Company              Pellentesque mi nibh, luctus ac, lobortis ac, condimentum                 libero. Integer eu ante:
                                          condimentum, nisi. Aenean volutpat. Suspendisse luctus.
                                          Donec porttitor ornare massa. Ut consequat. Mauris
                                                                                                                    Pledge Name
                                          vulputate, mauris vel placerat blandit, erat dolor vehicula
                                                                                                                    Proin sem sapien, ultrices vel,
                                          diam, et sollicitudin mauris nisl eu elit. Praesent sit amet
                                                                                                                    imperdiet nec, placerat eget,
                                          libero.
                                                                                                                    elit.
                                                                                                                                        View Item
                                          Proin eu orci. Integer feugiat. Etiam ornare risus sit amet
                                          erat. Donec semper fermentum lorem. Morbi justo quam,
                                                                                                                    M&S Progress Point
                                          consectetuer nec, volutpat a, ultrices interdum, diam. Morbi
                                                                                                                    Proin sem sapien, ultrices vel,
                                          quis nibh in massa accumsan laoreet. Etiam vel sem. Cum
                                                                                                                    imperdiet nec, placerat eget,
                                          sociis natoque penatibus et magnis dis parturient montes,
                                                                                                                    elit.
                                          nascetur ridiculus mus. Morbi rhoncus, turpis quis ultricies
                                                                                                                                        View Item
                                          aliquet, lorem diam convallis elit, sit amet gravida orci arcu ut
                                          justo. Ut sapien. Aliquam aliquam. Nam scelerisque sodales
                                                                                                                    Pledge Name
                                          libero. Suspendisse cursus ipsum ut magna.
                                                                                                                    Proin sem sapien, ultrices vel,
                                                                                                                    imperdiet nec, placerat eget,
                                                                                                                    elit.
                                                                                                                                        View Item
                                                    Defaults to the introduction
                                                    to this section, but changes
                                                     to relevant content when a
                                                   bar on the timeline is clicked.




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                                           4.1 M&S Progress – Timeline Clicked

Client: Marks & Spencer      Project: Plan A Author: Chris Bews                                                                           Contents



   SEARCH:                                              Go                                                                    >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> M&S Progress


    Plan A                                                                                    Time

    Plan A Home
                                                  Climate Change                   a
    The Five Pillars
                                                   Waste
    Your Pledges
    M&S Progress
    WWF                                      <     Sustainable
                                                   Raw Materials      a                                                                           >
    About Plan A
                                                   Fair Partner
    Log In Status
                                                   Healthy Eating
    You are logged in as
    Username                                                                                                                  View accessible version
                                            M&S Progress                                                 This item has been
    Log Out
                                                                                                           clicked, and has
                                             M&S Helps Customers to ‘Think Climate’ By been marked to                  Featured Content
                                             Relabelling Clothing                                            indicate this.
     < Return to Plan A                                                                                                Here’s what we think is worth
                                                                                 Curabitur aliquet nibh                looking at on the site aliquam
     < Return to the Company
                                                                                 placerat enim. Ut leo. Proin          libero. Integer eu ante:
                                                                                 nec orci vel mi tincidunt
                                                                                 congue. In blandit, velit at          Pledge Name
                                                                                 ornare euismod, nisi nunc             Proin sem sapien, ultrices vel,
                                                                                 vulputate odio, quis                  imperdiet nec, placerat eget,
                                                                                 aliquam enim dui sit amet             elit.
                                             Nunc nec tellus. Proin accumsan turpis quis nisl. Praesent                                      View Item
                                             urna felis, eleifend fermentum, malesuada laoreet, vehicula
                                             nec, libero. Donec non dolor. In hac habitasse platea                     M&S Progress Point
                                                                                                                       Proin sem sapien, ultrices vel,
                                             Labelling air freighted food                                              imperdiet nec, placerat eget,
                                                                                                                       elit.
                                             Aliquam erat volutpat. Aenean est nisi, viverra eget, porttitor                                 View Item
                                             ac, rhoncus eget, libero. Fusce tincidunt nunc eu velit.
                                             Pellentesque mi nibh, luctus ac, lobortis ac, condimentum                Pledge Name
                                             condimentum, nisi. Aenean volutpat. Suspendisse luctus.                  Proin sem sapien, ultrices vel,
                                             Donec porttitor ornare massa. Ut consequat. Mauris vulputate,            imperdiet nec, placerat eget,
                                             mauris vel placerat blandit, erat dolor vehicula diam, et                elit.
                                             sollicitudin mauris nisl eu elit. Praesent sit amet libero.                                  View Item

                                                 Content relative to the
                                             clicked timeline item appears
                                                         here.




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                                                                    5.0 WWF

Client: Marks & Spencer      Project: Plan A Author: Chris Bews                                                                            Contents



   SEARCH:                                               Go                                                                    >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> WWF


    Plan A

    Plan A Home
    The Five Pillars
    Your Pledges
    M&S Progress
    WWF
       Stories
       Calculator
    About Plan A


    Log In Status
    You are logged in as                   WWF
    Username                               Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi
                                                                                                                        Where to go from here:
                                           tincidunt congue. In blandit, velit at ornare euismod, nisi nunc
    Log Out
                                           vulputate odio, quis aliquam enim dui sit amet metus. Mauris
                                                                                                                        Stories
                                           sodales vulputate felis. Mauris arcu nisl, vulputate et, eleifend ac,
                                                                                                                        Stories relating to WWF.
                                           lobortis a, diam. Aenean lorem ipsum, pellentesque a, euismod
                                           sed, lobortis quis, purus. In hac Lists the last three
                                                                              habitasse platea dictumst. In eget
     < Return to Plan A                                                    stories added to the                         Calculator
                                           nibh. Maecenas dui.
     < Return to the Company                                                    WWF section.                            Run the WWF calculator
                                                                                                                        to get a carbon footprint
                                           Curabitur aliquet nibh placerat mi tincidunt congue. In blandit, velit
                                                                                                                        score.
                                           at ornare euismod, nisi nunc vulputate odio, quis aliquam enim
                                           dui sit amet metus. Mauris sodales vulputate felis. Mauris arcu
                                           nisl, vulputate et, eleifend ac, lobortis a, diam. Aenean lorem.

                                           Aliquam erat volutpat. Aenean est nisi, viverra eget, porttitor ac,
                                                                                                                        Recent WWF Stories
                                           rhoncus eget, libero. Fusce tincidunt nunc eu velit. Pellentesque
                                           mi nibh, luctus ac, lobortis ac, condimentum.                                Story Name
                                                                                                                        Curabitur aliquet nibh placerat
                                           Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi          enim. Ut leo.
                                           tincidunt congue. In blandit, velit at ornare euismod, nisi nunc
                                                                                                                                             View Story
                                           vulputate odio, quis aliquam enim dui sit amet metus. Mauris
                                           sodales vulputate felis. Mauris arcu nisl, vulputate et, eleifend ac,
                                           lobortis a, diam. Aenean lorem ipsum, pellentesque a, euismod                Story Name
                                           sed, lobortis quis, purus. In hac habitasse platea dictumst. In eget         Curabitur aliquet nibh placerat
                                           nibh. Maecenas dui.                                                          enim. Ut leo.
                                                                                                                                             View Story
                                           Curabitur aliquet nibh placerat mi tincidunt congue. In blandit, velit
                                           at ornare euismod, nisi nunc vulputate odio, quis aliquam enim               Story Name
                                           dui sit amet metus. Mauris sodales vulputate felis. Mauris arcu              Curabitur aliquet nibh placerat
                                           nisl, vulputate et, eleifend ac, lobortis a, diam. Aenean lorem.             enim. Ut leo.
                                                                                                                                             View Story




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                                                        5.1 – WWF - Stories

Client: Marks & Spencer      Project: Plan A Author: Chris Bews                                                                        Contents



   SEARCH:                                              Go                                                                 >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> WWF >> Stories


    Plan A

    Plan A Home
    The Five Pillars
    Your Pledges
    M&S Progress
    WWF
       Stories                                          Story title
       Calculator                                   graphic/animation
    About Plan A


    Log In Status
    You are logged in as                   WWF Stories
    Username                               Sed eget nisi. Nunc lobortis pharetra risus. Etiam sed elit. Aliquam tempor diam ut nunc. Praesent
                                           molestie. Vivamus risus pede, ultrices et, dignissim sed, pharetra quis, sem. Fusce metus libero,
    Log Out                                dignissim eu, dictum ut, hendrerit vel, mi. Suspendisse fermentum. Etiam turpis. Maecenas a quam.
                                           Donec sodales arcu dictum mauris. Aliquam nulla. Donec eu mauris vitae diam elementum faucibus.
                                           Nullam lacus risus, placerat vel, malesuada vitae, bibendum eget, ante.
     < Return to Plan A
     < Return to the Company                         Story Pack



          Indicates that this is
         actually a selection of
        stories, rather than just
              a single one.                  Story Pack Title                   Story Title                         Story Title
                                             Curabitur aliquet nibh             Curabitur aliquet nibh              Curabitur aliquet nibh
                                             placerat mi tincidunt congue.      placerat mi tincidunt congue.       placerat mi tincidunt congue.
                                             In blandit, velit at ornare.       In blandit, velit at ornare.        In blandit, velit at ornare.
                                                               View stories                         View story                          View story


                                                                                        Story Pack



                                                                         Only appears if we’re
                                                                          not on page one.                   Only appears if there’s
                                                                                                              more than X stories.
                                             Story Title                        Story Title                        Story Title
                                             Curabitur aliquet nibh             Curabitur aliquet nibh             Curabitur aliquet nibh
                                             placerat mi tincidunt congue.      placerat mi tincidunt congue.      placerat mi tincidunt congue.
                                             In blandit, velit at ornare.       In blandit, velit at ornare.       In blandit, velit at ornare.
                                                                 View story                         View story                         View story


                                           << Recent Stories                                                                  Previous Stories >>




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                                            5.1.1 WWF - Stories – Story Page

Client: Marks & Spencer      Project: Plan A Author: Chris Bews                                                                           Contents



   SEARCH:                                               Go                                                                   >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> WWF >> Stories >> Story Title


    Plan A

    Plan A Home
    The Five Pillars
    Your Pledges
    M&S Progress
    WWF
       Stories                                   Title image for the story
       Calculator                                         below.
    About Plan A


    Log In Status
    You are logged in as                   Story Title
    Username                               Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi
                                           tincidunt congue. In blandit, velit at ornare euismod, nisi nunc            Recent WWF Stories
    Log Out                                vulputate odio, quis aliquam enim dui sit amet metus. Mauris
                                           sodales vulputate felis. Mauris arcu nisl, vulputate et, eleifend
                                                                                                                       Story Name
                                           ac.
                                                                                                                       Curabitur aliquet nibh placerat
     < Return to Plan A                    Ut vitae est. Praesent sit amet sapien vel augue malesuada                  enim. Ut leo.
     < Return to the Company               fringilla. Ut tincidunt diam id sem. Cum sociis natoque penatibus                                View Story
                                           Curabitur aliquet nibh placerat mi tincidunt congue. In blandit,
                                           velit at ornare euismod, nisi nunc vulputate odio, quis aliquam             Story Name
                                           enim dui sit amet metus. Mauris sodales vulputate felis. Mauris             Curabitur aliquet nibh placerat
                                           arcu nisl, vulputate et, eleifend ac, lobortis a, diam. Aenean              enim. Ut leo.
                                           lorem.                                                                                           View Story
                                           Aliquam erat volutpat. Aenean est nisi, viverra eget, porttitor ac,         Story Name
                                           rhoncus eget, libero. Fusce tincidunt nunc eu velit. Pellentesque           Curabitur aliquet nibh placerat
                                           mi nibh, luctus ac, lobortis ac, condimentum condimentum, nisi.             enim. Ut leo.
                                           Aenean volutpat. Suspendisse luctus. Donec porttitor ornare                                      View Story
                                           massa. Ut consequat. Mauris vulputate, mauris vel placerat
                                           blandit, erat dolor vehicula diam, et sollicitudin mauris nisl eu
                                           elit. Praesent sit amet libero.

                                           Nunc viverra rutrum eros. Morbi molestie velit in elit. Fusce a
                                           libero. Sed venenatis mi eu libero. Quisque vel leo. Suspendisse
                                           rhoncus dignissim enim. Fusce eros felis, bibendum ac, eleifend
                                           vel, vestibulum sed, sapien. Donec iaculis sollicitudin nibh.
                                           Morbi imperdiet metus sed elit. Sed tortor. Praesent mauris
                                           tellus.




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                                            5.1.2 WWF - Stories – Story Pack

Client: Marks & Spencer      Project: Plan A Author: Chris Bews                                                                           Contents



   SEARCH:                                               Go                                                                   >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> WWF >> Stories >> Story Title


    Plan A

    Plan A Home
    The Five Pillars
    Your Pledges
    M&S Progress
    WWF
       Stories                                   Title image for the story
       Calculator                                         pack.
    About Plan A


    Log In Status
    You are logged in as                   Story Pack Title
    Username                               Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi
                                           tincidunt congue. In blandit, velit at ornare euismod, nisi nunc            Story Selection
    Log Out                                vulputate odio, quis aliquam enim dui sit amet metus. Mauris
                                           sodales vulputate felis. Mauris arcu nisl, vulputate et, eleifend
                                                                                                                       Story Pack Title
                                           ac.
                                                                                                                          Story Name
     < Return to Plan A                    Ut vitae est. Praesent sit amet sapien vel augue malesuada                     Another Story
     < Return to the Company                                           Selection of stories that
                                           fringilla. Ut tincidunt diam id sem. Cum sociis natoque penatibus              Third Story
                                                                         are mi of this story
                                           Curabitur aliquet nibh placeratparttincidunt congue. In blandit,
                                           velit at ornare euismod, nisi nunc pack.
                                                                                vulputate odio, quis aliquam
                                           enim dui sit amet metus. Mauris sodales vulputate felis. Mauris
                                           arcu nisl, vulputate et, eleifend ac, lobortis a, diam. Aenean
                                           lorem.

                                           Aliquam erat volutpat. Aenean est nisi, viverra eget, porttitor ac,
                                           rhoncus eget, libero. Fusce tincidunt nunc eu velit. Pellentesque
                                           mi nibh, luctus ac, lobortis ac, condimentum condimentum, nisi.
                                           Aenean volutpat. Suspendisse luctus. Donec porttitor ornare
                                           massa. Ut consequat. Mauris vulputate, mauris vel placerat
                                           blandit, erat dolor vehicula diam, et sollicitudin mauris nisl eu
                                           elit. Praesent sit amet libero.

                                           Nunc viverra rutrum eros. Morbi molestie velit in elit. Fusce a
                                           libero. Sed venenatis mi eu libero. Quisque vel leo. Suspendisse
                                           rhoncus dignissim enim. Fusce eros felis, bibendum ac, eleifend
                                           vel, vestibulum sed, sapien. Donec iaculis sollicitudin nibh.
                                           Morbi imperdiet metus sed elit. Sed tortor. Praesent mauris
                                           tellus.




    Customer Services:                                                                    About Marks & Spencer

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                                    5.1.2.1 WWF - Stories – Story Pack - Story

Client: Marks & Spencer      Project: Plan A Author: Chris Bews                                                                           Contents



   SEARCH:                                               Go                                                                   >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> WWF >> Stories >> Story Title


    Plan A

    Plan A Home
    The Five Pillars
    Your Pledges
    M&S Progress
    WWF
       Stories                                   Title image for the story
       Calculator                                         below.
    About Plan A


    Log In Status
    You are logged in as                   Story Title
    Username                               Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi
                                           tincidunt congue. In blandit, velit at ornare euismod, nisi nunc            Story Selection
    Log Out                                vulputate odio, quis aliquam enim dui sit amet metus. Mauris
                                           sodales vulputate felis. Mauris arcu nisl, vulputate et, eleifend
                                                                                                                       Story Pack Title
                                           ac.
                                                                                                                          Story Name
     < Return to Plan A                    Ut vitae est. Praesent sit amet sapien vel augue malesuada                     Another Story
     < Return to the Company               fringilla. Ut tincidunt diam id sem. Cum sociis natoque penatibus              Third Story
                                           Curabitur aliquet nibh placerat mi tincidunt congue. In blandit,
                                           velit at ornare euismod, nisi nunc vulputate odio, quis aliquam
                                           enim dui sit amet metus. Mauris sodales vulputate felis. Mauris
                                           arcu nisl, vulputate et, eleifend ac, lobortis a, diam. Aenean
                                           lorem.

                                           Aliquam erat volutpat. Aenean est nisi, viverra eget, porttitor ac,
                                           rhoncus eget, libero. Fusce tincidunt nunc eu velit. Pellentesque
                                           mi nibh, luctus ac, lobortis ac, condimentum condimentum, nisi.
                                           Aenean volutpat. Suspendisse luctus. Donec porttitor ornare           Selection of stories that
                                           massa. Ut consequat. Mauris vulputate, mauris vel placerat             are part of this story
                                           blandit, erat dolor vehicula diam, et sollicitudin mauris nisl eu              pack.
                                           elit. Praesent sit amet libero.

                                           Nunc viverra rutrum eros. Morbi molestie velit in elit. Fusce a
                                           libero. Sed venenatis mi eu libero. Quisque vel leo. Suspendisse
                                           rhoncus dignissim enim. Fusce eros felis, bibendum ac, eleifend
                                           vel, vestibulum sed, sapien. Donec iaculis sollicitudin nibh.
                                           Morbi imperdiet metus sed elit. Sed tortor. Praesent mauris
                                           tellus.




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                                                        5.2 WWF - Calculator

Client: Marks & Spencer      Project: Plan A Author: Chris Bews                                                                             Contents



   SEARCH:                                               Go                                                                      >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> WWF >> WWF Calculator


    Plan A

    Plan A Home
    The Five Pillars
    Your Pledges
    M&S Progress
    WWF                                                                                              Clicking this button
       Stories                                                                                        loads the WWF
       Calculator                                                                                      calculator site.
    About Plan A


    Log In Status
    You are logged in as                   WWF Calculator
    Username                               Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi
                                           tincidunt congue. In blandit, velit at ornare euismod, nisi nunc
    Log Out
                                           vulputate odio, quis aliquam enim dui sit amet metus. Mauris
                                           sodales vulputate felis. Mauris arcu nisl, vulputate et, eleifend ac,                Run the calculator
                                           lobortis a, diam. Aenean lorem ipsum, pellentesque a, euismod
                                           sed, lobortis quis, purus. In hac habitasse platea dictumst. In eget
     < Return to Plan A                    nibh. Maecenas dui.
     < Return to the Company
                                           Curabitur aliquet nibh placerat mi tincidunt congue. In blandit, velit
                                                                                                                        Your Current Score
                                           at ornare euismod, nisithe user is logged in they see
                                                                  If nunc vulputate odio, quis aliquam enim
                                           dui sit amet metus. Mauris sodales pressing submit,
                                                                    this form. On vulputate felis. Mauris arcu
                                                                                                                                    3.28
                                           nisl, vulputate et, eleifend page will refresh with the
                                                                     this ac, lobortis a, diam. Aenean lorem.           If you have run the calculator
                                                                  new carbon footprint in place. If                     since you first entered a
                                           Aliquam erat volutpat. the user est nisi, viverra they porttitor ac,
                                                                      Aenean isn’t logged in, eget,                     score, please enter it here:
                                                                      are tincidunt with eu velit.
                                           rhoncus eget, libero. Fuscepresentednunc a log in Pellentesque
                                           mi nibh, luctus ac, lobortis ac, condimentum.
                                                                                  form.

                                                                                                                                                 Go




    Customer Services:                                                                    About Marks & Spencer

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                                                        6.0 About Plan A

Client: Marks & Spencer   Project: Plan A Author: Chris Bews                                                                         Contents



   SEARCH:                                           Go                                                                  >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> About Plan A


    Plan A

    Plan A Home
    The Five Pillars
    Your Pledges                                   Panel explaining what
    M&S Progress                                    Plan A is and how it
    WWF                                           involves M&S. Interview
    About Plan A                                       with M&S boss
                                                      integrated here.
       Press Releases
       Plan A News



     < Return to Plan A                About Plan A                                                                  View the interview transcript
     < Return to the Company
                                       Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi
                                       tincidunt congue. In blandit, velit at ornare euismod, nisi nunc             Where to go from here:
                                       vulputate odio, quis aliquam enim dui sit amet metus. Mauris
                                       sodales vulputate felis. Mauris arcu nisl, vulputate et, eleifend ac,        Press Releases
                                       lobortis a, diam. Aenean lorem ipsum, pellentesque a, euismod sed,           Information and
                                       lobortis quis, purus. In hac habitasse platea dictumst. In eget nibh.        announcements regarding
                                       Maecenas dui.                                                                Plan A

                                       Curabitur aliquet nibh placerat mi tincidunt congue. In blandit, velit at    Monthly PDF
                                       ornare euismod, nisi nunc vulputate odio, quis aliquam enim dui sit          Downloadable PDFs
                                       amet metus. Mauris sodales vulputate felis. Mauris arcu nisl,                detailing recent Plan A
                                       vulputate et, eleifend ac, lobortis a, diam. Aenean lorem.                   developments.

                                       Aliquam erat volutpat. Aenean est nisi, viverra eget, porttitor ac,
                                       rhoncus eget, libero. Fusce tincidunt nunc eu velit. Pellentesque mi
                                       nibh, luctus ac, lobortis ac, condimentum.




    Customer Services:                                                                About Marks & Spencer

    Store Finder   Delivery Charges    Payments & Returns                             The Company        Jobs       Terms & Conditions
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                                       6.1 About Plan A – Press Releases

Client: Marks & Spencer   Project: Plan A Author: Chris Bews                                                                         Contents



   SEARCH:                                           Go                                                                  >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> About Plan A >> Press Releases


    Plan A

    Plan A Home                                                                       Image or animation to
    The Five Pillars                                                                  make this section more
                                                                                        visually appealing.
    Your Pledges
    M&S Progress
    WWF
    About Plan A                              List of press releases
       Press Releases                            ordered by date.
       Plan A News



     < Return to Plan A                Press Releases
     < Return to the Company
                                       M&S Helps Customers to ‘Think Climate’ By
                                                                                                                                    Archives
                                       Relabelling Clothes                                                                                2007
                                       30th March 2007                                                                                      July
                                                                                                                                           June
                                       Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi                                  May
                                       tincidunt congue. In blandit. Click for more                                                        April
                                                                                                                                         March
                                                                                                                                       February
                                       Reduce Your Carbon Footprint With Help                                                           January
                                       From The WI                                                                                        2006
                                       30th March 2007                                                                                      Dec
                                                                                                                                          Nove
                                       Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi
                                       tincidunt congue. In blandit. Click for more
                                                                                                                  Featured Content
                                       M&S Helps Customers to ‘Think Climate’ By
                                       Relabelling Clothes   Some form of                                         Here’s what we think is worth
                                       30th March 2007               year/month selection to                      looking at on the site aliquam
                                                                       view press releases                        libero. Integer eu ante:
                                       Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi
                                                                     from the selected time
                                                                               more
                                       tincidunt congue. In blandit. Click for period.
                                                                                                                  Pledge Name
                                                                                                                  Proin sem sapien, ultrices vel,
                                                                                                                  imperdiet nec, placerat eget,
                                                                                                                  elit.

                                                                                                                  M&S Progress Point
                                                                                                                  Proin sem sapien, ultrices vel,
                                                                                                                  imperdiet nec, placerat eget,
                                                                                                                  elit.

                                                                                                                  Pledge Name
                                                                                                                  Proin sem sapien, ultrices vel,
                                                                                                                  imperdiet nec, placerat eget,
                                                                                                                  elit.




    Customer Services:                                                               About Marks & Spencer

    Store Finder   Delivery Charges    Payments & Returns                            The Company       Jobs        Terms & Conditions
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                                 6.1.1 About Plan A – Press Release Page

Client: Marks & Spencer   Project: Plan A Author: Chris Bews                                                                            Contents



   SEARCH:                                           Go                                                                     >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> About Plan A >> Press Releases


    Plan A

    Plan A Home
    The Five Pillars
    Your Pledges
    M&S Progress
    WWF
    About Plan A
       Press Releases
       Plan A News



     < Return to Plan A                Press Releases
     < Return to the Company
                                       M&S Helps Customers to ‘Think Climate’ By
                                                                                                                                       Archives
                                       Relabelling Clothes                                                                                   2007
                                       30th March 2007                                                                                         July
                                                                                                                                              June
                                       Proin pulvinar, tortor et malesuada malesuada, erat sapien                                              May
                                       sollicitudin mi, quis luctus ligula ipsum iaculis est. Duis varius, eros                               April
                                       non consequat porttitor, lacus orci egestas nisl, vitae sodales nunc                                 March
                                       metus id arcu. Sed interdum massa ut purus. Vivamus vitae eros                                     February
                                       ut tellus malesuada porta. Nullam eget arcu. Donec arcu augue,                                      January
                                       sodales consequat, pharetra fermentum, ornare eu, odio. Vivamus                                       2006
                                       libero turpis, aliquam eget, rutrum et, volutpat sed, sapien. Nullam                                    Dec
                                       sed purus. Class aptent taciti sociosqu ad litora torquent per                                        Nove
                                       conubia nostra, per inceptos hymenaeos. Phasellus congue
                                       tincidunt magna. Curabitur sollicitudin gravida pede. Fusce
                                       pretium scelerisque elit. Pellentesque a justo. Sed convallis, odio
                                       a fermentum aliquam, risus lacus fermentum ligula, quis dictum                Featured Content
                                       metus urna eu dui. Nulla facilisi. In dignissim feugiat purus. Nullam
                                       non mi. Nunc malesuada pellentesque felis. Aenean neque.                      Here’s what we think is worth
                                                                                                                     looking at on the site aliquam
                                       Sed auctor odio at est. Integer aliquam, libero tristique dapibus             libero. Integer eu ante:
                                       egestas, odio erat pretium velit, malesuada vestibulum libero
                                       quam in nisi. Donec ac lorem. In varius consequat odio. Praesent
                                       facilisis velit eget lectus. Maecenas nibh erat, commodo sed,                 Pledge Name
                                       malesuada quis, ullamcorper feugiat, velit. Integer lectus ligula,            Proin sem sapien, ultrices vel,
                                       vestibulum eu, pellentesque sed, nonummy non, diam. Maecenas                  imperdiet nec, placerat eget,
                                       tristique bibendum quam. Etiam quis justo vel ligula egestas                  elit.
                                       luctus. Etiam ac metus et pede placerat suscipit. Aenean quis nisl
                                       nec nisi placerat consectetuer. Quisque vel nisl sit amet pede                M&S Progress Point
                                       lobortis cursus. Aenean elementum, eros malesuada consectetuer                Proin sem sapien, ultrices vel,
                                       bibendum, leo nulla consequat mauris, viverra convallis ante                  imperdiet nec, placerat eget,
                                       sapien vitae risus. Donec sed lorem at nunc nonummy sollicitudin.             elit.
                                       Cum sociis natoque penatibus et magnis dis parturient montes,
                                       nascetur ridiculus mus.                                                       Pledge Name
                                                                                                                     Proin sem sapien, ultrices vel,
                                                                                                                     imperdiet nec, placerat eget,
                                                                                                                     elit.




    Customer Services:                                                                 About Marks & Spencer

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                                         6.2 About Plan A – Plan A News

Client: Marks & Spencer   Project: Plan A Author: Chris Bews                                                                         Contents



   SEARCH:                                           Go                                                                  >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> About Plan A >> Monthly PDF


    Plan A

    Plan A Home
    The Five Pillars
    Your Pledges
    M&S Progress
    WWF                                                               Copy explaining that
    About Plan A                                                     Adobe Acrobat Reader
       Press Releases                                                  must be installed.
       Plan A News



     < Return to Plan A                Monthly PDF
     < Return to the Company
                                                             Proin pulvinar, tortor et malesuada
                                                             malesuada, erat sapien sollicitudin mi, quis
                                                             luctus ligula ipsum iaculis est. Duis varius,                          Archives
                                                             eros non consequat porttitor, lacus orci                                      2007
                                       Curabitur aliquet nibh placerat enim. Ut leo. Proin nec orci vel mi                                 2006
                                       tincidunt congue. In blandit.


                                       May 2007
                                                                       Just a year selection, as                  Featured Content
                                                                       there purus. Vivamus vitae eros
                                       Metus id arcu. Sed interdum massa ut will never be more
                                                                          than 12 entries per
                                       ut tellus malesuada porta. Nullam eget arcu. Donec arcu augue,             Here’s what we think is worth
                                                                                 year.
                                       sodales consequat, pharetra fermentum, ornare eu, odio.                    looking at on the site aliquam
                                       Vivamus libero turpis   Download                                           libero. Integer eu ante:

                                       April 2007                                                                 Pledge Name
                                                                                                                  Proin sem sapien, ultrices vel,
                                       Sed auctor odio at est. Integer aliquam, libero tristique dapibus          imperdiet nec, placerat eget,
                                       egestas, odio erat pretium velit, malesuada vestibulum libero              elit.
                                       quam Download
                                                                                                                  M&S Progress Point
                                       March 2007                                                                 Proin sem sapien, ultrices vel,
                                                                                                                  imperdiet nec, placerat eget,
                                       In nisi. Donec ac lorem. In varius consequat odio. Praesent                elit.
                                       facilisis velit eget lectus. Maecenas nibh erat, commodo sed.
                                       Download                                                                   Pledge Name
                                                                                                                  Proin sem sapien, ultrices vel,
                                                                                                                  imperdiet nec, placerat eget,
                                                                                                                  elit.




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                                                                   7.0 Log In

Client: Marks & Spencer      Project: Plan A Author: Chris Bews                                                                          Contents



   SEARCH:                                               Go                                                                   >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> Log In


    Plan A

    Plan A Home                                           An image or an
    The Five Pillars                                    animation explaining
                                                       why having an account
    Your Pledges
                                                         is advantageous.
    M&S Progress
    WWF
    About Plan A



     < Return to Plan A
     < Return to the Company

                                           Log In
                                           Proin pulvinar, tortor et malesuada malesuada, erat sapien sollicitudin mi, quis luctus ligula ipsum If
                                           you don’t have an account with us, please register one now.


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                                                   7.1 Log In - Unsuccessful

Client: Marks & Spencer      Project: Plan A Author: Chris Bews                                                                     Contents



   SEARCH:                                              Go                                                               >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> Log In


    Plan A

    Plan A Home
    The Five Pillars
    Your Pledges
    M&S Progress
    WWF
    About Plan A



     < Return to Plan A
     < Return to the Company

                                           Log In
                                           Unfortunately a profile matching the details you entered was not found Please try entering them
                                           again, and remember passwords are case-sensitive. If you don't have an account with us, please
                                           register an account.

                                           Error message goes here, clearly defined.

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                                                                8.0 Register

Client: Marks & Spencer      Project: Plan A Author: Chris Bews                                                                         Contents



   SEARCH:                                                Go                                                                 >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> Register


    Plan A

    Plan A Home                                            An image or an
    The Five Pillars                                     animation explaining
                                                        why having an account
    Your Pledges
                                                          is advantageous.
    M&S Progress
    WWF
    About Plan A



     < Return to Plan A
     < Return to the Company

                                           Register
                                           Proin pulvinar, tortor et malesuada malesuada, erat sapien sollicitudin mi, quis luctus ligula amet
                                           metus. Mauris sodales vulputate felis. Mauris arcu nisl, vulputate et.



                                           Full Name:

                                           Postcode:

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                                           Confirm E-mail address:

                                           Password:

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                                           Select your local M&S:       Aberdeen                             V



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                                                 8.1 Register – Confirmation

Client: Marks & Spencer      Project: Plan A Author: Chris Bews                                                                        Contents



   SEARCH:                                               Go                                                                >> Free Delivery Offer

   Homepage >> The Company >> Plan A >> Register


    Plan A

    Plan A Home
    The Five Pillars
    Your Pledges
    M&S Progress
    WWF
    About Plan A

    Log In Status
    You are logged in as
    Username
    Your current carbon
                                           Register
    footprint is:
                                           Your account has now been created and you have been automatically logged in.
    3.28
                                           Take the WWF Calculator Test
    Log Out
                                           In order to accurately evaluate your progress, you need to run through the WWF Calculator
                                                                                                                         Button takes the
                                           to establish your current carbon footprint. Complete pledges to lower your footprint and pharetra
                                           nulla id velit. Sed in libero.                                               user to the WWF
                                                                                                                            Calculator.
     < Return to Plan A
     < Return to the Company
                                                    Take the test


                                           if you’ve already taken the test, enter your carbon footprint here:

                                                                                             Go


                                                                                      Text input area to
                                                                                       enter the result
                                                                                    taken from the WWF
                                                                                         Calculator.




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