introduction-sbse by pengtt


									Based in Santa Barbara California, Santa Barbara Soccer Entertainment, Inc.
has 40 years combined experience developing communication solutions for
brands through the sport of soccer. 

What separates SBSE from other firms is our ability to build customized
marketing programs to connect on the local level combined with event
execution excellence.

                                           SBSE exists to leverage the sport
                                           of soccer with and for corporate
                                           clients – to connect them both to
                                            the passionate global fan base
                                            which supports the game at all
                                           levels. We work with the world’s
                                           best players, national teams and
                                                    legendary clubs.

 SBSE can provide guidance and evaluation of sponsorships, jumpstart a
 soccer-based business development program for consumer brands,
 provide consultation, and develop and execute grassroots programs.
 We also have direct access and a proven track record of marketing to
 the Hispanic soccer community through our years of developing
 custom games and tournaments with the most popular Mexican first
 division teams that have the most loyal and supportive fan base.


transcends                    all
  boundaries and language, 

and is the   passion

       and religion that

 unites            sports fans 

  particularly in the Hispanic



 Connect corporate initiatives and global consumer brands to passionate
Anglo and Spanish speaking soccer fans in the US and Mexico, with a focus
                on Spanish speaking US soccer markets.

                               Previous Matches

October 2005:

Team: Santos Laguna [Mexico] vs. Chivas Combination [Chivas Guadalajara and Chivas USA]

Date: October 9, 2005

Venue: Harder Stadium at the University of California Santa Barbara

Notes: For the first time in history, Chivas USA of Major League Soccer and Chivas Guadalajara of the Mexican
First Division merged to form one team. This match was organized to help continue the American Red Cross’
efforts to aid and support the suffering victims of Hurricane Katrina.

July 2006

Team: Club Deportivo Cruz Azul [Mexico] vs. Los Angeles Galaxy [Major League Soccer]

Date: July 26, 2006

Venue: Harder Stadium at the University of California Santa Barbara

Notes: Bank of America signed on as title sponsor and marketed financial services [checking accounts, money
transfers to Mexico and mortgage lending] targeting the Hispanic communities surrounding Santa Barbara.

March 2007 – “Copa Hublot”

Team: Men’s National Team of Switzerland vs. Men’s National Team of Jamaica 

Date: March 22, 2007

Venue: Lockhart Stadium in Ft. Lauderdale, Florida

Notes: Due to Switzerland and Austria co-hosting the European Championships in the summer of 2008, the
Swiss Football Association approached SBSE so that we could coordinate exhibitions for the men’s national
team to assist in their Euro 2008 preparation. Sponsors include Hublot [Swiss Watch Company], Cerveceria
Aguila [Colombian beer], and Coca-Cola. 

Team: Men’s National Team of Switzerland vs. Men’s National Team of Colombia 

Date: March 25, 2007

Venue: Orange Bowl of Miami, Florida

                         Previous Matches…

July 2007

Team: Club de Futbol Monterrey [Mexico] vs. Pumas UNAM [Mexico] 

Date: July 18, 2007

Venue: Sam Boyd Stadium of the University of Nevada Las Vegas

Notes: Monterrey reached out to SBSE and asked us to coordinate exhibition matches for their first team
during their pre-season so they could prepare for the Mexican championship that began in August 2007.
Sponsors included Cox Cable, Mexicana Airlines, and Verizon.

July 2007

Team: Club de Futbol Monterrey [Mexico] vs. Preston North End [England]

Date: July 26, 2007

Venue: Raley Field in Sacramento, California

Notes: Sponsors include Tecate, Coca-Cola, and American Airlines

October 2007

Team: Club Necaxa [Mexico] vs. Club San Luis [Mexico]

Date: October 10, 2007

Venue: Invesco Field at Mile High in Denver, Colorado

Notes: Sponsors include Ticketmaster, Budweiser and US Bank

August 2008

Team: Chicago Fire of Major League Soccer vs. Club Tiburones Rojos de Veracruz 

Date: August 24, 2008

Venue: Estadio Luis “Pirata” Fuente in Veracruz, Veracruz, Mexico

Notes: Sponsors include ADO, Sol and Coca-Cola

                          Previous Matches…

March 2009 – “Spring Classic”

Team: Club America [Mexico] vs. Monarcas Morelia [Mexico} 

Date: March 29, 2009

Venue: Harder Stadium at the University of California Santa Barbara

Notes: Sponsors includedGold Coast Toyota Dealers and Domino’s

July 2009 – First Annual Mayor’s Cup

Team: Club de Futbol Monterrey [Mexico] vs. Cracovia Krakow [Poland} 

Date: July 5, 2009

Venue: Toyota Park in Chicago, Illinois

Notes: SBSE helped the City of Bridgeview coordinate the First Annual Mayor’s Cup by coordinating
Monterrey’s participation in the event. 

July 2009

Team: Estudiantes Tecos [Mexico] vs. Carolina Railhawks [United States – United Soccer League} 

Date: July 18, 2009

Venue: WakeMed Soccer Park in Cary, North Carolina

Notes: SBSE was conttacted by the Carolina Railhawks and was asked to help confirm the participation of a
Mexican First Division club for this event. 

                           Previous Matches…

October 2009 – “First Annual Charities Cup”

Team: Houston Dynamo [Major League Soccer] vs. Club de Futbol Monterrey [Mexico] 

Date: October 11, 2009

Venue: Robertson Stadium at the University of Houston in Houston, Texas

Notes: Houston Dynamo decided to have an annual event in which funds would be distributed to different
charities that they support. Houston Dynamos contacted SBSE and asked us to confirm the participation of
a Mexican First Division club.

September 2009

Team: Mexican Under-17 National Team vs. UC Santa Barbara’s Men’s Soccer Team 

Date: September 22, 2009

Venue: Harder Stadium at the University of California Santa Barbara

Notes: In preparation for the Under-17 World Cup that was hosted in Nigeria in October of 2009, the
Mexican Federation reached out to SBSE and asked us to organize exhibition matches for the Under-17
national team so that they could prepare for the upcoming World Cup.

January 2010

Team: Olympic Team of Mexico vs. Olympic Team of Denmark

Date: January 17, 2010

Venue: Harder Stadium at the University of California Santa Barbara

Notes: Both Denmark and Mexico expressed interesting in executing a mini camp in southern California
and asked SBSE to coordinate an exhibition game between them.

    General Overview of the Market

Soccer demographics at a glance:

•  More boys and girls participate in youth soccer than football and baseball.

•  45% of fan viewership is female.

•  Currently close to 18 million people participate in youth soccer on a regular basis.

  Major American corporations such as Coca-Cola, Chevrolet, and Budweiser all

  incorporate soccer as their primary reach mechanism to attract an array of demographics.

                                    National Soccer Demographics

                 Soccer Participation in the United States:

                 Total Participants (Ages 6-18)          


                 Total Adult Participants (Ages 18+)         


                 Total Soccer Participation

                                   Youth Team Sports Participation

        Participants Under      18:
               Participants Under   12: 

        1. Basketball

              1. Basketball

        2. Volleyball

              2. Soccer 

        3. Soccer


              3. Softball 

        4. Softball

              4. Baseball 

        5. Baseball 

              5. Volleyball 

        6. Football

             6. Football 

        7. Ice Hockey

             7. Ice Hockey 

 (Figures accumulated by the Soccer Industry of America)

Buying Power of the Hispanic Market

  •  Latin America immigrants transfer $53+ Billion to their home countries.

  •  $20 Billion to Mexico.

  •  $15.5 Billion to Central America.

         * Source: Inter American Development Bank 

  •  Hispanics represent 14% of the US population at 43 million, the fastest 

     growing ethnic group.

  •  Hispanic owned businesses are growing 3 times the average than

     other ethnic groups.

        * Source: Census Bureau

  •  Hispanic market is expected to double in 50 years to 102 million

  •  Hispanics will have a spending power of $1.2 Trillion by 2011

        * Source: University of Georgia Economic Growth Study

  •  Hispanic surnames made up 14.6% of all home buyers

  •  In California, 28% of home buyers are Hispanic

         * Source: USA Today

                          Soccer Relationships 

Professional Club Teams from Mexico: 

Chivas de Guadalajara
      Club America
               Club Necaxa
           Club Atlas

Club Deportivo Cruz Azul
   Pumas UNAM
                 Club San Luis
         Tiburones Rojos

Santos Laguna
        Tigres de UANL
             CF Monterrey


Major League Soccer: 

Los Angeles Galaxy

        Columbus Crew
              Houston Dynamo
        San Jose Earthquakes

FC Dallas

        Chicago Fire
               Chivas USA
             Kansas City Wizards

Argentina: Club Atletico River Plate
           England: Preston North End

Men’s National Teams:

United States
              People’s Republic of China



Men’s Olympic Teams:

South Africa
               People’s Republic of China

Venues where we have executed events:

Los Angeles Coliseum, Rose Bowl of Pasadena, the Cotton Bowl, Reliant Stadium, Arrowhead Stadium, Crew
Stadium, University of Texas El Paso, Qualcomm Stadium, Orange Bowl, Lockhart Stadium, Invesco Field at Mile
High, Sam Boyd Stadium at UNLV, Raley Field in Sacramento, and UC Santa Barbara.

                        About SBSE…

Event Experience:

•  Reebok Cup

•  New England Revolution and New York Metro Stars exhibition matches

•  World Cups ‘86, ‘90, ‘94, ‘98

•  European Championships ‘96, ‘00

•  Copa America [S. America] ‘91, ‘93, ‘95, ‘97, ‘99

•  UCSB vs Columbus Crew [March 2006]

•  US Open Cup - Chivas USA vs FC Roma [July 2006]


•  US Soccer Federation

•  Major League Soccer


•  Top Mexican First Division Clubs

•  Adidas

•  Nike

•  Reebok

•  European clubs and management

                             About SBSE…

Santa Barbara Soccer Entertainment provides marketing expertise with the executional
excellence to drive your seasonal or regional marketing initiative. We are a Hispanic owned

and operated business.

Our relationships and contacts allow us to leverage the sport of soccer with corporate
clients, involve the world’s best national and club teams, and connect them both to the
passionate global fan base who support the game at all levels.

Rudy Ybarra - over 25 years of experience as professional athlete, coach, administrator,
community leader, and well known soccer promoter for Santa Barbara Soccer Entertainment.
Rudy has extensive soccer relationships around the globe, and in particular, has strong ties
to top Mexican Club Teams. 

Marco Ybarra - as both player or event coordinator, soccer has always played a tremendous
role in Marco’s life. Managing daily operations and new business, Marco has developed
many important relationships in the Mexican First Division and in other leagues around the

John Lewis - over 15 years in corporate marketing and branding experience. Developed
marketing programs for several Nike Soccer properties: Mia Hamm, US Men’s National Team,
and MLS. Also developed Nike’s Hispanic marketing efforts utilizing Jorge Campos, Tab
Ramos, and Marcelo Balboa. John also worked at Burton Snowboards and Pony International
prior to joining SBSE, Inc.

                 Contact Information

           Marco A. Ybarra
                           John D. Lewis

        Director of Operations
               Director of Sales & Marketing

Santa Barbara Soccer Entertainment, Inc.
Santa Barbara Soccer Entertainment, Inc.

        14 South Salinas Street
                 14 South Salinas Street

 Santa Barbara, California, USA 93103
 Santa Barbara, California, USA 93103

  (805) 886 – 7184 Mobile Telephone
      (805) 637 – 7527 Mobile Telephone

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