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Why Toshiba

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					Why Toshiba?
    Who we are …
                                                          Personal Computers                      Washing Machines
                                                          Audio & Visual Equipment (e.g. TV)      Air Conditioners
TOSHIBA                                                   Mobile Phones                           Rice Cookers
                                                          Computer Related Equipment              Refrigerators
• 135 years of History (since 1875)                       Telecommunications & Peripherals        Lighting Equipment and Batteries
                                                          …Other                                  … Other
• 25 years of Portable PCs (since 1985)
                                                                      Digital                                   Home
• #97 on Fortune Global 500                                          Products                                 Appliances
  World’s 9th Largest Computer & Electronics Company                  34.4%                                      8.4%

• #3 Semiconductor Company (iSuppli - 2009)

• #5 PC Company (Gartner – 2009)                                                       TOSHIBA
• Spends ~5% of sales on R&D annually

      • 330 Billion Yen in FY2009 (~$3.6 Billion)                      Social                                 Devices &
                                                                   Infrastructure                            Components
                                                                       33.5%                                   23.7%



                                                          Nuclear Systems                         Semiconductors
                                                          Hydro Power                             Printed Circuit Boards
                                                          Power Generating Equipment              Displays
                                                          Transportation Equipment                LCDs
                                                          Broadcast Systems                       Microelectronics
                                                          Industrial Apparatus                    Optoelectronic Devices
                                                          Social Automation Equipment             … Other
                                                          … Other
• 1985 - World’s 1st Portable PC
• 1986 - World’s 1st 286 Portable
• 1987 - World’s 1st PC Compatible
• 1988 - World’s 1st 386 Portable
• 1989 - World’s 1st CSTN Display
• 1990 - World’s 1st NiMH Battery
• 1991 - World’s 1st TFT Color Display
• 1992 - World’s 1st 486 Portable
• 1993 - World’s 1st Ultra-Portable
• 1994 - World’s 1st Pentium Portable
• 1995 - World’s 1st Integrated CD-ROM
• 1996 - World’s 1st 120Mhz Portable
• 1997 - World’s 1st Windows Mini-Notebook
• 1998 - World’s 1st Integrated DVD
• 1999 - World’s 1st Polysilicon Display
• 2000 - World’s 1st Integrated CD-RW
• 2001 - World’s 1st Integrated Wireless
• 2002 - World’s 1st NVIDIA GeForce4 Notebook
• 2002 - World’s 1st Wireless Handheld
• 2003 - World’s 1st Widescreen Windows Notebook
• 2004 - World’s 1st 4-in-1 AV Notebook
• 2004 - World’s 1st 10+ hour Notebook
• 2005 - World’s 1st LED Backlit Display Notebook
• 2006 - World’s 1st Dual Core Tablet
• 2007 - World’s 1st with Wireless Docking
• 2007 – World’s Thinnest and Lightest 12.1” Laptop w/ODD
• 2008 - World’s 1st with Quad Core HD Processor
• 2009 - World’s 1st with 512GB Solid State Drive
• 2010 - World’s Thinnest and Lightest 13.3” Laptop w/ODD
    Leading Production & Quality
•    Vertical Integration
    • Component manufacturer of batteries, HDD, ODD,
      displays, processors and flash memory
    • Combining our own design, engineering and
      manufacturing results in innovative and industry-first
      products.


•    Designed and manufactured by Toshiba
    • Quality, Reliability, and Eco Conscious
        • Strategic procurement of components that meet our
          strict quality and CSR requirements
        • Combines EasyGuard with superior hardware
          technologies to reduce MFFR on our products.
    • Long, Stable Product Lifecycles – Minimum of 12 to 18
      month of consistent components on key Tecra and
      Portégé product lines
    • BTO – Order to Ship usually under 5 days, including
      custom images and asset tracking in the factory
    • U.S. and World Leader in Tablet now on our 11th Tablet
      PC product.
Corporate Social Responsibility
•       Environmentally Conscious Products                            Portege R600 -
                                                                      Greenest Laptop
    • Using Eco-friendly parts                                        by Greenpeace
    • Supporting Environmental Initiatives
    • Strong partnership with Green suppliers


•       Regulatory Compliance
    •   EPEAT Gold certified laptops
    •   Energy Star Compliance
    •   RoHS (restriction on hazardous waste)
    •   WEEE electronics waste directive
    •   Carbon Disclosure Project (CDP)


•       Recycling and Reuse
    • Our laptops, or the competitor’s
          • Reuse: Sell-Back at current market value
          • Reuse: Donate (Supporting the National Cristina Foundation)
             • Providing technology to children at risk or with disabilities
          • Recycling: Drop-Off
 Environmentally Conscious Packaging

FG-Bulk box              Options (inside bulk box)   90 units per pallet




                                                                           Customers
 •   Reduction of Packing Time and Labor
 •   Less Packaging Waste for Disposal
 •   Less Storage and Space Required
 •   Easier Tracking and Better Security with fewer pallets
 •   Overall Reduction of Carbon Footprint
WWW.SELL.TOSHIBA.COM
Download Center
Laptop Lineup Grid
                                          National Account Executive Team
                                                                Kurt Lippert
                         Mike Henry                          (MN, ND, SD, IA, NE)
                       (WA, ID, MT, AK)
                                                                                                                  Open                           J. Geis
                                                                                       Nick Federhofer            (WI,IL)                        NY, NJ
                                                                                        (IN, KY, MI, TN)                       C. Giunta
                                                                                                                            (PA & NY Contract)


    Rachael Dame                                                                                                  D. Sutherland
  (WA: Zones/WSCA),                                                                                             (OH &Westinghouse)
    OR, WY, UT, NV)




  Greg Ruthenberg                                                                                                                                       (C.Sabino)
  (Northern CA)                                                                                                                                      (B2B/B2C Named
                                                                                                       *                                                Accounts-East)
                          *
                                                                                                                                                  M. Robasson
                                                                                                                                             (MA, NH, ME, RI, VT,
     Kristi Reed                                                                                                                                CT, Upstate NY)
    (Los Angeles,
                                  *
    OC, Riverside)
                                      *
             Open
(B2B/B2C Named Accounts - West)
                                                                                                                                             R. Salvucci
                     Elizabeth Barden                                          *                                                        (DE, D.C., MD, VA, NC)
                  (San Diego,NM, AZ, HI)




                                               M. Dennison                               C. Scott          John Crawford
                                                (TX & OK)
                                                                                    (Dallas, CO, KS, MO)   (East TX, LA, MS,                     E. Worley
                                                                                                                    AL, AR)
                                                                                                                                                 (FL, GA, SC)



                     Eileen Burress                            Richard Vaughn                                                 Lisa Allen
                         Director                                    Director                                               Director
                      Western Region                              Central Region                                         Eastern Region
Accessory Product Grid
            Sell on Demand –
            Premade Campaigns for Resellers to Customize

•     Access via
      sell.toshiba.com
•     Select Your Campaign
•     Customize campaign
      materials with resellers’
      logo, address, call to
      action, etc
    • Direct mail postcard
    • eMail blast
    • Business Letter
•     Customize, and launch
      right from the site – in
      under 30 minutes!
Q4 Models Transition Summary
Q4 Models Transition Summary
PORTÉGÉ R700 SERIES
Overview
 The Portégé R700 series is the newest addition to the B2B product
  lineup
  • Based on Intel Calpella Platform
  • Ultraportable at Mainstream Price Points

 New Technologies
  • Honeycomb Structure
  • New Cooling Technology
  • “Stacked” Memory design

 Brand new ID and look
  • Brushed finish in “Magnesium Black” color
 Portégé R700 - The Ultimate Portable PC
 Full Performance
 • Intel Core i3, i5, i7 full power processors
 Ultra thin
 • Just 1” thin
 Light weight
 • Approx. 3+ pounds
 Long Battery Life
 • Target battery life with 6 cell = 8+ hours
 • 9 cell battery option
 Durability
 • Magnesium Alloy Chassis
 No Compromises
 • Integrated Optical Drive, Webcam, Bluetooth, HDMI,
   ExpressCard, RGB, 3xUSB v2.0 (1 shared with eSATA),
   Media Reader, Fingerprint, Docking
 R700 Product Features
Intel Core i3, i5 & i7       Webcam                     Communication
• Full power CPU support                                •   Built-in LAN
  with Fresh Air Cooling                                •   WiFi (802.11bgn)
  Technology                                            •   Intel WiMAX (BTO)
                                                        •   Bluetooth (BTO)
                                                        •   3G-ready
13.3” HD (1366x768)                                     •   Support multiple antenna with Chip
• LED backlit                                               Mount Antenna Technology




                                                                  High Capacity Li Ion
                                                                  Battery
•   Up to 8GB DDR3 1066MHz                                        • 6 cell (66WH)
•   Built-in Optical drive                                        • Up to 8hrs battery life
•   2.5” Hard Disk Drive                                          • 9 Cell Battery 12+ Hours
•   Docking
•   eSATA/USB                  Thin, Light and Strong
•   HDMI                       • 12.4” x 8.9” x 0.7”/1.0”
•   Raised Tile KB             • Magnesium Alloy Chassis
                               • Honeycomb Ribbed Structure
R700 Features


     13.3” HD




                   Raised Tile Keyboard




    Just 1” thin                          Brushed Finish in
                                          Magnesium Black
   Portégé R700 Offerings
   Model         R700-S1312           R700-S1322         R700-S1322W          R700-S1332         R700-S1332W
Part number    PT310U-06502Y        PT311U-02K02V      PT311U-08N02V        PT311U-01202V       PT311U-08P02V
  Processor   i3-370M (2.40GHz)    i5-560M (2.66GHz)   i5-560M (2.66GHz)   i7-620M (2.66GHz)   i7-620M (2.66GHz)
  Memory      4GB DDR3 (2x2GB)     4GB DDR3 (2x2GB)    4GB DDR3 (2x2GB)    4GB DDR3 (2x2GB)    4GB DDR3 (1x4GB)
 Hard drive    500GB 5400rpm        320GB 7200rpm       320GB 7200rpm         128GB SSD           128GB SSD
   Display    13.3” LED TruBrite     13.3” LED HD        13.3” LED HD        13.3” LED HD        13.3” LED HD
 vPro (AMT)          No                   Yes                 Yes                 Yes                 Yes
   WiMax             No                   No                  Yes                 No                  Yes
    Price           $999                $1299               $1349               $1599               $1699

 All Portégé R700 models have the following components:
        integrated Intel GMA HD                webcam
        integrated DVD SuperMulti              TPM
        full size keyboard                     HDMI
        3 year standard limited warranty       SD card reader
        eSATA/USB combo port                   fingerprint reader
        USB Sleep and Charge                   RGB port
        +2 additional USB v2.0 ports           10/100/1000
        Intel 802.11agn
        Bluetooth v2.1+EDR
        ExpressCard/54
        docking
Summary
•   Want to know more About Toshiba’s Value Proposition and
    Offerings –
       • laptops.toshiba.com

•   Sales Tools and our Reseller Program –
       • sell.toshiba.com

•   Tech Data Contacts:
     • Christy Adams - Product Sales Rep 727-539-7429 ext 83133
     • Terrie Head - Sr. Product Manager 727-539-7429 ext 77477
     • Butch Sherman – Channel Sales Manager
       • butch.sherman@tais.toshiba.com
       • 727-470-1280