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					    MEDILEAVZ (INDIA) LIMITED
   Brief History:
  * Empowered by deep knowledge of Herbs and Ayurveda , and armed
     with previous experience of manufacturing and marketing of Herbal
products , MEDILEAVZ came into being in mid-2009. In March 2010, the
                                  Company became a Limited Company.




    •The   Company has two manufacturing divisions in Vadodara. One is
located in GIDC Makarpura for manufacturing Herbal Remedies and the
           other is located in Gorwa for manufacturing Herbal Cosmetics.
          KEY RESOURCES
•   The Company has its own farm in Kullu in Hmachal Pradesh where it
    cultivates the Herbs. The extract from these herbs form the basic
    ingredient of all the products manufactured by MEDILEAVZ.

•   The Company conducts continuous R&D Activities at its ASTRO AYUR
    RESEARCH CENTRE in the Kullu valley.

•   The Chairman and Managing Director of MEDILEAVZ is Dr.Ramdas
    Viswanath. He has done extensive work in product development and
    marketing of Ayurvedic products.

•   The other two Directors on the Board are Dr.Ramakrishna Cherla and
    Mr. N.P.Ramachandran. Dr.Ramakrishna has more than three decades
    of experience in the R&D function and Mr.Ramachandran has more
    than three decades of experience in Marketing.




               MEDILEAVZ (INDIA) LIMITED
      PRODUCTS
   MILOQUENZ - COUGH SYRUP
   MILZ BALM      - PAIN BALM
   MINTAZ       - PREMIUM FACIAL SOAP
   MILZ OIL      - MASSAGE / HAIR OIL
   MILROSE        - ROSEWATER HERBAL FACE WASH
   MILAXZ     - LAXATIVE TABLETS
   MILZ VITA  - AVLEH FOR KIDS
   MILZ EVE    - HEALTH TONIC FOR WOMEN
   MILZEN    - HERBAL HAIR WASH
   MILZ CREAM - FAIRNESS CREAM
   MILZ AIR         - PREMIUM HERBAL MOUTH FRESHENER




        MEDILEAVZ (INDIA) LIMITED
     Miloquenz
         Cough Syrup
Expels cough, impels eloquence!!
                       … Expels Cough, impels eloquence !!

                       Cough is the body’s natural reflex to irritation of the throat.
                       There are two kinds of cough – one which is wet and
                       associated with mucus and the other which is dry and not
                       associated with mucus.

                       Natural remedies for cough have been used ,traditionally, by
                       Indians over centuries.

                       ELOQUENZ is beneficial in productive and dry cough.

                       ELOQUENZ is a comprehensive cough remedy based on
                       natural ingredients which are time-tested.

                       ELOQUENZ relaxes chest muscles, eases breathing and helps
                       you speak
                       eloquently!!

                       ELOQUENZ promotes optimum respiratory support and has
                       anti-microbial, anti-inflammatory expectorant properties.
                       It is useful in controlling respiratory-tract infection.

                       ELOQUENZ is made from well-known curable herbs like Tulsi ,
                       Mulathi, Ginger, Honey, Kantkari , Nasaka , Hanspadi and
                       other ingredients.




  MEDILEAVZ (INDIA) LIMITED
   MILZEN
       Herbal Shampoo
Head or Hair Natural Care !!!

                        Factors such as poor nutrition , stress and even
                        restless sleeping can hamper hair growth.
                        Poor diet , illness and vitamin deficiencies affects
                        the quality of hair. Problems like Dandruff ,
                        thinning hair , premature graying spoil the hair.

                        MILZEN increases blood circulation , disinfects
                        the scalp and stimulates hair growth.

                        MILZEN is 100% herbal and does not contain harsh
                        chemicals such as glycol or even synthetic
                        preservatives.

                        MILZEN takes care of your Head and Hair –
                        naturally .




  MEDILEAVZ (INDIA) LIMITED
            MILZ AIR
                                        TM




Premium herbal digestive mouth freshener
                                   Premium Mouth Freshener
                                   Getting rid of stubborn mouth odors is an ongoing
                                   dilemma for halitosis (medical name for bad odor)
                                   sufferers. They may have taken the pains to reform
                                   their oral habits but to no avail. Mouth odors are
                                   generated from the breakdown of protein sources
                                   (concentrated in the mouth) into amino acids by
                                   bacteria inhabiting the gum line and tongue. The
                                   other causes are elevated blood sugar levels leading
                                   to diabetes mellitus, Candidacies or yeast infections,
                                   respiratory infections, kidney & liver illnesses, and
                                   even metabolic disorders. In such a situation,
                                   chewing gums and frequent mouthwashes will not be
                                   of much help.

                                   MILLZ is the natural remedy for bad mouth odor. It
                                   has anti-bacterial properties to subdue mouth odor
                                   causing pathogens. Simply pop the granules into the
                                   mouth following the intake of meals and enjoy the
                                   sweet taste while the active ingredients neutralize the
                                   mouth odors. It is made available in easy to handle
                                   small pouches.

                                   MILLZ has other ingredients which help in digestion.
                                   Taken after meals regularly you will not need to
                                   worry about digestion-related stomach problems
                                   either.

                                   A GOOD HABIT AGAINST BAD MOUTH ODOR AND
                                   “BAD STOMACH” !!



            MEDILEAVZ (INDIA) LIMITED
MILZ BALM
        Pain Balm
The will to kill body pains!!


                                Pain Balm:
                                This is a multi-purpose Pain Balm
                                for body pains, joint pains, cold
                                related pains and other pains. It
                                also has a pleasant smell and is
                                easy to apply. You will find it useful
                                to keep one at home handy, all the
                                time. Even when you have to go on
                                tours, it is prudent to carry a bottle
                                with you. It is your security against
                                any body pain !!




         MEDILEAVZ (INDIA) LIMITED
           Milrose
               Rose water
Beautiful people‟s bountiful face freshener!!

                                            The benefits of using Rose Water for face are
                                            well known. It is a natural toner and astringent
                                            (that which produces contraction in soft
                                            surface tissues).

                                            MILROZ is a special Rose Water formulation
                                            with other ingredients which give a relaxing
                                            effect when applied to the face.

                                            MILROZ is suitable for all types of skins,
                                            particularly, fair and dry skin. It softens and
                                            soothes the skin thus reducing dryness ,
                                            scaling and peeling.

                                            If you put 2 to 3 drops of MILROZ on a
                                            cotton ball and use it for wiping your face –
                                            after a tiring day, it will refresh your skin and
                                            remove dust and dirt adhering your face.




                 MEDILEAVZ (INDIA) LIMITED
MILZ EVE
Health tonic for ladies

                          The benefits of using Rose Water for face are
                          well known. It is a natural toner and astringent
                          (that which produces contraction in soft
                          surface tissues).

                          MILROZ is a special Rose Water formulation
                          with other ingredients which give a relaxing
                          effect when applied to the face.

                          MILROZ is suitable for all types of skins,
                          particularly, fair and dry skin. It softens and
                          soothes the skin thus reducing dryness ,
                          scaling and peeling.

                          If you put 2 to 3 drops of MILROZ on a cotton
                          ball and use it for wiping your face – after a
                          tiring day, it will refresh your skin and remove
                          dust and dirt adhering your face.




      MEDILEAVZ (INDIA) LIMITED
Milz vita
  Avleh specially for kids
Recipe for smart body & mind
                               Kids , in their formative years, require a
                               nervine tonic that enhances learning ,
                               academic performance and improves mental
                               ability.

                               MILKIDZ enhances cognitive ability in
                               children.

                               MILKIDZ also acts as an “anti-anxiety”
                               Agent. It calms restlessness in children.

                               MILKIDZ is a trusted remedy for memory
                               disturbances and behavioral disorders.




     MEDILEAVZ (INDIA) LIMITED
         Milz oil
          Hair & Body Massage Oil
For vim, vigour & vitality, that is the speciality!!
                                     While producing a significant glow to your skin , it induces a strong
                                     sense of energy throughout the body and the mind. Thus , it shapes
                                     your personality !
                                     When receiving or giving a massage it is always important to look into
                                     the type of massage oil that will be used. There are so many different
                                     choices available when it comes to massage oils. There are of course
                                     the traditional oils that are designed solely for the purpose of a
                                     therapeutic massage. There are the oils that are designed solely with
                                     sensual purposes.; then there are the scented oils which are made with
                                     the idea of pleasing the person who is receiving the massage through
                                     their sense of smell. You have the thermal massage oils which will heat
                                     up upon contact with the skin to aid in the therapy of the massage.
                                     There are so many varieties and styles of oils that it almost seems as if
                                     there is one for almost every need or desire .
                                     MEDILEAVZ –ZEALZ is a massage oil with a difference. It works
                                     internally and externally. Regular use of the Oil will produce a
                                     significant glow to your skin. Unlike most therapeutic massage oils , it
                                     has a very pleasant smell. It infuses a feeling of vitality and energy to
                                     enable you to generate unusual stamina. It relaxes the mind and the
                                     body!!
                                     So if you are a busy executive with high work pressures , heavy touring
                                     , hectic work schedules and need to relax to recharge yourself , you
                                     will find it an ideal remedy. Since it shapes your body and mind , it
                                     shapes your personality!!




            MEDILEAVZ (INDIA) LIMITED
    MILZ CREAM
              Facial Cream
 Indoor Protection for Outdoor Exposure!!

                    MILCREMZ is an ideal product for protection
                    of skin from prolonged exposure to the Sun .

                    MILCREMZ improves skin texture and
                    complexion in summers.

                    A gentle day and night massage with
                    MILCREMZ is very useful

                    MILCREMZ is cooling and soothing. It gives
                    supportive effect in sunburnindications.




MEDILEAVZ (INDIA) LIMITED
        MILAXZ
        Laxative Tablets
Active “remedy” for “lazy” bowels!!

                             A remedy for acute and general constipation In
                             general, worry, anxiety, minimal physical exercise,
                             and a low-fiber diet may cause constipation.
                             Constipation in pregnant women is thought to occur
                             due to hormones that relax the intestinal muscle and
                             by the pressure of the expanding uterus on the
                             intestines. Relaxation of the intestinal muscle causes
                             food and waste to move slower through your system.
                             Sometimes iron tablets may contribute to
                             constipation. Drinking of plenty of water is found to
                             ease constipation. High Fiber Diets, regular exercises
                             such as walking and mild exercises are also
                             recommended.
                             MILAXZ softens your bowel movements and reduces
                             constipation. .




       MEDILEAVZ (INDIA) LIMITED
        MINTAZ
The First Indian natural mineral bathing Soap
         Face value does matter!!



                              A Toilet Soap for all ages and Skin Types,
                              it is made up of Herbal Oil which contains
                              Anti Bacterial ingredients for a complete
                              bath.
                              A truly family soap as it addresses to the
                              specific need of each individual in the
                              family. Its aroma lasts for the whole day.
                              Simply , it is fragrant and skin-friendly!!




         MEDILEAVZ (INDIA) LIMITED
The Marketing Team
 Headed by Director
 General Manager
 2 AGMS – 1 for(South & West) & 1
  for(North & East)
 4 Chief Managers (West,South, North &
  East Zones)




     MEDILEAVZ (INDIA) LIMITED
The Field Team
 1 Area Sales Manager (1 for each
  State)
 3 District Sales Managers
 12 Sales Executives




     MEDILEAVZ (INDIA) LIMITED
The Distribution Channel
 3 C&F Agents in each State
 Each C&F Agent will have 36 Stockists
 Each Stockist will have appr. 200
  Retailers whom they will be servicing.
 Thus there will be 7200 Retailers in
  each State.




     MEDILEAVZ (INDIA) LIMITED
Business Support System
 No. of Stockists under ASM : 108
 No. of Stockists under DSM : 36
 No. of Stockists under SE  : 3




     MEDILEAVZ (INDIA) LIMITED
Field Coverage
 ASM will meet 10 nos. A Class Retailers
  per day.
 DSM will meet 20 nos. A Class Retailers
  per day.
 Sales Executives will meet 50 Retailers
  in a day.He will undertake Routewise
  coverage.



     MEDILEAVZ (INDIA) LIMITED
Route Planning
 The Sales Executives will cover his
  territory through defined Routes only.
 There will app. 12 Routes which will be
  covered by the Sales Executives
 The Routes will be defined in
  consultation with the DSM only.
 In each Route the Sales Executive will
  meet 50 Retailers in a day.



    MEDILEAVZ (INDIA) LIMITED
Activity of the Sales Executive
 The SE will meet 50 Retailers per day.
  He will cover 600 Retailers in 12 days.
 He will repeat the Routes , in the same
  order after 12 days
 Thus the SE will meet each Retailer (to
  book the order) twice in a month.




      MEDILEAVZ (INDIA) LIMITED
Business Projection
 C&F Agent will invest Rs. 10.0 Lakhs
 C&F Agent will turnover this investment
  four times in a month. Ie. Rs. 40.0 Lakhs
 Considering 36 Stockists per C&F Agent
  this implies a business of Rs.1.12 Lakhs
  per month




     MEDILEAVZ (INDIA) LIMITED
Target for Sales Executive
   Considering a Business of Rs. 1.12
    Lakhs per month, the total Target for
    each Sales Executive would be Rs.
    3.36 Lakhs per month.




       MEDILEAVZ (INDIA) LIMITED
Target for DSM
   Considering C&F Business of Rs. 40
    Lakhs, this will be the Target for DSM




       MEDILEAVZ (INDIA) LIMITED
Target for ASM
   Considering that ASM would oversee
    Business of 3 C&F Agents, his Target
    would be Rs. 1.20 Cr. per month.




       MEDILEAVZ (INDIA) LIMITED
Business reqd. per Retailer per day

Sr    No. of        No.of    Total   Bus.
      Stockist /C&F SEs     Retailer Req/Ret
                            s        /day
 1        6           2       1200    Rs.280
 2        9           3       1800    Rs. 125
 3        12          4       2400    Rs. 70
  4       15          5       3000    Rs. 45
  5       36          12      7200    Rs. 8




       MEDILEAVZ (INDIA) LIMITED
Policy Decisions
 The SE will book only genuine orders
 The SE will not resort to „Dumping‟.
 The SE shall always adhere to Route
  Plan
 For return of Goods the SE will consult
  the DSM who will, in turn , get the OK of
  ASM/Chief Mgr etc.



     MEDILEAVZ (INDIA) LIMITED
Marketing Support
   Adequate quantities of POP Materials/Posters
    will be supplied for display at Retailer store.
   Schemes will be announced from time to time
    based on inputs from C&F and Stockiest.
   Perfomers would be rewarded.
   Non-Performers would be axed.
   Periodic Meetings would be conducted at HO
    where all Sales personnel would attend.




       MEDILEAVZ (INDIA) LIMITED
“Below the Line” Sales Promotion : BTL
oPrice Promotions : a) Discount on normal S.P.     b) More
of product at normal price

oCoupons : a) On a pack to encourage repeat purchase.
b) In a newspaper or magazine where a coupon can be cut
out.

oGift with Purchase:

oCompetition and Prices:

oMoney Refunds:- against proof of purchase.

oFrequent Purchase/Loyalty Incentives : eg: Frequent Flier
scheme of Airlines.

oPont-of-Sale Displays: at Retail Outlets

oInformation Workshops: used by Educational Institutions.

oSponsorship of Sports Events:

oPepsi organised an Inter-School Cricket Tournament.

oShelf Space: Most of the pharmacy companies do BTL by
getting shelf space.
oNIKE: an athlete dressed up in a NIKE
sportswear could be seen jogging on an elevated
treadmill for the whole day on National Highway
No. 8 near Delhi.

oROADSIDE PROMOTION:

o“Town-Storming”:

oColony/Apartment Promotion

oRoad Shows

oMall/Supermarket/Shop Promotions

				
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