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MARKETING IN A CHANGING WORD

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MARKETING IN A CHANGING WORD, CREATING CUSTOMER VALUE AND SATISFACTION

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									MARKETING IN A CHANGING
WORD, CREATING CUSTOMER
 VALUE AND SATISFACTION
      INTRODUCTION
1. PRODUCTION ERA
INITIALLY THE CONCEPT WAS TO
   PRODUCE WHAT EVER YOU CAN
   PRODUCE AND IT CAN BE SOLD.
2. PRODUCT ERA
TRY TO PRODUCE THOSE PRODUCT
   WHICH ARE NEED BY CUSTOMERS
      INTRODUCTION
3. SELLING CONCEPT
EFFORT IS REQUIRED TO SELL THE
   PRODUCTS
4. MARKETING CONCEPT
CUSTOMER REQUIREMENTS ARE
   IMPORTANT FACTORS AND
   CUSTOMER BEHAVIOR IS TO BE
   MONITORED CONTINUOUSLY.
      INTRODUCTION
5. MODERN MARKETING CONCEPT
IT CONSISTS OF THE FOLLOWING:
- MEETING NEEDS PROFITABLY
- FIND WANTS AND FILL THEM
- LOVE THE CUSTOMER NOT THE
   PRODUCT
- PUTTING PEOPLE FIRST
      THE MEANING OF
        MARKETING

THE FOLLOWING ARE SOME OF THE
   MEANINGS OF MARKETING WHICH
   COMES TO OUR MIND
1. MARKETING IS SELLING
2. MARKETING IS ADVERTISING
3. MARKETING IS PROMOTION
4. MARKETING IS PUBLIC RELATION
      THE MEANING OF
        MARKETING

THE AMERICANS MARKETING
 ASSOCIATIONS DEFINES
 MARKETING AS FOLLOWS:
“MARKETING IS THE PERFORMANCE
 OF BUSINESS ACTIVITIES THAT
 DIRECTS THE FLOW OF GOODS
 SERVICES FROM PRODUCER TO
 CONSUMER OR USER.”
MEANING OF MARKETING
ANOTHER DEFINITION OF
 MARKETING IS “ A SOCIAL AND
 MANAGERIAL PROCESS BY WHICH
 INDIVIDUALS AND GROUPS OBTAIN
 WHAT THEY NEED AND WANT
 THROUGH CREATING AND
 EXCHANGING PRODUCTS AND
 VALUE WITH OTHERS.
MEANING OF MARKETING
ANOTHER DEFINITION OF
 MARKETING IS A SOCIETAL
 PROCESS BY WHICH INDIVIDUALS
 AND GROUPS OBTAIN WHAT THEY
 NEED AND WANT THROUGH
 CREATING, OFFERING, AND FREELY
 EXCHANGING PRODUCTS AND
 SERVICES OF VALUE WITH OTHERS.
MEANING OF MARKETING
THE MODERN DEFINITION OF
 MARKETING IS THAT WE SELL
 THE VALUE TO THE CUSTOMER
 AND NOT THE PRODUCT OR
 SERVICES
NEEDS, WANTS AND DEMAND

NEED: IF A PERSON FEELING
 DEPRIVED, IT IS TERMED AS NEED.
 NEED MAY BE PHYSICAL SUCH AS
 FOR FOOD, IT MAY BE SOCIAL NEED
 FOR BELONGING, IT MAY BE
 INDIVIDUAL NEED FOR
 KNOWLEDGE OR SELF EXPRESSION.
NEEDS, WANTS AND DEMAND

THE NE
								
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