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					“The Biggest Little Team in Motorsports”
Rick Ware Racing “The Biggest Little Team in Motorsports”, is back at it again in
2011. The past two seasons for RWR was very impressive, claiming the AMA
Arenacross Championship, The NASCAR Bowman Gray Stadium Whelen Modified
Championship and compiling (71) wins, (108) Top 5’s, and( 115) Top 10’s in 200
events including a 4th place finish in the X Games.
About Rick
Born into a racing family, Rick has been behind the wheel of a race car since his
toddler years. Competing in the NASCAR Sprint Cup, Nationwide and Camping
World Truck Series, Trans Am, IMSA as well as ASA and ARCA.
His career was suddenly ended with a crash and his hand was forced into
ownership.

Not missing a beat he has become the pioneer of cross marketing in motorsports,
managing teams in both motocross and NASCAR. Within the last 11 years, Rick has
claimed 16 Championships and is regarded as a “Mastermind in Marketing” from
competitors in the industry.
The AMA Arenacross Series




The AMA Arenacross schedule consists of (19) events in Arena’s with an attendance
average of 14,000 each night running from January through March. Televised on the
“SPEED CHANNEL”, 2009 primary sponsor, Mahindra Tractors received over 12
hours of “clear and visible logo placement” on the network during the race
festivities and 2010 primary sponsor, Fuel Doctor rallying over 13 hours as well.

The Rick Ware Racing/Tuf Honda team has won 5 Championship, the most of any
organization and captured the last three Titles. Jeff Gibson lead the series in hole
shots, wins and podium (Top 3) finishes to claim the Arenacross title in 2009.

Former Champion, Jeff Gibson returns in 2011 with his team intact, making RWR
the team to beat once again.
Arenacross Demographics
General
Average HH Income: $71,471
56.3% of HH have children 17 & under (38% more likely than U.S. average)
65.7% Male
34.3% Female

Arenacross Fans* Compared to the average American
Most of this info reflects comparison to average American adult…i.e. "40% more likely than"…

Age & Family
94% more likely to be men 18-34
75% more likely to be men 18-49
35% more likely to have teenagers (12-17) in HH

Activities (within last year)
467% more likely to have ridden motorcycle
372% more likely to have been snowboarding
362% more likely to have been water skiing
199% more likely to have been snowmobiling
189% more likely to have been surfing
183% more likely to have been horseback riding
145% more likely to have ridden personal watercraft
135% more likely to have been hunting
100% more likely to have been power boating
49% more likely to have been hiking/backpacking
48% more likely to have been bicycling
34% more likely to have been scuba diving/snorkeling
“The Biggest Little Team in Motorsports”



 DEFENDING CHAMPS
    2007, 2008, 2009

   2011 AMA Arenacross Schedule
   Date                        Venue       Location               Projected TV Airing (times)

   Nov. 7-8     Wells Fargo Arena          Des Moines, IA         Monday Apr. 12 (2)            SPEED
   Jan. 8-10    Van Andel Arena            Grand Rapids. MI       Monday Apr. 19 (2)            SPEED
   Jan. 15-17   First Mariner Arena        Baltimore, MD          Monday Apr. 26 (2)            SPEED
   Jan. 22-24   Hampton Coliseum           Hampton, VA            Monday May 3 (2)              SPEED
   Jan. 30-31   Kemper Arena               Kansas City, KS        Monday May 10 (2)             SPEED
   Feb. 6-7     BOK Center                 Tulsa, OK              Monday May 17 (2)             SPEED
   Feb. 12-14   Covelli Center             Youngstown, OH         Monday May 24 (2)             SPEED
   Feb. 20-21   Alamo Dome                 San Antonio, TX        Monday May 31 (2)             SPEED
   Feb. 27-28   Save Mart Center           Fresno, CA             Monday Jun. 7 (2)             SPEED
   Mar. 5-7     Livestock Event Center     Reno, NV               Monday Jun. 14 (2)            SPEED
   Mar. 12-14   Mid America Center         Council Bluffs, IA     Monday Jun. 21 (2)            SPEED
   Mar. 20-21   Ervin J Nutter Center      Dayton, OH             Monday Jun. 28 (2)            SPEED
   Mar. 26-28   Denver Coliseum            Denver, CO             Monday Jul. 5 (2)             SPEED
                                           *Year in Review Show   Monday Jul. 12 (2)            SPEED
•AMA Rick Ware Racing percentages:
        74.8 % winning
        94.1 % Podium Finish (Top 3)
        97.9% Top 5

•12 Hours of television exposure for
primary sponsorship in 2009 for
Mahindra Tractors in Arenacross Series

•Coupon tent in Midway for product
information and distribution

•Couponing/Promotions of thousand per
night targeting potential customers

•14 events will be run before the
Daytona NASCAR event
Jeff Gibson




 Jeff Gibson has seen what it takes to be on top, and the Ohio native is applying his knowledge to the field
 in the AMA Arenacross Series, leaving competitors in awe! A constant Top 10 rider in the AMA
 Motocross and Supercross, Gibson jumped at the chance of riding a RWR Tuf Honda.

 The 5-Time Series Championship team and winner of the 2007 , 2008 and 2009 Series, RWR and Tuf
 Honda are the Top team in the AMA Arenacross and look to “Four-peat” with Gibson.

 “I feel that riding for RWR is an honor. Only the best of the best ride for RWR, and to be riding for them
 gives me confidence”, claimed Gibson. Winner of the 2008 Strutgard Championship, the Germany
 Supercross, Gibson looks to make his stand in the Arenas once again.

 “I am used to riding longer races which helps me with my endurance and concentration that makes these
 shorter races more beneficial to my riding style!”
The NASCAR Whelen Modified Series




The NASCAR Whelen Modified Series competes in (16) events at NASCAR’s
Oldest track, Bowman-Gray Stadium in Winston-Salem, NC. Each event is
contested in front of “SOLD OUT” crowds of 16,000 fans each night.

Television coverage was produced by The History Channel for their newest hit
“Madhouse” which aired (3) nights a week immediately after “Ice Road
Truckers” for 6 months featuring the RWR driver Tim Brown who is the 8-Time
and defending Champion of the series with over 60 wins and 90 poles, gaining
27 hours of exposure for 2009 primary sponsors, Circle K and Hayes Jewelers
“The Biggest Little Team in Motorsports”


DEFENDING CHAMPIONS
1996, 1997,1998, 2002, 2004, 2005, 2008, 2009


 NASCAR Bowman Gray Stadium Modified Series
 Date                 Venue                     Location            Television shooting*****

 Apr. 27              Bowman-Gray Stadium       Winston-Salem, NC   Taping of “Madhouse” History Ch.
 May 1                Bowman-Gray Stadium       Winston-Salem, NC   Taping of “Madhouse” History Ch.
 May 8                Bowman-Gray Stadium       Winston-Salem, NC   Taping of “Madhouse” History Ch
 May 15               Bowman-Gray Stadium       Winston-Salem, NC   Taping of “Madhouse” History Ch
 May 22               Bowman-Gray Stadium       Winston-Salem, NC   Taping of “Madhouse” History Ch
 May 29               Bowman-Gray Stadium       Winston-Salem, NC   Taping of “Madhouse” History Ch
 Jun. 5               Bowman-Gray Stadium       Winston-Salem, NC   Taping of “Madhouse” History Ch
 Jun. 12              Bowman-Gray Stadium       Winston-Salem, NC   Taping of “Madhouse” History Ch
 Jun. 19              Bowman-Gray Stadium       Winston-Salem, NC   Taping of “Madhouse” History Ch
 Jun. 26              Bowman-Gray Stadium       Winston-Salem, NC   Taping of “Madhouse” History Ch
 Jul 10               Bowman-Gray Stadium       Winston-Salem, NC   Taping of “Madhouse” History Ch
 Jul 17               Bowman-Gray Stadium       Winston-Salem, NC   Taping of “Madhouse” History Ch
 Jul 24               Bowman-Gray Stadium       Winston-Salem, NC   Taping of “Madhouse” History Ch
 Jul 30               Bowman-Gray Stadium       Winston-Salem, NC   Taping of “Madhouse” History Ch
 Aug. 7               Bowman-Gray Stadium       Winston-Salem, NC   Taping of “Madhouse” History Ch
 Aug. 14              Bowman-Gray Stadium       Winston-Salem, NC   Taping of “Madhouse” History Ch
•Defending Champion Tim Brown

•Whelen Modified Rick Ware Racing
percentages:
         71.6 % winning
         98.7 % Podium Finish (Top 3)
         98.7% Top 5

•27 Hours of television exposure for primary
sponsorship in 2009 for Circle K and Hayes
Jewelers

•Coupon tent in Midway for product
information and distribution and guest suite
available

•Couponing/Promotions of thousand per night
targeting potential customers
Tim Brown




 Tim Brown, from Cana, VA, started his career in 1991 driving in the modified series. Tim was Rookie of the
 Year at Bowman Gray Stadium in 1991 and in the Southern Modified Auto Racing Team (S.M.A.R.T.) in
 1992.

 Tim has 93 pole awards, 58 feature wins, and 8- Weekly Racing Series Track Championships (1996, 97, 98,
 2002, 2004, 2005, 2008, and 2009) at NASCAR's oldest track, Bowman Gray Stadium.

 Tim has become the second driver to ever win 4 consecutive championships in the 55 years at Brown Gray
 Stadium along with Pee Wee Jones (1956-1960)

 In 2003 Tim set a new track record (13.06) with 12 consecutive poles (12 races). For the next six years,
 Brown has been on a National terror in the Southern Modified Division finishing in the Top 5 in points
 each year and runner-up three times..

 “This is a top notch organization and I look forward to putting the RWR in the Championship position
 once again. With their leadership and guidance I know I will have the best team in the Series.”
Bowman-Gray Stadium




The NASCAR Whelen Modified Series competes in (16) events at NASCAR’s Oldest
track, Bowman-Gray Stadium in Winston-Salem, NC. Each event is contested in front
of “SOLD OUT” crowds of 16,000 fans each night.

“The Madhouse” as it is referred to, packs the most intense racing in the country and
has been the setting for the History Channel’s newest hit show, “Madhouse” that
aired every Monday-Wednesday after “Ice Road Truckers” the networks most viewed
program.

Tim Brown will be defending his 8th title as he looks to make history with number 9
along side his new teammate in a season packed with action and intrigue as the
veteran takes on the newest star, Dusty Davis in his stable
NASCAR Demographics
                         GENDER

Men                                        62%

Women                                      37%

                           AGE

18-24                                      12%

45-54                                      20%

65+                                        13%

                   REGIONAL DISTRIBUTION

NORTHEAST                                  20%

MIDWEST                                    24%

SOUTH                                      37%

WEST                                       19%

                    HOUSEHOLD INCOME

$100,000 or more                           19%

$50,000 or more                            55%

                        RESIDENCE

Own                                        74%

Rent                                       21%
The NASCAR Camping World Truck Series




The NASCAR Camping World Truck Series has the 3rd largest viewing audience
in all of Motorsports. Viewed by 38 million fans each year, it has become the
only motorsports series with an increase in viewership over the past (4) years.

The 25 race schedule expands from coast-to-coast and viewed on National
television on ESPN, ESPN2 and SPEED. 2010 Primary Sponsors received over 20
hours of “clear and visible logo” placement with RWR in the Camping World
Truck Series !

Rick Ware Racing will compete for the Championship and Rookie of the Year
Championship with drivers, Brett Butler with Series winning Crew Chief Gary
Cogswell at the helm
“The Biggest Little Team in Motorsports”
                                Date       Venue                             Location            Television Channel

                                Feb. 12    Daytona International Speedway    Daytona, FL              SPEED
                                Mar. 6     Atlanta Motor Speedway            Hampton, GA              SPEED
                                Mar. 27    Martinsville Speedway             Martinsville, VA         SPEED
                                May 2      Kansas Speedway                   Kansas City, KS          SPEED
                                May 14     Dover International Speedway      Dover, DE                SPEED
                                May 22     Lowe’s Motor Speedway             Concord, NC              SPEED
                                Jun. 4     Texas Motor Speedway              Ft Worth, TX             SPEED
                                Jun. 12    Michigan International Speedway   Brooklyn, MI             SPEED
                                Jun. 18    The Milwaukee Mile                Milwaukee, WI            SPEED
                                Jun. 26    Memphis Motorsports Park          Memphis, TN              SPEED
                                Jul. 11    Iowa Speedway                     Newton, IA               SPEED
                                Jul. 16    Gateway International Raceway      St Louis, MO            SPEED
                                Jul. 23    O’Reilly Raceway Park             Indianapolis, IN         SPEED
                                Jul. 31    Pocono Raceway                    Long Pond, PA            SPEED
                                Aug. 7     Nashville Superspeedway           Nashville, TN            SPEED
                                Aug. 18    Bristol Motor Speedway            Bristol, TN              SPEED
                                Aug. 27    Chicagoland Speedway              Joliet, IL               SPEED
                                Sep. 3     Kentucky Speedway                 Sparta, KY               SPEED
                                Sep. 18    New Hampshire Motor Speedway      Louden, NH               SPEED
                                Sep. 25    Las Vegas Motor Speedway           Las Vegas, NV           SPEED
                                Oct. 23    Martinsville Speedway              Martinsville, VA        SPEED
                                Oct. 30    Talladega Superspeedway            Talladega, AL           SPEED
                                Nov. 5     Texas Motor Speedway               Ft Worth, TX            SPEED
                                Nov. 12    Phoenix International Raceway     Phoenix, AZ              SPEED
                                Nov. 19    Homestead-Miami Speedway           Miami, FL               SPEED
  Jeffrey Earnhardt




Jeffrey Earnhardt has a long lineage of racing history. The Great-grandson of the 1956 NASCAR Sportsman Champion, Ralph
Earnhardt, Grandson of 7-Time Sprint Cup Champion, Dale Earnhardt Sr. The nephew of this-generations Most Popular Driver,
Dale Earnhardt Jr. and son of a legion of fans, Kerry Earnhardt, Jeffrey understands what is before him.

Jeffrey cut his racing teeth early, in perhaps the most unpredictable fashion. Wythe Raceway in Rural Retreat, Virginia was the first
racing venue for the fourth generation driver. Racing a silver #33 Yugo, Earnhardt flipped the 4-cyclinder on the dirt track and was
forced to a competitor’s car for the start. The Hornet Division allowed Jeffrey to race unnoticed until he scored 3 feature wins and
finished in the top five in the division points, winning the Rookie of the Year Award.

In 2006, General Motors created a driver developmental search program wherein they looked for individuals they believed to be the
stars of the future and invited them to test a late model and a Nationwide Series car at 2 different tracks with the best moving on.
Jeffery made the final cut.

In 2007 Earnhardt drove a #1 Chevrolet for Andy Santerre Motorsports in the NASCAR Camping World East Series. He finished 5th
in the point standings and won the Most Popular Driver award at the season end. 2008, Jeffrey competed in the NASCAR Camping
World East once again, rallying to (4) top-5’s and (6) top 10’s in just eleven races.

The young Earnhardt now embarks on a new series, the NASCAR Nationwide Series with Rick Ware Racing. Joined by his father
Kerry Earnhardt, Jeffrey will be mentored on and off the track, as he looks to make his stand in the NASCAR big leagues.
Brett Butler




Born April 10th, 1985, Brett graduated from Parview High School where he was 3 time letterman for the AAAAA
Georgia State Champion wrestling team. He and his brother Ken began racing Go Carts when he was 15 years old
with the help of their High School football coach Cecil Flowe.

After 2 years Brett moved to the Aarons Pro Challenge series where he shared a car with his brother the first year
and the second year he and his brother had their won race cars. In 2004, he finished 4th in the overall points. In
2005, Brett moved to North Carolina and began racing super late models at Hickory Motor Speedway where he
finished 12th overall in points while only running a part time schedule. He also made his Hooters Pro Cup debut
as he qualified for his first race and finished 21st preparing to run a full schedule in 2006.

In 2006 he was the runner up for Rookie of the Year in the Southern Division and qualified for the championship
series and finished 5th overall amongst rookies in the championship races. Brett raced in the USAR Pro Cup
Series from 2007-2009 capping off a 9th place in points this past November. Complete with experience in short
track racing, Brett now looks to the big leagues in the NASCAR Camping World Truck Series.

At Homestead-Miami Speedway, Brett qualified 23rd and finished 24th in his first ever 1.5 mile track, opening the
eyes to his new team owner Rick Ware. Brett will race the 2010 Camping World Truck Series and contend for
Rookie of the Year as well as the Championship.
   Timmy Hill




Timmy Hill is the first ever RWR Developmental Driver for RWR. Timmy started racing go karts in 2005 and won over 80 events
including (2) WKA Championships, (2) King George Championships and (1) Concord Speedway Winter Championship and
finishing 3rd in the National Championship.

In 2006, Timmy moved to Bandelero’s where he grabbed another 10 wins before moving to the Allison Legacy Series and Legends in
2007. Hill finished 14th in points with (2) wins.

2008, Timmy started getting the feel for the bigger cars with (4) wins in Legends and (2) wins in the Allison Series and finishing 5th in
points.

Timmy Hill made his mark in 2009! (10) wins in the Allison Series and won the National Championship as he also rallied a Summer
Shootout win in the Legends Series, (2) wins in the Winter Series and grabbed the Championship for Legends as well.

Thus far in 2010, he has won (4) Legends races and won the Summer Shootout Championship all the while making his ARCA
ReMax debut where he qualified 10th at Salem.
Gary Cogswell-Crew Chief




Gary Cogswell has been a veteran on top of the pit box for over 20 years, working with
some of the biggest race organizations in NASCAR.

Cogswell has worked with Roush-Fenway Racing, Wood Brothers Racing, Fitz-
Bradshaw Motorsports and Buckshot Racing guiding drivers like Hank Parker Jr.,
Stacey Compton and Marcos Ambrose from rookie status to victory lane

Gary will oversee and crew chief the youngsters, Butler and Wallace for RWR in 2010
The “X-Games”




The X Games has become the driving force of marketing for many companies today.
Held in Los Angles, California for one solid week in August, early 6 million fans tune
in on ABC and ESPN for coverage
As the Journal of Sport Management (2006) explains, Generation X and Generation Y are
the two most highly valued by marketers. This creates a broad approach on marketing
towards that certain demographic, which is why the X Games' marketing and economic
outlook is so “out of the box.”

RWR entered the X Games venture in 2009 with a 4th place in Women Moto X
Sherri Cruse




Sherri Cruse is an X Games Silver Medalist in Women's Super X in 2008 and finished 4th
in the X Games in 2009. Cruse is ranked 3rd in the 09' Women's Professional Motocross
(WMA) National Championship, and is a former WORCS Off-road Champion.

Sherri has never finished outside the Top 5 in an event or point standings in her career.
She has been seen on the hit television show “Nitro Circus” that airs on MTV with
longtime boyfriend Travis Pastrana, the “Godfather of the X Games”, who has 17 Gold
medals and known for the double back flip on a motorcycle among other stunts
On Air




Radio and Television exposure is acquired through strategic planning as all events
are covered on major television networks.

Radio with Mike Guerity’s television and radio show, One and Done and 3 Wide Life
1-Hour shows air 5 days a weeks, allowing a large quantity of hours for logo
placement and mentions to the 2.6 million viewers and listeners in the Charlotte
metro area
The Ride of a Lifetime Program




The RWR “Ride of a Lifetime Program” was created by Rick Ware in 2007 as a complete
entertainment and hospitality event for sponsors.

The day long event consists of sampling, education and displaying of sponsors products
with a catered buffet, topped of with a ride along with a professional driver in a
NASCAR Nationwide Series car at a track that is available for hosting.

Badboy Power Drink was the first to host such an event and gained popularity and
support from company associates, partners and business-to-business corporations to
expand their business and overall morale
The Grassroots Marketing Program




RWR’s Grassroots Marketing Program is a complete show car program and interactive
sampling event for your products. In 2009, RWR reached over 100 show car events as
well as 3,000 marketing events for our sponsors.

Brand Marketing is only a fraction of success for your organization. Getting product to
the masses in the streets and stores is the key, and let RWR unlock the door to success
Business-to-Business Partners
Marketing Production

Rick Ware Racing is a complete Marketing Production
organization. With your entrance into the Marketing Program
you will receive the following from RWR
•Personalized Website created, designed and hosted for your racing Endeavour

•Hero Cards for fans and customers

•Unique fully wrapped race vehicle for your approval

•Unlimited marketing rights to over 300 photos from each event

•A video produced for TV or viral upon request done by Director Stanton Barrett

•Driver appearances at your requests

•V.I.P. pit passes for each event with hospitality from the race team
The Facility




Rick Ware Racing is a 21,000 sq. ft. self contained Race Facility. It
includes Hard Core Fabrication Shop, Assembly area, Paint booth,
Parts room, Tear down, etc… New addition will be our 2,000 sq.
ft. Showroom, and offices

Located in Thomasville, NC the organization is nestled between
large racing organizations in High Point and Mooresville.
PROGRAM SUMMARY
Rick Ware Racing, “The Biggest Little Team in Motorsports” does it for you

120 Race Events in 7 different Motorsports Series reaching 140 million customers
Coast-to-Coast, Year round Marketing
Reach all demographics
Grassroots Marketing
Show Car Program
Ride of a Lifetime Program
Personalized Website created, designed and hosted for your racing Endeavour
Hero Cards for fans and customers
Unique fully wrapped race vehicle for your approval
Unlimited marketing rights to over 300 photos from each event
A video produced for TV or viral upon request done by Director Stanton Barrett
Driver appearances at your requests
V.I.P. pit passes for each event with hospitality from the race team

One Team and One Answer to all your Motorsports Marketing Needs

				
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