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GW Werbemedien 2011 EN

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					                                                                  Online
                                                                  On Board
    ADVERTISING MEDIA 2011
                  Uplifting advertising ideas.




                                                                  Boomerang Club
www.germanwings.com                         www.germanwings.com
                                                        TABLE OF CONTENTS




                                                                                                                 Online
                                                        Portrait                                            04
                                                        Customer profile                                     06
To select, please click on the individual menu items.   Advertising Media Germanwings
                                                        Online
                                                                   Newsletter                               12
                                                                   Low fare calendar                        14
                                                                   Flight search                            16
                                                                   Conclusion of booking                    18
                                                                   Booking confirmation                      20




                                                                                                                 On Board
                                                                   Online boarding card                     22

                                                        On Board
                                                                   Info brochure                            28
                                                                   Boarding card                            30
                                                                   Aircraft painting                        32
                                                                   Tray table advertising                   34
                                                                   Napkins                                  36
                                                                   Sampling                                 38

                                                        Boomerang Club
                                                                   Newsletter                               44




                                                                                                                 Boomerang Club
                                                                   Exclusive newsletter                     46
                                                                   Sales promotion and special offer page   48

                                                        Terms for booking advertising media                 50
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                                                                                          The Germanwings route network.




                                                                                                                                       Online
    Germanwings, subsidiary of Deutsche Lufthansa AG, has established itself as one
    of the leading low-cost airlines in Europe. Nearly all large European centres and
    holiday destinations are directly flown to from the hubs Cologne, Stuttgart, Berlin,
    Hanover and Dortmund at astonishingly low prices.

    Germanwings offers advertising partners opportunities of reaching a highly
    appealing target group in an extraordinary environment. Due to the considerable
    percentage of people travelling for business purposes and smart shoppers, the
    customers of Germanwings are particularly appealing. On the following pages
    you will find detailed information on customer profiles.




                                                                                                                                       On Board
    Germanwings in numbers

    Fleet in winter 10/11:                       30 Airbus A 319

    Destinations in winter 10/11:                71

    Passengers in the year 2011:                 approx. 7.5 million

    Flights in the year 2011:                    approx. 71,000




                                                                                                                                       Boomerang Club
                                       Germanwings:
                                      Award Winner for
                                    Operational Excellence
                                         2005-2007




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    GERMANWINGS CUSTOMER PROFILE                                         The target group attractive to you.




                                                                                                                            Online
    Sex                                    Reason for travelling
          Male                 54 %            Business trip          40 %

          Female               46 %            Visiting relatives /   24 %
                                               friends

                                               Holiday travel         20 %

                                               City break             10 %

                                               Event                   3%

                                               Miscellaneous           3%




                                                                                                                            On Board
    Age                                    Household net income
          under 20                    4%       Not specified           11 %

          21–30 years of age      26 %         under € 1000           14 %

          31–40 years of age      27 %         € 1001–2500            34 %

          41–50 years of age      24 %         € 2501–5000            33 %

          51–60 years of age      13 %         more than € 5000        8%




                                                                                                                            Boomerang Club
          over 60                     6%




                                                                                             Last updated: 10/20/2009


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    ADVERTISING MEDIA GERMANWINGS




                                             Online
                Online




                                             On Board
                                             Boomerang Club
8
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                                                                                              The large-scale European travel portal.




                                                                                                                                                             Online
     The European travel portal germanwings.com has been awarded the title of most
     successful e-commerce platform many times. This website provides a wide variety
     of offers, simple booking options and clear structures.

     Innovative sales tools enable convenient access to bookings, e.g.

     • low fare calendar

     • “blind booking”

     • interactive route network map

     By means of a search based on “Google Search”, the entire website can be searched for




                                                                                                                                                             On Board
     low priced flights or partner offers. The search engines enable an extensive coverage.

     • The website records 4 million visits a month

     • 80 % of the Germanwings plane tickets are booked via the website




                                                                                                                                                             Boomerang Club
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                                                                                                Your perfectly placed advertising message.




                                                                                                                                                                                         Online
     The newsletter is sent to over 1.5 million subscribers in the German-speaking
     region on a two-week basis. This special offer newsletter is opened by an
     above-average number of recipients within only a few hours upon receiving it.
     Placing advertisements in the Germanwings newsletter is perfectly suitable for
     all offers regarding the travel chain.


     Advertising options

                                        a) Image/text integration

     Headline                           max. of 45 characters




                                                                                                                                                                                         On Board
     Advertisement text                 max. of 110 characters (incl. space characters)

     Image format                       160 x 88 pixels
                                        (no logos, lettering or eye-catchers in the image)

                                                                                                                                                                     Image/text
                                        b) Super size banner                                                                                                         integration

     Format                             560 x 88 Pixel gif / jpg

     Size                               max. of 30 KB

                                                                                                                                                             Super size banner
                                                                                                                                                                560 x 88 Pixel
     Circulation                        1.5 million subscribers (German-speaking)




                                                                                                                                                                                         Boomerang Club
     Price                              per advertisement € 9,000

     Package price                      2 issues, spread over 2 months
                                        € 15,000

     Vorlaufzeit                        2 weeks


                                                                                               The advertisement spaces depicted in this catalogue are examples of illustrations.
     Information on the Germanwings newsletter in other languages is available upon request.      In addition please observe item 12 in the terms for booking advertising media.


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     LOW FARE CALENDAR                                                                       Your placement in the innovative sales tool.




                                                                                                                                                                 Online
     Using the low fare calendar – the monthly and daily view offered by Germanwings
     – customers are always able to find the lowest airfare price and can immediately
     book the cheap flight. On this page, all prices of a certain route are already indica-
     ted before selecting the travel date. This appealing page achieves approx. 600,000
     page impressions a month.



     Advertising option                Banner

     Format                            120 x 600 pixels gif/jpg/flash

     Size                              max. of 30 KB




                                                                                                                                                                 On Board
     Page Impressions                  approx. 600,000/month

     Price                             CPM € 30

     Lead time                         2 weeks
                                                                                                                                                Banner
                                                                                                                                        120 x 600 pixels




                                                                                                                                                                 Boomerang Club
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     FLIGHT SEARCH                                                                           Your advertisement on one of the most visited pages.




                                                                                                                                                                         Online
     The flight search achieves more than 2 million page impressions a month and
     therefore, a banner in the flight search is a frequently seen element on the
     Germanwings online platform. On this page, the customer has the opportunity
     to enter his/her required travel information (departure and destination, travel date)
     to subsequently obtain suitable travel offers. The Germanwings newsletter, which
     reaches 1.5 million subscribers in the German-speaking region, links directly to
     this page on a regular basis.



     Advertising option                Banner




                                                                                                                                                                         On Board
     Format                            120 x 600 pixels gif/jpg/flash

     Size                              max. of 30 KB

     Page Impressions                  approx. 2,100,000/month

     Price                             CPM € 30
                                                                                                                                                        Banner
     Lead time                         2 weeks                                                                                                  120 x 600 pixels




                                                                                                                                                                         Boomerang Club
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     CONCLUSION OF BOOKING                                                                      Your advertisement is sure to be seen here.




                                                                                                                                                                   Online
     The last step in making a reservation is the conclusion and confirmation of the
     booking. It is the best point of sale for cross selling products adapted to the travel
     destination booked. This is where approx. 200,000 qualified web users are
     reached monthly: our passengers. Passengers see your advertisement at first
     glance next to their travel information.



     Advertising option                Banner

     Format                            120 x 600 pixels gif/jpg /flash

     Size                              max. of 30 KB




                                                                                                                                                                   On Board
     Page Impressions                  approx. 200,000/month
                                       selectable target group, e.g. according to destination

     Minimum booking                   1 month

     Price                             CPM € 30                                                                                                   Banner
                                                                                                                                          120 x 600 pixels
     Lead time                         2 weeks




                                                                                                                                                                   Boomerang Club
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     BOOKING CONFIRMATION                                                                                          The pivotal travel document.




                                                                                                                                                                        Online
     The booking confirmation is the most important travel document which the
     passenger prints out and keeps. Your banner is placed directly next to or beneath
     the passenger’s important flight information (time, gate, etc.). Therefore, your
     advertising message is immediately seen. The passengers carry the booking
     confirmation with them during their entire trip. Thus, multiple exposures to the
     advertising message are possible.



     Advertising option                Banner

     Format                            a) 300 x 250 pixels gif/jpg




                                                                                                                                                                        On Board
                                       b) 160 x 600 pixels gif/jpg

     Size                              max. of 30 KB

     Placement                         HTML booking confirmation

     Circulation                       approx. 200,000/month
                                       selectable target group, e.g. according to destination

     Minimum booking                   1 month

     Price                             CPM € 40

     Lead time                         2 weeks                                                  Banner a)              Banner b)
                                                                                                300 x 250 pixels       160 x 600 pixels




                                                                                                                                                                        Boomerang Club
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     ONLINE BOARDING CARD                                                                        Always at hand - right up to taking your seat.




                                                                                                                                                                          Online
     Approx. 20 % of the passengers use the convenient online check-in at
     Germanwings. Web check-in is possible 72 hours at the earliest and one
     hour before take-off at the latest. Your banner is ideally placed right beneath
     the most important flight information on the online boarding card print-out.
     The passenger sees your advertisement multiple times when checking the
     information on the boarding card: immediately after printing out the card, at
     the airport and on board.



     Advertising option                Banner




                                                                                                                                                                          On Board
     Format                            a) 300 x 250 pixels gif/jpg

                                       b) 728 x 90 pixels gif/jpg                      Banner a)
                                                                                       300 x 250 pixels
     Size                              max. of 30 KB

     Print run                         approx. 135,000/month

     Minimum booking                   1 month

     Price                             TKP € 40

     Lead time                         2 weeks

                                                                                                          Banner b)
                                                                                                          728 x 90 pixels




                                                                                                                                                                          Boomerang Club
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     ADVERTISING MEDIA GERMANWINGS




                                                Online
                 On Board




                                                On Board
                                                Boomerang Club
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     ON BOARD                                                                          Successful advertising approaching.




                                                                                                                                                                    Online
     The media on board Germanwings is distinguished by the high level of passen-
     ger attention. The passengers notice your advertisement during the entire flight
     without being distracted by other media or entertainment on board. Our dynamic,
     adventurous and interested audience is particularly open to new impressions and
     very quick to spot your advertisement on our unique and unusual media.



     Germanwings offers you the following appealing advertising options:

     • Info brochure




                                                                                                                                                                    On Board
     • Boarding card

     • Aircraft painting

     • Tray table advertising

     • Napkins
     • Sampling




                                                                                                                                                                    Boomerang Club
                                                                                                                                                   Boomerang Club
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      INFO BROCHURE                                                                               Your advertisement in the info brochure always at hand.




                                                                                                                                                                                  Online
     The conveniently sized info brochure contains all interesting information about the entire
     Germanwings product range. In it, the passengers can find information about the route
     network, all air routes as well as other useful information. The brochure is issued twice
     a year, in each case at the end of March and the end of October with the changing of the
     flight plan. Your advertisement will always be prevalent through the extensive distribution
     at the check-in counters at all airports as well as on board the planes.


     Advertising options

                                          a) 1/ 1 S | cover page 2 | 4c

     Format                               105 x 210 mm




                                                                                                                                                                                  On Board
     Price                                € 2,100


                                          b) 1 / 1 S | cover page 3 | 4c

     Format                               105 x 210 mm

     Price                                € 2,000



     Print run                            50,000 copies/issue

     Distribution                         all German and international airports,
                                          trade fairs and events as well as on board




                                                                                                                                                                                  Boomerang Club
     Release dates                        Info brochure summer 2011
                                          Material deadline: calendar week 9, 2011

                                          Info brochure winter 2011
                                          Material deadline: calendar week 40, 2011


     The prices indicated include the production and distribution costs.

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      BOARDING CARD                                                                              Capturing target groups with a lasting effect.




                                                                                                                                                                       Online
     The boarding cards handed out at the check-in counters contain information about the
     departure gate and time of departure. Therefore, you achieve a first-class placement
     by branding the front side of the boarding card. Use the rear side of the ticket stub for
     your advertising message. This advertising space is ideally suitable for sweepstakes
     or coupons. The stub can also be a perfect reminder because this part of the boarding
     card is often kept by the passengers after the flight.


     Advertising options

                                         a) Ticket stub (rear side)

     Format                              truncation r = 6 mm | 51.25 x 78.55 mm




                                                                                                                                                                       On Board
     Price                               per month: € 14,900


                                         b) Ticket stub + front side

     Format ticket stub                   truncation r = 6 mm | 51.25 x 78.55 mm

     Format front side                   13 x 129 mm

     Price                               per month: € 21,900


     Print run                           350,000 copies/month

     Distribution                        Cologne, Stuttgart, Berlin, Dresden, Dortmund
                                         and Hanover




                                                                                                                                                                       Boomerang Club
     Period of distribution              monthly and upon request                                                                                   Ticket stub
                                                                                                                                                      rear side
     Material deadline                   at least 8 weeks before release date

     Minimum booking                     1 month
                                                                                                                                                     Front side


     The prices indicated contain the production and distribution costs.

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      AIRCRAFT PAINTING                                                                    Your label flies across Europe.




                                                                                                                                                 Online
     Eye-catching designs
     You can choose between a partial or complete painting of the aircraft. In doing so,
     there are virtually no limits to your design ideas. We would be more than happy to
     assist you in the individual designing of your flying advertising icon.

     Direct and indirect contacts
     Benefit from the many visual contacts at our 75 destinations
     (12 of them in Germany).

     Use for marketing campaigns
     Secure the integration of your brand aircraft for your internal and external com-




                                                                                                                                                 On Board
     munication, e.g. in the form of sweepstakes, PR campaigns, incentive trips, etc.

     Charter flights
     Charter your “company’s own” airbus for important business occasions or use
     your aircraft for events which generate a great deal of media attention such as an
     aircraft launching ceremony.


     Advertising options

                                      a) Skin painting of the entire aircraft

     Price                            € 300,000 /year
                                      plus production costs for stickers or paint




                                                                                                                                                 Boomerang Club
                                      b) Painting of individual parts
                                      e. g. door, lettering above the window

     Price                            upon request

     Booking period                   at least 3 years

     Booking period                   5 months

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      TRAY TABLE ADVERTISING                                                                    Advertisements in the passengers’ field of vision.




                                                                                                                                                                           Online
     Advertise where your advertising motif cannot be missed– on our tray tables with
     integrated advertising displays for print media. Due to the incomparable intensity
     of contact and the high level of acceptance by the passengers, this medium is
     virtually unrivalled in outplaying other media with its advertising impact. With an
     at least 40 minute duration of contact, this worldwide unique tray table with an
     integrated print display achieves medial peak values. Provide your advertisements
     with the attention you always wished for using this ideal advertising medium.



     Advertising option               Integrated print display on the back
                                      of the tray table




                                                                                                                                                                           On Board
     Visual format                    230 x 140 mm, truncation r = 10 mm

     Print format                     237 x 148 mm
     Paper                            200 g, opaque with print varnish

     Contacts                         22,000/month per Airbus A 319

     Place of release                 entire route network
                                                                                           Sales discount            Run-time discount
     Minimum booking                  1 aircraft/month
                                                                                           Discount for sales        Discount (additional) when booking
     Prices                           per aircraft /month € 9,900 (€ 0.45/contact)         net per month:            consecutive months:
     Submission date                  by the 10th of the month prior to the                as    of € 25.000 3 %      3   months        5%
     (of the print inlays)            release date                                         as    of € 37.500 6 %      6   months      7,5 %




                                                                                                                                                                           Boomerang Club
                                                                                           as    of € 50.000 9 %      9   months       10 %
                                                                                           as    of € 62.500 12 %    12   months     12,5 %
                                                                                           as    of € 75.000 15 %
                                                                                           as    of € 87.500 18 %
                                                                                           as    of € 100.000 21 %
                                                                                           as    of € 112.500 24 %



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     NAPKINS                                                                                  Your message cannot be wiped away.




                                                                                                                                                          Online
     The guests of Germanwings are handed a napkin with each beverage or snack. These
     can be printed with your advertising message in several colours. Your advertisement is
     always right at hand during the entire meal. Benefit from this remarkable presence!



     Advertising option                   Printed napkins

     Format                               max. printable surface: 110 x 110 mm
                                          colour shades up to 3c (individual colours)

     Print run                            1 million




                                                                                                                                                          On Board
     Distribution                         entire fleet

     Material deadline                    at least 8 weeks before release date

     Material deadline                    3 months

     Price                                € 16,000




                                                                                                                                                          Boomerang Club
     The prices indicated include the production and distribution costs.


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                                                                                               Product samples for the passengers.




                                                                                                                                                           Online
     Germanwings enables you to hand out product samples to the passengers at the
     end of the flight. These are issued by the friendly flight attendants. This enables the
     passengers to immediately test and experience your products. No doubt the most
     elegant opportunity of approaching new customers.



     Advertising option                 Product sampling
                                        (loose merchandise, small products)

     Minimum quantity                   100,000 pcs.

     Total quantity                     approx. 200,000 pcs./month




                                                                                                                                                           On Board
     Distribution                       Flights leaving Cologne, Berlin, Dortmund, Stuttgart
                                        and Hanover

     Booking period                     1 month

     Price                              per pc. € 0.18

     Delivery                           10 work days before commencement of the campaign




                                                                                                                                                           Boomerang Club
     The products must be provided by the advertising partner.
     The prices indicated include the distribution costs.


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     ADVERTISING MEDIA GERMANWINGS




                                                    Online
               Boomerang Club




                                                    On Board
                                                    Boomerang Club
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                                                                                          The Germanwings frequent flyer programme:
                                                                                                  Purchase 8 flights and get one free




                                                                                                                                                                Online
     The Boomerang Club is the clever Germanwings frequent flyer programme: a simple,
     appealing bonus system for customer loyalty and for providing incentives. The over
     300,000 club members collect miles for each flight with Germanwings and receive
     a reward ticket (round-trip ticket) after merely 8 return flights. Furthermore, the
     members have the opportunity of collecting miles from our programme partners.
     The participants of the Germanwings frequent flyer programme form an exclusive
     and loyal target group with an above-average income that very much enjoys
     travelling as well as being active.



     Member profile




                                                                                                                                                                On Board
     66 % of the members are males.

     72 % of the Boomerang Club customers think the programme is fair and are very
     satisfied with the availability of the bonuses.

     76 % are familiar with the functions of the Boomerang Club.

     73 % of the members actively collect miles.



     Come and become a Boomerang Club partner! With each purchase or usage of a
     service, your customers can also collect miles with you.




                                                                                                                                                                Boomerang Club
     Moreover, you also have the possibility of contacting our members directly.
     Discover the efficient Boomerang Club advertising media on the following pages.




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                                                                                                                  The latest Boomerang Club news.




                                                                                                                                                                                           Online
     With each newsletter the Boomerang Club members are informed about partner
     offers and specials as well as their current account balance. The Boomerang Club
     newsletter is sent to 200,000 subscribers in the German-speaking region. As an
     advertiser, in addition to an editorial integration, you also receive coverage on the
     corresponding Boomerang Club pages in the “Sales Promotions” area.



     Advertising option               Editorial integration

     Circulation                      200,000 subscribers (German-speaking)

     Frequency                        monthly




                                                                                                                                                                                           On Board
     Frequency                        € 3,900 per integration


                                                                                                                                                                         Editorial
                                                                                                                                                                      integration




                                                                                                                                                                                           Boomerang Club
                                                                                                   The advertising spaces depicted in this catalogue are examples of illustrations.
                                                                                             In addition please observe item 12 in the terms for the booking of advertising media.


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     BOOMERANG CLUB                                                                        Your advertising message to an individual target group.
     EXCLUSIVE NEWSLETTER




                                                                                                                                                                                                   Online
     As a Boomerang Club partner, you ensure the highest level of attention of our
     subscribers with the exclusive newsletter. This newsletter offers Boomerang Club
     members an exclusive special offer. With your individually designed newsletter in
     the Boomerang Club, you, as a partner of the bonus programme, have an effective
     medium at your disposal with which you can directly approach a selectable target
     group. We would be happy to be of assistance with the layout options of your own
     newsletter.



     Advertising option               Exclusive newsletter
                                      including special offer page in the Boomerang Club




                                                                                                                                                                                                   On Board
     Circulation                      target group selectable within the Boomerang Club

     Price                            CPM € 150




                                                                                                                                                                                                   Boomerang Club
                                                                                                           The advertising spaces depicted in this catalogue are examples of illustrations.
                                                                                                     In addition please observe item 12 in the terms for the booking of advertising media.


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     BOOMERANG CLUB SALES PROMOTION                                                           Your sales promotion in the Boomerang Club.
     AND SPECIAL OFFER PAGE




                                                                                                                                                                      Online
     We offer you the opportunity to introduce an appealing offer right on our sales promo-
     tion and special offer page. In addition to a presence on the sales promotion page in
     the Boomerang Club, you have an exclusive page at your disposal on which you can
     present your sales promotion or your sweepstakes to our members in detail.



     Advertising option               Sales promotion field on the Boomerang Club
                                      sales promotion page
                                      including your own special offer page

     Headline                         max. 50 characters




                                                                                                                                                                      On Board
     Advertisement text               max. 250 characters

     Image format                     193 x 78 pixels gif/jpg
                                                                                                                                     Sales promotion field of
                                      (sales promotion field)
                                                                                                                                        the Boomerang Club
                                                                                                                                       sales promotion page
                                      399 x 189 pixels gif/jpg
                                      (special offer page)
                                                                                                                                    Link to your special offer
     Minimum booking                  1 month                                                                                                            page

     All-inclusive price              € 3,500




                                                                                                                                                                      Boomerang Club
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     TERMS FOR BOOKING
     ADVERTISING MEDIA




                                                                                                                                                                                            Online
     Germanwings Advertising Media                                                           In any case, the withdrawal request shall be addressed to Germanwings in
     Prices effective as of 08/01/2010                                                       writing and must be duly (i.e. generally before material deadline) available to
                                                                                             Germanwings in writing. The withdrawal shall only be effective if Germanwings
     1. Responsibility/Contracting parties
                                                                                             explicitly accepts it in writing.
     Germanwings GmbH – hereinafter referred to as Germanwings – shall be respon-
     sible for marketing the special types of advertising. The contract for the execution    6. Rejection of advertising orders/sampling campaigns
     of the advertising order authorised by the client shall be concluded in the name        Germanwings shall reserve the right to reject advertising objectives/sampling
     and for the account of Germanwings.                                                     campaigns – also legally binding confirmed orders – as well as individual orders
                                                                                             in line with a conclusion (withdrawal), which violate the law, official provisions or
     2. Contract conclusion
                                                                                             are immoral, which contradict the principles of Germanwings due to their content,
     In any case, offers from Germanwings shall be subject to change. The contract
                                                                                             their origin or technical form, or which would be unacceptable for Germanwings
     shall become effective with the written confirmation by Germanwings. Verbal,
                                                                                             to publish. Furthermore, Germanwings shall reserve the right to take individual
     telephone and electronic orders shall be deemed to be stipulated as confirmed by
                                                                                             special types of advertising according to its best judgement out of the offer and
     Germanwings in writing, provided that the client does not object to these in writing
                                                                                             also to withdraw, in the case of legally binding confirmed orders, provided that a
     within 24 hours after receipt of the order confirmation. Solely the respectively valid
                                                                                             decision of the Germanwings product management requires this to be done. In this




                                                                                                                                                                                            On Board
     General Terms and Conditions (GTC) shall apply for all orders. The validity of the
                                                                                             case, the obligation to pay for the respective service shall not apply. The assertion
     client’s general terms and conditions shall herewith be explicitly excluded.
                                                                                             of other claims shall be explicitly excluded. Should the booked advertising service
     3. Orders from agencies                                                                 be rendered despite the initially declared rejection, the client’s original obligation
     Orders from advertising agencies shall only be accepted for specifically named ad-       to pay shall still exist.
     vertisers (name, complete address). Advertising agencies or advertising brokers
                                                                                             7. Price alterations
     shall receive an agency commission of 15 % on the net sum of the order, i.e. on
                                                                                             Alterations in the price list shall be possible at any time. However, price alterations
     the net amount payable without VAT after the deduction of discounts, provided
                                                                                             for stipulated and confirmed advertising orders/sampling campaigns shall only be
     that they verify respective services. In the event of amendments of an order value
                                                                                             effective if they are announced by Germanwings at least one month before the im-
     and/or a discount by means of posting or cancellation, the agency commission
                                                                                             plementation. In the event of a price increase, the client shall be entitled to a right
     shall be recalculated.
                                                                                             of withdrawal. The right of withdrawal must be exercised in writing within 5 work
     4. Period of processing                                                                 days after receipt of the notification.
     Orders shall be processed within a calendar year. The contractual year shall be the




                                                                                                                                                                                            Boomerang Club
                                                                                             8. Terms of payment
     calendar year.
                                                                                             The placed advertising orders/sampling campaigns shall be invoiced in advance
     5. Withdrawal                                                                           on a monthly basis. The invoices shall be issued with the addition of the statutory
     With the confirmation pursuant to item 2 of these GTC the advertising objective          value added tax. They shall be due for payment 10 work days, at the latest, after
     shall be accepted. In well-founded individual cases, Germanwings shall be able          the receipt of the invoice without deductions. Germanwings shall reserve the right
     to grant the client a withdrawal option in its sole discretion.                         to demand prepayment for business transactions with new clients. Payments shall




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                                                                                                                                                                table of contents




     TERMS FOR BOOKING
     ADVERTISING MEDIA




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     solely be effected to the accounts specified by Germanwings on the invoice. Bank          12. Editorial rights
     service charges shall be on the client’s account. Cheques and bills of exchange          Germanwings shall maintain the editorial rights. The advertising partners shall
     shall only be accepted on account of performance. In the event of default of pay-        be able to supply text and image suggestions. The decision regarding the ultimate
     ment, Germanwings shall be entitled to postpone the implementation of the order          placement, text design and the layout shall lie with Germanwings. Furthermore,
     without this constituting a claim for compensation on the part of the client. The        the advertising partner shall not be able to refer to the display and placement of the
     client shall be liable for the resulting damage caused by default. This shall include,   illustrations depicted in the media catalogue as these merely serve as an example.
     if other damage caused by default is not verified, interest for default amounting to
                                                                                              13. Liability
     4 percent above the respectively valid bank rate of the Central Bank of Germany.
                                                                                              The liability of Germanwings (including the respective vicarious agents) shall be
     A default of payment shall entitle Germanwings to withdraw from the contract.
                                                                                              unlimited in the event of intent or gross negligence as well as in the case of a
     Damage which results therefrom shall be compensated for by the client.
                                                                                              guarantee. For slight negligence, liability shall be unlimited in the event of injury
     9. Print documents                                                                       to life, limb or health. In the event of a slight negligent breach of essential con-
     At the latest, the advertising text must be available for approval by Germanwings        tractual obligations, liability shall be limited to material and financial damages
     5 work days before the material deadline. The client shall be responsible for the        resulting therefrom, amounting to the foreseeable, typically occurring damage.
     punctual delivery of the advertising text and acceptable print documents to the          Any other further liability for compensation shall be excluded – except for claims




                                                                                                                                                                                            On Board
     location to be specified by Germanwings.                                                  pursuant to the Product Liability Act. In particular, this shall apply for cases of
                                                                                              default, non-fulfilment or faulty performance.
     10. Circulation, remainders, page impressions
     The amount of advertising media (boarding cards, napkins, samples) can vary              14. Final provisions
     according to passenger fluctuations and cannot be limited in regard to time;              Alterations and amendments regarding the contract, including auxiliary agree-
     surplus amounts shall be distributed. The page impressions indicated in the cata-        ments and alterations of these provisions, shall require the written form. Should
     logue shall be reference values and average values which result from the entire          individual provisions of these GTC be or become ineffective, the remaining com-
     calendar year. In the event of an under delivery, Germanwings shall attempt, as far      ponents of the contract shall remain unaffected. In business transactions with
     as possible, to additionally deliver the missing page impressions after expiration       merchants, corporate bodies or special funds under public law, the jurisdiction
     of the placement of the advertising medium. Over deliveries shall be exempt from         in the event of legal action shall be the registered office of Germanwings.
     charges for the client.                                                                  As far as claims by Germanwings are not asserted in a collection procedure,
                                                                                              for non-merchants the jurisdiction shall be determined according to their place
     11. Client’s responsibility with regard to product, media, competition
                                                                                              of residence. If the place of residence or the client’s permanent dwelling, also




                                                                                                                                                                                            Boomerang Club
     and copyright laws
                                                                                              for non-merchants, is unknown at the time of commencement of an action or
     In the business relationship to Germanwings, the client shall bear sole responsi-
                                                                                              if the client has changed his/her place of residence or permanent dwelling
     bility for the advertising message/the sampling product with regard to product,
                                                                                              from the territory of the law after contract conclusion, the registered office of
     media, competition and other laws. The client shall indemnify Germanwings from
                                                                                              Germanwings shall be stipulated as the place of jurisdiction.
     all third party claims. The client shall be liable to Germanwings for damage
     resulting from a possible use and in this respect shall indemnify Germanwings
     from the use by third parties.


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                                                                 On Board
Germanwings Advertising Media 2011

Germanwings GmbH




                                                                 Boomerang Club
Germanwings-Str. 2
51147 Cologne
Germany

Tel.: +49 (0) 2203 1027-187
Werben-bei-4U@germanwings.com



                     www.germanwings.com   www.germanwings.com

				
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