Document Sample
                IN THE SERPS
This is an optional lesson for Day 17 in the Thirty Day Challenge. Today is a rest
day but you are going to learn a few quick tips to checking your blog ranking in the
search engine result pages (SERPs), predominantly in Google.

What you may consider doing when checking Google search engine ranking is to set
the result to 100 per page. You can do that by going to Google and change the

Down in the middle of the screen, you can set the Number of Results. The default
is 10. You may set it to 100, which is the maximum.

You also want to make sure that the search result is not filtered by choosing the Do
not filter my search result radio button.
Save your preferences by clicking on the Save Preferences button at the top or
bottom of the page, in the right hand corner.

A dialog box pops up, telling you that the preferences have been saved.

That’s it. Now you are good to go.

If you are checking your blog ranking for a specific phrase, the first you would to is
to check the ranking for your main keyword using phrase match (surrounded by
double quotes). In this example, it would be “vintage electric guitar”.

As you’ll see, you get back 100 result pages immediately for that phrase-matched
search. A quick way to find your blog or web site is to perform a search. You may
do so by hitting the Ctrl+F in PC or the Apple+F in Mac.

That opens up a small search window at the bottom of the browser screen.

Type in your domain name into the search field, such as vintageelectricguitar (with
or without the .com). If the result is there, you will immediately see the result is
You may look at the sidebar to estimate the position of your blog.

It is most likely in the position 3-4 in normal search engine ranking result pages. If
you want to find exactly where you are ranking, then you could turn on the SEO
for Firefox extension, refresh the screen, search for the domain name of your blog
again, and see the index right in the content.

As you see, the blog is in the 28th position, which is the third page of Google.

If you want to look for where you are in the broad match, take the double quotes
out of the keyword phrase, click search again. Because you still have the
search/find window at the bottom, you may click on the Next button to continue
with the search.
The result for the example blog in search engine rankings for broad match is 49.

As you may recall, another article was added to the blog, optimized for the keyword
antique guitar. So, let’s perform a search to determine the rankings for the page in
the search engine result pages for the phrase matched and broad matched search.
Here is the search result for “antique guitar”.

As you build new pages and build links to those pages, the pages will be found by
Google and you should begin to rank for those phrases too.

Hopefully, your blog begins to rank well for your keyword phrase and you can begin
to monitor that ranking. As you build more links to those pages, you will also build
authority to those pages.