shop Bag it while it's haute by pengtt

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									                                                                                           weekend Today March 19 - 20, 2011         T 12


         shop
                                                                                                                                                   Chanel Medium Classic
                                                                                                                                                    Flap, s$4,720 (regular
                                                                                                                                                     retail price s$5,170)
                                                                                                                                                                             5 questions with
                     Bottega Veneta Tornabuoni Veneta Medium
                                                                                                                                                                             Vincent Ng
                     hobo, s$2,990 (regular retail price s$3,560)                                                                                                            IF HIS six-pack abs and overall buffness
                                                                                                                                                                             prominently displayed in the campaign
                                                                                                                                                                             images for Giordano’s new G Cool
                                                                                                                                                                             collection are any indication, it’s clear that
                                                                                                                                                                             Vincent Ng, 36, has not been lazing around
                                                                                                                                                                             since he stopped acting in 2007. Besides
                                                                                                                                                                             maintaining his enviable physique, the
                                                                                                                                                                             1995 wushu world champ has been busy
                                                                                                                                                                             managing his martial arts school Wufang,
                                                                                                                                                                             as well as developing Wufang Touch, a
                                                                                                                                                                             martial arts bursary programme. And of
                                                                                                                                                                             course, there is his collaboration with
                                                                                                                                                                             Giordano for G Cool, a new collection of
                                                                                                      Coach Mia Embossed                                                     active wear for guys. As Today found out,
                                                                                                      Tote, s$399 (regular                                                   the man certainly has the discipline of a
                                                                                                      retail price s$720)
                                                                                                                                                                             wushu master when it comes to shopping.
                                                                                                                                                                             LyNette Koh


                                                                                                                                                                             tell us more about the new
                                                                                                                                                                             Giordano G Cool Collection.
                                                                       Kate spade Winston                                                                                    The G Cool collection has products I
                                                                        penguin Tote, s$229
                                                                    (regular retail price s$410)                                                                             really like. There are bermudas and skater
                                                                                                                                                                             shorts, and I like them because they’re all
                                                                                                                                                                             absorbent, breathable, cool and durable.

                                                                                                                                                                             Do you have favourite shopping spots?
                                                                                                                                                                             I don’t really have any favourite places to
     Kate spade Bon Vivant Zippered Chrissy,                                                                      prada Gauffre Tote, s$1,730
     s$159 (regular retail price s$280)                                                                           (regular retail price s$2,150)                             shop. Anyway, when it comes to clothes,
                                                                                                                                                                             I’m in T-shirt and jeans most of the time
                                                                                                                                                                             because I like clothes that are comfortable
                                                                                                                                                                             and casual, and preferably durable.


Bag it while                                                                                                     still hold its monthly physical sales, which
                                                                                                                 will continue to feature “tried and tested”,
                                                                                                                                                                             What’s your biggest shopping
                                                                                                                                                                             weakness?


it’s haute
                                                                                                                 popular designer brands such as Kate                        I have self-control when it comes to
                                                                                                                 Spade and Coach.                                            shopping. I’m not a shopaholic.
                                                                                                                       In addition to the aforementioned
A company specialising                                                                                           brands, the website will also stock new                     What is your best buy?
in designer handbag                                                                                              — and more exclusive — labels such as                       A few years ago, I went to an IT show to
warehouse sales takes its                                                                                        Goyard and Hermes, which will not be                        buy a laptop. While paying, I was entitled
                                                                                                                 available at Haute Avenue’s physical sales.                 to a “free spin” in an instant-win contest,
business online                                                                                                        While the discounts on these newly                    and I won the jackpot prize. In the end, I
Lynette Koh                                                                                                      introduced premium labels will be a                         got my laptop free!
lynettek@mediacorp.com.sg                                                                                        relatively modest 10 to 20 per cent off,
                                                                                                                 what matters is exclusivity. “For a brand                   What is the last thing you bought?
IF YOU find yourself obsessing over                                                                              such as Goyard, we’re ahead of the official                 Three pairs of slippers for S$10 from a
designer e-sales when you should be                                                                              distributor in bringing it into Singapore.                  shop in Chinatown.
responding to work email, beware.                                                                                And for other brands, a bag may be
     A newly launched website is about to                                                                        sold out in certain colours in the stores
make it even tougher for Internet-savvy                                                                          here, and the only way to get them is by
fashion lovers to concentrate on work.                                                                           shopping with us,” said Long. “So in these
     This Monday, flash-sale website                                                                             instances, it wouldn’t be so much about
www.hauteavenue.com opens for business,                  monthly warehouse sales.                                the savings than about getting bags that
promising discounts of up to 70 per cent                       Said the 38-year-old mother of two:               can’t be found elsewhere.”
on designer handbags and small leather                   “A recent sale featuring bags by Chanel,                      In the future, Long and her husband
goods from past and current seasons.                     Prada and Gucci was supposed to start                   have plans to take hauteavenue.com
     Bag fiends may find the name familiar:              at 9am, but people were already queuing                 international.
Started in 2009, Haute Avenue was the                    at 7.20am. Many people were asking us to                      Not too shabby for a business which
first company to introduce the guerrilla                 start an online store. They’d tell us things            initially grew out of Long’s desire to build
warehouse sale concept for designer                      like, ‘I have kids and I can’t afford to queue          a handbag collection for her daughter
handbags to local shoppers.                              for an hour or two.’”                                   Sage, who turns four this year, to inherit
     According to Florence Long (picture),                     As with other flash-sale websites,                one day. “It’s a romantic notion of wanting
half of the husband-and-wife team behind                 hauteavenue.com will have time-limited                  to pass a legacy to her someday,” Long
Haute Avenue, starting an e-commerce                     sales featuring discounted leather goods                said with a laugh.
site was more than just a natural                        by specific brands. Each weeklong sale                        For now, however, Long’s Chanels
progression in growing its business.                     starts at 11am on Monday and ends at                    and Birkins will have to wait. “Like all girls
     It was also a response to feedback                  10.59am the following Monday.                           her age, Sage decides what she wants to
from busy regulars, who were not always                        Those who enjoy the thrill of the                 wear and carry. And right now, she’s into
able to find time to attend Haute Avenue’s               jostle can take heart. Haute Avenue will                anything pink, and Dora The Explorer.”

								
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