ryanbeaman_copywriting by pengtt

VIEWS: 9 PAGES: 10

									                                                                                                ryanbeaman
GRAPHICS • WEB • DESIGN • COPYWRITING

Client:          STAR 102.5, KSTZ-FM, Food Bank of Iowa; Des Moines, Iowa

Campaign:        “Combat Hunger”

Goal:            Create appeal for Star 102.5’s annual fundraiser for the food bank. The most common misperception – and reason
                 why donations to food pantries are down – is misinformation. The public perception is recipients of food pantries
                 are all homeless. By utilizing kids’ voices and building upon station personalities, a lesson is taught about hunger.


                                                           “Theo’s Lesson”
                                                              :45 radio

(SFX)            (Ambient grocery stories noise)

Ken (Dad):       OK, Theo…we need to get some extra green beans, some more macaroni and cheese, and lots of extra juice.

Theo (Son):      Daddy, is the new baby gonna be that hungry?

K:               No, we’re helping “Combat Hunger,” giving extra food to kids and families who can’t afford it.

T:               You mean there are people who can’t afford food?

K:               Yeah, and the sad thing is…one in three people helped by the Food Bank of Iowa are kids. Just like you.

T:               Then it’s good that we’re helping them.

VO:              We can all learn a lesson in helping others. Bring your non-perishable food or cash donation to our encampment at
                 12th and Locust Downtown, November 16th and 17th (today and tomorrow/today).

T:               It’s simple. “Combat Hunger.”

VO:              (A) With Mercy Medical Center, The Des Moines Register, and Star 102.5.
                 (B) With Dahl’s Foods, Iowa Motor Truck Association, Des Moines Area Regional Transit, and Star 102.5

                                                              “Rachel”
                                                              :45 radio

Rachel (girl):   Did you know that one in three people served by the Food Bank of Iowa is under the age of 13?
                 Their moms and dads work every day…but they have to decide between buying their kids food, or heating their
                 house.
                 And, I bet you didn’t know that over 90 percent of people the Food Banks help are not homeless. They actually
                 have a lot in common with you and me.
                 Do you know the easiest way to help these people?

VO:              Star 102.5’s “Combat Hunger.” Donating takes just seconds. Bring your non-perishable food or cash donation to
                 our encampment at 12th and Locust Downtown, November 16th and 17th (today and tomorrow/today).

R:               It’s simple. “Combat Hunger.”

VO:              (A) With Mercy Medical Center, The Des Moines Register, and Star 102.5.
                 (B) With Dahl’s Foods, Iowa Motor Truck Association, Des Moines Area Regional Transit, and Star 102.5




          8556 olencrest drive lewis center, oh 43035 614.517.9545 rjbeaman@gmail.com
                                                                                                ryanbeaman
GRAPHICS • WEB • DESIGN • COPYWRITING

Client:          Star 102.5, KSTZ-FM; Des Moines, Iowa

Campaign:        “Pick Your Purse”

Goal:            Star 102.5 went on a nationwide shopping spree for Fall’s hottest purses...and brought them home for Star
                 listeners. Pick Your Purse is an incredibly trendy promotion, geared directly toward Star’s primary target audience:
                 Women 25-44. These promos received high acclaim from Saga Communications’ corporate office, and were
                 adapted for several of Saga’s radio stations nationwide.


                                               “Big Ken & Colleen’s Shopping Spree”
                                                             :45 radio

(SFX)            (Ambient mall/shopping noises)

Colleen Kelly:   My arms are loaded with purses! Louis Vuitton, Kate Spade, Marc Jacobs!

Big Ken:         (annoyed) This is worse than shopping with my wife.

CK:              Just a few more stops. Gucci, Coach, and Prada…

VO:              Big Ken and Colleen went on a nationwide shopping spree…

BK:              (interrups) Uhh, Colleen went on a shopping spree.

VO:              …for Fall’s hottest purses. And, they brought them home. For you!

                 Star 102.5’s “Pick Your Purse!” Register now at star1025.com. Star E-mail Club members: you’re already entered.

                 Listen for your name weekdays at 9, 2, and 5. When you hear it, call us within ten minutes and “Pick Your Purse!”

                 Window shop, and see the purses you can win at the “Pick Your Purse” boutique. Visit star1025.com

BK:              You’re finally done!?!?

CK:              Oooh…it’s the food court. Let’s go get some ice cream!

BK:              Uggh!

VO:              “Pick Your Purse.” With Star 102.5.



                                                       - campaign continues -




           8556 olencrest drive lewis center, oh 43035 614.517.9545 rjbeaman@gmail.com
                                                                                          ryanbeaman
                                           “What Your Purse Says About You”
                                                       :45 radio

VO:         Your purse says a lot about you.

Woman 1:    I’m trendy.

VO:         Fall’s hottest styles.

Woman 2:    I’m classy.

VO:         Authentic designer purses.

Woman 3:    I’m unique

VO:         Armloads of them. And one could be yours.

Women:      Kate Spade, Prada, Miu Miu (trails off underneath VO), Louis Vuitton, Gucci, Burberry, Fendi, Marc Jacobs, Coach.

VO:         Star 102.5’s “Pick Your Purse!” Register now at star1025.com. Star E-mail Club members: you’re already entered.

            Listen for your name weekdays at 9, 2, and 5. When you hear it, call us within ten minutes and “Pick Your Purse!”

            Window shop, and see the purses you can win at the “Pick Your Purse” boutique. Visit star1025.com

Woman 4:    I’m sexy.

Woman 5:    Sassy.

Woman 6:    I’m….me.

VO:         “Pick Your Purse.” With Star 102.5

                                                 - campaign continues -




      8556 olencrest drive lewis center, oh 43035 614.517.9545 rjbeaman@gmail.com
                                                                                          ryanbeaman
                                                         “Fake Stitches”
                                                            :45 radio

Woman 1:    Psst…Sally, did you see Connie’s new purse?

Woman 2:    Yeah, it’s a Prada.

Woman 1:    (sarcastic) It’s a rip off! The stitches aren’t even straight!

Woman 2:    You mean the purse I got at Jenny’s purse party is fake!?!?

Woman 1:    (laughs) Oh, Sally…

VO:         Win a real designer purse!

Women:      Luois Vuitton, Gucci, Burberry (trails off underneath contest mechanics), Fendi, Marc Jacobs, Coach, Prada, Kate
            Spade, Miu Miu

VO:         Armloads to choose from. One could be yours with Star 102.5’s “Pick Your Purse.”

            Register now at star1025.com. Star E-mail Club members: you’re already entered.

            Listen for your name weekdays at 9, 2, and 5. When you hear it, call us within ten minutes and “Pick Your Purse!”

            Window shop, and see the purses you can win at the “Pick Your Purse” boutique. Visit star1025.com

Woman 1:    Now that’s a purse party!

VO:         “Pick Your Purse.” With Star 102.5.




      8556 olencrest drive lewis center, oh 43035 614.517.9545 rjbeaman@gmail.com
                                                                                                  ryanbeaman
GRAPHICS • WEB • DESIGN • COPYWRITING

Client:           Lite 104.1, KLTI-FM; Des Moines, Iowa

Campaign:         “Lite Listener Lunch for the Community

Goal:             Attract media attention for summer “Listener Lunch” event.



                                                  There is such thing as a free lunch.

For Immediate Release                                                                     Contact:          Tiffany Tauscheck
Friday, July 1, 2005                                                                                        (515) 280-1350 x178

DES MOINES, IA (July 1, 2005) --- Who says there’s no such thing as a free lunch? 2,000 hard-working Central Iowans will learn quite
the contrary next Friday, July 8, as Lite 104.1 KLTI and Dahl’s Foods team up for the Lite Listener Lunch for the Community.

The free lunch will be held at Nollen Plaza in Downtown Des Moines, from 11 a.m. until 1 p.m. Dahl’s Foods will serve Golden Plump
chicken legs, homemade potato salad, homemade cookies, bananas and AE lemonade to the first 2,000 people who attend.

“Each Friday throughout the year, we deliver free lunch to a selected office in Central Iowa,” says Jim Schaefer, Program Director for
Lite 104.1. “This week, we’ve decided to deliver lunch to our biggest listening office – all of Downtown Des Moines.”

In addition to the free lunch, Nollen Plaza will host a variety of entertainment during the Lite Listener Lunch for the Community. A
capella vocal group Tonic Sol-fa will perform at 11 a.m. and Civic Music’s Belin String Quartet will take the stage at 12:15 p.m.

Along with a free lunch, members of the Lite Listener Club will have the chance to win a Complete Body Care Package from Heartland
Plastic Surgery. Other prizes will also be awarded. Each person who attends the Lite Listener Lunch for the Community will receive a
free 104 Days of Summer, 104 Ways to Improve Your Life poster.

For more information, or to join the Lite Listener Club, visit www.lite1041.com.

LITE 104.1 is a member of Des Moines Radio Group, consisting of four FM and two AM stations in Des Moines: OLDIES 93.3, KIOA;
STAR 102.5, KSTZ; LAZER 103.3, KAZR; LITE 104.1, KLTI; PRAISE 940, KPSZ; and AM 1350, KRNT. Des Moines Radio Group is a division
of Saga Communications, Inc. of Gross Point Farms, Michigan. For more information, visit www.desmoinesradiogroup.com.



                                                               #   #   #




          8556 olencrest drive lewis center, oh 43035 614.517.9545 rjbeaman@gmail.com
                                                                                               ryanbeaman
GRAPHICS • WEB • DESIGN • COPYWRITING

Client:          Star 102.5, KSTZ-FM; Des Moines, Iowa
                 Betts Auto Campus; Clive, Iowa

Campaign:        “Put Star on Your Car”

Goal:            Extensive summer campaign to brand the five lines of luxury autos at Betts Auto Campus. Campaign also designed
                 to further develop personalities of Star 102.5, and match their interests with the varying characteristics of autos
                 offered at Betts Auto Campus. This summer promotional campaign led to the station’s highest ratings period in ten
                 years.

                                                     “The Sound of Summer (teaser)”
                                                               :30 radio

VO:              Star 102.5

(SFX)            (car “dinging” noise)

Big Ken:         (whisper) Volvo

(SFX)            ( door shutting)

Colleen Kelly:   (whisper) Lexus

(SFX)            (seat belt clicking)

Karess Carter:   (whisper) Hummer

(SFX)            (car starting)

Bobby Knight:    (whisper) Jaguar

(SFX)            (revving of engine)

Jimmy Wright:    Cadillac

VO:              It’s the sound of luxury driving

(SFX)            (gas pump/gas station bell, etc.)

VO:              It’s the sound of free gas for two years…

(SFX)            ( winner starting car, yelling, screaming, etc.)

VO:              It’s the sound of your ultimate driving experience!

                 You could win one of these five luxury vehicles to drive hassle free for two years from Betts Auto Campus. “Put Star
                 on Your Car” and win!

JINGLE:          “Star 102.5”

                                                         - campaign continues -




           8556 olencrest drive lewis center, oh 43035 614.517.9545 rjbeaman@gmail.com
                                                                                                 ryanbeaman
                                                    “How the Stars Got Their Cars”
                                                              :45 radio

Evil Boss:       Star staff, we teamed with Betts Auto Campys, and each of you gets to drive a new car for the summer!

Staff:           Ooh, yah, hooray!

EB               One by one, pick the car you want…Ken…

Big Ken:         Safety first -- the Volvo S-40

Colleen Kelly:   Sleek and sporty -- Lexus IS-250

Karess Carter:   Let’s have fun! The Hummer H3.

Bobby Knight:    Sophistication -- the Jaguar X-Type.

Jimmy Wright:    The Cadillac CTS rocks!

Kurt:            And, I’ll take…

EB:              (interrupts) The pavement! You get to walk everywhere Kurt.

VO:              The stars will drive these five luxury vehicles this summer…and you could drive one hassle-free for two years! From
                 Betts Auto Campus. “Put Star on Your Car” at any Star Sticker Stop -- and win!

JINGLE:          “Star 102.5”

                                                    “Personality: Big Ken’s Volvo”
                                                              :30 radio



VO:              Star 102.5’s Big Ken…

Ken:             As a dad…nothing beats an afternoon at Principal Park with Christen, Theo, and Lucy. My Volvo s-40 is safe and
                 comfortable…and the navigation system makes sure my wife doesn’t get lost…even if it is just across town.

VO:              Wanna drive Big Ken’s Volvo, hassle free for two years? Put star on your car at any star sticker stop, -- and you
                 could win!

                 From Betts Auto Campus

Producer Kurt:   I love baseball, ken! Can I tag along?

BK:              Get walkin’ Kurt…Principal Park is a long way from Johnston!

VO:              Win one of five luxury vehicles! “Put Star on Your Car.”

JINGLE:          “Star 102.5”




           8556 olencrest drive lewis center, oh 43035 614.517.9545 rjbeaman@gmail.com
                                                                                                ryanbeaman
                                                 “Personality: Colleen & the Lexus”
                                                              :30 radio

VO:              Star 102.5’s Colleen…

Colleen Kelly:   A sunny Saturday morning…time for my weekly run around Gray’s lake. I arrive in my sleek, sporty Lexus is-250!
                 My silver Lexus sparkles…just like me!

VO:              Wanna drive Colleen’s Lexus hassle free for two years? “Put Star on Your Car” at any Star Sticker Stop, and you
                 could win!

                 From Betts Auto Campus

Producer Kurt:   Hey Coll, why do you drive to Gray’s lake to run?

CK:              Kurt, you’re the one who’s walking everywhere this summer!

VO:              Win one of five luxury vehicles! “Put Star on Your Car.”

JINGLE:          “Star 102.5”

                                               “Personality: Karess & the Hummer H3”
                                                               :30 radio

VO:              Star 102.5’s Karess Carter…

Karess Carter:   I must admit…I didn’t know if I would survive the last two years of I-235 construction. But, I’m sitting in my hum-
                 mer H3….sunroof open…music blaring… this never-ending trip on the freeway couldn’t seem faster!

VO:              Wanna drive Karess’ Hummer hassle free for two years? “Put Star on Your Car” at any Star Sticker Stop, and you
                 could win!

                 From Betts Auto Campus

Producer Kurt:   Umm, Karess…you’re still sitting in the parking lot.

KC:              Yeah, but at least I’m not walking home.

VO:              Win one of five luxury vehicles! “Put Star on Your Car.”

JINGLE:          “Star 102.5”




          8556 olencrest drive lewis center, oh 43035 614.517.9545 rjbeaman@gmail.com
                                                                                                ryanbeaman
                                              “Personality: Bobby & the Jaguar X-Type”
                                                              :30 radio

VO:              Star 102.5’s Bobby Knight…

Bobby Knight:    My daughter Rachel is my princess…and we look and feel like royalty in my Jaguar X-Type. Daddy/daughter date
                 night is perfect with dinner at Centro and a show at the Civic Center.

VO:              Wanna drive Bobby’s Jaguar hassle free for two years? “Put Star on Your Car” at any Star Sticker Stop, and you
                 could win!

                 From Betts Auto Campus

Producer Kurt:   Valet parking sir?

BK:              I’m not stupid, Kurt. Roll out the red carpet, and then walk home!

VO:              Win one of five luxury vehicles! “Put Star on Your Car.”

JINGLE:          “Star 102.5”

                                              “Personality: Jimmy & the Cadillac CTS”
                                                              :30 radio

VO:              Star 102.5’s Jimmy Wright…

Jimmy Wright:    Ain’t no party like a Saylorville party…and the Saylorville party’s with me…my friends at the lake know the fun’s
                 coming when they see me rolling up in the shiny, black Cadillac CTS.

VO:              Wanna drive Jimmy’s Cadillac hassle free for two years? “Put Star on Your Car” at any Star Sticker Stop, and you
                 could win!

                 From Betts Auto Campus

Producer Kurt:   Hand me the keys…I’ll go grab some drinks!

JW:              How ‘bout you grab your shoes and hoof it to the store?!

VO:              Win one of five luxury vehicles! “Put Star on Your Car.”

JINGLE:          “Star 102.5”




          8556 olencrest drive lewis center, oh 43035 614.517.9545 rjbeaman@gmail.com

								
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