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					                                                  Walmart                                            2/22/2011
                                         February 28th 2011 to April 2nd 2011
                 YOU MUST OBTAIN APPROVAL FROM STORE MANAGEMENT FOR ANY DISPLAY CHANGES.
                                              SIGN IN AND OUT ON EVERY CALL.
              INITIATIVE COMPLIANCE WILL BE MEASURED ON THE PRIORITIES NOTED WITH AN *ASTERISK*
LEGO Message:
 Walmart’s Fiscal Year End Sales were +19%, Comp store sales were +18%
 FYTD 2011 sales are +5%, Comp store sales are +4%
 In 2011 LEGO Star Wars represent 19% of FYTD sales
     o LEGO Star War is well known to boys and has the highest purchase intent of all LEGO themes
     o The theme offers classic play of Good Guys vs. Bad boys set in a fantastic universe
     o LEGO Star Wars is an evergreen theme with cool collectable vehicles, desirable minifigures and conflict play scenarios
 Hero Factory is targeted for boys 6-12 who enjoy building, battling and cool figures
     o Hero Factory is a new concept where boys can play out great battle missions fighting evil across time and space
     o Hero Factory items have 50% more building material than the 2010 models
March Priorities
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   1. LEGO Games – Service LGS 1 prior to LEGO Construction. View link for Spring 2011 Games Asst. Overview Sheet

    2.   See link for January 2011 Advice Sheet.

    3.   **LEGO Star Wars $24.99 Feature – 2000 stores- 4 cases of each item or 16 cases total per store will arrive in WM DC’s on
                    st
         February 21 . Be sure there are at least 4 units of each item represented in the modular and use the rest to build a feature.
                  7929 / 70011223        The Battle of Naboo
                  8085 / 70062748        Freeco Speeder
                  8086 / 70062944        Droid Tri-Fighter
                  8093 / 70011222        Plo Koon’s Jedi Starfighter

    4.   **LEGO Hero Factory Feature – 1500 Stores -An average of 6 cases per item or 18 cases per store will arrive in WM DC’s on
                    st
         February 21 . Be sure there are at least 6 units of each item represented in the modular and use the rest to build a feature
                  2192 / 70011251           Drilldozer
                  2193 / 70011244           Jetbug
                  2194 / 70011237           Nitroblast
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    5.    March Atlantis Sidekick – 2500 sores -One Atlantis sidekick for each store will arrive in WM DC’s on February 21        Set
         product a on a sidekick fixture
                   7976 / 70047196        Atlantis 2011


    6.   March Tiny Turbo & Creator Mini Sidekick - 2500 stores -One Tiny Turbo / Creator Mini sidekick for each store will arrive
                              th
         in WM DC’s on March 9 2011. Set product a on a sidekick fixture – Walmart item 7005661
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    7.   Easter Seasonal Area – Tiny Turbo & Creator Mini Tray – The Trays are scheduled to arrive the week of March 14
                      4640023 / 70056611
                      See Links for Sell Sheet
                                                                                                                  th
    8.   Register Endcap Promotional Bag Display – The Trays are scheduled to arrive the week of March 14 . Includes the
         following items: 30013-Police Quad, 30042-Mini Sub, 8028-Mini Tie Fighter, 30051-X-Wing
                        4645285 / 70059572
                        See Links for Sell Sheet

April Priorities
    1. Easter Tab - Star Wars 7915 Rollback, Buckets 5416, 6161 & 5585 Rollback
    2. End Cap – Star Wars battle Packs 7913,7914 & Ninjago Exclusive 2518
    3. Harry Potter Pallet 4736,4737,4738, 4840
    4. Trend Pod - Star Wars 7915, 7929,7930, 7931
    5. Side Kick- Pharaoh’s Quest 7305 & LEGO Minifigures

In-Store Merchandising
        The Modular takes priority over setting features – use all available product to stock the modular
        If the modular appears full - set features on lead aisle endcaps or lead display on Toy Department Action Alley for best
         placement
        Utilize flex space and 4 way fixtures for any excess product
Out of Stocks:
      Identify out of stocks if reported inventory is “0” confirm that 960 unit verifies it
      Order shelf quantities only using 960 unit
All other POP:
        Gravity feeds, channel strips MUST HAVE STORE MANAGEMENT APPROVAL before setting
Wal-Mart March Survey Available-see links

				
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