10 Tips for Making Money with Twitter Twitter is the latest form of instant communication. Used for news updates, trafﬁc information, personal whereabouts, and celebrity sightings, to name a few, Twitter is used by people of all ages and personalities across the planet. While a tweet has to be 140 characters or less, a message can leave a lasting impression. Connecting people in real-time, you can tweet on your mobile phone or online, which means that information can be constantly and immediately shared. Don’t underestimate the power of Twitter! A carefully worded tweet (or one posted message can leave a thoughtlessly) can motivate the masses of followers to boycott a brand, rant against a ruling, or show their support. Twitter can help you business stay connected internally as well as with your customers. It can accelerate and improve your customer service, by enabling you to receive feedback immediately and through a casual medium. But there are ways in which Twitter can build your business besides connecting you with your customers. Twitter can be monetized. Here are some tips on how to tweet your way to a new revenue stream: Send Followers to One of Your Websites This is a simple way to start. All you need to do is include the link to your site in a tweet and proﬁle page, and you have a new trafﬁc stream! Send Followers to an Afﬁliate Link Like directing followers to a site of your own, you can use a tweet to send trafﬁc to an afﬁliate link. Remember what you know about links from online advertising, simple tweeting a link won’t necessarily get you the results you’d want, make sure there’s some content to encourage the click. Set up a Sponsorship for a Twitter Account This takes a big following, as in thousands of followers. But if you have multiple accounts with large followers, you can negotiate a sponsorship deal. Sponsorship can range from ads on your proﬁle site to direct advertisement tweets. If you are wary of that level of advertising inﬂuence, you can arrange sponsor contests and giveaways. Your dedicated followers are your selling point to the potential sponsor. In exchange for a product or great discount, and a fee for you, you’ll promote their goods via a giveaway. This can be a great way to make money without worrying about alienating followers. Use Twittad or Magpie If you don’t have the quadruple-digit followers needed to sell a sponsorship, you can sign up with an ad network like Magpie or Twittad. Magpie (http://be-a-magpie.com/en/) will automatically post ad tweets to your account at set intervals. You can be paid per message, or at a commission of the sales. You choose the ration of as tweets to non-ad tweets, which allows you to protect your followers from being inundated with ads and yourself from losing followers. Twittad (www.twittad.com)matches advertisers with Twitter audience they are interested in. The advertisers will post tweet ads to your account, and they can post a background ad for their product or campaign on your proﬁle. Use Adjix Adjix (www.adjix.com) is a service that shortens links to websites. When it shortens them, it adds an ad from Adjix, and gives you a commission when it’s clicked on. Adjix tracks the links and clicks, even if you choose their no-ad option, so you can check your link data. There is also an Embed Ad option, that includes an ad in your tweet. Write a Review Just like running a paid review on your site, you can earn money reviewing products or services and tweeting about it. Sure, 140 characters might seem limiting, but you can post a few on-topic tweets to cover content needs. There is plenty of evidence of how negative customer review tweets have garnered serious media attention, and companies might be eager to have good things said about them in the twitter-verse. Pair with an Advertiser Even if you don’t have a large enough following for a sponsorship, you can work with advertisers to promote products for a discount. For example, you can tweet about a sale, and offer a special followers-only coupon. The advertisers get more publicity, and your followers get an extra discount. Add an Ad Use the remaining characters of your tweet to make some money by including an ad in the remaining space. Think of it as a sign-off with sales potential! Integrate a Payment-Per-Message This monetization method is based on developing a sizable group of followers around a certain niche. Then you approach businesses who are interested in connecting with your followers, and can negotiate a fee for sending tweets from or about them to your followers. For example, if you have an account ‘RockCreekRunners’ and have a group of 500 followers, you might want to work outan arrangement with local running stores that for a set fee, you’ll tweet about them to your group. Charge for Access to Your Tweets This is a little risky. The information you offer has to be valuable enough that followers will pay weekly or monthly for access to the account. There is a great deal of information available for free that you would be competing against, but if you can deliver on the promise of exclusivity and insider information, then creating a private account and allowing access only to those willing to pay for it, could be a great way to make your tweets proﬁtable. Now that you know our top ten ways to monetize Twitter you can really make those tweets work for you! For more information on Twitter, check out Twitter 101 for business, at: http://business.twitter.com/twitter101/.