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The 2011 Import and Export Market for Cut Flowers and Foliage in Slovenia

VIEWS: 12 PAGES: 17

On the demand side, exporters and strategic planners focusing on cut flowers and foliage in Slovenia face a number of questions. Which countries are supplying cut flowers and foliage to Slovenia? How important is Slovenia compared to others in terms of the entire global and regional market? How much do the imports of cut flowers and foliage vary from one country of origin to another in Slovenia? On the supply side, Slovenia also exports cut flowers and foliage. Which countries receive the most exports from Slovenia? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for cut flowers and foliage in Slovenia. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for cut flowers and foliage for those countries serving Slovenia via exports, or supplying from Slovenia via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where Slovenia fits into the world market for imported and exported cut flowers and foliage. The total level of imports and exports on a worldwide basis, and those for Slovenia in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market

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									   The 2011 Import and Export
   Market for Cut Flowers and
       Foliage in Slovenia




                                         By
                         Professor Philip M. Parker, Ph. D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore & Fontainebleau, France)




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                                About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at
INSEAD where he has taught courses on multivariate statistics and global competitive strategy
since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA,
UCSD, and the Hong Kong University of Science and Technology. He is the author of six books
on the economic convergence of nations. These books introduce the notion of “physioeconomics”
which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic
Growth" (MIT Press 2000). He has also published numerous articles in academic journals,
including The Rand Journal of Economics, Marketing Science, the Journal of International
Business Studies, Technological Forecasting and Social Change, International Journal of
Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University
of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille)
and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology
and economics (minor in aeronautical engineering). He has consulted and/or taught courses in
Africa, the Middle East, Asia, Latin America, North America and Europe.



                                 About this Series
This series was created for international firms who rely on foreign export markets for a
substantial portion of their business or who might be threatened by foreign trade competition.
The estimates given in this report were created using a methodology developed by and under the
direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation,
Business and Society, at INSEAD. The methodology, relying on historical figures of economic
growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial
or product categories. The figures should be seen as market estimates, as opposed to historical
records, as these are projected for the current year of trade.



                               Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the
R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional
editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also
acknowledged.



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                           About ICON Group Ltd.
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                                                            Contents        v


Table of Contents
1     INTRODUCTION AND METHODOLOGY                                      6
2     SLOVENIA AND THE WORLD MARKET                                     8
    2.1     Imports in Slovenia in 2011                                 8
    2.2     Exports from Slovenia in 2011                               8
3     IMPORTS IN SLOVENIA                                               9
    3.1      Africa                                                     9
       3.1.1   South Africa                                             9
    3.2      Asia                                                      10
       3.2.1   India                                                   10
    3.3      Europe                                                    11
       3.3.1   Austria                                                 11
       3.3.2   Denmark                                                 12
       3.3.3   Germany                                                 13
       3.3.4   Italy                                                   14
       3.3.5   the Netherlands                                         15
4     DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS           16
    4.1     Disclaimers & Safe Harbor                                  16
    4.2     ICON Group Ltd. User Agreement Provisions                  17




www.icongrouponline.com                                 ©2011 ICON Group Ltd.
                                                        Cut Flowers and Foliage in Slovenia     6


1      INTRODUCTION AND METHODOLOGY
On the demand side, exporters and strategic planners focusing on cut flowers and foliage in
Slovenia face a number of questions. Which countries are supplying cut flowers and foliage to
Slovenia? How important is Slovenia compared to others in terms of the entire global and
regional market? How much do the imports of cut flowers and foliage vary from one country of
origin to another in Slovenia? On the supply side, Slovenia also exports cut flowers and foliage.
Which countries receive the most exports from Slovenia? How are these exports concentrated
across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and
import/export managers who are concerned with the market for cut flowers and foliage in
Slovenia. With the globalization of this market, managers can no longer be contented with a
local view. Nor can managers be contented with out-of-date statistics which appear several years
after the fact. I have developed a methodology, based on macroeconomic and trade models, to
estimate the market for cut flowers and foliage for those countries serving Slovenia via exports,
or supplying from Slovenia via imports. It does so for the current year based on a variety of key
historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where Slovenia fits into the world market for
imported and exported cut flowers and foliage. The total level of imports and exports on a
worldwide basis, and those for Slovenia in particular, is estimated using a model which
aggregates across over 150 key country markets and projects these to the current year. From
there, each country represents a percent of the world market. This market is served from a
number of competitive countries of origin. Based on both demand- and supply-side dynamics,
market shares by country of origin are then calculated across each country market destination.
These shares lead to a volume of import and export values for each country and are aggregated to
regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of
both the value of each market and the share that Slovenia is likely to receive this year. From
these figures, rankings are calculated to allow managers to prioritize Slovenia compared to other
major country markets. In this way, all the figures provided in this report are forecasts that can
be combined with internal information sources for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports of cut flowers and
foliage, Chapter 3 goes into detail on imports, but for each major country of origin serving
Slovenia. A “major” market is defined as a country where Slovenia represents a substantially
large share of either imports or exports. For each major country exporting to Slovenia, one can
thus observe how important Slovenia is to that exporting country compared to other countries of
the world. Chapter 4 does the same, but for exports of cut flowers and foliage originating from
Slovenia, for each major country of destination. In doing so, one can discover the share that
Slovenia has in each major market; this share value is often used as a measure of competitiveness
for Slovenia. In all cases, the total dollar volume and percentage share values by major trading
partner are provided. Combined, Chapters 3 and 4 present a the total picture for imports and


www.icongrouponline.com                                                      ©2011 ICON Group Ltd.
                                                          Cut Flowers and Foliage in Slovenia       7

exports of cut flowers and foliage to and from Slovenia to and from all other major countries in
the world. "Cut Flowers and Foliage" as a category is defined in this report following the
definition given by the United Nations Statistics Division Classification Registry using the
Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that
defined "cut flowers and foliage" is 2927 . For more information on this definition, please refer
to the following web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=292 .

This report is updated on an annual basis. To ensure that you have the most current version,
please check the web site of ICON Group at www.icongrouponline.com.

Important Caveat. The figures should be seen as market estimates, as opposed to historical
records, as these are forecasted for the current year of trade. More importantly, in light of the fact
that unforeseeable factors might interrupt markets in achieving their reported levels, the figures
should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth
disease, trade embargoes, military conflicts, acts of terrorism and other events will certainly
affect the actual trade flows recorded for a variety of industry or product categories. In such
cases, the difference between the numbers given in this report and the numbers actually observed
might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting
regular trade flows that would have occurred had these events not have taken place.




www.icongrouponline.com                                                        ©2011 ICON Group Ltd.
                                                            Cut Flowers and Foliage in Slovenia         8


2       SLOVENIA AND THE WORLD MARKET
2.1         IMPORTS IN SLOVENIA IN 2011
                    Imported Cut Flowers and Foliage in Slovenia, 2011
                              (Structure of Foreign Import Competition)

Country of Origin             Rank         Value (000 US$)              % Share        Cumulative %
_________________________________________________________________________________________________________
the Netherlands                    1                   12,181               85.85                  85.85
Germany                            2                    1,065                7.51                  93.35
Italy                              3                      763                5.38                  98.73
India                              4                       93                0.66                  99.39
South Africa                       5                       38                0.27                  99.65
Austria                            6                       20                0.14                  99.80
Denmark                            7                       16                0.11                  99.91
China                              8                       13                0.09                 100.00
Total                                                  14,189              100.00                 100.00
_________________________________________________________________________________________________________
    Source: Philip M. PARKER, Professor, INSEAD, copyright 2011, www.icongrouponline.com



2.2         EXPORTS FROM SLOVENIA IN 2011
                   Cut Flowers and Foliage Exports from Slovenia, 2011
Country of Destination        Rank         Value (000 US$)              % Share        Cumulative %
_________________________________________________________________________________________________________
Germany                            1                       68               56.20                  56.20
Italy                              2                       53               43.80                 100.00
Total                                                     121              100.00                 100.00
_________________________________________________________________________________________________________
    Source: Philip M. PARKER, Professor, INSEAD, copyright 2011, www.icongrouponline.com




www.icongrouponline.com                                                          ©2011 ICON Group Ltd.
                                                            Cut Flowers and Foliage in Slovenia         9


3       IMPORTS IN SLOVENIA
3.1         AFRICA
3.1.1          South Africa
                Cut Flowers and Foliage Exports from South Africa, 2011
Country of Destination        Rank         Value (000 US$)              % Share        Cumulative %
_________________________________________________________________________________________________________
the Netherlands                   1                    17,651               34.61                  34.61
Germany                           2                    12,929               25.35                  59.97
the United Kingdom                3                     6,044               11.85                  71.82
the United States                 4                     3,202                6.28                  78.10
Japan                             5                     2,955                5.79                  83.90
Switzerland                       6                     1,962                3.85                  87.74
Italy                             7                     1,516                2.97                  90.72
France                            8                       995                1.95                  92.67
Saudi Arabia                      9                       523                1.03                  93.69
Poland                           10                       423                0.83                  94.52
Australia                        11                       309                0.61                  95.13
Belgium                          12                       306                0.60                  95.73
Canada                           13                       277                0.54                  96.27
Qatar                            14                       273                0.54                  96.81
Singapore                        15                       266                0.52                  97.33
Austria                          16                       240                0.47                  97.80
Hong Kong                        17                       213                0.42                  98.22
Spain                            18                       189                0.37                  98.59
Greece                           19                       181                0.35                  98.94
Norway                           20                       126                0.25                  99.19
Bulgaria                         21                       108                0.21                  99.40
Hungary                          22                        98                0.19                  99.59
Bahrain                          23                        64                0.13                  99.72
Denmark                          24                        40                0.08                  99.80
Slovenia                         25                        38                0.07                  99.87
Mauritius                        26                        26                0.05                  99.92
Slovakia                         27                        21                0.04                  99.96
Ireland                          28                        11                0.02                  99.99
India                            29                         7                0.01                 100.00
Total                                                  50,993              100.00                 100.00
_________________________________________________________________________________________________________
    Source: Philip M. PARKER, Professor, INSEAD, copyright 2011, www.icongrouponline.com




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                                                            Cut Flowers and Foliage in Slovenia       10


3.2         ASIA
3.2.1          India
                     Cut Flowers and Foliage Exports from India, 2011
Country of Destination        Rank         Value (000 US$)              % Share        Cumulative %
_________
								
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