Introduction I t d ti
V. June 2009
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Background
• Mission
– Promote & support sustainable & responsible enterprising activities – Incubate and grow social enterprises to sustainable success – Social & environmental benefits are no less important than economic
• Our Core Values
– Sustainability of Social Impact – Fit between Social and Business Goals – Commercial and Economic Viability Commercial and Economic Viability
• Foundation
– Th S The Serenity Foundation for Social Responsibility : non‐profit vehicle it F d ti f S i l R ibilit fit hi l – When non‐profit assistance is more effective than enterprises – Mandated portion of SA operating profits endows the Foundation
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Who We Are Who We Are
• J N th L d M di / bli hi M k ti Joe Nathan Lourdes: Media/publishing, Marketing communications, Mentoring/ training, Mental health. • Johann Annuar: IT/Web, Logistics, Non‐profit, Poverty relief, Emergency aid. g y • Patsian Low: Finance, Management, Mentoring/ Training, Business development. • T iT E Tai Tng: Energy/environment, Finance, Poverty relief, / i Fi P li f Accountability/governance.
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What We Do What We Do
• Incubate socially entrepreneurial ideas into sustainable social enterprises sustainable social enterprises • Consult in the social sector to promote avenues of sustainable revenue through enterprise f t i bl th h t i • Support social enterprises with services and infrastructure for optimal success • Clients: NPOs/VWOs Social & Private Enterprises Clients: NPOs/VWOs, Social & Private Enterprises
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For NPOs/VWOs For NPOs/VWOs
• G l U i Goal: Unique and sustainable opportunities to help those in d t i bl t iti t h l th i need. • How do we help organisations help individuals?
– – – – – – – Explore how social enterprise initiatives benefit individuals Conceptualization and planning of social enterprise initiatives Administering microfinance or microenterprise programmes Structuring Skills building & Job Placement programmes Structuring Skills‐building & Job Placement programmes Mentoring /incubation of individuals that start enterprises Identify funding/in‐kind partners for social enterprise initiatives Evaluation/Recommendations for programme optimisation E l ti /R d ti f ti i ti
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For Social Enterprises For Social Enterprises
• C Consulting services for operating/new social enterprises lti i f ti / i l t i
– – – – Mentoring on strategy, operations, finance, marketing, efficiency Operate with minimal/no dependence on grant/donor funding Strategic review, develop growth strategies and execution plan Search for strategic partners
• Incubation services for start‐up social enterprises
– – – – – – Identifying opportunities and suitable entrepreneurs Evaluation of concept and viability with social mission Evaluation of concept and viability with social mission Initial market verification and financial analysis Identification and sourcing of seed funding Mentoring management team to execute business plan M t i tt t t b i l Affordable marketing/infrastructure/logistics support services
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Our Differentiation Our Differentiation
• Partners have rich experience in diverse areas: – Management, Mentoring/Training, Non‐Profit, Social Services, Finance, Applied Energy, Media and Publishing. S i Fi A li d E M di d P bli hi • All partners have international and local experience • E Extensive panel of advisors with diverse sector experiences i l f d i i h di i • Build sustainable and productive private‐social relationships • Unique blend of experience = fresh perspective to solutions bl d f f h l • Entrepreneur success is as important as enterprise success • Integrate grassroots‐level microenterprises into economic cycle • Growth strategy towards sustainability and self‐reliance
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Our Work Our Work
• • Helping NPO/VWO to empower microentrepreneurs: Helping NPO/VWO to empower microentrepreneurs:
– Administering Microfinance Scheme (09/2008)
Social enterprises incubated: Social enterprises incubated:
– MyChildMalaysia.com (12/2008) – Asian Centre for Responsible Business (02/2009) – mum4mum.com (05/2009) ( / )
• •
Consulting services for social enterprise:
– Synergy Credit Card (12/2008) y gy ( / )
General incubation services:
– Shared Services for Social Enterprises (05/2009) p ( / ) – MMI (Microenterprise Marketing Infrastructure) Programme (06/2009) to be launched
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Contact Us Contact Us
• • • • Joe Nathan Lourdes joe@serenityllp.com h d j @ i ll Johann Annuar johann@serenityllp.com j y p Patsian Low patsian@serenityllp.com Tai Tng taitng@serenityllp.com Tai Tng taitng@serenityllp com
• 475A Joo Chiat Road Singapore 427682 • Tel: +65 8157 2313 enquiries@serenityllp com Tel: +65 8157 2313 enquiries@serenityllp.com • http://www.serenityllp.com
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