STATUTORY WARNING! ITC Godfrey Phillips India (GPI) Vazir Sultan Tobacco (VST) Golden Tobacco Company (GTC) cigarette manufacturer with 66% of Largest the market share-ITC Profile & History ITC is one of India's foremost private sector companies with a market capitalisation of nearly US $ 19 billion and a turnover of over US $ 5.1 Billion. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today. ITC ranks among India's 10 Most Valuable (Company) Brands', in a study conducted by Brand Finance also ranks companies compiled by Business Week. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products ITC employs over 25,000 people at more than 60 locations across India. Its corporate positioning statement: "Enduring value for the nation. For the shareholder." ITC was incorporated on August 24, 1910 under the name of 'Imperial Tobacco Company of India Limited A leased office on Radha Bazar Lane, Kolkata, was the centre of the Company's existence The Company's ownership progressively Indianised, and the name of the Company was changed to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC Limited'. Though the first six decades of the Company's existence were primarily devoted to the growth and consolidation of the Cigarettes and Leaf Tobacco businesses ITC's Packaging & Printing Business was set up in 1925 as a strategic backward integration for ITC's Cigarettes business. In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened 'ITC-Welcomgroup Hotel Chola'. Different product categories ITC is in. FMCG Products Lifestyle Retailing Greeting ,gifting and stationery Hotels Paperboards and specialty papers Agro business Leaf Tobacco FMCG products Cigarettes Foods Safety Matches Agarbattis Insignia India Kings Gold Flake Navy Cut Scissors Capstan Berkeley Bristol Flake. Gold Flake Kings - GFK (King Size Segment) in 20 and 10 sticks Gold Flake Premium Filter (Regular Size Segment) in 10 sticks Gold Flake Filter (Regular Size Segment) in 20 and 10 sticks Gold Flake Plain (Plain Segment) 10 sticks. Gold Flake (plain, filter, regular size) Rs.28 Gold Flake Kings, Lights MRP is Rs.40. Packs of 20 can cost up to Rs.80. Location is the paan-walla‘s forte - the neighborhood paan-walla is virtually a landmark in any locality The paan-walla is replenished with stock usually by company salesmen, independent hawkers, or company vehicles The high-traffic locations throw a lot of opportunities and more importantly they cut across the population strata. The cost of buying visibility on a large food store chain is higher than placing the brands in some 100- 150 paan-shops. Latter gives more number of footfalls, visibility and sales. Companies are fighting for shelf space, hoardings, danglers, racks — the mantra of all is ‗Jo Dikhta Hai, Woh Bikta Hai‘ The initial ads of Goldflake said, ―Wherever you go they are peanut butter‖, ―Having fun wish you were there‖, ―Worth its length in gold‖. Then came the Gracious People Campaigns – ―for the gracious people‖ as the headline followed by, ―A touch of Gold‖, with the headline "A tribute to the gracious people". However the promotion has now changed. It still differentiated itself on the purity and quality of its experience. The brand stood for a celebratory attitude. ―Celebrate the feeling‖ was the new message. This was simply an extension of the previous message ―For the gracious people‖ GoldFlake targets the adult as well as the youth smokers. It targets the SEC A as well as the SEC B categories. The comparison is with gold and the target audience is supposedly large.