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 Godfrey  Phillips India (GPI)
 Vazir Sultan Tobacco (VST)
 Golden Tobacco Company (GTC)
        cigarette manufacturer with 66% of
 Largest
 the market share-ITC
Profile & History
 ITC is one of India's foremost private sector companies
  with a market capitalisation of nearly US $ 19 billion
  and a turnover of over US $ 5.1 Billion.
 ITC is rated among the World's Best Big Companies,
  Asia's 'Fab 50' and the World's Most Reputable Companies
  by Forbes magazine, among India's Most Respected
  Companies by Business World and among India's Most
  Valuable Companies by Business Today.
 ITC ranks among India's 10 Most Valuable (Company)
  Brands', in a study conducted by Brand Finance also
  ranks companies compiled by Business Week.
 ITC has a diversified presence in Cigarettes,
  Hotels, Paperboards & Specialty Papers,
  Packaging, Agri-Business, Packaged Foods &
  Confectionery, Information Technology, Branded
  Apparel, Personal Care, Stationery, Safety
  Matches and other FMCG products
 ITC employs over 25,000 people at more than 60
  locations across India.
 Its corporate positioning statement: "Enduring
  value for the nation. For the shareholder."
 ITC was incorporated on August 24, 1910 under
  the name of 'Imperial Tobacco Company of India
 A leased office on Radha Bazar Lane, Kolkata,
  was the centre of the Company's existence
 The Company's ownership progressively
  Indianised, and the name of the Company was
  changed to I.T.C. Limited in 1974.
 In recognition of the Company's multi-business
  portfolio encompassing a wide range of
  businesses the full stops in the Company's name
  were removed effective September 18, 2001.
 The Company now stands rechristened 'ITC
 Though  the first six decades of the Company's
  existence were primarily devoted to the growth and
  consolidation of the Cigarettes and Leaf Tobacco
 ITC's Packaging & Printing Business was set up in
  1925 as a strategic backward integration for ITC's
  Cigarettes business.
 In 1975 the Company launched its Hotels business
  with the acquisition of a hotel in Chennai which was
  rechristened 'ITC-Welcomgroup Hotel Chola'.
  Different product categories ITC is in.
 FMCG Products
 Lifestyle Retailing
 Greeting ,gifting and stationery
 Hotels
 Paperboards and specialty papers
 Agro business
 Leaf Tobacco
 FMCG   products
    Cigarettes
    Foods
    Safety Matches
    Agarbattis
 Insignia
 India Kings
 Gold Flake
 Navy Cut
 Scissors
 Capstan
 Berkeley
 Bristol
 Flake.
 Gold  Flake Kings - GFK (King Size Segment)
  in 20 and 10 sticks
 Gold Flake Premium Filter (Regular Size
  Segment) in 10 sticks
 Gold Flake Filter (Regular Size Segment) in
  20 and 10 sticks
 Gold Flake Plain (Plain Segment) 10 sticks.
 Gold   Flake (plain, filter, regular size) Rs.28

 Gold   Flake Kings, Lights MRP is Rs.40.

 Packs   of 20 can cost up to Rs.80.
   Location is the paan-walla‘s forte - the neighborhood
    paan-walla is virtually a landmark in any locality
   The paan-walla is replenished with stock usually by
    company salesmen, independent hawkers, or
    company vehicles
   The high-traffic locations throw a lot of opportunities
    and more importantly they cut across the population
   The cost of buying visibility on a large food store
    chain is higher than placing the brands in some 100-
    150 paan-shops.
   Latter gives more number of footfalls, visibility and
    Companies are fighting for shelf space, hoardings,
    danglers, racks — the mantra of all is ‗Jo Dikhta Hai,
    Woh Bikta Hai‘
 The initial ads of Goldflake said, ―Wherever you
  go they are peanut butter‖, ―Having fun wish
  you were there‖, ―Worth its length in gold‖.
 Then came the Gracious People Campaigns – ―for
  the gracious people‖ as the headline followed
  by, ―A touch of Gold‖, with the headline "A
  tribute to the gracious people".
 However the promotion has now changed.
 It still differentiated itself on the purity and
  quality of its experience. The brand stood for a
  celebratory attitude. ―Celebrate the feeling‖
  was the new message. This was simply an
  extension of the previous message ―For the
  gracious people‖
 GoldFlake   targets the adult as well as the youth
 It targets the SEC A as well as the
  SEC B categories.
 The comparison is with gold and the target
  audience is supposedly large.

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