Analytics and video may seem an unlikely pairing, but they sprout from the same root: sustainability. The concept centers on increasing the efficiency of your business so that you spend less to make more. Advances in delivery models and ease of use, combined with the almost desperate need to understand the piles of data churned up by social media, are tipping the balance. It is no mere coincidence that these technologies are bubbling up at the same time; they are mutually supportive. It's tempting to say tablets will be the next big thing, and they just might be -- but only if analytics helps figure out which videos to show.